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GRAMMYs

Curtis Waters

Photo by Hassan Rashid

News
Curtis Waters' Year Only Gets More "Stunnin'" new-single-freckles-and-upcoming-album-pity-party-curtis-waters-year-only-gets-more

With A New Single, "Freckles," And Upcoming Album 'Pity Party,' Curtis Waters' Year Only Gets More "Stunnin'"

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The TikTok-famous performer reflects on his smash-hit year and looks ahead to what's next
John Norris
GRAMMYs
Sep 1, 2020 - 9:04 am

Four years ago, a heavily depressed 16-year-old Nepali immigrant living in Calgary named Abhi Bastakoti was told by his grandmother to hang in there, because she had looked at his future, and had a feeling his life would take a turn. She even made a prediction: that her grandson's best year would come at age 20.

That’s the kind of woman you want picking your lottery numbers. Because four years later, only months after turning 20, Bastakoti’s ship came in. Under his artist name Curtis Waters, he became one of this challenging year’s breakout stars. When most of the world had gone into COVID quarantine, he expertly employed the viral powers of TikTok to tease out the impending release of "Stunnin'"—a sly, raunchy, hilarious and insanely catchy two-and-a-half minute collaboration with Canadian pals Harm Franklin and Declan Hoy that has, no cap, changed Waters' life.

The star-making powers of TikTok were on full display when those teasers caught fire, priming the pump for the May release of the song, which was a monster. "Stunnin'"s numbers lived up to its name: 700,000 streams a day by early summer; 70 million plays on Spotify alone as of late August; hundreds of thousands of TikTokers have posted their own clips to the song, including platform superstar Dixie D’Amelio; and an irresistible D.I.Y. music video featuring a tux-clad Curtis busting some moves and a cameo from his younger brother Albert has, to date, 11.6 million views.

To borrow one of "Stunnin'"s lyrics, Curtis busted quick, and sure enough, the labels came circling. Even before the song's release, based solely on the TikTok buzz, industry players waved lots of deals with lots of zeros. But rather than opt for a quick payout from people who, Waters sensed, were more interested in a dozen more "Stunnin'"s than in the totality of what he wanted to do as an artist, he and manager Chris Anokute (an industry vet, former A&R for Katy Perry and Joss Stone, and the founder of Young Forever Inc.) opted for a more artist-friendly license-only deal with BMG.

Waters soon proved himself much more than that one viral hit, with two summertime follow-up singles, each dramatically different from "Stunnin'"s horny flex. In June there was "System"—a pugilistic, electro-punk indictment of both music biz commodification of artists and the cancer of racial injustice that America was once again confronting with the killing of George Floyd; followed by July's "The feelings tend to stay the same," a shimmery, sentimental pop reflection on a college romance that had to end, with a misty, Wes Anderson-worthy video to match.

Now Curtis, who says he loves upending genres and "pushing boundaries," adds yet another chapter to an eclectic image, in the new single "Freckles." The first taste of Waters' upcoming album Pity Party is a bright and tender ode to a survivor, and it was the first song that made Anokute interested in working with Waters. The manager happened across it via an algorithm in February, when both "Freckles" and the entire album were briefly online (Pity Party was soon taken down, but gets its official release next month).

"I think it probably says more about me than 'Stunnin'' to be honest,” says Waters of "Freckles," which was born out of a friendship with a girl he met when he was in a mental hospital, and her determination to carry on in the face of numerous traumas. The artist's own mental health struggles have long informed his music. He's been making beats since he was 14, started making songs for himself a few years after that, and a visit to his Soundcloud page reveals plenty of earlier songs that vary wildly, from trap to straight pop-punk—including a first album, 2018’s Prom Night—which, despite being consistently upbeat and often funny, mine themes of depression, anxiety and inadequacy.

Waters was born in Nepal, moved to Germany at 4, Canada at 10 and North Carolina at 17, where in 2019 he was diagnosed as bipolar. That led to a slippery slope of over-medication and a sabbatical from college—a chapter of his life that will be chronicled on Pity Party. He hopes his candor about those struggles will reach other young people in similar situations, and it’s one topic we touched on with him over Zoom in mid-August. Also discussed: his conservative parents (academics with multiple degrees) and what they make of his rawer lyrics; the glory of the Smashing Pumpkins’ "1979"; the complexity of Curtis’ musical hero Kanye West; and Waters' challenging musical ambitions, which go far beyond "Stunnin'."

Congratulations, man! What a crazy last few months it's been for you, and what a year for it to happen in.

Thanks! It’s only been I guess, six months?

I saw you tweet the other day, "Usually I wake up so anxious but lately I have felt so f**king good, waking up every day excited to make music."

And I have been making a lot of music too!

In one of the Nepali papers this summer you said, "I see myself as more of a producer who knows how to make myself sound good," rather than a great singer or rapper.

Yeah. I only started making music for myself when I was 17, with vocals? But I’ve kind of finessed my way into knowing how to produce really well over the years. And I’m getting better at singing. I want to challenge myself to make more acoustic, stripped-down almost folk-type songs too. But so far it’s just been like—I wake up every day and I make like five beats a day. I’m just always working on stuff. So I don’t think I am an amazing singer by any means, but I think I’m—I kind of know how to write songs, and I know how to make cool stuff. You know what I mean?

Having a breakthrough year in this crazy pandemic year—it’s got to be great and a little weird. But you said your grandma predicted this would be the year for you back when you were 16?

Yeah. I was going through a really difficult time. I had left high school because of my depression. And I was just looking for hope. And I was talking to my mom, and my mom told my grandma without really telling me, and my grandma went and saw a fortune teller. And for years I wasn’t religious or superstitious, so it was hard for me to be like, "Oh, things are gonna work out one day.” But she said 20 will be the year where I start finding happiness, and things will really start looking up. It was always this like self-fulfilling prophecy where I was like working really hard to making sure something would happen by the age of 20. But then also knowing something would happen because my grandma said so.

Since "Freckles" is the new single, tell me about that one first and we'll work our way backwards. It was the first song Chris [Anokute] heard and made him want to work with you?

Yeah, a hundred per cent. I don’t think Chris ever really cared for "Stunnin'," to be honest. It’s not his type of song. Honestly, even for me "Stunnin'" is—it’s a fun song? But I don’t really listen to music like that most of the time. I mean, of course it’s been awesome for me because I get to live out my dreams. But "Freckles" was a song that I had my heart in.

You had posted "Freckles" online early this year, before "Stunnin',” along with the whole Pity Party album, and then took it down?

Yeah, from the very beginning I was like, "Okay I don’t have any industry connections, but I know my music and is gonna get slept on and I don’t know what to do about this. I made this entire album in my bedroom, mixed and mastered, everything, but I just don’t know how to get it out there." And you know I would send it to these A&Rs, these label people, and finally I was like, "F**k waiting." I knew in my heart it was amazing, thought people were gonna love it and whatever happens, happens. And it kind of did happen. Chris found me randomly, just really naturally because of a Soundcloud algorithm, he heard the record and just loved it so much.

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"Freckles" is sweet, but there is this intense line about "Band-aids on your arm/ Your scars they remind me/ All that you’ve been through/ But you’re still here smiling." Is there a story behind it?

Yeah the whole album kind of started because I was in a mental hospital and I was diagnosed with bipolar [disorder], and then I came back home. And it relates because this girl I met in this mental hospital, I reconnected with her, maybe like six months after I came back home? And she was just telling me about traumatic things that were happening, but like the whole time we hung out, it was such a pleasant conversation. She was just so strong, and so happy. And so much happened in her life, but she still had such a positive mindset. She was like, "I’m gonna become a flight attendant," and she was just excited about her future.

And another girl was at the heart of your recent single "The feelings tend to stay the same"—which may be the most sentimental thing you’ve put out. Definitely a world away from "Stunnin'."

What’s interesting is for me, now—I’m sort of playing catch-up. Because people are finally hearing the stuff from the album, and I’m already thinking about what’s next, right? So people are discovering "The feelings tend to stay the same," whereas really that’s what I was feeling back like a year ago, when I wrote it. But that song is probably the best look into where I am most right now—emotionally.

And it’s got this great video out on a lake, in a field…

Yeah that was in the park around where I live. My brother’s in it, and my friend Fallon that I went to prom with in high school, and my friend Jailyn from college. So it was easy, because it was all friends.

Speaking of high school friends, I actually retweeted you recently when you talked about your love for the Smashing Pumpkins' "1979"— which is truly one of my favorite songs of all time.

Oh, I love that song!

So great. It’s such a quintessential teen-years song. I told [Billy] Corgan years ago that as far as I’m concerned that song is so perfect it would be like "Drop the mic, I’m done" after writing that.

I love that video too. I want to capture—that’s what I want my music to be. Like, what I feel when I listen to that, that’s what I want. It’s like—I know how to make beats, I know how to do this, right? But I’ve been making more stuff like that recently, for sure. Regardless of sonics and stuff, that’s the emotion I want to really hone in on.

You’ve been really open about your mental health and being diagnosed as bipolar. Do you still have high highs and low lows?

This year I’ve controlled it. I’ve controlled it way better. I mean I am a stable guy, for sure. But like when I was younger, it was really hard. Even when I was writing this album it was really hard. But at this point—I hope nothing goes wrong where I go completely off the track again? But I am in a good spot for sure, at this point.

No celebrity has been more open in recent months about his own bipolar condition than one of your personal musical heroes, Kanye West. What are your thoughts on his artistry, his openness about that side of his life and his more divisive political involvements?

It's hard. You idolize certain people, and then at the end of the day they're just like you. And that can sometimes be good, and other times you can realize they’re just as flawed, or just as incoherent, or they’re just winging it. I don’t know. All I can really say is I hope he finds happiness. I hope he finds stability. Sometimes I just feel like, none of this shit matters. Just be with your family, be happy, be healthy, you know? But he’s changed my life, with his honesty. And the thing about honesty is, you’re not always gonna like it, right? I don't agree with everything he says. I don’t support a lot of things he says. But I can’t ignore how much [he] impacted my way of thinking and my life, and how it liberated me, creatively and as a human, growing up.

Who knows if we would be here talking if it weren’t for "Stunnin'." So much has been said about the TikTok campaign. But what do you remember about that song coming together? It was your friend Declan [Hoy] who did the beats?

Yeah he sent me the original beat, and I played the chords on it, and I rapped on it, and I did the chorus and I rearranged it and all that stuff. Usually I make the beat, and finish everything myself. But this time I took what he sent me, made my version of it, and at first I—I kind of hated the song. [Laughs.] I sent it back, he was in the same city with my friend Harm Franklin, and he sent me his version back. I put Auto-Tune on it, mixed and mastered it, finished the song. And I just didn’t know what I was gonna do with it, because I was really trying to do songs more in the realm of "The feelings tend to stay the same," just reflecting all this stuff that I had been going through emotionally, right? And then I had "Stunnin'," which felt like a detour from where I was trying to go artistically. But, then corona happened, and so I was like, "Okay, no more sad music. Everyone’s already sad. Let’s cheer people up." So I teased it, saw the response, and then I was like, "Wow, okay. This is not a bad song. People love the song." It got such a crazy reaction. 'Cause usually the people who react to my music are a certain demographic, you know? I mean, I know who likes sad, emo pop-punk, whatever you wanna call the type of energy I’m on usually. And "Stunnin'" was a different energy, and it was like—not to say "normies," but the casual listeners were really in for it. So, you know, when it’s reaching the casual people that’s when you know, it’s like, "Okay. This is not just for me."

I thought of your now-infamous "Good p*ssy sound like pasta" line when Cardi B talked about hers being like "Macaroni in a pot" in "WAP"! You guys were in sync there!

Yes sir! Known fact! [Laughs.] But the thing about that is—the shit that I say in "Stunnin'"—that doesn’t have to be me. You know, I could be an actor in a movie and do all this crazy shit, and no one’s gonna be mad at me, because I’m acting, right? So I can just take on this dickhead character in a song, where I just say vulgar stuff. You know what I mean? But sometimes people message me like, "I can’t believe you said this!" And I’m like, "Why would you believe that—I'm not…! It’s just a fun song!" It’s entertainment.

But lines like that one, or "I can go slow or go faster, if I bust quick that’s a bastard"—you can play that stuff for your parents?

I don’t think they even understand most of what I’m saying. Uh…which allows me to get away with stuff? But there’s like an unspoken rule where, if there’s some lyrics that are questionable, we don’t talk about it? You know, they listened to "The feelings tend to stay the same" and they read the lyrics and they were like, "Yeah this is amazing" and they loved it and we talked about it. But we’ve never talked about "Stunnin'" lyrics and I hope we never do. [Laughs.]

This year alone you’ve shown a lot of variety. You think it’s reductive to call Curtis Waters just a hip-hop artist?

I don’t think any label is accurate. I don’t know what I am—I’m finding out every day. Some people will tell me "You’re a pop artist" or "You’re a hip-hop artist," you’re this, you’re that. I’m just a dude making stuff that I like every day. I mean the way I think about my albums is like, eras of Kanye, or eras of Tyler, the Creator. You know what I mean? I mean I am already thinking, "What is the next era?" And not even albums—even just songs. Those three songs—"System," "Stunnin'" and "The feelings…"? For me, those are completely different songs. I don’t know what genres they are. And I love that. You know, I want to keep doing that. I want to keep challenging, pushing myself, pushing whatever boundaries there are already. I feel like my music is not even weird enough right now. I want to get weirder!

Curtis Waters' "Freckles" is out now. His album Pity Party is set to drop Oct. 9.

Read more: Dua Lipa Talks 'Club Future Nostalgia,' Working With Madonna And How She's Navigating The Music Industry In The COVID-19 Era

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Recording And Monetizing Music In The COVID-19 Era best-apps-tools-recording-and-monetizing-music-covid-19-era

The Best Apps & Tools For Recording And Monetizing Music In The COVID-19 Era

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Here's a rundown of some easy-to-use apps and tools for recording and monetizing your music in the COVID-19 era
GRAMMYs
Jun 9, 2020 - 3:04 pm

We are currently living in an unprecedented era around music creation and touring. Due to the ongoing COVID-19 pandemic, all business has been forced to become remote, making it difficult for artists to maintain their usual level of activity. Of course, though the music landscape looks totally different right now, artists are finding new and innovative ways to get their music heard, be it through livestreams, engaging with fans via social media or launching subscription models that offer exclusive content to fans. To that end, here's a rundown of some exciting new apps and tools for recording and monetizing your music in the COVID-19 era. 

Recording Tools

There are plenty of social media options for getting your work out there: Facebook, Instagram, YouTube, TikTok and Twitch are just some of the possible platforms you can use to capture your recording. 

There's also a new all-in-one app called RMusic, which allows songwriters to collaboratively write music on the go. Not only does RMusic let you to record ideas directly onto a virtual project file, but you can punch in new lines, edit takes, invite other collaborators from your address book, type lyrics, undo takes and communicate with project members from within the app.

Live Broadcast & Streaming Channels

Facebook: According to a new Remote Musicians Handbook put together by the Berklee College of Music, Facebook is the best venue for livestreaming if your audience skews a little older. 

Instagram: Meanwhile, Instagram, which has a feature that allows other people to join your live stream as guests, is ideal for younger audiences. "Based on your social media engagement on each platform, you can make an informed decision about which platform will be best for your fans," the handbook writes. "Both of these are well-suited for unannounced livestreams as notifications will go out to engaged fans, as well as letting your fans know ahead of time when you will be streaming."

YouTube: Then there's YouTube, which offers a number of monetization options and scheduling tools, such as pre-stream and in-stream ads, donations and merch sales. YouTube will even notify your followers when you go live and will allow you to schedule a live stream ahead of time. And as the stream takes place, YouTube lets viewers ask questions and interact with the streamer. 

TikTok: If you're on the super music-friendly app TikTok, did you know that you can activate a live stream if you have more than 1,000 followers? Once watching your livestream, viewers can purchase stickers, and a portion of the money is donated to the streamer. According to the aforementioned handbook, on TikTok these purchases are made using "coins." Coins start at $0.99 for 65 coins and go up to $99.99 for 6,697 coins. In turn, users can buy stickers, called "Virtual Gifts," for anywhere from 1 to 100 coins.
     
Twitch: The video game streaming platform can be useful for engaging new fans. Because this app hosts as many as 4 million viewers at once (according to TwitchTracker) actively encourages discovering new streamers, artists can show up under Twitch's "Music & Performing Arts" section (with 2.3 million followers). Here, according to the handbook, "the music ranges from metal to violin covers to singer-songwriters, and is generally more diverse genre-wise than more mainstream platforms."

If you want to monetize your work on Twitch, know that streamers get paid when new subscribers follow them and viewers donate to the streamer. Some streamers use new followers and donations as mechanisms to unlock new content or segments. Some will take requests at certain follower count or donation levels, others run merch giveaways, or give followers access to exclusive content.

OBS Software: OBS (Open Broadcaster Software) is free and open source software for video recording and live streaming. Stream to Twitch, YouTube and many other providers.

Nugs.net: Get live music on demand. Nugs.net offers a collection of more than 15,000 full-length concert recordings from the likes of Pearl Jam, Widespread Panic, Umphrey’s McGee, Dead & Company and more. Try it free with a 30-day trial.

Houseparty: This social networking service enables group video chatting through mobile and desktop apps. Users receive a notification when friends are online and available to group video chat. 

StageIt: Founded in 2009, Stageit is a web-based performance venue that hosts paid livestreamed performances. Artists choose when they want to perform, for how long, and how much they want to charge. 

Crowdcast: This video platform hosts live video Q&As, interviews, summits, webinars and more.

Streamlabs: This streaming platform can stream audio to Twitch, YouTube and Facebook. 

BandsInTown: Use BandsInTown to promote your live stream shows. You can even engage new fans and monetize shows through BandsInTown's Twitch partnership.

Fan & Membership Platforms

Patreon: Patreon gives fans access to exclusive artist content for a monthly fee, might be the first option that comes to mind when it comes to fan and membership platforms. But Patreon is only the beginning. Gumroad lets creators offer digital and physical products for sale, while its dashboard provides insight into how your sales are doing and how fans are consuming your content.

Squarespace: Offers subscription products in their store, integrating directly with your website and can be sold alongside your other merch products. 

Shopify: For $40/month, Shopify offers apps that allow you to offer subscriptions from your Shopify ecommerce store, which is helpful if you are offering physical goods as part of your subscription. 

Bandzoogle: Sell music, merch, downloads  and tickets, commission-free. Once you add a store, you can start selling music, downloads, tickets and band merch. Monthly fees start at $8.29.

Ghost: With Ghost, which is free to join, you can publish content online, grow an audience with email newsletters and make money from premium memberships.

Memberful: Memberful helps independent publishers, educators, and creators sell memberships to their audience and build sustainable businesses. You can integrate with Wordpress, send email newsletters, create private podcasts and more. Pricing is free to start and goes up to $25 or $100 per month.

Digital Production Marketplaces, including licensing and sell music, samples, and custom sounds:

Splice: Splice Studio gives you access to millions of royalty-free samples, MIDI and presets on mobile, web and desktop for $7.99/mo. 

ScoreAScore: This music production, licensing and supervision company puts producers in need of original music directly in contact with the composers who create it.

Beatstars: Beatstars is an online marketplace to buy and sell beats.

Putting The Plan Into Action

Now that you have the tools, all you need is to put a plan into action. The Remote Musicians Handbook suggests that you first analyze your audience to get a sense of their social media profiles. Then, you may want to run an unnanounced test live stream, just to get a sense of who's showing up. Then, schedule a series of announced live streams on the platform(s) of your choice. Once livestreams are part of your routine, consider partnering with artist friends on YouTube where you can cross-promote each other's work. From there, consider monetizing your work on Patreon with exclusive content. All the while, to engage new fans, hop on music-discovery tools TikTok and Twitch.

Now that you have the resources to build a fully functional music online platform from the safety and comfort of your home, the rest is up to you. Good luck!   

How Musicians Are Staying Positive & Productive Amidst A Pandemic

GRAMMYs

Jake Miller

Photo by Joshua Valle

News
How Jake Miller Mastered TikTok During Lockdown how-jake-miller-mastered-tiktok-connect-fans-during-lockdown

How Jake Miller Mastered TikTok To Connect With Fans During Lockdown

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With nearly half a million followers, the Florida-born recording artist has created an endearing set of short-form music videos utilizing everyday household objects—and his entire family
Hedy Phillips
GRAMMYs
May 13, 2020 - 10:11 am

If you had asked recording artist Jake Miller a few months ago if he thought he’d be a huge hit on TikTok, he probably would have laughed at you. The singer, whose hit "Wait For You" blew up streaming playlists and radio in 2019, was not a fan of TikTok at all until COVID-19 forced him into lockdown with his family in Florida where he grew up. 

"It was honestly the first day I got home, my sister was just nonstop dancing on TikTok, and it was really annoying," he says during a lockdown-friendly Zoom chat. "I’m like, 'What are you doing; what is this app?' She kept asking me to do dances with her, and I told her, 'I do not dance. This isn’t happening.'"

However, while tucked away in quarantine, Miller realized pretty quickly that TikTok might be the key to connecting with his fans, especially considering he has no idea when he’ll be able to get on the road again. That was when he made his first TikTok of a song he wrote and filmed in his house. He titled the March 22 video "How Long Will This Last" and recruited his parents and his sister to join him. In the song, he laments about the virus canceling all his plans and having to ration food. 

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♬ HOW LONG WILL THIS LAST - jakemiller

"I would use household items to make the beats, and we would write funny lyrics about what we're doing at home," he says. In the first video, Miller turned to the sound of paper towels ripping and hand soap dispensing as just a couple of the unique sound effects that fit the theme of COVID-19. And though making light of a seriously heavy global crisis could be taken the wrong way by some, for Miller, it’s been a coping mechanism and a way to create content for his fans—not to mention a way to connect with his family. 

"It was just a way for me and my family to do something creative together," Miller says. "I think when this is all over, we'll have those videos to kind of watch and look back on. We'll always remember this time as just being weird but fun for us."

Since that first video, Miller has created seven more original songs for TikTok, which he’s now dubbed his Quarantunes EP. His whole family—and even his girlfriend—have appeared in the videos, seemingly enjoying the spotlight as much Miller. "We all write; we all sing," he says. Interspersed with his Quarantunes songs are various other TikTok videos so Miller can keep his profile up and continue to connect with users. 

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And the videos are working incredibly well to not just engage with Miller’s current fans but to bring new ones in as well. "So many new people are seeing my stuff who have never heard of me. I'm getting Instagram DMs saying, ‘I saw your TikTok video on my phone. I went and looked up your music, and now I'm a huge fan,’ so that's why I do it."

His TikTok account since then has gained over 400K new followers, more than 25 million views, and three million likes. But the growth isn’t contained to TikTok: he’s also gained thousands of new fans on Instagram as well.  "Anything you can do on a daily basis as an artist to keep being creative, keep gaining followers, and keep getting new eyes on you," he said. "Because ultimately it all leads back to my music."

27-year-old Miller, who has been making beats and writing music since he was in high school, has always kept his fans at the forefront of his career, so it’s no surprise that he’s used this time to find new ways to interact with them. After years of cranking out songs, in a variety of themes—from suicide awareness to heartbreak—his dedicated fans, dubbed the "Millertary," have been along for the whole ride. "As an artist, I understand how valuable that is and how rare that is," he says. "I feel like as long as I have them, I'll be fine no matter what." They camp out for shows all over the country, get tattoos of his lyrics, and bond over social media even if they’re miles apart. And now with Miller’s TikTok spree, his fans have a whole new place to hang out. 

"They all seem to be loving [the TikTok videos]," Miller says. "I don't know how long this whole TikTok phase will last, but right now I'm just doing what I can to stay productive, creative, and not lose my mind in boredom." And the beauty of TikTok is that once someone has uploaded a sound to the social media platform, it’s there for more people to use in their own videos, which can make it spread rapidly. "I definitely encourage people to make their own TikToks to [my music]," he says. "Because I want the music to just spread and spread and spread. TikTok is a really great place to spread your videos to people who have never heard of you." 

@jakemiller

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 I NEED MY 6 FEET - jakemiller

Other artists have leveraged TikTok in similar ways, including Drake, who utilized the video-sharing platform to blow up "Toosie Slide" as a dance trend before the song and video were actually released a few days later. On the flip side, artists who didn’t yet have record deals have been able to jump-start their careers thanks to TikTok’s algorithm helping their music reach millions of new people. Arizona Zervas, the rapper behind the popular TikTok song "Roxanne," had previously been releasing his music independently, but after "Roxanne" charted in late 2019, Columbia Records snatched him up and signed him to its label. 

TikTok, which used to be Musical.ly, only launched in the U.S. in 2019 under that name through Chinese company ByteDance. Since its makeover, the video-sharing platform has grown exponentially and has become the place to discover new things as a consumer and get your talent out there as a performer. The app already has over 800 million users and counting with the number of videos multiplying every single day. What’s unique about TikTok compared to other social media platforms is that it doesn’t necessarily matter if you have any followers to start. Because of the way TikTok adds videos to its For You page—a unique mixture of content provided to users to scroll through—someone with zero followers could end up having a video that quickly goes viral. One viral video or sound that gets picked up by a larger account can catapult a TikToker into an elite level where they suddenly have a huge audience, a fact Miller is aware of and appreciates as an artist continuing to try to gain new fans and share his music. "This is a really great opportunity for if I'm an artist, I'm just starting out, and I have nobody who follows me, but I want people to listen to my music. This is the best way to do it right now."

Miller’s still not sure what the next step is for his TikTok account, whether he’ll continue to make fun little songs or pivot to more serious promo, but for now, he’s enjoying the bit of quirky fun he’s having. He’s still keeping his fans in mind, though, when he creates new music-related videos: "I put some of my unreleased music behind these videos," he says. "Obviously these songs aren't out. They're just kind of little teasers to show people what's to come." And a fact like that just goes to show how much he cares about making his fans happy, especially right now when the world can feel so bleak at times. “In a time like this where I'm not on the road and I can't see them face-to-face, it's super important to just stay in touch with the fans."

One thing Miller knows for certain is that he won’t be writing any real songs about quarantine or COVID-19. He's currently working on new music for a new project due out later this year. The first single from the upcoming EP or album (Miller hasn’t decided yet) is called "Saved Me" and lands May 15. He calls the song his favorite he’s ever written—and from a pool of hundreds of songs, those are big words. "It's always a really exciting time as an artist when you know that you're about to enter a new chapter in a new era," he says. "Musically, ['Saved Me'] sounds different." He plans to head into his new era in what he calls "a good place" because he’s happy in his relationship with his girlfriend and excited about the future of his career. And thanks to TikTok, he’s headed into his new era with a swath of new fans ready to buy and stream his music and buy tickets to shows. "As long as I keep making music that's true to me and they stick with me, I feel like I'll be good forever."

Lil Nas X's No. 1 Run Began With TikTok, Now The Music Industry Is Taking Notice

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King Bach

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King Bach On His First Comedy Album, 'Medicine' king-bach-his-comedy-album-medicine-loving-ludacris-trying-not-throw

King Bach On His Comedy Album 'Medicine,' Loving Ludacris & Trying Not To Throw Up

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The YouTube and former Vine star opens up to the Recording Academy about creating his first comedy album, who he listened to growing up and why laughter has been a cure-all in his life
Rachel Brodsky
GRAMMYs
Oct 4, 2019 - 12:54 pm

Andrew Bachelor, otherwise known as rising comedy titan King Bach, is definitely on his way to achieving royalty. 

Starting out producing comedy sketches on YouTube, Bachelor eventually switched to the now-defunct short-form outpost Vine, where he'd go on to amass more than 15 million subscribers and more than five billion views. Nowadays, the funnyman is dipping his toes into the TV and music world, where he currently stars in IFC's variety sketch series "Sherman's Showcase," among other things.

Meanwhile, Medicine, which dropped in mid-August, is his debut comedy album, and is filled with 15 true-to-life tracks—with music videos—that skewer everything from his weak stomach ("Bulimic") to the lies people tell each other when they first meet ("Secrets"). 

Below, Bachelor opens up to the Recording Academy about why laughter is truly the best Medicine, who he listened to growing up and the different ways he utilizes social-media platforms to reach new audiences. 

What sparked the idea to make a comedy album?

I've always loved music, ever since I was younger. And when I started making the comedy skits, I actually thought of making a parody music video, and I just love putting together music that people just like to listen to and have fun with listening to it and having a laugh at the same time.

So I figured why not make original music that I own and, I could just share with everyone and not feel any type of way of me taking someone else's style. This is my style, my unique style. So yeah and then I figured it's a comedy album and they're saying laughter is the best medicine, so I named the album Medicine, because every track they're laughing at.

Who did you listen to growing up?

I listen to a lot of Ludacris, Ludacris is my favorite rapper since I was little. Just his style, his energy, I like songs that have a lot of energy behind them. Now music has changed though we realize, that energy has kind of tapered down a little bit. So most artists, it's a lot of mumbling going on, it's more like vibes and feeling it out as opposed to the lyrics. So I'm doing a mixture of both.

Yeah, we've been hearing a lot of "genre labels don't matter anymore" nowadays.

Yeah the whole thing is, what I realized in doing comedies, why it's so good, when you're laughing about a joke or anything, you forget all your problems. You forget about the bad day you had, you forget about your breakup, you forget about somebody who's passing. You just forget about everything and you're literally focused on that joke that that made you laugh in that moment. So that's the mood that I want people to feel like when they listen to the album, they can just forget about everything else and just enjoy the music and just stay present.

Have you personally used comedy as a coping mechanism?

Yeah, with everything, it kind of puts me in a better mood and lets me forget. The way I look at is, I'm being myself, I am being unique. Some people may find it funny but I'm being me, like these are my point of views. Every song on the album is a situation that happened in my life. So it's a situation that happened in my life and I took it and I found the comedy in it.

There's a song on there called "Bulimic." I have a very weak stomach and throughout the days I'm constantly trying to stop myself from throwing up. And it's just been something I've dealt with since I've been seven years old. So I tried to find the light of that and I made a song called "what you going to do if I throw up on you?"

Are any other themes that have come up repeatedly in your comedy that you've touched on with Medicine?

Yeah, there's a song on there called "Secrets," and it's about everyone letting out the secrets and being honest. And the way I directed in film, that music video was pretty much like a YouTube skit. The concept of the video was the speed dating situation, and everyone thinks that speed dating is going regular, but then the speed dating announcer, he announces that she puts truth serum in the guys drink. And it forces them to let out their deepest and darkest secrets. So these guys are confessing their secrets against their will. So that's how I kind of shoot my skits as well, I come up with a concept and I just shoot it around that.

You became pretty famous from using Vine, which sadly doesn’t exist any longer. Have you embraced the similar-minded Tik Tok to create the same short-form comedy? 

Yeah, listen, I'm a creator at the end of the day and I am on the social media application. So I'm on Tik Tok, I'm on Facebook, Twitter, Instagram, I'm on everything. And I'll just take one video and I'll just post it everywhere. So if someone only has Tik Tok, they're getting it on Tik Tok. If they only have Facebook, they're getting on Facebook, so I use them all. You name the app, I got it.

So what's your strategy when deciding how to best utilize different apps?

I kind of see how the platform is being used and I kind of adapt to that. So Tik Tok is more music-based, so if I have an idea and it's music based and it's a fun, bubbly, energetic vibe that'll go on Tik Tok. So yeah definitely got to think about, it's like you got to know your audience.

Bob Marley's London Home Honored With English Heritage Blue Plaque

Lin-Manuel Miranda (L) and host/creator Hrishikesh Hirway (R) in "Song Exploder"

Lin-Manuel Miranda (L) and host/creator Hrishikesh Hirway (R) in "Song Exploder"

Photo: Eric Veras/Netflix

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How "Song Exploder" Unlocks The Intimacy Of Music song-exploder-netflix-hrishikesh-hirway-interview

Beat By Beat: How "Song Exploder" Unlocks The Intimacy Of Music And Creativity

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Based on the popular podcast, the newly launched Netflix series dissects classics and current hits one layer at a time, while host and creator Hrishikesh Hirway finds the human connection behind it all
John Ochoa
GRAMMYs
Oct 20, 2020 - 4:54 pm

Most people know "Song Exploder" as the popular podcast giving die-hard music fans a deep, inside look into the sonic mechanics behind their favorite tracks. A whole new class of music-heads now knows "Song Exploder" as the new Netflix series bringing the creativity behind music to the digital screen.

Originally launched as a podcast in 2014, "Song Exploder" dissects classic and current fan-favorite songs, with guest artists breaking down each individual track and element in detail to paint an intimate audio portrait of their art. The podcast, which has accumulated more than 60 million streams and downloads over the years and has hosted guests like U2, Selena Gomez, Björk, Fleetwood Mac, Solange and many others, now breathes new life as a Netflix docuseries. 

Introduced on the streaming platform at the beginning of October, "Song Exploder" adds an even deeper layer of storytelling and personal insight to the songs being deconstructed beat by beat. The show's inaugural four-episode run features Alicia Keys ("3 Hour Drive"), Lin-Manuel Miranda ("Wait For It" from "Hamilton"), R.E.M. ("Losing My Religion") and Ty Dolla $ign ("LA"). (Last week [Oct. 15], Netflix unveiled its next slate of guests for the show's second season, set to debut Dec. 15: Dua Lipa, The Killers, Nine Inch Nails and Natalia Lafourcade.

Whether in visual or podcast format, the core of "Song Exploder" remains the same: "an intimate portrait of an artist telling the story of how their artistic mind worked through creating one of their songs," host and creator Hrishikesh Hirway tells GRAMMY.com.

GRAMMY.com chatted with Hrishikesh Hirway about the human connection behind his new "Song Exploder" Netflix series and how he hopes the show will inspire others to create their own art.

You have an endless supply of songs from which to choose for any given "Song Exploder" episode, podcast and show. What needs to stand out in a song in order for you to develop it for "Song Exploder"?

The first step in the process is really identifying the artists before even getting to the song, because, frankly, I don't know necessarily which songs might have the best stories. The most famous songs don't necessarily have the most interesting stories, and the people who know that better than anyone are the people who made the songs.

But what I can try and determine is which artists seem really interesting and thoughtful, good storytellers, and who are also beloved by a lot of people. That's kind of where I start. And once I can get an artist onboard to talk about a song in this way, then I start the process of trying to narrow down which song it's going to be with them.

I feel like I don't know what the story [of the song] is all the time. There are a lot of songs that haven't necessarily been delved into, and frankly, I'm always interested in something like that ... where the backstory [of a song] hasn't been canonized and "Song Exploder" can be a place to tell it for the first time. So I really am relying on input from the artists ... The question that I ask them, frankly, is: Which of your songs do you feel the most emotional attachment to?

Ultimately, the most interesting stories, I think, when it comes to making songs or really making any kind of art, are about people and their feelings and the things that inspire them to make something at all. Even though the show is about music, it's also a portrait of each of these artists. In order to tell you something insightful, especially for it to be something that could be interesting to people who aren't people who make music themselves and also aren't necessarily even familiar with the artist or the song, it has to be something that connects to something in the human experience that feels significant.

I always try to make "Song Exploder" a show that reflected a broad range of genres and artists and backgrounds. So there's kind of almost a guarantee that you couldn't just get people hooked on the show based on who the artists were and what the songs were; I want everybody to watch every episode and listen to every episode of the podcast because I think that it's a worthwhile conversation to have. I think the creative process is something that's really fascinating in and of itself. It's an example of how people react to their own experience, to actually decide to make something based on their ideas, what they lived through, what they love ... The thing that I'm actually most interested in is that kind of emotional experience: the emotional attachment to the act of creating a piece of music.

Michael Stipe of R.E.M. in "Song Exploder"

Michael Stipe of R.E.M. in "Song Exploder" | Photo: Courtesy of Netflix/Netflix

There's a moment in the R.E.M. episode where frontman Michael Stipe gets almost emotional listening to his own voice on the band's classic, "Losing My Religion," and hearing the song elements broken down and presented to him in such an intimate manner, even after so many years since the song's release. How do you go about getting artists to open up to you and dive into their art so deeply?

I think one thing that helps is that I'm not really approaching [the interview process] head-on, certainly not right away. The questions don't start off front and center in like an emotionally investigative way. I think I have to earn their trust first, and part of that is from talking about the mechanics of the process first. That's the entry point in all these conversations. One of the reasons why having the [song's] stems is important, not just in terms of letting the listeners know what's going on in the song, but in terms of being able to facilitate that conversation with the artist.

Of all of the questions, the hardest one to answer is probably, "Why?" "Why did you decide to make the song this way? Why did you write this lyric? Why did you choose this chord progression?" That's the hardest [question], but it's also the one that I'm most interested in. But it's a little easier to start off with, first of all, "What?" "What are we listening to?" And then to ask them, "OK, how did you make it? And when did you make it?" All those basic factual questions are a way to just let them and me submerge ourselves into the memories of making that song.

Once they're there and able to relive some of the experience of it by hearing the actual evidence of the stuff that they did on that day—hearing their voice, hearing the instrument, hearing the actual track that they recorded around that time—it's a lot easier to ask them to then dig a few layers deeper and ask what was going on in their lives and how that might've fed into some of those creative decisions.

Read: Rhyme & Punishment: How NPR's "Louder Than A Riot" Podcast Traces The Interconnected Rise Of Hip-Hop And Mass Incarceration

You're now juggling the show and the podcast. How do you decide what songs go on the podcast format and what goes in video format?

Well, the podcast is a lot of work for a podcast, but that means that I'm still able to turn around an episode in a few weeks, whereas the TV show takes a much longer time to put together. There are just so many more components to it, and it's so much more work.

Part of the pitch for doing the television show is that I was trying to ask these artists to take a leap of faith, [like,] "This is something that's going to take a while to make, so you can't tie it to your promotional calendar, necessarily. I can't guarantee that it'll come out on such and such date to coincide with your single release or something like that." It was really more like, "Would you like to participate in this thing where there'll be this really meticulously crafted mini-documentary about this work that you did, and it's sort of evergreen."

That's a different pitch than with the podcast. Although with the podcast, I say all those things, too. I say it's evergreen and it's always better when it's not necessarily tied to your release schedule and more like when people have had a chance to live with the song a little bit. But one of the advantages of the podcast is it can be a little more nimble because it's a little easier to put together.

So this is a long way of saying that a lot of times that question is answered by the artists themselves or their publicists or managers, who are looking for a very specific outcome or timing, or they have something in mind, and that could be a matter of scale. It really depends on the circumstances of the artist and what works for them.

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Fans who've been following the podcast for a while will find a totally different experience when they come to the show. There are two types of storytelling when I hear "Song Exploder," the podcast, and when I watch "Song Exploder," the docuseries. The podcast is very audio-heavy: You get to really hear all of the isolated bits and pieces of the song. The show has a lot more historical and cultural context, sort of like a mini-documentary for a song, and you also hear from a lot more voices beyond just the recording artist. Beyond the visual element, what do you gain in terms of storytelling through the show?

I think one of the things that you mentioned is absolutely key to the TV show, which is that often on the podcast, it's just a single voice or maybe two voices together … But with the TV show, because the timeline was so different, there was a chance to stop and say, "OK, who do we really want? Who are all the voices that are involved in the creation of the song?" Maybe not just the artist, but also the collaborators that were essential to making the song. 

Having that kind of breadth and depth, it isn't always afforded to the shorter turnaround time and the scale of the podcast. But here, to really immerse the audience and give a really full picture of what the song was, having those other voices in there was really important. For [the] Alicia Keys episode [about the song "3 Hour Drive,"] we traveled to London to film with [the song's guest vocalist and co-writer/co-producer] Sampha and the [song's] co-writer/co-producer Jimmy Napes because we knew that they were going to only expand and flesh out the story.

I think a part of it is also a matter of craft, too. When you're working in audio, you're kind of only working in one dimension, which is time. You're just relying on one sense, hearing, and you're just basing everything on how long things take; the rhythm comes from just that one sense. But with TV, you have to also give a rhythm and complexity visually, too. You can't just transliterate the podcast into a TV format, where it's just one person talking, mixed with the isolated stems, because it wouldn't work; it would get very boring very quickly. So in order to have that kind of texture and nuance, we wanted to involve all those different people and try and give a little bit bigger of a picture than maybe what comes out in the podcast.

Do you see the podcast and the show as separate entities or related in the same family? Do you need to engage with both formats to fully appreciate or understand what "Song Exploder" is trying to do?

Oh, I don't think you have to engage with both. Of course, I would love it if people did, just because they're both things that I've put a lot of work into, and you want people to enjoy the stuff that you've worked on. This is not a great analogy, but I think it's sort of like reading a book or watching a movie that's been adapted of that book. I don't think you need to read the book to enjoy the movie, and vice versa, you don't need to have seen the movie to have full enjoyment of the book. But maybe you'll get something out of the experience of taking both in. Maybe it changes the way you feel about both.

This is, of course, a little bit different, because it's not even the same story that's being told. It's really just taking the core concept, which is an intimate portrait of an artist telling the story of how their artistic mind worked through creating one of their songs, and taking that concept and expressing it in these two different media. So it's much looser even than something like an adaptation of a book to a movie.

What artist or what song is your holy grail for the podcast or the show or both?

I don't have one holy grail—I think I probably have about a thousand. Anytime I start listening to music, I start wondering about it. That's not new since I started "Song Exploder"; it's the other way around. That's always been the way I listen to music. When I fall in love with a song, I want to hear it from the inside out. I want to hear what the individual tracks, what the individual stems sound like. I want to know what the ideas were that inspired all of these things that I'm falling in love with. "Song Exploder" was just a way of me being able to actually make that happen for myself. So anytime I'm listening to music and I hear something great, you could put it on the list.

Ty Dolla $ign in "Song Exploder"

Ty Dolla $ign in "Song Exploder" | Photo: Courtesy of Netflix/Netflix

What is your ultimate goal with "Song Exploder"?

I wish people would either watch the show or listen to the podcast and come away with a feeling that they want to make something themselves. Part of my aim with the show is to democratize the act of creation a little bit. I think it's easy to look at very successful artists or very successful songs or any kind of art in any format, where it has reached a certain level of success, and think that there's some uncrossable boundary for everyday people that keeps them from making something as great as those songs …

I think the best feeling that I always get from finishing working on an episode is something akin to that. That like, I just want to go make something, and it doesn't just have to be music. I think that anybody who is interested in making anything at all, to get something from the show, just the idea of going from nothing but an idea and following that all the way through to a finished piece of art, I hope that might be inspiring to everyone.

Glen Ballard On How His Netflix Show "The Eddy" Puts Music, Jazz And Performance First

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Some of the content on this site expresses viewpoints and opinions that are not those of the Recording Academy. Responsibility for the accuracy of information provided in stories not written by or specifically prepared for the Academy lies with the story's original source or writer. Content on this site does not reflect an endorsement or recommendation of any artist or music by the Recording Academy.