New GRAMMY Auction Series Launched
Auctions will help celebrate 50th Annual GRAMMY Awards
MusiCares and the GRAMMY Foundation announced that the GRAMMY Charity Online Auctions program — produced and executed by MusiCares and the GRAMMY Foundation in partnership with Kompolt Online Auction Agency — has launched a new season of online auctions beginning today.
The Foundations also announced that the auction program has raised more than $2 million to date for the health and human service programs of the MusiCares Foundation and the music education and preservation programs of the GRAMMY Foundation.
Since its inception in 2001, the program has expanded from one to two annual auctions to an eight-auction series that runs throughout the year on eBay at the GRAMMY Charity Online Auctions store located at www.ebay.com/grammy. The auctions feature celebrity-signed memorabilia and once-in-a-lifetime VIP experiences. The auctions have all the elements of a high-end online event: quality production, bidder-prequalification, widespread promotion, professional fulfillment and enhanced customer service.
"In addition to the financial benefit for MusiCares and the GRAMMY Foundation, this program also raises awareness of the important work of each Foundation," said Recording Academy President/CEO and MusiCares and GRAMMY Foundation President Neil Portnow. "The funds raised directly support the services we provide, so everyone benefits."
In the 2006/2007 fiscal year, GRAMMY Charity Online Auctions hit a high note with record sales of more than $542,000; this figure represents a 25 percent increase over the prior year and a 781 percent increase since its inception. An additional $120,350 was also raised in fiscal year 2006/2007 by auctioning a Mercedes-Benz S600 generously donated by the Rolling Stones. Between the About Me pages (promotional landing pages) and Listing pages, the auction site received more than 655,860 unique page views, which is a 109 percent increase over the prior year.
"Our partnership with the GRAMMY Charity Online Auctions has been one of the most rewarding experiences in our six years of running online campaigns," said Jenny Kompolt, founder of Kompolt online auction agency. "We're very pleased to have helped the program grow, and can't wait to reach new heights as we celebrate the GRAMMYs' 50th anniversary."
GRAMMY Charity Online Auctions will join in the celebration of the 50th Annual GRAMMY Awards by presenting a series of auctions that offer a variety of GRAMMY experiences and memorabilia.
Upcoming auctions include:
Nov. 26–Dec. 6 — 4th Annual GRAMMY Charity Holiday Auction
Features a large variety of celebrity-signed memorabilia from Earth, Wind & Fire, B.B. King, Brooks & Dunn, Taylor Hicks, Lil' Kim, Ozzy Osbourne, Bonnie Raitt, Slash, Steven Tyler and more — plus VIP show experiences from David Copperfield and Barry Manilow, GRAMMY VIP experiences and more.
Jan. 7–Jan. 17 — 50th Annual GRAMMY Awards VIP Experiences Auction (round two)
Features the program's final 50th Annual GRAMMY Awards ticket and experience packages available before show time in February.
Feb. 5–Feb. 21 — 50th Annual GRAMMY Charity Online Auction
Features a large variety of celebrity-signed memorabilia, GRAMMY memorabilia, VIP experiences and the very first offering of a GRAMMY VIP experience to attend the 51st Annual GRAMMY Awards Telecast.