Samsung Gear VR
Photo: Jung Yeon-Je/AFP
MelodyVR Raises $10 Million For Its Global VR Push
Real-world anticipation has been growing as virtual reality company MelodyVR builds out international relationships for the launch of its upcoming VR platform with a focus on music experiences and concerts. Having just raised another $10 million in company funds from a British stock offering, the company is better poised to launch in the U.S. and is preparing to offer its service in Asia, Australia and Latin America.
After securing a partnership deal late last year with Warner Music Group, in 2017 the company has added agreements with Microsoft, Roc Nation, Sony Music Entertainment, and Universal Music Group. With plans to double up as both a creator and distributor over its platform, MelodyVR expects to accelerate VR adoption by bringing the public unique digital music experiences thanks to this elite network of relationships.
"The capital raised as part of this placing will be used to further accelerate our expansion," said Anthony Matchett, CEO of MelodyVR's parent EVR Holdings, "further extending our market-leading position and generating additional opportunities for content creation and revenue generation worldwide."
If it goes as planned, this launch will bring new musical worlds to life.