The Latin Recording Academy, Univision Announce New Deal
The Latin Recording Academy and Univision announced today a new six-year deal that will keep the biggest night in Latin music, the annual Latin GRAMMY Awards telecast, on Univision through 2018. Univision has been the home of the Latin GRAMMYs since 2005. This year's XIII Annual Latin GRAMMY Awards will take place live on Thursday, Nov. 15, 2012, at the Mandalay Bay Events Center in Las Vegas from 8–11 p.m. ET/PT (7 p.m. Central).
"We are very pleased to continue our longstanding partnership with our friends at Univision," said Gabriel Abaroa Jr., President/CEO of The Latin Recording Academy. "For the past seven years, the Latin GRAMMYs and Univision have consistently collaborated to bring viewers unique and dynamic musical performances from today's talented Latin musicians from around the world. We are extremely proud of our consistent growth, which is reflected in the success we have achieved, and we look forward to the next six years of our expanding partnership."
"Univision is the home to some of the biggest nights in entertainment for Hispanics and as such we are pleased to extend our partnership with The Latin Recording Academy," said Cesar Conde, president of Univision Networks. "Through this agreement, Univision will continue to elevate the first-class Latin GRAMMY experience that Hispanic Americans look forward to every year like only Univision can deliver."
In addition to the annual awards telecast, the six-year agreement also includes the development of new Latin GRAMMY specials, details of which will be announced in the future.
The Latin GRAMMY Awards telecast is one of Univision's most watched events, ranking as its highest-rated special. Last year's 12th Annual Latin GRAMMY telecast was watched by 11.1 million viewers in the United States who tuned in to all or part of the live three-hour broadcast on the Univision Network. The show delivered an average audience of 5.7 million total viewers 2+ and positioned Univision as the No. 1 broadcast network for the entire night among adults 18–34 for the second consecutive year. The 12th Latin GRAMMYs also generated more than 25 million impressions on Twitter throughout the evening, helping the Latin GRAMMYs and Univision win the night for social TV as well. Additionally, the Latin GRAMMY Awards on Univision continue to attract more Hispanic viewers in the demographic groups of total viewers 2+, adults 18–49 and adults 18–34 than the combined audiences of the biggest awards shows on primetime television. The Latin GRAMMY Awards telecast is broadcast to more than 100 countries.