The Latin Recording Academy announced today the launch of a new partnership with independent music merchandising company Cinder Block LLC to produce official Latin GRAMMY merchandise. The collection, designed for both men and women, will celebrate the energy and emotion of The Biggest Night in Latin Music. The apparel and novelty items will be available nationally through the official online store at www.latingrammystore.com as well as at select boutique retail locations in Las Vegas.
"We are truly excited to partner with Cinder Block and look forward to providing the loyal and enthusiastic Latin music fans with incredible memorabilia and interesting merchandise to show their pride and commemorate this year's Latin GRAMMYs," said Gabriel Abaroa Jr., President/CEO of The Latin Recording Academy. "As our organization continues to grow and evolve, we are thrilled to be aligned with an innovative and leading independent merchandise and design company."
The new merchandise collection will include an array of casual yet fashionable apparel items, eclectic novelty pieces and some commemorative items featuring the beautiful official artwork from past Latin GRAMMY shows — all perfect for music enthusiasts and fans. The Latin GRAMMY collection will be priced affordably and on trend. New items will be added to the Web store throughout the year with frequent special promotions and limited-edition items to appeal to music lovers in general.
"For our company, it is an honor to partner with the Latin GRAMMY brand, which has been celebrating the incredible diversity of Latin music and culture for more than 13 years," said Jason Greene, CEO of Cinder Block LLC. "We consider this the perfect platform to introduce this exceptionally fun and vibrant collection to the emerging Hispanic market and we look forward to being a contributing partner to The Biggest Night in Latin Music."
As part of the kickoff to the new partnership and merchandise collection, Cinder Block will provide a lucky consumer the opportunity to win two tickets to this year's telecast and official Latin GRAMMY After-Party in Las Vegas. The sweepstakes will begin on Sept. 25, 2013, and run through Nov. 1, 2013. Every purchase made via the new Latin GRAMMY store website will be automatically entered to win the music experience.
The 14th Annual Latin GRAMMY Awards will be broadcast live on the Univision Network from the Mandalay Bay Events Center in Las Vegas on Thursday, Nov. 21 at 8 p.m. Eastern/7 p.m. Central. For breaking news and exclusive content, join the organization's social networks on Twitter and Facebook.