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Kickstarter Launches Drip Funding Program For Artists
As an independent artist, sometimes one of the most stressful parts of the business is waiting for the money to trickle in. Kickstarter thinks it can help by providing a steady Drip of financing for artists using their new platform.
Acquired by the popular crowd-funding platform in 2015, Drip initially began as a project from record label Ghostly International, which envisioned a subscription support system for musicians. On Nov. 15, Kickstarter announced they were relaunching the program for creators of all types, including musicians, writer, artists, filmmakers, and more.
Drip allows creators to set up a hub that gives fans the ability to support artists across their entire body of work, instead of fundraising for one-off projects. Artists on the platform can then offer potential subscribers incentives such as early access to new work or behind-the-scenes details on the creative process as rewards for their ongoing support.
Building on more than $3 billion in pledges to support upward of 100,000 creative projects from 13 million people in the eight years since their launch, Kickstarter hopes Drip will provide artists a new and sustainable way to keep creating their art on their terms.