Attendees celebrate at KAABOO Del Mar
Photo: C Flanigan/Getty Images
KAABOO Announces New Texas Music Festival In Dallas Cowboys Stadium
In just four years, festival founder Bryan E. Gordon has grown his San Diego-based KAABOO Del Mar festival into an international brand that's landed headlining sets by marquee acts such as Foo Fighters, Katy Perry, and Imagine Dragons, with a planned expansion to a new 2019 event in the Cayman Islands announced just this past February. Hot on the heels of the Cayman Islands announcement, KAABOO officials revealed on April 5 that they have also inked a deal with the Dallas Cowboys organization to launch KAABOO Texas in May 2019 at AT&T Stadium.
Often referred to affectionately as "Jerry World" in reference to the Dallas Cowboys organization's longtime patriarch Jerry Jones, AT&T Stadium boasts a 100,000 attendance capacity, perfect for the "upscale experience" promised by the KAABOO production team. Given KAABOO Del Mar's success at establishing itself as, "a new kind of entertainment and arts experience designed around comfort, quality and good times," Cowboys stadium seems the perfect place for the opening of the acclaimed festival's next chapter.
"The Cowboys organization has been on the cutting edge of creating more engaging experiences, providing new and unconventional ways to connect with fans, making the KAABOO brand an ideal partnership," the KAABOO team explains of the new venture, as reported by Billboard. The event is also purported by the KAABOO team to be the first-ever partnership between a multi-day entertainment event of their stature and an NFL team organization.
KAABOO Texas will take place on May 3 – 5, 2019. Lineup details are still forthcoming.