On Aug. 5 Best Buy Mobile, the mobile specialty retail unit of Best Buy Co., joined with the GRAMMY Foundation to surprise a group of Seminole High School summer band camp students with a special appearance from Island Def Jam Records recording artist Justin Bieber.
In celebration of Best Buy Mobile's milestone 100th store opening at nearby Seminole Towne Center mall, Bieber shocked students when he appeared during an assembly in Sanford, Fla. Bieber's appearance included the presentation of a $5,000 donation on behalf of Best Buy and the GRAMMY Foundation to Seminole High School in support of the school's music program.
This program expands on the GRAMMY Foundation's support of music education by leveraging Best Buy's philanthropic @15 platform and Best Buy Mobile resources. Through these efforts, the Best Buy Children's Foundation has pledged approximately $1 million in funds and in-kind services to at-risk music education programs in schools across the country.
"The students had no idea I was coming and it was fun to completely surprise them. I was excited about this opportunity to team up with Best Buy and the GRAMMY Foundation to raise awareness around the important cause of funding music education programs in schools," said Bieber. "I talked to students about pursuing their passion in music and encouraging them to keep doing what they're doing."
Bieber spoke to the students about the role music played in his life. The assembly also featured appearances by Neil Crilly, Sr. Executive Director of The Recording Academy Florida Chapter, on behalf of the GRAMMY Foundation, and Shawn Score, Best Buy Mobile president. The $5,000 donation to Seminole High School will help fund its music education program.
"It was great to genuinely stun the kids with a surprise appearance from Justin Bieber. It has been exciting to celebrate the 100th Best Buy Mobile store opening in the area this week, and through our partnership with the GRAMMY Foundation we continue our commitment to give back to the communities we serve," said Score. "Justin is an influential musician and role model, and to have him take part in this event demonstrates the significance of supporting music and arts education programs in schools and the positive impact music has on today's youth."