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Justin Bieber Breaks Streaming Record As Spotify's Most Listened-To Artist
Just five months after the release of his sixth studio album, Justice, Justin Bieber has broken the internet. As Spotify's all-time most listened-to artist, the Canadian singer nabbed a total of 83.3 monthly listeners, based on the platform's July data. Tailed by The Weeknd (74.53 million monthly listeners) and Ed Sheeran (72.41 million monthly listeners), Bieber has remained on the charts, credited to surprise features over the summer and his "Peaches" collaboration with Daniel Caesar and Giveon.
Following the release of Justice, Bieber joined The Kid LAROI on the young Aussie rapper's single "STAY"—which has spent four weeks at No. 1 on the Billboard Hot 100—along with the remix of "Essence" by Nigerian artists WizKid and Tems. Featured on the deluxe re-release of WizKid album Made in Lagos, Bieber's appearance on "Essence" was accused of cultural appropriation on social media, but also received a global push on the Billboard charts, debuting at No. 82 on the US Hot 100.
In an oral history article about "Essence" by Rolling Stone, Bieber's DJ and personal A&R Tay James explained Bieber's impact on the song's remix:
"When Justin hops on a record, he'll take it from just being a hip-hop or an urban or an Afrobeats record. It's going to bring other eyes; people who probably didn't even know about the record," James said. "Now they hear it, and now they know who Wizkid is. So, that's part of the reason why we want[ed] to hop on it, too, also just to shine light on these talented artists, which is what I think Justin is really good at."
With over ten years at the top of his game, breaking Spotify's all-time monthly listener record is yet another notch in Bieber's career trajectory and a milestone in his multi-genre influence.