Juicy J recently participated in an installment of GRAMMY U SoundChecks at Irving Plaza in New York. In an exclusive interview with GRAMMY.com, the Oscar-winning rapper/producer discussed his upcoming album, The Hustle Continues, inspiring other artists and why he considers himself a businessman.
"I'm more of a businessman than anything," said Juicy J. "Look at what I'm doing — [I'm] a guy that's been in this game for 20 years — that should motivate you to stay on your grind. Dreams do come true. I won an Academy Award. … I just performed with Katy Perry, one of the biggest pop stars in the business, at the GRAMMYs."
Born Jordan Michael Houston, Juicy J co-founded Memphis, Tenn., hip-hop group Three 6 Mafia in 1991. Following the release of their debut album, 1995's Mystic Stylez, Three 6 Mafia rose to fame with hit albums such as Da Unbreakables (No. 4, 2003) and Most Known Unknown (No. 3, 2005), the latter of which spawned the hits "Poppin' My Collar" and "Stay Fly." The group made history in 2006 when they became the first hip-hop group to win an Academy Award for Music (Original Song) for "It's Hard Out Here For A Pimp" featured in the 2005 film Hustle & Flow.
In 2002 Juicy J released his debut solo album, Chronicles Of The Juice Man: Underground Album, followed by 2009's Hustle Till I Die. He scored his first Top 5 album as a solo artist with 2013's Stay Trippy, which featured the 2 Chainz and Lil Wayne-assisted track "Bandz A Make Her Dance," as well as collaborations with GRAMMY winners Chris Brown and Justin Timberlake, among others. Juicy J was recently featured on Katy Perry's chart-topper "Dark Horse," which the duo performed on the 56th GRAMMY Awards on Jan. 26. His fourth solo project, The Hustle Continues, is scheduled for release later this year.
Juicy J is currently in the midst of a North American tour, with dates scheduled through June.