Britney Spears in "Toxic"
It's Time To "Work B**ch:" New Britney Spears Pop-Up Experience Coming To L.A.
Have you ever fantasied about showing off your best pop star dance moves in an airplane while rocking a futuristic flight attendant outfit? Do the lyrics to "Work B**ch" motivate you to push a little further towards your goals? Have you and your friends ever dressed up as different eras of Britney Spears for Halloween? Well, The Zone pop-up experience is for you!
Coming to Los Angeles in January 2020, the new Spears-themed interactive pop-up space will allow fans to step into of the most iconic moments in the Britney-verse, from a high school for her debut No. 1 hit "...Baby One More Time" to an airplane for "Toxic."
This recreation of planet Britney will exist as a 10-room experience over 30,000 square feet. The rooms will also include a Mars landing for "Oops...I Did it Again" and a big ol' circus to, obviously, revisit her 2009 album, Circus. This section will have a tightrope photo op, a real-life ringmaster, a tarot card reader to help you see your fierce future and the bike and ringmaster jacket Spears rocked on her "Circus" tour.
There will also be a dedicated retail experience including five different merch collections from the GRAMMY-winning pop princess: "Britney Army," "Work B**ch," "The Zone Collection," "Britney B**ch" and "Pride Collection."
The Zone was announced yesterday, and is slated to open "late January" in the La Brea area of L.A., on Fairfax Ave. and W 3rd St. It will be open from 10 a.m. to 10 p.m., six days a week. An end date has not been specified yet.
Tickets go on sale tomorrow, Nov. 1, at 11 a.m. PST at britneythezone.com. Time to get to work and start practicing your dance moves.