Why Is It Important To Vote For The 64th GRAMMY Awards? Here's What Leon Bridges, Monica, Kany Garcia, Taylor Hanson, Kah-Lo & Other Recording Academy Members Have To Say
Recording Academy CEO Harvey Mason jr. stresses a few company values in particular, but one feels especially timely right now: transparency. Hence, GRAMMY nominations will now be determined by a majority, peer-to-peer vote of Recording Academy voting members.
It's now more crucial than ever for voting members to get involved this year to make this system work and lend their support to fellow musicians and creators.
To cap off the window of First Round GRAMMY Voting, which determines the nominees for the annual GRAMMY Awards and this year runs from Friday, Oct. 22, to Friday, Nov. 5, Recording Academy voting members are taking to social media to express all the reasons why it's important to get out and vote for the upcoming 64th GRAMMY Awards.
If you're a Recording Academy voting member and need an extra burst of motivation to get involved in the process, check the #Vote4GRAMMYs hashtag on Instagram and Twitter and listen to firsthand testimonies from fellow Recording Academy members about the importance of GRAMMY Voting below.
In her message, GRAMMY-winning R&B singer/songwriter Monica expresses that the value of GRAMMY voting is twofold to her.
"Voting for the GRAMMY Awards is not just important to me because I'm an artist; it's important to me because I'm a writer and composer," she says. "That means the most to you — to be acknowledged at the greatest height the music has to offer."
"The GRAMMYs is all about artists and music makers voting for projects they believe in," the three-time GRAMMY nominee says. "To me, it's a great way to highlight projects that should be recognized."
Heavy music is represented by way of Troy Sanders, a five-time GRAMMY nominee and the leader of GRAMMY-winning metal heroes Mastodon. "There's no one more qualified to recognize music's best than you," he says in an Instagram clip. "So, I encourage each of you to set some time aside and become as knowledgeable as you can."
A representative from the classical world has spoken up, too. As Deborah Pae, the cellist in the Formosa Quartet and a Governor of the Recording Academy's Chicago Chapter, puts it, "Voting allows us to make our voices heard, so this is our chance to advocate for artists that we feel are doing incredible work and are bringing something unique and important to the table."
Country singer/songwriter Lainey Wilson echoes Pae's sentiments, noting "the hours, the blood, the sweat, and the tears" that musical creatives pour into their art.
"Collaboration in music does not stop on the day it was created," Wilson stresses. "It truly is a nonstop collaborative effort in supporting each other, and one of the best ways to support other creators is through GRAMMY voting."
GRAMMY-winning soul singer/songwriter Leon Bridges contributed his own video to Instagram: "This is our opportunity to give back to some of the artists that shape our lives with their music," he says. "It's a moment to celebrate the producers and studio musicians and songwriters that really help bring these albums and songs to life."
Four-time GRAMMY-nominated salsa singer Víctor Manuelle also offers a passionate message about the importance of voting.
"Why is it important for me to vote for the GRAMMYs?" he asks in Spanish. "Because it gives me an opportunity to have a voice and to demand recognition of the music that represents us Latinos. We have a very big opportunity in our hands to decide which music we want to be awarded and nominated … So for me, it is very important to have a voice and a vote in the GRAMMYs."
And three-time GRAMMY-nominated Puerto Rican singer/songwriter Kany Garcia agrees.
"The artist sees the spotlight and is the center of attention, but there are all of those people behind the scenes that for years have been working to create a perfect, or almost perfect, sound in each of those songs," she says, also in Spanish. "That is why voting is important."
Last but certainly not least, GRAMMY-nominated Nigerian singer/songwriter Kah-Lo is right there with them.
"Make sure that who you feel should be recognized for their incredible work over the past year is honored the way they should be," she says. "Now, more than ever, everyone's voice counts because it's completely down to us. We have to do our part and make sure that after all this change, everything is worth it."
Keep checking back on GRAMMY.com and on the Recording Academy's social media channels for more important info and updates about GRAMMY voting and the upcoming 64th GRAMMY Awards!