Hayley Williams Launches Her Own Line Of Temporary Hair Dye
Paramore's Hayley Williams has made a name for herself with her bright hair colors in addition to her rockin' music. Now, she has taken her love of changing up her hair to a new level with her own line of temporary hair dye called Poser Paste.
Williams created the hair dye line with beauty expert Brian O'Conner as a wear-and-wash temporary hair dye available in bold shades of orange ("Riot"), blue ("Blue Ruin"), pink ("Ex-Girl"), and yellow ("Steal My Sunshine").
"It was important to give people the option of just trying it out, having a good time and changing up their look more often," Williams said of why she wanted to create this line of hair dye products. "In the past, Brian and I have dyed my hair a billion different colors within a short period of time. This is so nice because I can go home, wash it right out and be ready for a totally different color tomorrow."
"I feel like hair is a very emotional thing," Williams said. "Changing your hair is like a good reset — whether that's a new color, haircut or style."
Poser Paste is currently available for pre-order at a price point of $17.99, and will ship beginning Oct. 16.