In September 2010, The Recording Academy signed a three-year partnership with Gucci Timepieces & Jewelry, launching a GRAMMY special-edition watch collection. To honor this third year of the partnership and in celebration of the 55th Annual GRAMMY Awards, Gucci Timepieces & Jewelry has introduced a new addition to the Gucci GRAMMY collection. The Interlocking Gucci GRAMMY watch is a variant of the Interlocking G, which features a sleek and modern take on the House's double G motif, stainless steel case, 37 mm diameter, quartz movement, and sapphire crystal.
The hallmark of this special-edition model is the bold black leather cuff that embraces the wrist, adding an urban allure to the timepiece. The cuff features the Gucci logo and a gramophone pin — the iconic symbol of The Recording Academy. The case back is also engraved with the Gucci GRAMMY logo.
The Interlocking Gucci GRAMMY watch comes in two variants: the sun-brushed stainless steel case features a black dial, while the black PVD version comes with a dark-yellow dial. The design is kept entirely minimalist, displaying only the Gucci logo and a highly original circular-grained surface that recalls the grooves on a vinyl record.
Among the new initiatives being introduced as part of the partnership in 2013, Gucci Timepieces & Jewelry will support GRAMMY Camp, the GRAMMY Foundation's residential summer camp for high school students.
Gucci Timepieces & Jewelry will identify 10 exceptionally talented young musicians who will be given the chance to attend GRAMMY Camp sessions taking place in New York and Los Angeles during summer 2013. At these camps, students will meet with industry professionals, write new music, visit recording studios and performance spaces, and attend a range of workshops. The summer activities will culminate with a concert celebrating the completion of their experience.
The 55th Annual GRAMMY Awards will take place live on Sunday, Feb. 10 at Staples Center in Los Angeles and will be broadcast in high-definition TV and 5.1 surround sound on the CBS Television Network from 8–11:30 p.m. (ET/PT). The show also will be supported on radio worldwide via Dial Global, and covered online at GRAMMY.com and CBS.com, and on YouTube.