"For South by Southwest, or any festival, it's all about fellowshipping through music," said singer/songwriter Aloe Blacc prior to his closing performance at The Recording Academy's Amplifier Center Stage: A GRAMMY U Initiative showcase on March 14 during South by Southwest in Austin, Texas.
That sentiment was perhaps more true than ever at this year's festival as the tragic hit-and-run accident that took place March 13 brought festivalgoers, participants and performers to a standstill. But in the wake of the tragedy there was a ray of hope as the industry in Austin showed once again how music can bring people together.
"In that horror there was also greatness in that so many people responded immediately and began helping people as best they could," said SXSW Managing Director Roland Swenson prior to Lady Gaga's keynote on March 14. Swenson added that in the 24 hours since setting up the SXSW Cares fund to help victims, more than $33,000 had been raised.
As the show went on for SXSW, the GRAMMYs took center stage. The 28th installment of the festival featured keynote addresses from GRAMMY winners Lady Gaga and Neil Young, as well as an array of Recording Academy-hosted interactive panels, events and industry get-togethers. Here's a complete list of the GRAMMYs' SXSW action.
A Billion Tiny Screens: Future Of Social Visual
On March 12 Lindsay Gabler, Senior Manager of Social Media and Marketing for The Recording Academy, took part in a panel that explored the rise and impact of visual media content on social platforms.
Homegrown: Los Angeles
The GRAMMY Museum kicked off their week at SXSW with Homegrown: Los Angeles, a showcase highlighting Los Angeles-based artists, including Hunter Hunted, Lily Kershaw, Run River North, Echosmith, Blondfire, and Battle Tapes.
It's Only Rock & Roll: Fifty Years Of The Rolling Stones
Are the Rolling Stones still the world's greatest rock and roll band? That question was explored in a discussion moderated by GRAMMY Museum Executive Director Bob Santelli featuring musicians John Doe, Ian McLagan, and Wayne Kramer; Rolling Stone's David Fricke, and the Rock and Roll Hall of Fame and Museum's Craig Inciardi. On March 13 the Museum hosted a Rolling Stones tribute showcase featuring recent GRAMMY nominees Della Mae, and Kramer and Bobby Rush, among others.
The Recording Academy Texas Chapter Block Party
The Recording Academy Texas Chapter held its annual Block Party on March 13 on the lawn of the Four Seasons Hotel in downtown Austin. The event featured refreshments, appetizers, socializing, and performances by Texas alternative rock band Blue October, among others.
Path To A GRAMMY
Recording Academy Chair Christine Albert hosted a panel on March 13 featuring GRAMMY-winning engineer Gavin Lurssen, GRAMMY winner Dave Alvin and owner and CEO of the Village studios Jeff Greenberg. The panelists discussed the GRAMMY Awards process and their own individual paths to music's biggest honor.
Recording Academy Studio Filming
The Academy invited its members to an exclusive filming of panels featuring author/artist Austin Kleon and co-founder and Music Dealers president/CEO Eric Sheinkop, among others, and performances by Royal Teeth, David Nail and Wild Feathers.
Amplifier Center Stage: A GRAMMY U Initiative Showcase
On March 14 Jessica Faith, Bonavox and Eyango — the winners of The Academy's Amplifier Center Stage: A GRAMMY U Initiative — performed at the Gibson Guitar Showroom for a packed crowd. The event also featured special performances by Aloe Blacc and Allen Stone.
Lost In Translation With Andrew Scheps
On March 14 Gavin Lurssen hosted a conversation with fellow GRAMMY-winning engineer Andrew Scheps during which Scheps entertainingly discuss the process of mastering an album before it's in the hands of consumers.
MusiCares Affordable Care Act Presentation And Safe Harbor Rooms
In conjunction with the Actors Fund, on March 14 MusiCares hosted "Understanding The Affordable Care Act," a presentation providing attendees with an overview of upcoming healthcare reform changes under the ACA. The presentation was followed by a performance by Jonny Kaplan & The Lazy Stars featuring special guests. In addition, beginning March 8, MusiCares hosted daily Safe Harbor Rooms for people in recovery.
GRAMMY U WorkShow
On March 15 GRAMMY U students convened at the Gibson Guitar Showroom for GRAMMY U WorkShow featuring James Fauntleroy (JT, Rihanna) and Hit-Boy (Kanye West, Jay-Z) with 1500 Or Nothin (Rick Ross, Snoop Dogg, Lupe Fiasco). The seminar and live performance demonstrated urban and pop songwriting/producing by showing the audience how to make a great song in real time.
Artists' Role In Homeland Security
Can music save the world? In a panel on March 15, Daryl Friedman, Chief Advocacy & Industry Relations Officer for The Recording Academy, and Rep. Michael McCaul (R-Texas), current chairman of the House Committee on Homeland Security, discussed how music can play an important role in homeland security efforts.