The Recording Academy Memphis Chapter played host for GRAMMYs On The Road At The Beale Street Music Festival, held May 4–6 as part of the Memphis in May International Festival. The Chapter conducted exclusive backstage interviews with artists performing at the festival, including Christian rock band Needtobreathe and Three 6 Mafia's DJ Paul.
Needtobreathe discussed using social media to stay connected to their fans, creative influences, their most recent release, The Reckoning, and advice for aspiring artists, among other topics.
"Make mistakes, be yourself and work constantly," said vocalist/guitarist Bear Rinehart on advice for aspiring artists. "The only thing I feel like bands can really control [are] the records they make and the live shows that they play. If you can figure out how to do that well, all the other stuff will sort itself out."
Hailing from Charleston, S.C., Needtobreathe features brothers Paul "Bear" Rinehart and Bryant "Bo" Rinehart (guitar), Seth Bolt (bass) and Joe Stillwell (drums). The quartet landed a deal with Atlantic Records in 2005 and subsequently released their debut album, 2006's Daylight. The Heat followed in 2007, peaking at No. 11 on Billboard's Christian Albums chart and spawning the No. 1 Christian Songs hit "Washed By The Water." The Outsiders followed in 2009, peaking at No. 20 on the Billboard 200 on the strength of the Top 10 Christian Songs hits "Something Beautiful" and "Lay 'Em Down." Their most recent release, 2011's The Reckoning, peaked at No. 6 on the Billboard 200 and earned the group three awards at the 43rd Annual GMA Dove Awards in April, including Group of the Year and Rock/Contemporary Album of the Year. Needtobreathe are currently on tour, with select dates scheduled throughout the United States through August.
DJ Paul discussed winning an Oscar, musical mentors and differences between Memphis and Los Angeles.
"It was a night like no other," said DJ Paul on winning an Oscar. "I'm still living the dream of it."
DJ Paul, born Paul Beauregard, co-founded the Southern rap collective Three 6 Mafia with his production partner Juicy J, aka Jordan Houston,. The duo first joined forces in the '90s while both were working as DJs in Memphis. In 1995 Three 6 Mafia released their debut full-length release, Mystic Stylez. Several independently released albums followed, garnering the group a strong underground following, before the release of 2000's When The Smoke Clears: Sixty 6, Sixty 1. Considered the group's breakthrough release, the album peaked at No. 6 on the Billboard 200. Da Unbreakables was released in 2003, peaking at No. 4 on the Billboard 200, followed by 2005's Most Known Uknown, which peaked at No. 3, marking Three 6 Mafia's highest-charting album to date. That same year DJ Paul and Juicy J earned an Oscar for Music (Original Song) for "It's Hard Out Here For A Pimp" from the film Hustle & Flow.
Come back to GRAMMY.com tomorrow for more exclusive backstage interviews from GRAMMYs On The Road At The Beale Street Music Festival.