GRAMMY Museum Announces First International Expansion In China
The GRAMMY Museum, The Recording Academy, Beijing SEEC Culture Media Co. Ltd., Sanya Municipal People's Government, and China Music Vision have announced a partnership to develop the first-ever GRAMMY Museum in China. The announcement was made Jan. 9 during a ceremony in Beijing that was attended by GRAMMY Museum Executive Director Bob Santelli, Deputy Executive Director Rita George, the Mayor of Sanya Mr. Yanjun Wu, SEEC CEO Boming Wang and President Li Wang, and China Music Vision CEO Mingzhang Sun and Director Ling Yan.
The first GRAMMY Museum in China is expected to open within the next three years in Sanya, a resort town on the southern end of China's Hainan Island, and will feature approximately 40,000 square feet of exhibit space that will include a temporary exhibit gallery and a theater. The GRAMMY Museum in China will share the focus of the Los Angeles Museum in exploring and celebrating the history of the GRAMMY Awards through artifacts and exhibits that tell the story of the industry's premier awards and the artists who have been honored by them.
"When we opened the first GRAMMY Museum outside of Los Angeles in 2016 in Cleveland, Mississippi, we knew it was only the beginning," said Santelli. "The opportunity to take the Museum experience internationally is truly a dream come true for me and my staff, and we couldn't be more excited to begin our international expansion in the beautiful city of Sanya, China. We know how passionate the people of China are about American music, and we look forward to bringing its storied history to the country."
"We are proud to celebrate our relationship with SEEC by bringing the GRAMMY Museum's first-ever international expansion to China, a country with a rich history in the arts that places a strong emphasis on the cultural value of music," said Neil Portnow, President/CEO of The Recording Academy and Chair of the GRAMMY Museum Board. "Advancing The Recording Academy's work and mission internationally is a priority for us, and one that has been particularly welcomed and supported by China, so it makes perfect sense for us to expand the Museum first to this region of the world. We look forward to a bright and successful future in Sanya and beyond."