GRAMMY Live, The Recording Academy's three-day online broadcast leading up to and through the 54th Annual GRAMMY Awards, has been nominated for the third consecutive year in the Events & Live Webcasts category for the annual Webby Awards. This year's nomination follows GRAMMY Live's Webby Award win for Events & Live Webcasts in 2010 and a nomination in 2011.
GRAMMY Live is eligible for both a Webby Award and the Webby People's Voice Award. Voting for the Webby People's Voice Award is open to the public through April 26. Winners for the 16th Annual Webby Awards will be announced May 1 and honored at a ceremony in New York on May 21.
Streamed live on GRAMMY.com and CBS.com, GRAMMY Live featured exclusive behind-the-scenes coverage of the events surrounding the 54th GRAMMY Awards. Hosted by Andrew Burnette, Alison Haislip and John Norris, GRAMMY Live viewers were given an insider's peak into high-profile GRAMMY Week events such as the Social Media Rock Stars Summit, MusiCares Person of the Year tribute honoring Paul McCartney, Special Merit Awards Ceremony & Nominees Reception, and the Pre-GRAMMY Gala. On Feb. 11 viewers were also furnished with breaking news reports and personalized updates on the untimely passing of GRAMMY-winning artist Whitney Houston.
On GRAMMY Sunday, Feb. 12, GRAMMY Live's wall-to-wall coverage spanned the 54th Annual GRAMMY Awards red-carpet arrivals, the Pre-Telecast Ceremony and the official GRAMMY Celebration after-party. Additional behind-the-scenes footage offered viewers a "dual-screen" experience, complementing the CBS GRAMMY telecast with red-carpet coverage, backstage interviews, exclusive photo sessions with winners (with renowned photographer Danny Clinch), press room question-and-answer sessions, and past GRAMMY moments.
Artists interviewed during GRAMMY Live's three-day broadcast included Alison Krauss & Union Station, the Band Perry, the Civil Wars, Foo Fighters, Melanie Fiona, Adam Lambert, Mumford & Sons, Diana Ross, Kelly Rowland, Skrillex, and Ryan Tedder, among others.
Established in 1996 by the International Academy of Digital Arts and Sciences, the Webby Awards honor excellence on the Internet across categories such as websites, interactive advertising, online film and video, and mobile apps.