
GRAMMY Red Carpet
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GRAMMY Insights With Watson To Bring Real-Time Artist Insights To GRAMMY Red Carpet Using AI
Want more from your GRAMMY red carpet coverage this Sunday, Jan. 26? This year IBM is enhancing the fan expereince with the all-new GRAMMY Insights with Watson!
GRAMMY Insights with Watson will analyze the red carpet video and audio in real-time to generate artist insights that will be overlaid during the livestream on GRAMMY.com. Using artificial intelligence and natural language processing, Watson will analyze what is being discussed between the red carpet host and the guest, and will pull from millions of data points to share additional facts about the conversation.
Thanks to partnership between IBM and the Recording Academy - now in its third year - fans will have more insight than ever into their favorite artists.
With more than 1,500 celebrities that will walk the red carpet and 894 nominees for the 2020 GRAMMYs, it’s impossible for the GRAMMY red carpet hosts to fully satisfy fan curiosity. With AI, IBM and the Recording Academy will surface new information to enable a better, more engaging experience for the millions red carpet livestream viewers and music fans.
So whether you’re a cord-cutter who wants to watch the red carpet arrivals and interviews live, or a die-hard music or fashion fan who can’t get enough information on music’s biggest stars, the GRAMMY.com livestream will offer a great experience for Music’s Biggest Night.
GRAMMY Insights with Watson will be live on GRAMMY.com red carpet coverage from 5:00 p.m. to 8:00 p.m. ET. on Jan. 26 - don't miss it!
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