Marketing/branding expert Elisabeth Burks and Force Field PR founder Daniel Gill were among the participants at the recent GRAMMY GPS: A Road Map For Today's Music Pro hosted by The Recording Academy Memphis Chapter. During the event, Burks and Gill participated in an exclusive interview with GRAMMY.com, providing their advice for breaking into the music industry in the marketing, management and public relations fields, among other topics.
"You need to feel like what you're doing is part of your purpose," said Burks. "There has to be something very deeply within you that resonates with the work you're trying to accomplish."
Burks has been at the intersection of marketing, branding and music for more than a decade. Previously, Burks worked for the artist management firm DAS Communications, where she worked with artists such as Black Eyed Peas, Ke$ha, John Legend, and Spin Doctors. She subsequently worked at Sony Music Entertainment, marketing releases from artists such as America, Chaka Khan, Mariah Carey, and Yo-Yo Ma. In 2007 Burks founded Royal Media Group, a marketing and branding agency that collaborates with recording artists, top brands, digital platforms, and media outlets. In 2012 Burks launched Circle Media and Marketing, a subsidiary of Royal Media Group specializing in working with iconic and emerging brands to develop a 360 model leveraging the social currency of music through innovative partnerships, programs and platforms.
"The more you know about the business and music in general, the more successful you are going to be jumping into it and connecting the dots," said Gill.
In 2006 Gill founded Force Field PR, a Los Angeles-based boutique indie publicity firm focused on breaking new bands. The company's current clients include artists such as Ariel Pink, Youth Lagoon, Frankie Rose, Dan Deacon, Neon Indian, and Vivian Girls, among others. In the past, Gill has also played an important role in establishing the careers of artists such as the Avett Brothers, Beach House, Blitzen Trapper, Dirty Projectors, Portugal. The Man, Sufjan Stevens, and Tune-Yards, among others.