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GRAMMY Effect On Streams Lifts Bruno Mars, Cardi B's "Finesse"
Bruno Mars' "Finesse" from his Album Of The Year GRAMMY-winning 24K Magic had its best streaming week ever, breaking 40 million. Cardi B's featured spot on the remix version of the track helped bolster the GRAMMY performance on YouTube, which has 18 million views already and helped the song to its record-breaking streams.
Another song that did well in several different versions is "Despacito," the Luis Fonsi and Daddy Yankee original and their remix with Justin Bieber had a 9 percent increase in streams moving from position 30 to 24, again boosted by their performance at the 60th GRAMMYs.
The GRAMMY Effect has also made itself felt on download sales of performances and on Billboard album charts, once again demonstrating that people are moved by great music when they get a chance to experience it.