Exploring The GRAMMYs' Music Video Field Nominees
(For a complete list of 54th GRAMMY Awards nominees, click here.)
You've seen the list of nominees, now take a closer look at the artists nominated in the Music Video Field for the 54th Annual GRAMMY Awards.
Sure, music is all about listening. But when sight and sound work together, the results can be twice as exciting. The GRAMMY Awards' Music Video Field recognizes excellence in presenting music through the visual medium, with the field divided into separate categories for short form and long form works (in each case, the award is presented to the artist, director and producer). Last year, the nominees covered a wide breadth, with the Best Short Form Music Video honor going to Lady Gaga's futuristic take on dysfunctional love life in "Bad Romance," and the Best Long Form Music Video distinction going to director Tom Dicillo's revealing look at classic rock icons the Doors in the documentary film When You're Strange. This year's nominees make up an equally eclectic group of styles and artists.
Best Short Form Music Video
The nominees in the Best Short Form Music Video category range from the sublime to the radical. Adele's "Rolling In The Deep," directed by Sam Brown and produced by Hannah Chandler, finds the British chanteuse seated in a decrepit mansion, with damaged real estate standing in for the broken romance she sings of. Memory Tapes' "Yes I Know," directed and produced by Eric Epstein, presents a heady black-and-white mix of realistic street scenes with thoroughly surreal imagery. Perhaps no band has embraced the possibilities of the video form as much as OK Go. In teaming with the Pilobolus dance troupe, the band used their bodies to create startling images through a glass floor in "All Is Not Lost," directed by Itamar Kubovy, OK Go frontman Damian Kulash Jr. and Trish Sie, and produced by Shirley Moyers. The band previously won in this category in 2006 for their memorable treadmill workout in "Here It Goes Again." Radiohead's "Lotus Flower," directed and produced by Garth Jennings, is shot in striking black-and-white and features nothing more than lead singer Thom Yorke dancing and gyrating. In the effects-driven video for "First Of The Year (Equinox)," directed by Tony Truand and produced by Noah Kelin, Best New Artist nominee Skrillex presents a chilling narrative of a presumed victim wreaking supernatural vengeance against a creepy predator. Lightening the mood, "Weird Al" Yankovic's "Perform This Way," (a parody on Lady Gaga's "Born This Way"), directed by Yankovic and produced by Cisco Newman, shows Yankovic's head atop a bikini-clad, convincingly Gaga-esque body in an attempt to poke fun at the Fame Monster's fashion excesses. Yankovic previously won Best Concept Music Video for "Fat" in 1988.
Best Long Form Music Video
The nominees for Best Long Form Music Video include fascinating documentaries on Beyoncé, Foo Fighters, Kings Of Leon, A Tribe Called Quest, and TV On The Radio. Beyoncé, who has 16 GRAMMY wins to her name, is looking to garner her first win in the Music Video Field with her nominated concert documentary, I Am…World Tour, directed by Beyoncé, Ed Burke and Frank Gatson Jr., and produced by Beyoncé and Camille Yorrick. The history of the Foo Fighters, from frontman Dave Grohl's Nirvana-era demo tapes to the band's current GRAMMY-nominated album, Wasting Light, is covered in Foo Fighters: Back And Forth, directed and produced by James Moll with Nigel Sinclair. The rise of Kings Of Leon is documented in Talihina Sky: The Story Of Kings Of Leon, directed by Stephen C. Mitchell and produced by Casey McGrath. Director Michael Rapaport takes an incisive look at one of hip-hop's most influential groups in Beats, Rhymes & Life: The Travels Of A Tribe Called Quest. The documentary was produced by members of A Tribe Called Quest with Robert Benavides, Debra Koffler, Eric Matthies, Frank Mele, and Edward Parks. TV On The Radio created a virtual video album with Nine Types Of Light, directed by frontman Tunde Adebimpe, assembling stylistically diverse videos to accompany each song from their album of the same title. The video was produced by Michelle An and Caren Braj.
Who will take home the awards in the Music Video Field? Tune in to the 54th Annual GRAMMY Awards on Feb. 12, taking place at Staples Center in Los Angeles and airing live on CBS from 8–11:30 p.m. (ET/PT).
(Note: The videos embedded reflect official videos available through official artist and record label Web channels.)