ENHYPEN

ENHYPEN

 

Photo Courtesy of Belift Lab

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Meet ENHYPEN, K-Pop's Latest Breakout Boy Group

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The emerging global act tells GRAMMY.com about their debut mini-album, 'BORDER : DAY ONE,' and their plans to take over the worldwide K-pop industry
Ashlee Mitchell
GRAMMYs
Jan 7, 2021 - 2:49 pm

One of the most exciting K-pop debuts in recent years came at the end of 2020: ENHYPEN. The seven members of the group were selected by fans worldwide after they competed on Mnet's "I-LAND," a South Korean survival reality show. Featuring members who were former trainees under Big Hit Entertainment, the masterminds behind BTS and TOMORROW X TOGETHER, and from various backgrounds, ENHYPEN are now spreading the K-pop agenda worldwide. 

After wrapping up "I-LAND'' in September, the septet immediately began preparing their highly anticipated debut: BORDER : DAY ONE, released last November on Belift Lab, a joint venture between Big Hit and South Korean entertainment company CJ ENM. (Belift Lab are the creators of "I-LAND.")

On BORDER : DAY ONE, ENHYPEN explore a wide range of genres while grappling with their new status as an emerging global act. The album's lead single, "Given-Taken," is a high-energy pop song showcasing the guys' youthful vocals and doubling as a dark power anthem; the song's lyrics tackle the complex question of whether they have earned their coveted spots in the group, or taken them. 

Elsewhere, "Intro: Walk The Line" takes on alternative hip-hop, "Let Me In (20 CUBE)," produced by Big Hit's FRANTS and "Hitman" Bang, mixes reggae with hip-hop, and closer "Outro: Cross The Line" wraps up the album in an eerie, waltz style.

Since debuting in November, ENHYPEN have taken the international K-pop world by storm. Their debut mini-album broke the record for highest first-week sales in Korea among rookies who debuted in 2020, and they won the Next Leader award, aka rookie of the year, at the Fact Music Awards within 12 days of their debut. Their exploding social media presence also reflects their ability to connect with global fans: They currently have more than 1 million followers on Twitter and more than 3 million followers on TikTok.

Beyond the numbers game, the guys come from diverse backgrounds that align with their goals for world domination: Sunghoon, who gave up a successful career as a competitive figure skater to become an "idol," Sunoo, Heeseung and Jungwon are Korean; Jay is from the U.S.; Jake is Australian; and Ni-ki, the group's youngest member, is Japanese. 

Surrounded by some of the best minds in the industry, ENHYPEN have a promising future ahead of them. With young members who are eager to learn and grow, the group is ready for the burgeoning worldwide success that's on their horizon. Despite debuting in a pandemic, which has caused them to rely on the power of social media to connect with ENGENES, their so-called fan base, all eyes are now on ENHYPEN. 

GRAMMY.com checked in with ENHYPEN to talk about their debut mini-album, BORDER : DAY ONE, and their plans to take over the worldwide K-pop industry. 

First off, you're making your debut not long after ending "I-LAND." What has the process been like preparing for your debut? Has it been difficult or more demanding than training on the show?

Jake: We did our best to prepare, wanting to meet our fans as soon as possible. We helped each other out and received help from our staff as well, so the preparation process was pretty smooth.

There are huge expectations for your group, with many considering you guys the most anticipated rookie debut. How does it feel to have so much support already? How do you deal with the pressure, if any?

ENHYPEN: We are thankful for all this support, and it motivates us to do even better. We try to take all this as a good energy that fuels us to work hard to show our fans the best version of ENHYPEN. 

Read: BTS Talk Inspiration Behind "Dynamite," New 2020 Album, Gratitude For ARMY & More

A lot of new acts debut in the K-pop industry every year. What do you hope to bring that is new and different from other artists? In your opinion, what makes ENHYPEN special?

ENHYPEN: ENHYPEN's forte is music that is rooted in our own stories and performance and the chemistry between the seven of us … Our teamwork has been getting better and better as we've been together throughout "I-LAND" as well as the process that led to [our] debut. 

Out of the six tracks on your debut EP, do you each have a song that resonates with you most or that you're most excited to perform?

Jungwon: "Given-Taken" resonated the most because the lyrics reflect our current situation. I'm most excited to perform "Given-Taken" and "10 Months." The latter is a very sweet song. The performance and gestures are more relaxed, and I just really like the song. 

Heeseung: I can't wait to show "10 Months" because it puts a spotlight on ENHYPEN's vocals, dance and charms all at once. The song especially highlights the vocals, so we want to perform it really well. 

Jay: It's "Given-Taken." The lyrics encapsulate the complex emotions that I'm feeling right now, and I want to deliver a genuine performance. 

Jake: "Let Me In (20 CUBE)." This song shows a more groovy side to ourselves, and a performance with all of us in perfect synchronization. 

Sunghoon: It's "Given-Taken" for me. I relate to this song the most because it talks about the complicated emotions of seven boys who have finally achieved their dream of [debuting] and are at the borderline of a new beginning. The performance radiates a dark and powerful energy. 

Sunoo: I like "Let Me In (20 CUBE)" because of its catchiness, but "10 Months" resonated with me the most, because the lyrics [say] that despite looks of a grown-up, we have a lot more room to grow emotionally and mentally mirror ourselves. Also, the cute performance allows us to show fans various facets of ENHYPEN. 

Ni-ki: For me, it's "Let Me In (20 CUBE)." I personally like up-tempo melodies, and I also think this song underscores ENHYPEN's charms really well. 

More K-Pop: TOMORROW X TOGETHER On How Their New 'minisode1 : Blue Hour' EP Marks The Beginning Of A New Era

The lead single, "Given-Taken," addresses the complex emotions you face as you're starting a new beginning, which is fitting for your journey and relatable for a diverse audience. What about your group do you hope resonates most with audiences?

ENHYPEN: "Given-Taken" is a song that we can do at this moment as it captures our current situation. We're really at the beginning right now, so we hope that these complex emotions one has at the verge of a new start resonates with many people. 

You've been working with Big Hit's well-known producers on your EP. Is there anything you have learned about producing or songwriting through the process? How do you hope to make your music your own?

Heeseung: The process of making this album taught me how to polish my rhythm and groove into a final output and about the importance of a good delivery. I will take all this into account for the recording that will come hereafter and make good music. 

Jungwon, as the leader of ENHYPEN, what do you think makes you a good frontman? How would you describe your group's chemistry?

Jungwon: I think the most important thing is communication, so I try to listen to our members' opinions as much as possible. ENHYPEN's chemistry is really solid! 

It must be tough to debut during a pandemic, where you can't perform in front of fans in person. Despite that, you're part of the "digital native" generation that regularly utilizes social media. How do you hope to grow the fan-artist bond you have created for the time being? Is there anything you're looking forward to doing for your fans in person when time allows?

Sunoo: We connected with our fans via socials and livestreams. To keep this connection strong, we want to show them various aspects of ENHYPEN [that] we haven't revealed yet! 

You're obviously very busy, but outside of your recent debut, what have you guys been doing to pass the time? What are your hobbies outside of music and performing?

Ni-ki: We usually watch choreography videos during breaktime or at our dorm because those videos point out what we lack. I personally like soccer clips and movies. We don't have much downtime these days, but I want to go [watch] movies and soccer games with our members soon. 

This is a really exciting time for all of you, and you're getting ready to build your own legacy after various years of training. What are you most excited about for the near future, and what career or debut goals do each of you have? What are some of your biggest dreams?

Jay: My career goal is to become a versatile artist not limited to a certain specialty. And throughout all that process, to be close to our fans. As for now, I wish we could perform on the global stage with the costumes I created or took part in designing. 

Lastly, for those unfamiliar with your stint on "I-LAND," what is the most important thing people should know about ENHYPEN going forward?

Sunghoon: ENHYPEN grows together by connecting one another. Our group's goal is to connect worlds and people through our music.

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TWICE

TWICE

 

Photo Courtesy of JYP Entertainment

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K-Pop Superstars TWICE Talk New Album 'Eyes wide open,' Growing Together And Staying Close With Their Fans

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The nine-member girl group chats with GRAMMY.com about their expansive new album, their monumental career over the past five years and how they've kept in touch with their global ONCE fan base during these trying times
Tássia Assis
GRAMMYs
Jan 12, 2021 - 11:03 am

TWICE don't need to ask for attention. With their striking looks and coordinated fashion, the nine-member K-pop ensemble is a sight that's impossible to miss. Backed by their vast discography, a cornucopia of catchy hooks, and synchronized, head-turning performances, the group stays in your mind long after they exit the stage.

Formed in 2015 through JYP Entertainment's reality survival show, "Sixteen," in South Korea, TWICE are a record-breaking, show-stealing, eye-magnet juggernaut. They have more than 10 million cumulative album sales, sold-out tours in Asia and America, including last year's Twicelights at The Forum in Los Angeles and Prudential Center in New Jersey, and an array of releases that regularly top the Korean and Japanese charts. 

But ultimately, it's TWICE's individual charms that pull the listener into their world: the brightness of Nayeon's bunny smile, Momo's killer dance moves, Sana's natural sweetness. It's Dahyun's charismatic sense of humor complementing Chaeyoung's bold creativity, Jeongyeon's sultry allure pairing with Jihyo's unrelenting energy, Mina's graceful resilience matching with Tzuyu's elegance and sensitivity. Like a kaleidoscope slowly revealing different shapes and colors, TWICE shine in beautiful detail the more you get to know them as individuals and as a collective unit. 

Still, the best phrase to define the group may come from the ladies themselves: TWICE is "[touching people's hearts] once through the ears and once through the eyes," Tzuyu told GRAMMY.com over a Zoom call, followed by cheers and laughter from the other members. The commotion-causing motto is well known for both the group and their fans, known as ONCE. First used by JYP Entertainment founder J. Y. Park, the phrase has since become a defining staple in the TWICE universe. But Momo hesitates. According to her, "it's hard to express TWICE into words, because it's through our performances that people can really get to know us."

Yet, an aversion to their peppy beginnings (see "Cheer Up," "Knock Knock") and the general perception of K-pop as an assembly-line production still keep several eyes shut to their talents. It's not that TWICE feel the need to change or that they care about impressing the unamused. But they do recognize the benefits of exploring new challenges—and therefore earning second thoughts.

In the past few years, the group has explored maturing sounds and visuals and has amplified their participation in writing lyrics and choosing visual concepts. The bittersweet pop of "Feel Special" (2019) reflects the pressures of being one of the biggest girl groups in the industry, while the '80s-infused "I Can't Stop Me" (2020) plays with the temptations of desire. Their latest release, "Cry For Me," released last month (Dec. 18), is a special single for ONCE and builds on yet another novel theme for the group: throbbing revenge underlined by a dramatic instrumental.

Their latest album, Eyes wide open, released Oct. 26 by JYP Entertainment and Republic Records, further signals the band's global success. Charting on the Billboard 200, and peaking at No. 2 on the World Albums chart in the U.S., the 13-track LP showcases a group at their peak. From '80s retro ("I Can't Stop Me," "Up No More") to Japanese city pop ("Say Something") to EDM anthems ("Do What We Like," "Believer"), Eyes wide open is a testament to TWICE's growth, artistry and versatility.

GRAMMY.com caught up with TWICE—minus Jeongyeon, who is currently on hiatus for health reasons—to learn more about their newest album, Eyes wide open, their ever-developing style and their future goals.

This interview was edited for clarity and brevity. An interpreter translated all answers from the group.

Congratulations, the group celebrated five years together in 2020. How have you been celebrating this landmark in your career?

Dahyun: These five years have been long, but also short when I look back at it. We made a lot of good memories with ONCE, and we also had our online concert this year. It's really sad we couldn't do our fifth-anniversary fan-meet in person, but I hope that next year we can meet offline. I'm also very thankful to the other members, ONCE and all JYP staff.

You recently released a special surprise single, "Cry For Me." Can you talk a bit about this song and how you prepared for it?

Jihyo: Since we haven't had the chance to meet ONCE in person, we discussed for a long time whether to release this song. We weren't thinking about it, but ever since we decided to, we have been practicing a lot to give this special present [to] ONCE.

Mina: Heize wrote the lyrics for us, and we really love that it approaches a new and interesting topic for TWICE.

Sana: We had many concepts in the past, but I personally think that since "More & More," we have been exploring more vibrant, active styles. "Cry For Me" is the completion of TWICE's 2020 story—this is an important point to enjoy the song.

So was it also a surprise for you to release the song?

Sana: It was a surprise performance for fans, but we thought their reaction was so good; we weren't expecting it. So we decided to release it fully, in hopes that fans will love it even more.

Since Sana mentioned that "Cry For Me" completes this new chapter for TWICE in 2020, how do you view the development of your musical style?

Chaeyoung: We have tried various concepts through our five years together and, most recently, concepts we hadn't tried before. First and foremost, TWICE is bright and energetic, and we know ONCE like that, so we can always go back to this image. But our aim now is to show that TWICE can also have all these different sides, too. We are putting our opinions in our comebacks a lot, and there are many other challenges we want to try. 

Read More: Meet ENHYPEN, K-Pop's Latest Breakout Boy Group

This year, you also recorded English versions of your singles "More & More" and "I Can't Stop Me." How was that experience? Why is it important for you to release English versions of your songs?

Nayeon: When we were recording, we focused on pronouncing the words well so people could understand [them] when listening. Our lyricists also tried to make a natural translation of the meanings from Korean to English.

Momo: The reason why English versions are important for us is because TWICE has gained a lot of attention internationally, so expressing our songs in English means we can be closer to our global ONCE. And since we can't travel overseas now, we are able to meet them through these songs.

Despite the pandemic, you've had a really busy year with promotions in Korea and also overseas, albeit virtually. How have you managed that? What has changed in your schedules?

Tzuyu: Before COVID-19, we were able to meet fans directly in person. There were a lot of performances, concerts and fan meetings. But since now it's a dangerous time, we have done a lot of online events and concerts. At least we can meet with ONCE that way, but we can't wait to do these activities in person again.

What has changed since your debut five years ago? What has stayed the same?

Chaeyoung: Since our debut, we can't walk around anymore because people recognize us. I also don't feel like I'm getting older. I still feel like I'm 18 years old. [Laughs.]

Jihyo: The familiarity and how close we are has stayed the same.

Momo: I agree. We became much closer since [our] debut.

Dahyun: Our musical performance has grown and changed. While our debut was bright and cute, we reorganized our composition as nine members to show a cooler image—one that many people thought we couldn't. They might listen to "Cry For Me" and think, "How could TWICE do that?" But we are doing it now. A thing that hasn't changed is how much we love our fans and how hard we work for them.

Mina: Many people tell me that they can see our members are really close to each other through our performances, and I think that's a point that hasn't changed since [our] debut.

More K-Pop: BTS Talk Inspiration Behind "Dynamite," New 2020 Album, Gratitude For ARMY & More

Do you feel any pressure in keeping up with all your accomplishments so far?

Jihyo: Numbers and records are important, but I think the most important thing is to live as artists, enjoying our music with our fans.

Nayeon: How many albums we sell and records we break is important, yes. But what kind of tracks we release, how we prepare for them and how we show our artistic abilities is the most important thing for me.

Sana: Debuting was our main goal when we started. But so far, we have gained a lot of awards, fans and attention, so I'm grateful for everything fans have done for TWICE.

Besides meeting ONCE, what are you looking forward to in 2021?

Mina: That the [pandemic] situation gets better.

Momo: Travel overseas.

Jihyo: I want us to perform as nine [members] together again.

Nayeon: We haven't performed our English songs yet, so I want to do that next year.

Sana: I want the same as the other members.

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TOMORROW X TOGETHER

TOMORROW X TOGETHER

Photo Courtesy of Big Hit Entertainment

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TOMORROW X TOGETHER On How Their New 'minisode1 : Blue Hour' EP Marks The Beginning Of A New Era

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GRAMMY.com caught up with TXT to discuss how they've "changed and grown" on their new EP and what it means to them to be one of the leading K-pop acts of the next generation
Ashlee Mitchell
GRAMMYs
Oct 26, 2020 - 7:38 am

If there's any music act that can capture the multifaceted nature of youth, it's TOMORROW X TOGETHER (TXT). From the minds of Big Hit Entertainment, the parent company behind the international breakout success of BTS, TXT emerged last year as the first group to debut under the company since 2013. With such large shoes to fill, TXT have refreshingly forged a path distinctly their own, finding a unique voice along the way. 

The five-piece K-pop group, composed of members SOOBIN, YEONJUN, BEOMGYU, TAEHYUN and HUENINGKAI, has since emerged as one of the biggest and most promising acts in K-pop—all in less than two years. They've won several accolades in Korea and abroad, topped the iTunes World Albums chart in 50 regions, received nominations for Best K-Pop act at the 2019 and 2020 MTV Video Music Awards, featured on the July 2020 cover of Teen Vogue and clutched the Radio Disney 2020 Song of the Summer title for their single, "Can't You See Me?" 

TXT debuted last year with The Dream Chapter series: The Dream Chapter: STAR, their debut EP, in March 2019; The Dream Chapter: Magic, their debut album, in October 2019; and the concluding The Dream Chapter: Eternity EP this past May. 

Their new five-track EP, minisode1 : Blue Hour, released today (Oct. 26), is the beginning of a new era for the group. A fitting next chapter, the EP dips into various genres new to TXT, including disco, dancehall, nu gaze, future R&B and pop-rock, while telling a story about boys who are forced to stand at the brink of the real world during the blue hour. 

Throughout Blue Hour, a sort of pitstop on their next journey, TXT expertly address the conflicts of reality and reflect on the current need for a pause in real life. The EP's title track, "Blue Hour," follows the footsteps of BTS' chart-topping disco hit, "Dynamite," colored with TXT's unique spin. The EP also includes the COVID-19 themed "We Lost The Summer," which has the creative touch of Charli XCX. The TXT boys also wrote lyrics for some of the songs on the EP, including "Ghosting" and "Wishlist," proving their artistic growth and telling an authentic story for teens facing the pandemic. The EP's last song, "Way Home," is a future R&B track showcasing the vocal ability of the group while emphasizing a need for companionship. 

GRAMMY.com caught up with TOMORROW X TOGETHER to discuss their new minisode1 : Blue Hour EP, how they created meaningful art despite the pandemic and what it means to them to be one of the leading K-pop acts of the next generation.

You guys are a youth-oriented group. As Gen Z artists, how do you aim to connect with audiences in a meaningful way?

HUENINGKAI: We've always actively tried to incorporate the thoughts and emotions that youth have into our music and lyrics. For example, our track "We Lost The Summer," from our newest EP, is about the loss of our daily and routine lives due to the COVID-19 pandemic. "Way Home" is about a boy's walk back home after school; the path feels off and even a little lonely in comparison to before, but he believes that as long as we remember one another, we will always be together no matter what. "Wishlist" is also quite relatable. It's about trying to figure out what gift to give to someone—someone very special. It can be a struggle if they don't let you know what it is they want. In such ways, we try to include a wide range of emotions and topics that are relevant for youths today, and we also try to stay connected with our fans by communicating these messages.

Blue Hour is the beginning of a new era now that you've closed off The Dream Chapter series, presenting the opportunity for new storylines and themes. What will stay consistent about TXT and what will change? What can we expect from this new era with Blue Hour?

SOOBIN: minisode1 : Blue Hour is our pitstop as we prepare to move onto our next series. It's about the feeling of unfamiliarity that can sometimes hit us all when our relationships with our friends undergo a change. What we've really tried to do through this EP was to deliver a story that only we can tell. It's our take on the experiences of unforeseen circumstances, such as the COVID-19 pandemic, and we have tried to tell it through our own sound and fresh energy.

BEOMGYU: You'll be able to see how much we've changed and grown as TOMORROW X TOGETHER by taking a look at the EP as a whole, but our choreography in particular. Our choreography used to be group-centric the majority of the time, but our newest performance actually includes solo dance sections for each member. We also had chances to work with dancers this time round, so it's all very new, refreshing and different. This EP dives into many genres and shows new and different sides of ourselves. I hope our fans, MOA, will like it!

Watch: Get To Know K-Pop Kings BTS | For The Record

The members actively wrote lyrics on this release, which was created during the pandemic. What were your thoughts and hopes while creating this album under such unique circumstances? How was your process different?

HUENINGKAI: We tried to reflect the sentiments of the current times in this album. Our goal was to make music that was relevant and relatable for many. For example, "We Lost The Summer" is about teenagers who are experiencing a completely changed world due to the pandemic. Everyone has lost the old norms of their lives, and as we were wondering how we could represent such a circumstance, our producer, Bang Si-Hyuk, was actually the one who came up with the idea from "Arcade" by Han's Band, a song that pictures Korea's financial crisis in the late 90s from a young [person's] perspective.

YEONJUN: We've been participating with the album's creatives by writing lyrics from the beginning of this EP's cycle. Not every idea was adopted, but the process allowed us to key in more ideas and lyrics for the accompanying tracks. We all put in a lot of effort; I worked on the pop-rock track, "Wishlist," with HUENINGKAI and TAEHYUN.

TAEHYUN: I worked on "Wishlist" and also "Ghosting" with SOOBIN. The lyrics for "Ghosting" reflect the disoriented emotional state of a boy who has been detached and cut off from the world. I think that the experience of working on this track has made me feel more hunger for future song- and lyric-writing opportunities.

I noticed the lead single, "Blue Hour," is a disco-oriented track, and your labelmates BTS also released a successful disco-themed song, "Dynamite." What is the attraction to disco for TXT? Why do you think it is a fitting soundtrack for right now?

SOOBIN: Disco/retro is a universal trend right now, not just in music but in culture as a whole. The disco we interpreted through "Blue Hour" is very boyish and also refreshing, which makes it perfect for this album. We also think it'll be very easy to enjoy and relate to for a lot of people. 2020 is a different year for everyone. We think it's a time for bright and energetic music, and "Blue Hour" is hopefully the dose of joy and vigor we all need.

Read: SuperM Talk 'Super One' & Finding Unity In The Covid Era

The EP features five songs that include diverse genres such as dancehall, future R&B and pop-rock. Do you each have a favorite song on the EP? Which songs are you most excited to perform?

YEONJUN: "We Lost The Summer"!

SOOBIN: I would have to say our lead single, "Blue Hour."

BEOMGYU: My favorite is "Ghosting," but I am especially excited to perform "Blue Hour" because we get to utilize props and costumes, and we'll be working with many dancers.

TAEHYUN: We've worked on "Blue Hour" for a long time, so I am very attached to it. I can't wait!

HUENINGKAI: I've never tried disco before, so my choice is "Blue Hour." I am super excited to perform this song in particular because there are so many standout dance moves.

What genres are you interested in trying in the future?

YEONJUN: I'd like to work on more future R&B as well as rap and hip-hop.

SOOBIN: I want to try a cappella.

BEOMGYU: I think it'd be amazing to do some acoustic tracks.

TAEHYUN: I would say soul.

HUENINGKAI: Piano rock! I think it would be really cool to play the piano at a concert someday. 

Read: BLACKPINK Talk 'The Album': "The Spotlight Shed On K-Pop Is Just The Beginning"

The visual elements of your music have always stood out, and this time we're seeing bright colors and homestyle photoshoots. What is the inspiration behind the styling for this comeback?

BEOMGYU: The goal for the visual aspects of this album was to reflect the development of the online space as our hub of communication and togetherness while physically being home. It's become much more natural now to meet people and spend time with one another online; it's a change in our culture and the definition of the "space" we share with our friends. The visual elements are intended to represent the happiness and joy that we can still feel when connected with one another through online and virtual spaces. The bright and vivid colors represent our personal spaces.

What do you hope fans gain from listening to this new album?

YEONJUN: Through our album, we wish to share with our fans hope and positive energy.

SOOBIN: Nothing but joy and happiness.

BEOMGYU: Above all, I want our fans to know that regardless of any distance that sets us apart, we are all connected heart-to-heart. I also hope that they'll be able to watch us and gain some energy.

TAEHYUN: It's about the times, so I hope they'll be able to listen to it and relate based on their own personal experiences. As for the title track, it's disco, so I hope they'll enjoy it.

HUENINGKAI: Everyone's going through a rough time, so I hope we can cheer up and uplift altogether. It's what I want most.

TOMORROW X TOGETHER

TOMORROW X TOGETHER | Photo Courtesy of Big Hit Entertainment

As a leading fourth-gen K-pop group in a world that is increasingly paying more attention to the genre, how do you think you stand out from others in the industry?

YEONJUN: We're always working very hard to show our best in every aspect. I think that our forte is that we work with a diverse range of genres and try to put on a perfect performance for each and every one. We also aim to show progress as artists with every project.

Dreams and youthful elements are fitting for right now as everyone would rather be in a dreamlike state. You guys have consistently incorporated these elements into your music and message. Why do you find these themes important for your music? 

YEONJUN: We are Gen Z artists, so we wanted to deal with emotions that our peers experience. "Dreams" and "youth" are key elements. Our Dream Chapter series dealt with stories of meeting friends for the first time, getting up to a bit of mischief together, as well as meeting conflicts with reality that tries to wedge apart our friendships. These stories are one continuous narrative of growth and change, which I hope has been and will continue to be relatable and comforting for fans and further audiences. It's what we strive for as artists: to grow and to be able to console and empathize.

TAEHYUN: We've always told our story in our albums. We've addressed concepts of dreams and youth in our albums because they're very important values and moments for anyone, including ourselves. We've told stories of being excited and making friends, dabbling together in a bit of teenage deviance and encountering a bit of discord within our friendships; thankfully, many people have let us know that they have had or were now undergoing similar situations. I think we've shown a lot of growth through our Dream Chapter series, and we really endeavor to grow further into artists who can provide understanding and consolation through music. Therefore, it was important for us to talk about the values that matter to us in our music. For us, that was dreams and youth.

Read: BTS Talk New Album 'Map Of The Soul: 7': "The Genre Is BTS"

How have you guys been coping with not being able to tour or promote like usual? What have you been doing to make life better?

BEOMGYU: We've been putting our all into rehearsals for this EP because we really want to deliver quality music and performances to our fans. We've also tried our best to consistently stay in touch with our fans through Weverse and Twitter.

TAEHYUN: We participated in various performance opportunities such as KCON. They were all very memorable moments.

You guys debuted in 2019 and have since experienced success both in Korea and abroad. How have you grown as a group since your debut and how has your dynamic changed? What has been the most surprising thing about your journey so far? 

YEONJUN: I think I'm more relaxed and at ease on stage. I also like to think that I've matured a little in the way I think and carry myself.

SOOBIN: I can feel and recognize my own growth and can clearly see that our members are growing as well. It makes me proud.

BEOMGYU: I reckon the most surprising and amazing thing is that we have our fans, MOA: people who encourage and support us whenever, wherever.

TAEHYUN: The fact that we can share our music with and be loved by so many people in the world is something I'm still very thankful for and surprised at.

HUENINGKAI: Our lovely MOA have been so consistent with their love and support to us. I'm extremely grateful.

Read: K-Pop Superstar Baekhyun On His Sweet Solo Single "Candy" & Delightful Second Mini Album

What are your goals, both personally and professionally, for the future?

YEONJUN: Personally, I'd like to be able to share a mixtape or single that I've created from start to back. Professionally, I can't wait until the day we'll be able to host our own concert.

SOOBIN: I want to be someone whom my fans will be able to love and appreciate. As a person, I want to mature into a good adult.

BEOMGYU: I want to keep putting in my best efforts as I do now. I want to become an artist who can be a source of strength for somebody.

TAEHYUN: No matter how long it takes, I want TOMORROW X TOGETHER to become a great team that can mark down its name in K-pop history. Personally, I want to stay healthy and happy.

HUENINGKAI: Like YEONJUN, I'm also really eager for our first solo concert. In the future, I want to be able to go on a world tour and meet our MOA all over the world face-to-face.

K-Pop Sensation Stray Kids On Their New LP, 'Go Live': "We Wanted To Show Everyone What Our True Colors Were"

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Press photo of ATEEZ

ATEEZ

Photo Courtesy of KQ Entertainment

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5 Rising Korean Artists To Know Now: STAYC, ENHYPEN, ITZY, TOMORROW X TOGETHER & ATEEZ

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To celebrate AAPI Heritage Month, GRAMMY.com is spotlighting five fast-emerging Korean groups who have the potential to dominate the global pop space
Ashlee Mitchell
GRAMMYs
May 30, 2021 - 10:56 am

Thanks to the passion of their fandoms, their social media dominance, their addictive hooks and melodies, and their eye-catching visuals, K-pop groups are inescapable these days, and South Korea, the motherland of these global pop acts, has since become a key pop culture epicenter. Korean groups like BTS have gone on to break records previously held by icons like the Beatles and earned a history-making nomination at the 2021 GRAMMY Awards show, while groups like BLACKPINK have collaborated with huge stars like Selena Gomez and Cardi B while breaking YouTube streaming records along the way.

The latest wave of K-pop idols, usually referred to as the fourth generation, is native to the digital age, with an audience more open to international talent, in part due to the success of their predecessors.

To celebrate AAPI Heritage Month 2021, GRAMMY.com is spotlighting five fast-emerging Korean groups that have the potential to dominate the global pop space. Get to know STAYC, ENHYPEN , ITZY, TOMORROW X TOGETHER, and ATEEZ.

STAYC

STAYC, an acronym for Star To A Young Culture, is a new six member girl group with enormous potential. Debuting in November 2020 under High Up Entertainment, STAYC are leading newly launched girl groups in album sales despite having limited projects so far and being represented by a smaller company. The group's success is due in part to the release of YouTube videos pre-debut, when the members were known as the High Up Girls and recorded dance and vocal covers from artists like BTS, BLACKPINK and TWICE.

Their debut song, "So Bad," garnered more than 2.6 million views in the first 24 hours. With their second single album Staydom, released in April, they became the first 2020 rookie girl group to sell over 50,000 copies from a single album. Under the helm of producing duo Black Eyed Pilseung, who worked on numerous hits like TWICE's "Fancy" and "TT,"  it's no surprise the girls' feel good music is making its mark on the industry. The Teen Fresh concept (youthful and cute) they're promoting is perfect for the upcoming summer and sure to bring more bops and fans galore.

ENHYPEN

Arguably one of the most exciting groups to enter the K-pop scene in recent years, ENHYPEN are a force to be reckoned with in pop music today. The fresh faced boys dominated 2020 rookie group sales records after forming on a competition show called "I-Land." Some members were once trainees under HYBE, but their parent company is Belift Lab, a joint venture between HYBE and CJ ENM.

Read: Meet ENHYPEN, K-Pop's Latest Breakout Boy Group

The group is now making their own mark with complex storytelling, strong vocals, and eye-catching choreography, while the members' ages range from just 15-19 and their home countries are as diverse as Australia and Japan. Their latest release, BORDER: CARNIVAL, continues their introspective world-building that's bound to grow more complex and interesting as time goes on. Notoriously dubbed "monster rookies," the septet shows no signs of slowing down.

ITZY

Something about ITZY is truly magnetic and exactly what the K-pop industry needs. The JYP Entertainment girl group is a five member powerhouse of sass, confidence and fun that arrived on the scene in 2019. With a captivating teen crush sound with themes of self-love and independence, they're also Maybelline's first K-pop Global Spokesmodels.

Their latest release, with leading single "In the Morning," became their fastest video to reach 100 million views. They also recently joined BLACKPINK as the only Korean girl groups to reach the Canadian Hot 100 more than once. With so many feats accomplished within their first two years, there's no telling where the vibrant act's headed next. Whether they go viral for an impressive shoulder shimmy or an iconic fashion look, the group's addictive discography and charismatic personas allude to global pop stardom.

TOMORROW X TOGETHER

Often touted as the leaders of the fourth generation of K-pop, TXT are the second group to debut under HYBE after industry heavyweights BTS. Since their first release in 2019, the group of five have dipped in countless genres and now participate in producing and songwriting for their music. Their last EP, minisode: Blue Hour, was an emotional collection of songs in response to the COVID-19 pandemic from a young person's lens, and debuted at No. 25 on the US Billboard 200.

More: TOMORROW X TOGETHER On How Their New 'minisode1 : Blue Hour' EP Marks The Beginning Of A New Era

Their entire discography is poetic and relatable for Gen-Z, earning them spots on magazine covers like Elite Daily  and Teen Vogue. With their second studio album due at the end of May, they're bound to invite attention as they enter a new era of their musical careers. The group's rare ability to tackle topics both relevant and enticing for a diverse audience make their rise to international success well deserved.

ATEEZ

Though they debuted in late 2018 under KQ Entertainment, ATEEZ have consistently grown their fanbase with every release. They're currently competing on "Kingdom: Legendary War," a Korean competition show for trending K-pop boy groups. The group was the fifth most tweeted about musicians in 2020, and are known for their dramatic and captivating dance performances and rap-heavy songs. Capturing international attention since their inception, the eight-member group are a fresh breakout that serves up new experimental sounds at each turn.

Related: Exclusive: ATEEZ Are Here To Win The Hearts Of K-Pop Fans

Their last release, Zero: Fever Part 2, dropped in March, hit No. 8 on Billboard's World Albums chart. Another group outside of the historic Big 3 K-pop companies, ATEEZ boasts an underdog story with a fresh and singular musical direction that fans appreciate. With the inspiring motto, "8 makes 1 team", the group have battled injuries, mental health issues, and other challenges without shying away from their dedicated fanbase. With loyalty like that, they're definitely in the game for the long run.

Listen: Celebrate AAPI Month 2021 With This Playlist Featuring Artists Of Asian & Pacific Islander Descent

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BTS

BTS

 

Photo Courtesy of Big Hit Entertainment

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Meet The First-Time GRAMMY Nominees: BTS Talk Excitement For 2021 GRAMMY Awards Show & Representing Koreans & K-Pop On The Global Stage

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Ahead of their performance at the 2021 GRAMMY Awards show and in celebration of their nomination for Best Pop Duo/Group Performance for "Dynamite," GRAMMY.com caught up with global pop superstars BTS
Ashlee Mitchell
GRAMMYs
Mar 10, 2021 - 12:11 pm

2020 was another massive year for BTS. The South Korean septet (RM, Jin, SUGA, j-hope, Jimin, V and Jung Kook) were already a worldwide phenomenon before their first GRAMMY nomination: Best Pop Duo/Group Performance at the 2021 GRAMMY Awards show for their chart-topping single, "Dynamite." Still, it was that song's unprecedented success that prompted the wider music world to pay attention. Not only is the nomination a big first for them, but it’s also the first GRAMMY nomination for a K-pop act.

They released their album, BE, in November 2020 in response to the COVID-19 pandemic, and its single, "Life Goes On," became the first non-English song to debut atop the Billboard Hot 100. After the release of BE, BTS became the fastest group to earn three No. 1 songs in three months since the Bee Gees more than 42 years ago. To top it all off, BTS are the quickest group since The Beatles to have five No. 1 albums and the first group to have two chart-topping albums in the country in 2020 (with Map of the Soul: 7).

BTS | Meet The First-Time GRAMMY Nominees

BTS, who TIME named their 2020 Entertainer of the Year, is a group familiar with firsts. Watching their disruption of the American pop music industry over the years has been a treat. Each year, they've grown more significant before our eyes. In 2017, they became the first Korean pop act to perform at an American awards show at the AMAs. 2018 saw the group win Top Social Artist for the second time (this is now a common occurrence) at the Billboard Music Awards while also giving a speech at the United Nations.

In 2019, they made history as the first Korean group to present at the GRAMMYs, where H.E.R. received the award for Best R&B Album. The following year, at the 2020 GRAMMY Awards show, they became the first Korean act to perform on the GRAMMY stage when they joined Lil Nas X's "Old Town Road" remix multiverse. They'll be returning to the GRAMMY stage this year as performers, this time with the added title of nominees.

Explore: Learn More About The Best Pop Duo/Group Performance Nominees | 2021 GRAMMYs 

Their universal, poignant messages go beyond the arts. They just renewed their LOVE YOURSELF campaign with UNICEF, whom they've partnered with since 2017 when LOVE YOURSELF 承 'Her,' was released. This association makes an upbeat song like "Dynamite," and the whole album BE, authentic to BTS's brand of practicing what they preach. BTS fans, a.k.a. ARMY, have grown tremendously and have been passionately supporting the superstars for years since the band first expressed an interest in a GRAMMY win.

Their nomination for Best Pop/Duo Group Performance is not just historic, but proof that sincerity, hard work and a dedicated fanbase are a recipe for success. The septet has won so many accolades and broken so many barriers it's gotten nearly impossible to count, but what's more impressive is they've remained humble throughout.

As leader RM told us, they're just "seven ordinary boys from Korea," and their efforts to do good and capture the complexities of life have provided comfort and inspiration to many, whether they speak Korean or not. They've broken the internet, been recognized by their peers, shown many sides of themselves to ARMY and continuously released terrific music. BTS's cultural relevance and impact on music will continue, as will their paving of the way for others from underrepresented groups.

Ahead of the 63rd GRAMMY Awards, GRAMMY.com caught up with BTS to discuss the significance of their nomination, representation in diverse spaces and much more.

How have you guys been anticipating the 2021 GRAMMY Awards show? What's been going through your minds as the date approaches?

V: As the award show is approaching, the excitement and anticipation build up. I still can't believe we're nominated and performing. Getting a win would be even more amazing.

"Dynamite" was a song for the fans to brighten up their lives in a tough time. Yet, it's that spontaneous authenticity that got you your first GRAMMY nomination. How do you feel about that? Does that capture the core of BTS?

Jin: The core of BTS is delivering our stories through music in a genuine way. "Dynamite" is along those lines. It's a song that gives us strength and embodies the message we want to give to our fans. We believe sincerity always comes through.

This nomination is a first not just for BTS but also for a K-pop group. Many artists look up to you guys for your achievements in the Western industry. What does it mean to you to have so many juniors who see you as paving the way for Korean acts abroad? How does it feel to be global representatives of Korea?

Jung Kook: We're overwhelmed to be called representatives of Korea. We're just thankful for the support and attention that we've received, not only from our fans but our peers. We will continue to work harder to showcase even better music and performances. And it's an incredible honor to be the first Korean pop artist to be nominated for a GRAMMY, and we hope that this is just the beginning. A win would be significant not only for us but for many who pursue diversity in music.

BE is your most personal project to date, and you all had a hand in creating it for ARMY. Why did you guys decide to channel your frustrations about the pandemic into an album? 

Jimin: We felt the need to tell others that we share the same emotions and show them how we stay consistent in our daily lives that have changed so abruptly—because life goes on. What we could do was make music and perform, so we created the album BE in the hopes that people will relate to and be comforted by our music.

Read More: BTS Talk Inspiration Behind "Dynamite," New 2020 Album, Gratitude For ARMY & More

How have you guys been passing your time over the last couple of months? What are you looking forward to doing when the pandemic ends?

j-hope: We have been working on our music. And I think I can speak for all of us, that the first thing we would like to do once the pandemic is over is to go on tours and perform in front of our fans. I want to look into their eyes and shout, "I love you, ARMY!"

The general public may know you as K-pop idols, but your music has transcended those boundaries, and your fanbase is diverse, even including the president of South Korea. What do you think of the label of K-pop on your music? How would you describe yourselves as artists in your own words?

RM: K-pop is a term used to refer to popular Korean music, but at some point, it became a genre of its own. It's actually quite difficult to define what K-pop is. To be honest, we're just greatly thankful and happy to show our music and performances to our fans and receive so much love.

To describe ourselves, we're just seven ordinary boys from Korea.

More K-Pop: BLACKPINK Talk 'The Album': "The Spotlight Shed On K-Pop Is Just The Beginning"

You're often the only East Asian musicians at major awards shows or in mainstream pop culture conversations. How does that make you feel? How would you like your achievements to change the music landscape for others, if at all?

SUGA: We see movements in "diversity" in the global music industry. We hope these changes expedite and keep moving forward. There are so many artists in Korea besides us who put out great music. And I'm sure there are even more on a global scale. Hopefully, we can play a part in helping people be exposed to diverse music, and more musicians become more widely known.

BTS On Creativity, Breaking Records & More

In your personal opinions, what songs or albums from your discography would you give a GRAMMY to? For people who may not have explored your full discography, which of your older works are you most proud of and why?

RM: I would like to recommend our LOVE YOURSELF: 轉 TEAR [album] released in 2018 since it's a great album that came out in very difficult times. The track "Spring Day" is personally the most special to me.

"I hope we can be a breeze that touches people with comfort and empathy." V

What's next for BTS in 2021? Any new music or solo projects in the works?

RM: Like [on] "Dynamite," we hope to deliver once again a message of hope and comfort in a time when the pandemic has not dissolved yet, through, of course, great music and performances.

Jin: We're working hard to release our next music. Look forward to what comes next.

SUGA: We hope the situation gets better for us to tour in 2021. We hope you look forward to it.

j-hope: We want to give comfort and joy by bringing amazing performances with new music. We're working on it really hard now.

Jimin: I can't say for sure we will meet our fans in person given the current situation, but we will do our best to get closer to them, whether it's through an album or other content. 

V: I hope we can be a breeze that touches people with comfort and empathy.

Jung Kook: In 2021, we will [be on] an awesome GRAMMY stage, keep doing what we can do and show you the best of us. We want to show you more of our musical versatility as well.

How To Watch The 2021 GRAMMY Awards Show: A Viewer's Guide On Where To Watch Music's Biggest Night

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