Discover Even More About Your Favorite GRAMMY Artists With GRAMMYconnect
Every year, the GRAMMY community grows larger. What's more, nominees—from musicians and songwriters to producers and sound engineers—establish new connections within that very community. Giving fans a unique way to explore those connections is what GRAMMYconnect is all about.
This year, the Recording Academy has partnered with IBM to use artificial intelligence to make these music connections easier to understand and a lot more fun to explore.
How does GRAMMYconnect work?
GRAMMYconnect uses IBM Watson to analyze more than 14 million articles and bios and news articles on 19,000 GRAMMY-nominated artists, discovering and visualizing the many ways they are all connected. And we’re making it available to the world at grammyconnect.com.
"This partnership is about empowering discovery and identifying connections—connections between those who create music, as well as those of us who love music,” says Evan Greene, Chief Marketing Officer of the Recording Academy. “Anchored by the awesome power of IBM’s enterprise-grade AI, GRAMMYconnect will not only enhance the way fans experience the GRAMMYs, but it will also allow streamlined navigation through the massive and complex universe of connected music and music creators."
How can fans interact with GRAMMYconnect?
Fans can navigate the experience by musical genre, award category, or by clicking on the image of an artist to see who they’re connected to, and how. Maybe they studied at the same music academy. Or got their start on “The X-Factor.” Or maybe they are both Best New Artist nominees from Albania, like Dua Lipa and Bebe Rexha.
GRAMMYconnect uses Watson Discovery to mine trusted sources of information about the industry, including the Official GRAMMY archive at GRAMMY.com and Muzooka. When it went live, Watson Discovery identified more than 20 million connections between artists, industry professionals, and other celebrities.