Dillon Francis Rules
Los Angeles-based DJ/producer Dillon Francis recently visited The Recording Academy's headquarters in Santa Monica, Calif., to participate in an exclusive GRAMMY.com interview. Francis discussed his forthcoming debut album, Money Sucks, Friends Rule, his upcoming Friends Rule Tour, his goals for making music, and creating the video for "Get Low" with director Mister Whitmore.
"There definitely are some people [who] don't even know my music or don't even like my music, but just like [my videos] online. And that's fine with me," said Francis. "I just love making weird, stupid videos that make no sense. … I just want to make people laugh."
After attending art school and a stint as an intern for producer/artist Cory Enemy, Francis became known for bringing to the forefront the moombahton genre — a fusion of house music and reggaeton created by DJ/producer Dave Nada. Francis got his music break when he played a demo of his track "Masta Blasta" for DJ Ruckus, who subsequently convinced his manager to send it to GRAMMY-nominated DJ/producer Diplo. Francis subsequently collaborated with Diplo on the track "Que Que" from his 2011 EP Westside. In 2012 Francis became the first moombahton artist to reach No.1 on the Beatport Top 5 releases chart with his EP Something, Something, Awesome. The following year Francis was labeled by MTV as an artist to watch.
Set for release on Oct. 28, Money Sucks, Friends Rule features 12 tracks, including collaborations with DJ Snake ("Get Low"), Panic At The Disco's Brendon Urie ("Love In The Middle Of A Firefight"), Major Lazer and Stylo G ("We Make It Bounce"), and Martin Garrix [link to interview] ("Set Me Free"). Francis will kick off his Friends Rule Tour Nov. 17 in Nashville, Tenn., with dates scheduled through January 2015.