Photo: Gerardo Mora/Getty Images
Colombia's Bomba Estéreo Brings Electro-Cumbia To U.S. On Biggest Tour Yet
Colombian electro-cumbia powerhouse Bomba Estéreo is on their biggest headline tour to date, hitting cities across the country with their newest single, "Amar Asi."
The GRAMMY-nominated duo's sold-out Jungla Tour launched in Seattle, and its next stops will be Boston, New York City, Silver Spring, Md. and Chicago. The tour has already made stops in Los Angeles and Oakland, Calif.
The tour is in support of their Ayo album, a 60th GRAMMY Awards nominee for the Best Latin Rock, Urban or Alternative Album category. Songs on the album were also nominated at the 19th Latin GRAMMY Awards this year.
Bomba Estéreo, who has continuously brought cumbia to global audiences with their mix of electro, dubstep, hip-hop and other Latin sounds like vallenato, recently released the video to their latest single, "Amar Asi." The love song's infectious beat comes to life in a video directed by Ivan Wild about the loves of soldiers stationed in Santa Marta, Colombia.
"This is a story that does not end in a simple video clip, but a story that introduces many questions about the before and after," Wild said in a statement. "I wanted to break down the idea of a man in a uniform, a man at war–the classic ideas of great adventures and travails across grand oceans. I wanted to show their more intimate moments. The power of nostalgia for a kiss and warm embraces. Memories of a love that puts you in a spell, 'un amor asi.'"
While the duo, which comprises Li Saumet and Simon Mejia, celebrates its latest release, it continues to see the success of the single "To My Love," remixed by Puerto Rican producer Tainy on their 2015's Amanecer. The song has more than 400 million total streams and their audio video of the single has over 200 million views on YouTube.
Outside of music, the band has launched their new "Siembra" (plant) campaign that will bring awareness to their fight against the deforestation of the Colombian Amazon.
For more information on the Jungla tour, go here.