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Closing Groove Music, Microsoft Sends Users To Spotify
Stepping back from competition against Spotify, in mid-October Microsoft will make it easy for Groove Music Pass subscribers to click and transfer their playlists to Spotify. The end of the year is the end of it all for Groove Music, Microsoft's bid in the music streaming space.
Users will have through the end of January 2018 to save data. Closing Groove Music includes fine print, such as making sure to back up downloadable files to local storage. Microsoft's built-in Groove Music app will still play these files.
Microsoft has explored the music space without successfully exploiting it, but it has other consumer inroads such as Xbox. Meanwhile Spotify seems like it is growing even though it is already everywhere, an interesting height of interest that the company would like to be permanent.