Photo: Kevin Mazur/Getty Images
Beyoncé & Jay-Z's On The Run Tour 2 Details Leaked By Ticketmaster
Sharp-eyed readers in the Complex offices this week noticed that someone made an uh-oh and published details about the epic return of Beyoncé and Jay-Z's On The Run joint tour for summer 2018, apparently by accident.
The Facebook posts announcing the tour dates were quickly deleted, but the cat was already out of the bag. The leak marks Ticketmaster's second slip-up in just two weeks regarding the new tour, the first incident centering around several presale landing pages going live on the retail ticketing giant's website on Feb. 22, which were likewise deleted almost immediately.
On The Run 2 tour dates leaked via Beyoncé's Facebook page
Image via Facebook/Complex
Although LiveNation, which promoted Beyoncé and Jay-Z's 2014 On The Run Tour, has declined to confirm or deny that it will be on tap for On The Run 2, Billboard claims that it has confirmed the tour will take place via sources close to the musical power couple.
The need for secrecy surrounding the new tour is surely due in part to Beyoncé's obligations to Goldenvoice/AEG as part of her scheduled headlining appearances at Coachella in April, as the festival's booking contracts typically prevent headliners from making major announcements until the Monday after the festival's second weekend. Furthermore, given both Jay-Z and Beyoncé's past usage of intricate viral marketing tactics to promote both their tours and album releases, the possibility remains that this is an intentional leak scripted as a means to sidestep the shortened presale window imposed by the contract restraints.
Full details regarding specific tour dates and ticket presales remain forthcoming, but will likely be announced on April 22, following the conclusion of Coachella.