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Behind The Record: Your Favorite Artists #GiveCredit Where It's Due

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Artists took to social media to #GiveCredit on Oct. 25 with detailed Credit Covers for fans to explore
Ana Yglesias
GRAMMYs
Oct 28, 2019 - 4:50 pm

Last Friday, on Oct. 25, Behind the Record launched, and in doing so, acknowledged countless creatives behind your favorite records. 

Tons of artists showed up for the conversation, sharing Credit Covers highlighting the names of professionals who worked on all kinds of songs and albums.

For starters, L.A.-based producer/DJ TOKiMONSTA shared the Credit Cover for her track "I Wish I Could," featuring Belgian singer/songwriter Selah Sue on vocals, from her GRAMMY-nominated 2017 album Lune Rogue. She wrote: "Everyone on a track deserves to be recognized. A big thank you to everyone who works #BehindTheRecord."

More: Artists: Find Out How To #GiveCredit & Celebrate Your Collaborators Today!

2019 GRAMMY host Alicia Keys also posted for her latest single, "Show Me Love" featuring Miguel, along with a powerful message: "One of my favorite things about making music is the collaboration process and everyone bringing their beautiful spirits and expertise to the process! It's an honor to have created magic with you on 'Show Me Love'!! Big Love to all the people #behindtherecord you're amazing and I'm grateful to you for rockin' with me. I'm here to #givecredit."

With Credit Covers, you can you can discover the instrumentalists, producers, mixers, engineers and whoever else made helped song that much more memorable and powerful. Did you know that the guitars on "Show Me Love" were performed by GRAMMY-winning singer/songwriter/multi-instrumentalist Raphael Saadiq and producer/songwriter Morgan Matthews (who also co-produced and co-wrote the track with Keys)?

"Proper crediting, at its core, is about a reverence for creativity and the incongruous ways in which it moves through creators. As technology continues to change at a rapid rate, we must be prepared to redefine the ways in which we recognize and define creative roles in order to create a more diverse and inclusive industry. We must be prepared to leave behind precedent in favor of a true recognition of modern authorship." - Maggie Rogers

Below, explore the collaborators on two GRAMMY winners' albums: H.E.R.'s 2019 EP, I Used To Know H.E.R., and Brandi Carlile's By The Way, I Forgive You. GRAMMY-nominated electro-pop duo SOFI TUKKER shared the cover for their fun new single, "Purple Hat," and the GRAMMY-nominated Jonas Brothers celebrated their co-creators behind Happiness Begins.

 
 
 

"We make music in the spirit of fun and collaboration and it's important to us that that spirit stays alive from the making of the track into its whole lifespan. Plus, it’s just fair. If someone helps make a song, they deserve to be credited. We usually make songs with our friends and it's so fun to be able to share the joy of releasing a song with people we love." - SOFI TUKKER

Nigerian Afropop queen Yemi Alade shared the credit cover for her 2019 album, Woman of Steel, and GRAMMY-winning alt-rockers The Black Keys shared one for their 2019 LP, Let's Rock. GRAMMY-winning country group Little Big Town celebrated all the hands behind the scenes on "Over Drinking," while EDM DJ/producer Marshmello did the same for his track "Happier" featuring Bastille.

 
 
 

GRAMMY-winning disco queen Gloria Gaynor thanked the collaborators on her 2019 gospel album, Testimony. GRAMMY- and Latin GRAMMY-winning Puerto Rican singer/activist iLe shared the Credit Cover for her 2019 album, Almadura, while GRAMMY-winning experimental jazz artist Esperanza Spaulding gave thanks for everyone who helped her with her 2018 LP, Twelve Little Spells.

 
 

Make sure to visit behindtherecord.grammy.com and follow us on Twitter, Instagram and Facebook to stay in the loop on Behind the Record updates and other great behind-the-music content. You can also search the hashtags #GiveCredit, #BehindTheRecord and #WeAreMusic to join in on the global conversation.  

We are beyond grateful to all the artists and partners who have helped make this dream project a reality, to help give credit where it's due; thank you to everyone who has participated so far.

If you are an artist and want to make your own Credit Cover and have not yet; please check out the instructions here and visit behindtherecord.grammy.com/creditcovers.

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Pandora Supports Behind The Record, Launches Full Song Credits

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The streaming service announces a brand-new full credits feature for millions of songs in their massive library and supports the Recording Academy initiative to #GiveCredit
Ana Yglesias
GRAMMYs
Oct 24, 2019 - 2:53 pm

Today, Oct. 24, the Recording Academy announced the new Behind the Record social media initiative to highlight all creators behind the music. Concurrently, Pandora, a supporter of the program, has launched a new full credits feature for millions of songs on their streaming platform.

When listening to a song on Pandora, users can now dig deeper into it by clicking on the title, followed by the "See All Song Credits" link. This exciting new service is up and running on their web player and new desktop app.

"You always have to give credit where it's due! Songwriters and producers put their heart into what they create! And to know who it comes from makes it even more special and personal," GRAMMY winner H.E.R. told Pandora.

Back in July, TIDAL, another supporter of Behind the Record, launched TIDAL Credits. Users of their music streaming platform, can now dig into artists' pages and explore all their credits, as a performer, songwriter, producer and more.

You can now dig into this credit treasure troves on both Pandora and TIDAL. Visit behindtherecord.grammy.com to learn more about Behind the Record, and use the Credit Cover generator if you're an artist.

And don't forget to join the conversation by sharing and searching social media using #GiveCredit, #WeAreMusic and #BehindTheRecord, starting tomorrow, Oct. 25.

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Artists: Find Out How To #GiveCredit & Celebrate Your Collaborators Today!

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As Behind the Record launches today, find out how you can join the movement and create a Credit Cover showing gratitude to everyone you worked with on your album or single
Ana Yglesias
GRAMMYs
Oct 25, 2019 - 12:24 pm

Today, the Recording Academy officially launched Behind the Record, a new social media campaign aimed at showcasing everyone who worked together to make an album or record possible. If you're an artist and haven't yet shared your Credit Cover—a reimagined album cover with all the contributors' names on the front—today's the day to give credit where credit is due by sharing one and thanking your collaborators.

Using the Credit Cover generator is simple and only takes a few minutes. And once you've created one, you have a lovely visual to help you not only #GiveCredit and celebrate all the people who helped behind-the-scenes of your musical project, it also helps your fans discover them as well. Read on for a step-by-step guide on how to create and share your new Credit Cover(s).

"The importance of credits, particularly in art, cannot even be measured. It's such a collaborative effort to make art—even from a singular place. Even for the artist who draws onto the page there is still often a team of people who makes the sharing of it possible. To acknowledge my team and my crew is really important because they help me LIVE! They help me to focus and they offer me time which is perhaps an even more important commodity because that time allows me to create." - Lalah Hathaway

STEP 1: Create & Download Credit Cover

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If you are a Recording Academy member, you should have already received an email from us with information on how to create your Credit Cover; you can use that login code to access the generator here. If you didn't receive the email, please reach out to givecredit@recordingacademy.com for assistance.

Once you have accessed the Credit Cover generator, submit the info for the LP, EP or single you want to create the new cover for. Our Behind the Record partner Jaxsta has kindly provided credits for Merlin, Warner Music, Sony Music and Universal Music Group releases, so if your project was released under one of these labels, credits should auto-populate.

Double-check the names and spelling, and then download the three images (your Credit Cover, the original cover art and the Behind the Record logo). If you opt into sharing your cover in the gallery (a.k.a. do not check the "hide credit cover" box), it will be showcased in our growing collection on behindtherecord.grammy.com.

STEP 2: Upload To Social & Tag Collaborators

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Now that you have your images ready for sharing, upload to your social platform of choice and tag your fellow creators. For Instagram, we suggest using the image carousel feature with the Credit Cover first.

"Creating timeless music is a team sport. My intent with Diaspora was to be a bridge between the west and other black cultures around the world, and assembling a grand cast of collaborators was essential to that goal. Highlighting all the producers, writers, vocalists, session musicians, engineers, studios, and more that were a part of the record isn't just important to me as an artist, but it's important for the fans too.

 

Understanding the different cultural figures behind the record—from P2J, a Nigerian-English composer based in London, to Blinky Bill, a producer/musician based in Kenya—is key to understanding why and how the music came together, and will enhance the listening experience. I'm beyond excited about the Recording Academy taking the time to put a spotlight on the members of our music community that don't always get the attention they deserve." - Goldlink

STEP 3: Share Your Message Of Gratitude!

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The final step is to share your message of gratitude for the amazing contributors to your project, and to encourage other artists to do the same! We've included a suggested caption below, but feel free to speak straight from your heart.

"I'm joining the movement to bring the names of people from Behind the Record to the front. These are all the amazing professionals behind [Album Title]. Thank you all! Artists, it's time to give credit where credit is due. Go to RecordingAcademy.com/CreditCover to create the Credit Cover for your latest album. #GiveCredit @RecordingAcademy [use @RecordingAcad on Twitter]"

Don't forget to use the hashtags #GiveCredit, #BehindTheRecord and #WeAreMusic to join in on the global conversation!

Pandora Supports Behind The Record, Launches Full Song Credits

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Photo: Muhammed Selim Korkutata/Anadolu Agency via Getty Images

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YouTube Rolls Out Personalized Playlists

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The video-sharing platform joins music streaming giants Spotify, Pandora and Apple Music in curating music content tailored to their users' tastes
Jennifer Velez
GRAMMYs
Dec 18, 2019 - 12:42 pm

YouTube is now making personalized playlists for its users in its first step toward creating a more intimate musical experience, the video-sharing platformed has announced.

YouTube Music will roll out three new mixes for listeners to explore: Discover Mix, New Release Mix and "Your Mix," which will use listeners' histories to determine who to feature. 

The playlists will be updated regularly. "The more you listen to and like songs, the better your mixes will be," YouTube said in a statement. 

YouTube has become a major way people consume music. In a study by Edison Research and Triton Digital, the research found that more than half of the U.S. population listens to music on the platform. They noted that among 12-34 year-olds, 70 percent of them use the platform to listen to music. 

YouTube joins music streaming giants Spotify, Pandora and Apple Music in curating music content tailored to their user's tastes. 

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"WE ARE ALL WINNERS": 2020 GRAMMY Award Nominees React On Social Media

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From first-time nominees Lizzo, Billie Eilish and Lil Nas X to GRAMMY winners James Blake, H.E.R., Ariana Grande and The Chemical Brothers, current nominees are filling their social media with messages of gratitude and joy
Ana Yglesias
GRAMMYs
Nov 20, 2019 - 1:06 pm

With the full 62nd GRAMMY Award nominations dropping bright and early this morning, the music industry is now wide awake and celebrating on social media.

Read on to share in the excitement with some of the 2020 GRAMMY nominees: Lizzo, James Blake, Billie Eilish, H.E.R., Yola, Lil Nas X, Ariana Grande and more!

First-time nominee Lizzo is "feelin' good as hell" about her momentous eight nods, which include Record Of The Year, Album Of The Year and Best New Artist. She took to her Twitter bright and early, not long after the news went live to share the big mood. "THIS HAS BEEN AN INCREDIBLE YEAR FOR MUSIC AND IM JUST SO THANKFUL TO EVEN BE PART OF IT," she beamed in her second tweet, followed by "WE ARE ALL WINNERS." Congrats, queen!

Billie Eilish is another first-time nominee who's also up for Record Of The Year, Album Of The Year Best New Artist and more. The young anti-pop star, whose older brother FINNEAS produces her music, wrote "BETWEEN ME & MY BROTHER ITS 11 NOMINATIONS thank u grammyyys this is an honor." Talk about a sibling power duo!

Another first-time nominee and Best New Artist contender, Yola, is reveling in this big day. "I'm trying to find the right words for the @RecordingAcad nominations this morning, this is an absolute dream!!" the rising Queen of Country Soul first wrote on Twitter this morning.

Two hours later, the British songstress came up with a few more words to summarize her joy: "To be be nominated for four @RecordingAcad #GRAMMYs in the 10th month of my debut year is beyond a dream come true. Thank you to my incredible team and everyone who has supported and believed in me along the way. I'm truly honoured to be in the category with every artist nominated."

Country/trap king Lil Nas X also joined the first-time nominee rodeo with six nods, including for Best New Artist, Album Of The Year—for his debut EP, 7—and Record Of The Year for "Old Town Road."

"NO F***ING WAY" he wrote on Twitter. Yee-haw indeed, cowboy.

GRAMMY-winning alt-electro crooner James Blake, who was a Best New Artist nominee back at the 56th GRAMMY Awards, also took to social media to share the weight of this prestigious peer recognition. "Assume Form nominated for best alternative album! This one meant a huge amount to me. ahhhhhhhhh! LOVE YOU ALL," he wrote on Instagram.

Rising R&B powerhouse H.E.R., won her first two GRAMMYs at the 61st GRAMMY Awards, where she was a Best New Artist nominee. She is understandably thrilled about her five nominations this year, and gave her tweet the all-caps, multiple-exclamation-point treatment: "5 NOMINATIONS!!!! WHAAAAAT. THATS CRAZY!!!! AGAAAAAINNNNNN. AAAHHHHHHHHHHHHHHHHHHH. GOD IS GREAT."

Pop queen Ariana Grande may have won her first GRAMMY earlier this year, for Sweetener, but she was still blown away by today's news. She is up for five awards this year, including for Album Of The Year and Best Pop Vocal Album (the gramophone she snagged in 2019) for her 2019 follow-up, thank u, next.

In one of her excited tweets this morning she wrote, "thank u for acknowledging this music my beautiful best friends and i created in just a few weeks together. the acknowledgement is truly enough on its own for me and my heart."

GRAMMY-winning alt-rock stalwarts Cage The Elephant were stoked to earn another Best Rock Album nod, the category they won at the 59th GRAMMY Awards. The band wrote, "Such a blessing and honor to wake up this morning and see we're nominated for a GRAMMY!!! BIG LOVE!!!! @RecordingAcad #GRAMMYs2020 #GrammyNominations #GRAMMYs."

First-time nominees and Brit-rock experimenters The 1975 are celebrating their Best Rock Song nomination, sharing, "// B E S T R O C K S O N G - N O M I N A T I O N // @RecordingAcad L O V E #GRAMMYs," along with a picture featuring lyrics from the nominated song, "Give Yourself A Try."

Nigerian Afro-fusion artist Burna Boy also received his first GRAMMY nomination this year, as his major 2019 album, African Giant, is up for Best World Music Album. He joined in the conversation, retweeting a plethora of fan congrats, as well as his own post, which simply read, "African Giant #GRAMMYs @RecordingAcad!!"

Young rapper YBN Cordae officially joins the ranks of GRAMMY-nominated artists with his two first-ever nods (Best Rap Song and Best New Rap Album) for his 2019 debut LP, The Lost Boy. He shared his excitement with a tearful video of gratitude on his IG stories, as well as several tweets, one of which read, "Bro my DEBUT album got nominated for BEST RAP ALBUM..... this sh*t crazy."

He also tweeted a video of himself from just two years ago, prophesizing more was on the horizon ("This is just the beginning…give me two years"). "Don't let nobody tell you can't do whatever the f**k you put your mind too," this tweet read. Dayum, word.

While there are far too many nominees to share in this article, let's go out with pivotal U.K. electronic duo The Chemical Brothers, who are up for three GRAMMYs this year, including Best Dance/Electronic Album. They were first nominated (and won) back at the 40th GRAMMY Awards, for their classic 1997 track "Block Rockin' Beats."

"Joyful about today's 3 Grammy @RecordingAcad nominations for Best Dance/Electronic Album (No Geography), Best Dance Recording (Got To Keep On) & Best Music Video (We've Got To Try)! Love & gratitude to all that made it possible! #NoGeography #GRAMMYNoms #GRAMMYs #ChemicalBrothers," they shared.

Stay tuned to GRAMMY.com, our YouTube page, our social channels (follow us on Facebook, Instagram and Twitter) and our newsletter (sign up below) for the latest on all things 62nd GRAMMY Awards. And don't forget to tune in on Jan. 26, 2020 to catch the Biggest Night In Music to find out who takes home the golden gramophones!

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