Anderson. Paak Malibu Credit Cover
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Behind The Record: Your Favorite Artists #GiveCredit Where It's Due

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Artists took to social media to #GiveCredit on Oct. 25 with detailed Credit Covers for fans to explore
Ana Monroy Yglesias
GRAMMYs
Oct 28, 2019 - 4:50 pm

Last Friday, on Oct. 25, Behind the Record launched, and in doing so, acknowledged countless creatives behind your favorite records. 

Tons of artists showed up for the conversation, sharing Credit Covers highlighting the names of professionals who worked on all kinds of songs and albums.

For starters, L.A.-based producer/DJ TOKiMONSTA shared the Credit Cover for her track "I Wish I Could," featuring Belgian singer/songwriter Selah Sue on vocals, from her GRAMMY-nominated 2017 album Lune Rogue. She wrote: "Everyone on a track deserves to be recognized. A big thank you to everyone who works #BehindTheRecord."

More: Artists: Find Out How To #GiveCredit & Celebrate Your Collaborators Today!

2019 GRAMMY host Alicia Keys also posted for her latest single, "Show Me Love" featuring Miguel, along with a powerful message: "One of my favorite things about making music is the collaboration process and everyone bringing their beautiful spirits and expertise to the process! It's an honor to have created magic with you on 'Show Me Love'!! Big Love to all the people #behindtherecord you're amazing and I'm grateful to you for rockin' with me. I'm here to #givecredit."

With Credit Covers, you can you can discover the instrumentalists, producers, mixers, engineers and whoever else made helped song that much more memorable and powerful. Did you know that the guitars on "Show Me Love" were performed by GRAMMY-winning singer/songwriter/multi-instrumentalist Raphael Saadiq and producer/songwriter Morgan Matthews (who also co-produced and co-wrote the track with Keys)?

"Proper crediting, at its core, is about a reverence for creativity and the incongruous ways in which it moves through creators. As technology continues to change at a rapid rate, we must be prepared to redefine the ways in which we recognize and define creative roles in order to create a more diverse and inclusive industry. We must be prepared to leave behind precedent in favor of a true recognition of modern authorship." - Maggie Rogers

Below, explore the collaborators on two GRAMMY winners' albums: H.E.R.'s 2019 EP, I Used To Know H.E.R., and Brandi Carlile's By The Way, I Forgive You. GRAMMY-nominated electro-pop duo SOFI TUKKER shared the cover for their fun new single, "Purple Hat," and the GRAMMY-nominated Jonas Brothers celebrated their co-creators behind Happiness Begins.

 
 
 

"We make music in the spirit of fun and collaboration and it's important to us that that spirit stays alive from the making of the track into its whole lifespan. Plus, it’s just fair. If someone helps make a song, they deserve to be credited. We usually make songs with our friends and it's so fun to be able to share the joy of releasing a song with people we love." - SOFI TUKKER

Nigerian Afropop queen Yemi Alade shared the credit cover for her 2019 album, Woman of Steel, and GRAMMY-winning alt-rockers The Black Keys shared one for their 2019 LP, Let's Rock. GRAMMY-winning country group Little Big Town celebrated all the hands behind the scenes on "Over Drinking," while EDM DJ/producer Marshmello did the same for his track "Happier" featuring Bastille.

 
 
 

GRAMMY-winning disco queen Gloria Gaynor thanked the collaborators on her 2019 gospel album, Testimony. GRAMMY- and Latin GRAMMY-winning Puerto Rican singer/activist iLe shared the Credit Cover for her 2019 album, Almadura, while GRAMMY-winning experimental jazz artist Esperanza Spaulding gave thanks for everyone who helped her with her 2018 LP, Twelve Little Spells.

 
 

Make sure to visit behindtherecord.grammy.com and follow us on Twitter, Instagram and Facebook to stay in the loop on Behind the Record updates and other great behind-the-music content. You can also search the hashtags #GiveCredit, #BehindTheRecord and #WeAreMusic to join in on the global conversation.  

We are beyond grateful to all the artists and partners who have helped make this dream project a reality, to help give credit where it's due; thank you to everyone who has participated so far.

If you are an artist and want to make your own Credit Cover and have not yet; please check out the instructions here and visit behindtherecord.grammy.com/creditcovers.

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Behind the Record

Photo: Recording Academy

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Artists: Find Out How To #GiveCredit & Celebrate Your Collaborators Today!

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As Behind the Record launches today, find out how you can join the movement and create a Credit Cover showing gratitude to everyone you worked with on your album or single
Ana Monroy Yglesias
GRAMMYs
Oct 25, 2019 - 12:24 pm

Today, the Recording Academy officially launched Behind the Record, a new social media campaign aimed at showcasing everyone who worked together to make an album or record possible. If you're an artist and haven't yet shared your Credit Cover—a reimagined album cover with all the contributors' names on the front—today's the day to give credit where credit is due by sharing one and thanking your collaborators.

Using the Credit Cover generator is simple and only takes a few minutes. And once you've created one, you have a lovely visual to help you not only #GiveCredit and celebrate all the people who helped behind-the-scenes of your musical project, it also helps your fans discover them as well. Read on for a step-by-step guide on how to create and share your new Credit Cover(s).

"The importance of credits, particularly in art, cannot even be measured. It's such a collaborative effort to make art—even from a singular place. Even for the artist who draws onto the page there is still often a team of people who makes the sharing of it possible. To acknowledge my team and my crew is really important because they help me LIVE! They help me to focus and they offer me time which is perhaps an even more important commodity because that time allows me to create." - Lalah Hathaway

STEP 1: Create & Download Credit Cover

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If you are a Recording Academy member, you should have already received an email from us with information on how to create your Credit Cover; you can use that login code to access the generator here. If you didn't receive the email, please reach out to givecredit@recordingacademy.com for assistance.

Once you have accessed the Credit Cover generator, submit the info for the LP, EP or single you want to create the new cover for. Our Behind the Record partner Jaxsta has kindly provided credits for Merlin, Warner Music, Sony Music and Universal Music Group releases, so if your project was released under one of these labels, credits should auto-populate.

Double-check the names and spelling, and then download the three images (your Credit Cover, the original cover art and the Behind the Record logo). If you opt into sharing your cover in the gallery (a.k.a. do not check the "hide credit cover" box), it will be showcased in our growing collection on behindtherecord.grammy.com.

STEP 2: Upload To Social & Tag Collaborators

GRAMMYs

Now that you have your images ready for sharing, upload to your social platform of choice and tag your fellow creators. For Instagram, we suggest using the image carousel feature with the Credit Cover first.

"Creating timeless music is a team sport. My intent with Diaspora was to be a bridge between the west and other black cultures around the world, and assembling a grand cast of collaborators was essential to that goal. Highlighting all the producers, writers, vocalists, session musicians, engineers, studios, and more that were a part of the record isn't just important to me as an artist, but it's important for the fans too.

 

Understanding the different cultural figures behind the record—from P2J, a Nigerian-English composer based in London, to Blinky Bill, a producer/musician based in Kenya—is key to understanding why and how the music came together, and will enhance the listening experience. I'm beyond excited about the Recording Academy taking the time to put a spotlight on the members of our music community that don't always get the attention they deserve." - Goldlink

STEP 3: Share Your Message Of Gratitude!

GRAMMYs

The final step is to share your message of gratitude for the amazing contributors to your project, and to encourage other artists to do the same! We've included a suggested caption below, but feel free to speak straight from your heart.

"I'm joining the movement to bring the names of people from Behind the Record to the front. These are all the amazing professionals behind [Album Title]. Thank you all! Artists, it's time to give credit where credit is due. Go to RecordingAcademy.com/CreditCover to create the Credit Cover for your latest album. #GiveCredit @RecordingAcademy [use @RecordingAcad on Twitter]"

Don't forget to use the hashtags #GiveCredit, #BehindTheRecord and #WeAreMusic to join in on the global conversation!

Pandora Supports Behind The Record, Launches Full Song Credits

Behind the Record
News

Behind The Record Celebrates Behind-The-Scenes Creators Of Your Favorite Albums

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The brand-new Recording Academy initiative encourages artists to thank the fellow creators who helped their music come together, thus, helping fans dive deeper Behind the Record
Ana Monroy Yglesias
GRAMMYs
Oct 24, 2019 - 7:00 am

This Friday, Oct. 25, the Recording Academy will launch Behind the Record, a new social media initiative to highlight all of the creators that made your favorite albums and records possible. The goal is to ignite a cultural conversation by inviting artists across genres to recognize all of their collaborators' tireless behind-the-scenes work, for the music their fans adore.

The conversation kicks off on Friday, when the first group of artists will share their reimagined album covers—Credit Covers that highlight the songwriters, producers, engineers and other collaborators—on social media.

Credits have been a casualty of the digital age, for all that we gained with streaming we lost in the opportunity for recognition and even discovery. Behind the Record champions all professional music creators and aims to connect with artist fan bases in order to give recognition to those who work tirelessly on these recordings."

If you are artist, you can participate in Behind the Record by creating and sharing a Credit Cover for a single or album using the online generator. Once you create your Credit Cover, you can join the conversation by sharing it across your social media platforms and tagging the amazing collaborators now featured on the cover.

Please use the hashtags #GiveCredit, #WeAreMusic and #BehindTheRecord when posting, so everyone can find and discover it.

Behind the Record is supported by the Recording Academy's Producers & Engineers Wing. Additionally, Jaxsta, a database of official (non-crowd-sourced) music credit information for members of the music community, offered support by providing credits for Merlin, Warner Music, Sony Music and Universal Music Group releases. Pandora, TIDAL and Genius also partnered with the Academy to help make this project possible.

For more information, or if you're interested in creating a physical limited-edition sleeve, please contact givecredit@recordingacademy.com or visit www.grammy.com/behindtherecord.

For music fans, artists and behind-the-scenes magic-makers alike, don't forget to explore and join the conversation on social media, starting Friday, with #GiveCredit, #WeAreMusic and #BehindTheRecord.

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2021 GRAMMYs
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Participating Talent For 2021 GRAMMY Nominations Announced: Dua Lipa, Sharon Osbourne, Imogen Heap And More

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Additional talent, including Pepe Aguilar, Mickey Guyton, Lauren Daigle, Nicola Benedetti, Gayle King and more, will join Chair and Interim Recording Academy President/CEO Harvey Mason jr. to announce the nominees for the 63rd GRAMMY Awards on Nov. 24
Recording Academy
Nov 20, 2020 - 4:09 pm

Updated Nov. 23 with livestream run-of-show details.

The Recording Academy today (Nov. 20) revealed the first round of talent who will be joining Chair and Interim Recording Academy President/CEO Harvey Mason jr. to announce nominees for the 63rd GRAMMY Awards on Tuesday, Nov. 24. 

Four-time GRAMMY-winning Regional Mexican singer-songwriter Pepe Aguilar, Nigerian Afropop singer Yemi Alade, GRAMMY-winning classical violinist Nicola Benedetti, two-time GRAMMY-winning contemporary Christian singer Lauren Daigle, country singer-songwriter Mickey Guyton, two-time GRAMMY-winning recording artist and past GRAMMY Awards Premiere Ceremony host Imogen Heap, "CBS This Morning" anchor Gayle King, two-time GRAMMY-winning singer-songwriter Dua Lipa and "The Talk" host Sharon Osbourne will be part of the nominations livestream that will begin at approximately 9:00 a.m. PT/12:00 p.m. ET. The livestream will be available to view on GRAMMY.com. Additional talent will be revealed in the upcoming days. See details for the full 2021 GRAMMY nominations livestream run of show below.

Immediately following the livestream, the press release and a full nominations list will be on GRAMMY.com, and the Recording Academy's social media platforms. Select clips of each participant will be made available as well. 

The 63rd GRAMMY Awards will be broadcast in HDTV and 5.1 surround sound on the CBS Television Network, Sunday, Jan. 31, at 8:00 p.m. ET/5:00 p.m. PT. 

63rd GRAMMY Awards Nominations Livestream Run of Show

Opening Remarks by Recording Academy President/CEO Harvey Mason jr.

Production (Non-Classical and Classical) Fields — Harvey Mason jr.

Best Engineered Album, Non-Classical
Producer Of The Year, Non-Classical
Best Remixed Recording
Best Engineered Album, Classical 
Producer Of The Year, Classical

Rock, Alternative, Package, and Notes Fields — Yemi Alade 

Best Rock Performance
Best Metal Performance
Best Rock Song 
Best Rock Album
Best Alternative Music Album
Best Recording Package 
Best Boxed Or Special Limited Edition Package
Best Album Notes

New Age and Jazz Fields — Imogen Heap

Best New Age Album 
Best Improvised Jazz Solo
Best Jazz Vocal Album 
Best Jazz Instrumental Album 
Best Large Jazz Ensemble Album
Best Latin Jazz Album

Latin and Composing/Arranging Fields — Pepe Aguilar 

Best Latin Pop Or Urban Album
Best Latin Rock Or Alternative Album
Best Regional Mexican Music Album (Including Tejano)
Best Tropical Latin Album
Best Instrumental Composition
Best Arrangement, Instrumental Or A Cappella 
Best Arrangement, Instruments And Vocals

American Roots Field — Lauren Daigle

Best American Roots Performance 
Best American Roots Song
Best Americana Album 
Best Bluegrass Album
Best Traditional Blues Album
Best Contemporary Blues Album 
Best Folk Album
Best Regional Roots Music Album 

Comedy, Musical Theater, Music For Visual Media, and Music Video/Film Fields — Sharon Osbourne 

Best Comedy Album
Best Musical Theater Album
Best Compilation Soundtrack For Visual Media  
Best Score Soundtrack For Visual Media  
Best Song Written For Visual Media
Best Music Video 
Best Music Film 

Classical Field — Nicola Benedetti

Best Orchestral Performance
Best Opera Recording 
Best Choral Performance
Best Chamber Music/Small Ensemble Performance
Best Classical Instrumental Solo
Best Classical Solo Vocal Album
Best Classical Compendium
Best Contemporary Classical Composition

R&B and Rap Fields — Gayle King

Best R&B Performance
Best Traditional R&B Performance  
Best R&B Song
Best Progressive R&B Album
Best R&B Album
Best Rap Performance
Best Melodic Rap Performance 
Best Rap Song
Best Rap Album

Pop, Contemporary Instrumental Music, Reggae, and Global Music Fields — TBA

Best Pop Solo Performance
Best Pop Duo/Group Performance
Best Traditional Pop Vocal Album
Best Pop Vocal Album
Best Contemporary Instrumental Album
Best Reggae Album
Best Global Music Album

Dance/Electronic Music, Country, Children’s, and Historical Fields — Dua Lipa

Best Dance Recording
Best Dance/Electronic Album
Best Country Solo Performance 
Best Country Duo/Group Performance 
Best Country Song
Best Country Album 
Best Children’s Music Album
Best Historical Album 

Gospel/Contemporary Christian Music and Spoken Word Fields — Mickey Guyton

Best Gospel Performance/Song
Best Contemporary Christian Music Performance 
Best Gospel Album
Best Contemporary Christian Music Album
Best Roots Gospel Album
Best Spoken Word Album 

General Fields — Harvey Mason jr.

Record Of The Year
Album Of The Year 
Song Of The Year
Best New Artist

Harvey Mason jr. Closing Remarks

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Recording Academy - Black Music Collective
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The Recording Academy Reveals Leadership Council For Newly Launched Black Music Collective

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The distinguished leadership committee will work with honorary chairs to elevate Black music creators and professionals
Recording Academy
Oct 22, 2020 - 6:30 am

The Recording Academy's newly launched Black Music Collective (BMC), a group of prominent Black music creators and professionals who share the common goal of amplifying Black voices within the Academy and the wider music community, has announced a distinguished leadership council. The leadership committee is dedicated to progressing the Recording Academy's mission to achieve equitable representation across its membership and the music industry.

The collective will serve as a space for members to speak openly about new and emerging opportunities in Black music alongside an inspiring group of groundbreaking Black music creators and business leaders. Leadership has already begun creating and identifying programming that will encourage the acceleration of Black membership within the Academy.

Members of the leadership council will join Honorary Chairs Jeffrey Harleston, Jimmy Jam, Quincy Jones, Debra Lee, John Legend and Sylvia Rhone to work hand in hand to elevate the mission of the collective. Recording Academy Trustee Riggs Morales serves as the BMC Chair and Washington, D.C., Chapter Executive Director Jeriel Johnson is the Executive Sponsor. 

The Black Music Collective's Distinguished Leadership Committee includes the following accomplished music professionals:

"Our time is now and I'm so excited to add my voice in whatever way I can to honor those who came before me, those who worked building the foundation in this important work in music," H.E.R. said. "Initiatives like this help give a voice to young and emerging artists who dream of an even bigger future. We're all in this together."

"This is a new era of change for the Recording Academy and we are honored to have these leading artists, executives, producers and engineers who are all at the top of their fields join us for such an important moment in our world, our nation and our industry," Harvey Mason jr., chair and interim president/CEO of the Recording Academy, said. "Black music is part of the fabric of our industry and it is so reassuring to stand with these leaders to create momentum, bring change and amplify Black voices."

"We're energized by our partnership with such an esteemed group of Black music leaders who share our mission to foster and accelerate Black representation, equity and inclusion throughout the music industry," Valeisha Butterfield Jones, chief diversity & inclusion officer of the Recording Academy, said. "We've doubled down on our partnership with these leaders and are committed to the work ahead."

Stay up to date on the BMC's progress here. 

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