Behind The Record: Your Favorite Artists #GiveCredit Where It's Due
Last Friday, on Oct. 25, Behind the Record launched, and in doing so, acknowledged countless creatives behind your favorite records.
Tons of artists showed up for the conversation, sharing Credit Covers highlighting the names of professionals who worked on all kinds of songs and albums.
For starters, L.A.-based producer/DJ TOKiMONSTA shared the Credit Cover for her track "I Wish I Could," featuring Belgian singer/songwriter Selah Sue on vocals, from her GRAMMY-nominated 2017 album Lune Rogue. She wrote: "Everyone on a track deserves to be recognized. A big thank you to everyone who works #BehindTheRecord."
— (@TOKiMONSTA) October 25, 2019
2019 GRAMMY host Alicia Keys also posted for her latest single, "Show Me Love" featuring Miguel, along with a powerful message: "One of my favorite things about making music is the collaboration process and everyone bringing their beautiful spirits and expertise to the process! It's an honor to have created magic with you on 'Show Me Love'!! Big Love to all the people #behindtherecord you're amazing and I'm grateful to you for rockin' with me. I'm here to #givecredit."
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One of my favorite things about making music is the collaboration process and everyone bringing their beautiful spirits and expertise to the process! It’s an honor to have created magic with you on “Show Me Love”!! Big Iove to all the people #behindtherecord you’re amazing and I’m grateful to you for rockin’ with me. I’m here to #givecredit
With Credit Covers, you can you can discover the instrumentalists, producers, mixers, engineers and whoever else made helped song that much more memorable and powerful. Did you know that the guitars on "Show Me Love" were performed by GRAMMY-winning singer/songwriter/multi-instrumentalist Raphael Saadiq and producer/songwriter Morgan Matthews (who also co-produced and co-wrote the track with Keys)?
"Proper crediting, at its core, is about a reverence for creativity and the incongruous ways in which it moves through creators. As technology continues to change at a rapid rate, we must be prepared to redefine the ways in which we recognize and define creative roles in order to create a more diverse and inclusive industry. We must be prepared to leave behind precedent in favor of a true recognition of modern authorship." - Maggie Rogers
Below, explore the collaborators on two GRAMMY winners' albums: H.E.R.'s 2019 EP, I Used To Know H.E.R., and Brandi Carlile's By The Way, I Forgive You. GRAMMY-nominated electro-pop duo SOFI TUKKER shared the cover for their fun new single, "Purple Hat," and the GRAMMY-nominated Jonas Brothers celebrated their co-creators behind Happiness Begins.
Join me in recognizing all music creators who work #BehindTheRecord, an initiative to #GiveCredit where credit is due!
These are just some of the amazing people behind the #IUsedToKnowHer EP, thank you all! #WeAreMusic pic.twitter.com/G26x9K85c8
— H.E.R. (@HERMusicx) October 25, 2019
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Credits to producers, engineers, mixers, songwriters and composers are so important. Making music is all about collaboration and it‘s a disservice to not represent the full scope of talent that is required to bring an artist’s vision to life. Without liner notes, I would never have discovered so many of my musical heroes. People like the late, great Paul Buckmaster, who I was blessed to work with on By The Way, I Forgive You. #GiveCredit #BehindTheRecord @recordingacademy
Join us in recognizing all music creators who work #BehindTheRecord, an initiative to #GiveCredit where credit is due! These are the amazing people behind Purple Hat, thank you. Let's celebrate creators who work behind the scenes & bring credits back #WeAreMusic @RecordingAcademy pic.twitter.com/buPjq1wEYa
— SOFI TUKKER (@sofitukker) October 25, 2019
Join us in recognizing all music creators who work #BehindTheRecord and #GiveCredit where credit is due! These are the amazing people behind #HappinessBegins - thank you!#WeAreMusic @RecordingAcad pic.twitter.com/IyvvbHBfIn
— Jonas Brothers (@jonasbrothers) October 26, 2019
"We make music in the spirit of fun and collaboration and it's important to us that that spirit stays alive from the making of the track into its whole lifespan. Plus, it’s just fair. If someone helps make a song, they deserve to be credited. We usually make songs with our friends and it's so fun to be able to share the joy of releasing a song with people we love." - SOFI TUKKER
Nigerian Afropop queen Yemi Alade shared the credit cover for her 2019 album, Woman of Steel, and GRAMMY-winning alt-rockers The Black Keys shared one for their 2019 LP, Let's Rock. GRAMMY-winning country group Little Big Town celebrated all the hands behind the scenes on "Over Drinking," while EDM DJ/producer Marshmello did the same for his track "Happier" featuring Bastille.
— #WOMANOFSTEEL (@yemialadee) October 25, 2019
— The Black Keys (@theblackkeys) October 26, 2019
Join us in recognizing all music creators who work #BehindTheRecord, an initiative to #GiveCredit where credit is due! These are the amazing people behind the single Over Drinking, thank you all! Let's celebrate creators who work behind the scenes & bring music credits back. pic.twitter.com/PPNWc7hnxT
— Little Big Town (@littlebigtown) October 25, 2019
— marshmello (@marshmellomusic) October 25, 2019
GRAMMY-winning disco queen Gloria Gaynor thanked the collaborators on her 2019 gospel album, Testimony. GRAMMY- and Latin GRAMMY-winning Puerto Rican singer/activist iLe shared the Credit Cover for her 2019 album, Almadura, while GRAMMY-winning experimental jazz artist Esperanza Spaulding gave thanks for everyone who helped her with her 2018 LP, Twelve Little Spells.
Join me in recognizing all music creators who work #BehindTheRecord, an initiative to #GiveCredit where credit is due! These are the amazing people behind, "TESTIMONY"! Let's celebrate creators who work behind the scenes & bring music credits back. #WeAreMusic @RecordingAcademy pic.twitter.com/RWmbKxrPFA
— Gloria Gaynor (@gloriagaynor) October 25, 2019
— iLe (@ilevitable) October 26, 2019
— Recording Academy / GRAMMYs (@RecordingAcad) October 25, 2019
Make sure to visit behindtherecord.grammy.com and follow us on Twitter, Instagram and Facebook to stay in the loop on Behind the Record updates and other great behind-the-music content. You can also search the hashtags #GiveCredit, #BehindTheRecord and #WeAreMusic to join in on the global conversation.
We are beyond grateful to all the artists and partners who have helped make this dream project a reality, to help give credit where it's due; thank you to everyone who has participated so far.