Behind the Record
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Behind The Record Celebrates Behind-The-Scenes Creators Of Your Favorite Albums

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The brand-new Recording Academy initiative encourages artists to thank the fellow creators who helped their music come together, thus, helping fans dive deeper Behind the Record
Ana Monroy Yglesias
GRAMMYs
Oct 24, 2019 - 7:00 am

This Friday, Oct. 25, the Recording Academy will launch Behind the Record, a new social media initiative to highlight all of the creators that made your favorite albums and records possible. The goal is to ignite a cultural conversation by inviting artists across genres to recognize all of their collaborators' tireless behind-the-scenes work, for the music their fans adore.

The conversation kicks off on Friday, when the first group of artists will share their reimagined album covers—Credit Covers that highlight the songwriters, producers, engineers and other collaborators—on social media.

Credits have been a casualty of the digital age, for all that we gained with streaming we lost in the opportunity for recognition and even discovery. Behind the Record champions all professional music creators and aims to connect with artist fan bases in order to give recognition to those who work tirelessly on these recordings."

If you are artist, you can participate in Behind the Record by creating and sharing a Credit Cover for a single or album using the online generator. Once you create your Credit Cover, you can join the conversation by sharing it across your social media platforms and tagging the amazing collaborators now featured on the cover.

Please use the hashtags #GiveCredit, #WeAreMusic and #BehindTheRecord when posting, so everyone can find and discover it.

Behind the Record is supported by the Recording Academy's Producers & Engineers Wing. Additionally, Jaxsta, a database of official (non-crowd-sourced) music credit information for members of the music community, offered support by providing credits for Merlin, Warner Music, Sony Music and Universal Music Group releases. Pandora, TIDAL and Genius also partnered with the Academy to help make this project possible.

For more information, or if you're interested in creating a physical limited-edition sleeve, please contact givecredit@recordingacademy.com or visit www.grammy.com/behindtherecord.

For music fans, artists and behind-the-scenes magic-makers alike, don't forget to explore and join the conversation on social media, starting Friday, with #GiveCredit, #WeAreMusic and #BehindTheRecord.

GRAMMY Museum To Celebrate 20 Years Of Latin GRAMMY Excellence With New Exhibit

Behind the Record

Photo: Recording Academy

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Artists: Find Out How To #GiveCredit & Celebrate Your Collaborators Today!

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As Behind the Record launches today, find out how you can join the movement and create a Credit Cover showing gratitude to everyone you worked with on your album or single
Ana Monroy Yglesias
GRAMMYs
Oct 25, 2019 - 12:24 pm

Today, the Recording Academy officially launched Behind the Record, a new social media campaign aimed at showcasing everyone who worked together to make an album or record possible. If you're an artist and haven't yet shared your Credit Cover—a reimagined album cover with all the contributors' names on the front—today's the day to give credit where credit is due by sharing one and thanking your collaborators.

Using the Credit Cover generator is simple and only takes a few minutes. And once you've created one, you have a lovely visual to help you not only #GiveCredit and celebrate all the people who helped behind-the-scenes of your musical project, it also helps your fans discover them as well. Read on for a step-by-step guide on how to create and share your new Credit Cover(s).

"The importance of credits, particularly in art, cannot even be measured. It's such a collaborative effort to make art—even from a singular place. Even for the artist who draws onto the page there is still often a team of people who makes the sharing of it possible. To acknowledge my team and my crew is really important because they help me LIVE! They help me to focus and they offer me time which is perhaps an even more important commodity because that time allows me to create." - Lalah Hathaway

STEP 1: Create & Download Credit Cover

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If you are a Recording Academy member, you should have already received an email from us with information on how to create your Credit Cover; you can use that login code to access the generator here. If you didn't receive the email, please reach out to givecredit@recordingacademy.com for assistance.

Once you have accessed the Credit Cover generator, submit the info for the LP, EP or single you want to create the new cover for. Our Behind the Record partner Jaxsta has kindly provided credits for Merlin, Warner Music, Sony Music and Universal Music Group releases, so if your project was released under one of these labels, credits should auto-populate.

Double-check the names and spelling, and then download the three images (your Credit Cover, the original cover art and the Behind the Record logo). If you opt into sharing your cover in the gallery (a.k.a. do not check the "hide credit cover" box), it will be showcased in our growing collection on behindtherecord.grammy.com.

STEP 2: Upload To Social & Tag Collaborators

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Now that you have your images ready for sharing, upload to your social platform of choice and tag your fellow creators. For Instagram, we suggest using the image carousel feature with the Credit Cover first.

"Creating timeless music is a team sport. My intent with Diaspora was to be a bridge between the west and other black cultures around the world, and assembling a grand cast of collaborators was essential to that goal. Highlighting all the producers, writers, vocalists, session musicians, engineers, studios, and more that were a part of the record isn't just important to me as an artist, but it's important for the fans too.

 

Understanding the different cultural figures behind the record—from P2J, a Nigerian-English composer based in London, to Blinky Bill, a producer/musician based in Kenya—is key to understanding why and how the music came together, and will enhance the listening experience. I'm beyond excited about the Recording Academy taking the time to put a spotlight on the members of our music community that don't always get the attention they deserve." - Goldlink

STEP 3: Share Your Message Of Gratitude!

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The final step is to share your message of gratitude for the amazing contributors to your project, and to encourage other artists to do the same! We've included a suggested caption below, but feel free to speak straight from your heart.

"I'm joining the movement to bring the names of people from Behind the Record to the front. These are all the amazing professionals behind [Album Title]. Thank you all! Artists, it's time to give credit where credit is due. Go to RecordingAcademy.com/CreditCover to create the Credit Cover for your latest album. #GiveCredit @RecordingAcademy [use @RecordingAcad on Twitter]"

Don't forget to use the hashtags #GiveCredit, #BehindTheRecord and #WeAreMusic to join in on the global conversation!

Pandora Supports Behind The Record, Launches Full Song Credits

Lisa Farris

Lisa Farris

Photo: Jessie Lee Cederblom

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Recording Academy Announces Lisa Farris As Chief Digital Officer

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Farris brings her years of digital marketing and music industry experience to lead the digital media team
Ana Monroy Yglesias
GRAMMYs
Mar 6, 2019 - 12:33 pm

The Recording Academy has announced digital media innovater Lisa Farris as Chief Digital Officer.

Farris will lead the digital media team and will be responsible for the growth of the organization's digital media platforms while supporting the Recording Academy's mission and adapting it to the changing media landscape. The digital media team is responsible for content strategy, audience growth, strategy and develoment, among other responsibilities. 

 

Farris, in collaboration with the Recording Academy's leadership team, will use digital media as a tool to continue supporting music creators and connect music audiences and stakeholders globally. She will also continue to form relationships with technology entities to grow innovation and better the experiences across digital touchpoints, a statement said. 

"Given the continued pace of digital disruption in music, with more than 88 percent of non-radio music in the U.S. being consumed digitally, coupled with the way creators leverage technology to make music, digital sits at the core of almost everything we touch," said Farris. "Through digital advances, we have an opportunity to heighten the vital work we do supporting all music professionals, while strengthening the Recording Academy's digital ecosystem and building upon the incredible work it provides through advocacy, its charities MusiCares and the GRAMMY Museum, and of course, the annual GRAMMY Awards."

Recording Academy President/CEO Neil Portnow highlighted the organizations' excitement for what Farris will bring to the team.

"Lisa is a leading digital innovator who recognizes the Recording Academy has incredible opportunities to inform and inspire music fans through new products and platforms, and we're very fortunate to have someone with her depth of experience and far-sighted perspectives on the industry join our team." said Portnow. "Technology is a fantastic enabler, and Lisa knows that understanding and connecting with music audiences through iconic brands such as the Recording Academy and GRAMMY Awards is the true differentiator."

Prior to starting her new role at the Recording Academy, Farris served as the Chief Digital Growth & Brand Officer at MetricVision, a marketing and analytics firm. She currently mentors entrepreneurship students at Loyola Marymount University and advises a summer financial literacy program there taught by the University's students to local high schoolers.

In 2012, she co-founded Get This, a digital commerce platform that allows TV viewers to shop fashion from their favorite shows. She has also spent extensive time in the music industry, including as the Senior Vice President of Strategic Marketing at Universal Music Group's eLabs.

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Behind The Record 2021: BTS, Jonas Brothers, Jennifer Hudson, Common & More Artists #GiveCredit To Creators Behind Your Favorite Records

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In the third annual Behind The Record initiative, the Recording Academy is giving credit to the creators behind our favorite records and is educating lawmakers in the process. Now, artists are getting in on the movement to #GiveCredit to creators.
Morgan Enos
GRAMMYs
Oct 15, 2021 - 1:17 pm

Whether you pick up a new album by Olivia Rodrigo, FINNEAS, Coldplay, or any other artist today, what you're holding isn't merely the product of the artist on the sleeve. In reality, dozens, even hundreds of people collaborated in a blur of Google Docs and Zoom calls to get that music in your hands and ears — but they don't necessarily reap the same applause at the end of the day.

The Recording Academy is committed to reversing this paradigm. That's why we are presenting the third annual Behind The Record initiative, a global social media activation aimed at spotlighting the many producers, engineers, songwriters, composers, mixers, instrumentalists, and other creators who contribute to the music recording process. Their efforts are not lost on artists. 

This year's initiative also saw the launch of Behind the Record Advocacy, a new virtual advocacy program, presented by the Recording Academy's Advocacy department, for Academy members to champion the rights of creators behind the record. Launched Thursday, Oct. 14, one day before the Recording Academy’s wider Behind the Record initiative, Behind the Record Advocacy invited hundreds of Recording Academy members from across the country to virtually meet with nearly 200 congressional offices to educate U.S. Senators and Representatives on the creators behind their favorite record and discuss the key issues impacting the music community.

Learn More: The Recording Academy Announces 3rd Annual "Behind The Record" Initiative To Continue To #GiveCredit To Creators In Music

Today, music creators and artists like BTS, Jonas Brothers, Jennifer Hudson, Common, and others took to social media to support Behind The Record and celebrate all music creators.

Check below to see who got on board with Behind The Record to give creators behind the curtain the credit and acclaim they deserve.

Learn more about how the Recording Academy is spreading global awareness of music creators with Behind The Record. Follow and join the international conversation on social media using the hashtags #BehindTheRecord, #GiveCredit and #WeAreMusic.

Learn More About The Recording Academy's "Behind The Record" Initiative

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Kristolyn Lloyd

 

Photo: Steve Granitz/WireImage/Getty Images

 
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The 63rd GRAMMY Awards: Looking Ahead To The 2021 GRAMMY Awards Show

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Need something to look forward to? Here's what you'll want to know about the 2021 GRAMMYs, including nominations, timelines, rule changes, possible formats, voting and more...
Ana Monroy Yglesias
GRAMMYs
Aug 19, 2020 - 9:37 am

Updated March 7, 2021.

Given how this year has gone, perhaps you're ready to fast-forward to 2021 (we're almost there!). Beyond it no longer being 2020, next year has some other big things going for it, including Music's Biggest Night, a.k.a. the 2021 GRAMMYs. Airing Sunday, March 14, 2021, on CBS, the 63rd GRAMMY Awards recognize excellence in music released in late 2019 and 2020. Hopefully, you're as excited about the show as we are! 

To help make sure you stay in the loop, read on to learn more important dates and details about GRAMMY nominations (they were announced on Nov. 24), the Recording Academy member voting process and everything else 2021 GRAMMY Awards show!

It's Here! 2021 GRAMMYs: Complete Nominees List

When Is It?

On Sunday, March 14, 2021, the 63rd GRAMMY Awards will be happening. The health and safety of the artists, guests, crew and staff is always front of mind during every GRAMMYs, so, logistically, things will be a little different this year.

62nd GRAMMY Awards Wrap Up Show

How To Watch The 2021 GRAMMY Awards Show

Ahead of Music's Biggest Night, GRAMMY.com has put together a useful guide about the different ways you can watch the show and experience the 2021 GRAMMY season in full. Check out our official Watch The 2021 GRAMMYs Live page and read below for more details.

Meet The New Class: Meet This Year's Best New Artist Nominees | 2021 GRAMMYs

Who Is Nominated?!

One of the biggest days in music outside of the show itself is the nominations announcement, when hundreds of artists learn they're in the running for a golden gramophone. For the upcoming 63rd GRAMMY Awards, the nominees were announced on Nov. 24. You can peruse the complete 2021 nominees list here and rewatch the star-studded nominations annoucement livestream here. You can also find out who are the most-nominated artists this year here.

GRAMMY nominations are always a very celebratory day for those nominated. It is truly a moment when all the love, long hours and hard work that was put into the music feels worth it. Celebrate with the 2021 nominees in this joyful reactions roundup. 

Revisit The Magic Noms Moment: "This doesn’t feel real:" 2021 GRAMMY Nominees Celebrate On Social Media

Who Is Performing?!

Performers for the 2021 GRAMMY Awards show include Bad Bunny, Black Pumas, Cardi B, BTS, Brandi Carlile, DaBaby, Doja Cat, Billie Eilish, Mickey Guyton, Haim, Brittany Howard, Miranda Lambert, Lil Baby, Dua Lipa, Chris Martin, John Mayer, Megan Thee Stallion, Maren Morris, Post Malone, Roddy Ricch, Harry Styles, and Taylor Swift.

To view a list of current nominations per artist, please visit our GRAMMY Awards performer and presenter page here.

What About The Premiere Ceremony?

Preceding the 2021 GRAMMY Awards show, the 63rd GRAMMY Awards Premiere Ceremony will take place Sunday, March 14, at noon PT, and will be streamed live internationally via GRAMMY.com.

Hosted by current three-time GRAMMY nominee Jhené Aiko, the Premiere Ceremony will feature a number of performances by current GRAMMY nominees, including: Nigerian singer, songwriter and rapper Burna Boy, jazz band Terri Lyne Carrington + Social Science, blues musician Jimmy "Duck" Holmes, classical pianist Igor Levit, Latin electropop musician Lido Pimienta, singer, songwriter and performance artist Poppy, and singer, songwriter and composer Rufus Wainwright. 

Learn more about the 63rd GRAMMY Awards Premiere Ceremony.

What Releases Are Eligible?

The Product Eligibility Period for the 63rd GRAMMY Awards is Sept. 1, 2019—Aug. 31, 2020.

Read: 62nd GRAMMY Awards & "Let's Go Crazy: The GRAMMY Salute To Prince" Earn Emmy Nominations

What Will The Show Look Like?

Just ahead of the nominees announcement on Nov. 24, the Recording Academy revealed GRAMMY-nominated South African comedian Trevor Noah will host the 2021 GRAMMYs.

While the format of next year's GRAMMY Awards has not been announced, Harvey Mason jr., the Recording Academy Interim President/CEO, offered some insight on what to expect at the 2021 show back in June during an interview with Variety. "We are simultaneously developing three plans for what the show would look like: One is the traditional show with the full crowd, two is a limited crowd, and three is no crowd, and there's creative around all three of those ideas: how and where we would film it. But none of them involve changing or postponing the date," said Mason. 

"I've spent a lot of time talking to artists, managers and labels and getting a feel for how the pandemic is affecting the release of music—and as I'm sure you've noticed, the amount of music released has actually increased during the pandemic, so we would not want to delay our date with so much great music coming out," he continued.

"But I also think it's important and helpful to have shows like this, when there's been so much uncertainty and unrest—to have something you know is coming around every year and to know there's a time when we all sit down together and watch great entertainment and art… We're trying to build the next evolution of the Academy, and the show will go hand-in-hand with that. Whether it's with a crowd or not, we're going to try to take things to the next level," Mason added.

Let's Add It Up: Find Out Who Has The Most GRAMMY Nominations, Which Categories Are All-Female & More: 2021 GRAMMYs By The Numbers

More recently, on Sept. 30, he spoke to Variety again and added that no matter what, the show will be executed fully live, with no pre-recorded segments.

"We're looking at Staples [Center] with a limited audience, although that seems increasingly unlikely; Staples with live performances and no audience; or something a little more virtual, with some elements from different locations," Mason said. "We're still waiting to hear back from our partners at the network and the venue and our medical experts, because obviously we want this to be safe for everyone ...

"Obviously, this is a very unique year. We've been looking at all of the [2020 awards] shows really closely and I've been talking with some of the people who put them together—the creative and also the business side. I think there have been some great examples of how to present music and awards at these shows, and I think there's some other things that we're gonna do pretty differently. The civic and social unrest deserves to be addressed, and we always encourage artists to voice their opinions, so I expect we'll see messages both from the artists' side and the Academy side."

Behind The Board: Harvey Mason Jr.

We can't wait for all the magical GRAMMY moments, epic performances and moving speeches—it's exactly what we need to start 2021 off on an inspirational note. While you'll have to wait to closer to the show to find out who the performers and presenters are (which are always announced in multiple waves), what's certain is things will be off the chain.

Read: The Recording Academy Announces Changes For 63rd Annual GRAMMYs, Releases Rules And Guidelines

What's New For 2021?

There are quite a few exciting changes going into effect with the 63rd GRAMMY Awards! Following Ken Ehrlich's celebrated 40-year run as the show's executive producer, Emmy Award-winning producer Ben Winston is taking over the reins. The highly experienced TV/film writer/director/producer has worked on "The Late Late Show with James Corden," co-creating Corden's beloved "Carpool Karaoke" show with the comedian himself.

James Corden Subway Carpool Karaoke | 2018 GRAMMYs

Additionally, several major changes to the voting guidelines and rules, the latter which affects five award categories, go into effect this year. These updates, announced in June, reflect the Recording Academy's ongoing commitment to evolve with the musical landscape and to ensure that the nomination process and rules are more transparent and fair. More details on the changes can be found in the above link, but, the rule/category updates are highlighted below.

  • Best Urban Contemporary Album has been renamed Best Progressive R&B Album to include a more accurate definition to describe the merit or characteristics of music compositions or performances within the genre of R&B.
  • Best Rap/Sung Performance has been renamed Best Melodic Rap Performance to represent the growing hybrid performance trends within the rap genre.
  • Latin Pop Album has been renamed Best Latin Pop Or Urban Album AND Latin Rock, Urban Or Alternative Album has been renamed Best Latin Rock Or Alternative Album to represent the current state and prominent representation in the Latin urban genres.
  • There is no longer a specified maximum number of releases prohibiting artists from entering the Best New Artist category. The screening committees will determinine whether the artist had attained a breakthrough or prominence prior to the eligibility year, with such a determination would result in disqualification.

Another exciting category update occured in November, when Best World Music Album changed to the more inclusive Best Global Music Album. While this might appear subtle to those not familiar with the baggage the term "world music" carries, it represents an important honoring of its past and movement towards a more inclusive, adaptive future.

The new name was decided after extensive conversations with artists, ethnomusicologists and linguists from around the world, who decided it was time to rename it with "a more relevant, modern, and inclusive term," an email sent to Recording Academy members explained. "The change symbolizes a departure from the connotations of colonialism, folk and 'non-American' that the former term embodied while adapting to current listening trends and cultural evolution among the diverse communities it may represent."

Related: Travel Around The World With The Best Global Music Album Nominees | 2021 GRAMMYs

Key Voting Dates

As the only peer-recognized music award, the GRAMMY is the music industry’s highest honor. This means GRAMMY nominations and winners are determined by the music professionals who are voting members of the Recording Academy. 

  • Sept. 1, 2019—Aug. 31, 2020: Product Eligibility Period
  • Sept. 30—Oct. 12, 2020: First-Round Voting—eligible members vote to determine the 2021 nominees!
  • Nov. 24: Nominations Announcement!
  • Dec. 7, 2020—Jan. 4, 202: Final-Round Voting—this round determines the GRAMMY winners!
  • Sunday, March 14, 2021: 63rd GRAMMY Awards & Premiere Ceremony

Your Academy: Welcoming The 2020 New Member Class

Find more at the GRAMMY Awards FAQ page here, including on the voting process.

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2021 GRAMMYs: Complete Nominees List

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