Atlantic, Artist Partner Group Launch Nationwide Talent Search: EMERGE
Attention up-and-coming pop/R&B artists ages 13-19: Meet EMERGE, a groundbreaking new nationwide social-media-driven talent search launched by some of the biggest music teams in the world. Atlantic Records and Artist Partner Group have formed a partnership with AEG Presents, Deckstar, Deutsch, and Spotify to discover and provide world-class opportunities to emerging talent. Who will emerge?
“EMERGE is all about breaking the barrier to entry for outstanding young artists,” said Artist Partner Group Founder & CEO Mike Caren in a statement. “Getting heard in this business shouldn’t be about who you know, but who you are as an artist. This campaign isn’t about industry relationships or market research, but about creating a new channel from performer to label, combined with the expertise of our friends at AEG Presents, Deckstar, Deutsch and Spotify. We’re all looking forward to uncovering amazing talent in unexpected places, and creating once-in-a-lifetime shots at superstardom.”
“We’re super excited to partner with all of these amazing companies that together embrace all aspects of an artist’s career,” said Atlantic Records’ Chairman & COO Julie Greenwald and Atlantic Records Chairman & CEO Craig Kallman in a statement. “This is a talent search for the digital age, designed to find distinctive voices with huge potential.”
All entries to EMERGE will be reviewed by Atlantic A&R representatives, making this the opportunity of a lifetime. Submissions are open to residents of the U.S. or Canada (except Quebec) now through Sunday, Nov. 12. For complete details and instructions on how to enter, visit Atlantic's EMERGE website.