Photo: David Paul Morris/Bloomberg
Apple iPhone X: Customers Buy Up First Batch In Minutes
The Apple iPhone X launches Oct. 31 and between its $999 price ($1,149 for the 256GB model) and minor production delays, some worried whether Apple still has its mojo. That window for worry closed with a bang at 12:11 a.m. this morning, 10 minutes after preorders opened. Initial shipments sold out fast.
"We can see from the initial response, customer demand is off the charts," Apple told Reuters. Appetites have been pent up since iPhone X's redesigned features were announced Sept. 12, including Face ID login, animated emojis and Apple's most powerful chip.
Apple's Chief Design Officer Jony Ive didn't hold back in September, praising how "the device disappears into the experience" thanks to redesigned features that mesh intuitively. "A new era for iPhone," he called it.
Pre-orders took him up on that excitement. Anticipate long lines Tuesday when Apple Stores open for business. As for something new to worry about? Waiting in anticipation as Apple gets new products out to the public is a difficulty shared by millions who want their future Apple experience to start as soon as possible. We know it's hard; try not to be consumed by it.