Eme Alfonso performs at the International Jazz Plaza Festival in 2018
Photo: Erika Goldring/Getty Images
GRAMMY.com To Launch New Digital Performance Series "Global Spin" To Celebrate Global Music
Last year, the GRAMMY Awards updated the Best World Music Album category to Best Global Music Album to honor artists across the globe. But why stop there?
On Tuesday, Sept. 28, GRAMMY.com will premiere its latest digital series: Global Spin, a performance series spotlighting artists from around the world. Each episode of Global Spin will feature a performance from a notable artist or group and will celebrate both the creators and their home countries.
Airing biweekly on Tuesdays at 10 a.m. PT/1 p.m ET on the Recording Academy's official YouTube channel, Facebook page, Instagram page, and Twitter profile, Global Spin is the new home for global music on GRAMMY.com, where the celebration of the genre and the international artist community is the focus. With electrifying artists like Cuban singer/songwriter Eme Alfonso and Nigerian rapper Candy Bleakz confirmed for performances, Global Spin will keep fans of the international music community plugged into one of the most exciting lanes in all of music.
"Music is one thing that transcends borders," Alina Vission, a Content Producer at the Recording Academy and the creator and co-producer of Global Spin, tells GRAMMY.com. "We're excited to celebrate the global music community and take our audience on a trip around the world through music."
"I am extremely excited to have the opportunity to help showcase global music and to shine a light on all the talented musicians across the world," Hillary Melin, Senior Editor/Producer at the Recording Academy and one of the co-producers of the series, says of Global Spin.
A platform to support international artists, Global Spin is born out of the exploding global music scene taking the world by storm today. Whether it be Nigeria's dynamic duo of Wizkid and Tems sweeping the world off their feet with their chart-topping track "Essence" or South Korea's BTS serenading their way into the millions of hearts of the BTS ARMY, global music and artists are dominating today's worldwide music industry like never before.
Shawn Thwaites, a Project Manager in the Recording Academy's Awards department and genre manager for Global Music, partly credits the international growth of global music to the new and rising wave of Afrobeats artists. Still, he notes Afrobeats and global music at large are nothing new; pioneers like Fela Kuti and boundary-pushers like Brazil's Djavan laid the foundation for today's scene decades ago. "It's always been here—we're just catching on," Thwaites says of the global music sound.
As Afrobeats and Afropop continue to rise in the global music sphere, Thwaites also points to "the whole continent of Africa" as well as regions like Brazil, Trinidad, Barbados, Latin America, Asia, and beyond as locations with thriving music scenes to watch. "There's so much music all over this world. Global music is truly global," he reflects.
With the ongoing evolution and proliferation of music technology and social media, global music continues to reach new audiences across international borders, while the genre's established artists and rising stars are pushing the sound's boundaries to new heights.
"I would love for global music to find a way to connect more with the fans," Dominican singer/songwriter and producer the Change tells GRAMMY.com via email. "Within the next five to 10 years, I would love to see more activities that help us spend time with our fans, because in the end, we owe them everything that is happening to us."
"The growing interest in global music means a lot more people from different walks of life and different parts of the world will now be able to relate to my genre of music: Afrobeats," Ghanaian Afropop, dancehall and R&B singer/artist MzVee adds. "I believe music is a global language that transcends all boundaries, and I want to reach fans in every corner of the world, despite the differences in language and genres. My dream is to see global music reach every corner of the world, for global music to break all barriers, to see my music being consumed by everybody, [regardless of] the differences in language, culture [and] religion."
"I'm very happy that [audiences] want to explore and open new doors. I believe that when we learn from other cultures, we grow as human beings," Eme Alfonso tells GRAMMY.com by email. "I would like the people to understand that when they are listening to music from other parts of the world, they are feeling the history, the reality, and the conflicts of a country, because artists reflect their life and problems through art."
But perhaps Haitian DJ/producer Michael Brun said it best: "Global music is the future of music," he bluntly told GRAMMY.com in 2020. "As the world continues to become more interconnected, music culture no longer has borders. The fusion of sounds breeds innovation, and global music artists are at the forefront of that movement."
That innovative movement now has a new home on GRAMMY.com with Global Spin.
Tune in to the sounds of the world with Global Spin every other Tuesday starting Sept. 28, at 10 a.m. PT/1 p.m ET on the Recording Academy's official YouTube channel, Facebook page, Instagram page, and Twitter profile.