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Americana Tour Blueprint Provides Musicians Valuable Booking & Routing Resource
Touring is tough. For all the joy and rewards of playing your music in a new town each night, there are so many risks and challenges, starting with booking. Now, thanks to the Americana Music Association, a new tool called Americana Tour Blueprint makes routing a tour easier by connecting artists with venues in cities with a roots music-friendly support network of radio stations, retailers, and local press.
The brand new online tool, which was conceived two years ago, allows members of the organization not only to map out a tour route based on information about over 100 markets on the circuit, but to request a booking at the 20 or so venues that have agreed to receive pitches from Americana Music Association artists.
The locations covered by the blueprint stretches through the area roughly surrounding the Interstate 95 corridor, including northeaster cities like Boston and New York all the way down to Miami. There's also a path through Interstate 65 that leads through markets like Atlanta, Asheville, N.C. and more. The organization hopes this project will go a long way toward fostering the artists of today and tomorrow in the genre it champions.
"As an artist advocacy group, our mission is to support the authentic voice of American roots music," says Americana Music Association Executive Director Jed Hilly. "But as a trade association, we are mindful of working with the industry to not only support legends but also to work for the next generation of rising stars."
To commemorate the launch of the new tool, the organization is walking the walk, presenting the inaugural 2019 tour featuring Caitlin Canty and Oshima Brothers, the first artists to use the new resource to book their tour, which kicks off Jan. 4 at New York City's Rockwood Music Hall.
Americana is inherently a live performance-oriented music genre, known for the use of acoustic instruments, vocal harmonies and road-themed lyrical content. For a style so steeped in tradition, this innovative new tool promises to support roots musicians and free up more of their time to do what they should be doing, making music. See you on tour!