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60th GRAMMY Awards: Watch New "They Said" Campaign Spot
The Recording Academy and TBWA\Chiat\Day LA have launched the second TV spot in their "Long Live Music" campaign celebrating the 60th GRAMMY Awards. Titled "They Said," the latest spot highlights the artists who have pushed the envelope, innovated without relent and changed music forever.
The new spot chronicles a wide array of artists who proved the naysayers of the world wrong by finding a way to rise above opposition and never settling for the ordinary.
From Jay-Z and Daft Punk, to Alabama Shakes and Bruno Mars, these artists crushed convention and proved critics wrong with their era-defining, imitation-defying musical statements on their way to winning GRAMMY gold.
"They Said" follows the premier spot, "Critics," which debuted Nov. 27 in celebration of artists who defied convention to leave an indelible mark on popular culture.
The 60th GRAMMY Awards will take place at Madison Square Garden in New York on Jan. 28, 2018, airing live on CBS from 7:30–11 p.m. ET/4:30–8 p.m. PT.