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Apollo Theater

The Apollo Theater

Photo: Roy Rochlin/Getty Images

News
How Indie Venue Workers Appeared At The GRAMMYs 2021-how-venue-professionals-became-grammys-presenters

From Small Stages To The GRAMMY Stage: How Four Venue Professionals Became Presenters At The 2021 GRAMMY Awards Show

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Operators and staff at the Station Inn, the Troubadour, the Apollo Theater and Hotel Café appeared during the 2021 GRAMMY Awards show to petition viewers for help—and promise an epic party for them if they do
Morgan Enos
GRAMMYs
Mar 24, 2021 - 8:43 am

The Recording Academy reimagined everything about the 2021 GRAMMY Awards show on a more intimate scale, and the choice of presenters was no different. When it came time to announce the Best Country Album winner, the person who appeared on screen wasn't a slick Nashville superstar, but a soft-spoken, older man who's unrecognizable to a global audience but beloved in the Music City. His name was J.T. Gray, and he grinned ear-to-ear on national TV.

In a segment recorded a month prior, Gray showed the camera crew around the Station Inn, the 145-person-capacity bluegrass venue he'd owned since 1981. Despite the room receiving almost no income for a year due to the live music industry shutdown caused by the COVID-19 pandemic, Gray was rosy about the future. "Getting to reopen the Station Inn, that's going to be a celebration like never before," he promised. "It's going to be a big party." He then announced the winner, Miranda Lambert, to the world. Gray was naturally quiet and reserved, a closed book. Not after that shoot, though.

"He was just beside himself the whole time," Jeff Brown, the Station Inn's marketing director, tells GRAMMY.com. "He just never believed it was happening. He just didn't believe that his little venue was being recognized on that kind of scale, that those many people in a place with the GRAMMYs and the Recording Academy's recognition actually paid attention. He just couldn't believe it." On Sunday, March 14, Gray astonishedly watched himself on CBS. The following Saturday, he passed away after a struggle with compounding health problems.

Gray might not get to attend the "big party" when things open up. But 9 million people heard his message.

The Troubadour offers our deepest condolences to JT Grey’s family, friends, and those at @stationinn1974. JT created a special home for bluegrass, country music, and more in Nashville, TN. He leaves behind a beautiful legacy and will be missed by many.https://t.co/rGwZGuDoXK

— Troubadour (@theTroubadour) March 24, 2021

For a year, venues worldwide have been hanging on by a thread: struggling to pay their rent, waiting in vain for federal aid, and given no clear finish line as to when they can reopen. That's why, with the Recording Academy's blessing, Executive Producer Ben Winston asked Gray, as well as representatives from the Troubadour and Hotel Café in Los Angeles and the Apollo Theater in New York City, to present at the 63rd GRAMMY Awards and talk about their economic struggles during the pandemic. Together, they sounded a shared refrain to the world: We matter to our communities, and we need help.

The venues that spoke their piece during the 63rd GRAMMY Awards were members of the National Independent Venue Association (NIVA). An assemblage of independent venue owners and promoters from around the country, NIVA formed directly in response to the 2020 lockdown. "We figured we'd better find a way to come together and lobby for federal assistance," Audrey Schaefer, a board member and the Communications Director for NIVA, tells GRAMMY.com. "Because otherwise, we're all going under."

The Steel Wheels At Station Inn

The Steel Wheels at Station Inn in 2015. Photo: Erika Goldring/Getty Images for Americana Music via Getty Images

Last year, NIVA, along with the Recording Academy and other music organizations, lobbied Congress via the Save Our Stages Act and succeeded. On Dec. 27, the decree became the Shuttered Venue Operators Grant and passed along with the COVID relief package. "In that grant fund is $16 billion," Schaefer says. "For an organization that didn't exist before … nobody gave us any hopes of being able to secure that kind of funding. But we did. We got the law passed."

However, venues have not yet seen that money. "We understand that the applications will start at the beginning of April," she adds with relief in her voice.

In the meantime, Scheafer mulled over how best to convey to the world the existential crises venues face. "I was thinking that the GRAMMYs couldn't possibly be at the Beverly Hilton like it normally is—in a big ballroom—because we can't be together," she says. "I thought, 'What if the GRAMMYs were to have the award show, and instead of having all the performances under one roof, they were to have them in independent venues?'"

To try and give this idea legs, Schaefer reached out to Daryl Friedman, Chief Advocacy Officer of the Recording Academy's Advocacy division. "He said, 'Listen, Audrey, I think that's a great idea, but they have a million great ideas. So, let me take it to them and we'll see what happens,'" she recalls. Schaefer persistently followed up. "I kept asking Daryl, 'What do you think? What are you hearing?'"

But unbeknown to her, the Recording Academy and the production team were already independently planning to highlight independent venues and their employees as an advocacy initiative and add a personal moment to the broadcast. "And then I found out that, oh my gosh, they do want to do it," she adds with awe.

Billie Eilish

Billie Eilish at the Troubadour in 2019. Photo: Neilson Barnard/Getty Images for SiriusXM

Granted, the Recording Academy didn't agree to host performances at independent venues. But Schaefer calls the idea they decided to go with "so much better." Instead, venue professionals would take viewers on a tour of their workplaces, illustrating their value to their communities and why they desperately need help. Participants included the Station Inn's Gray; Rachelle Erratchu, the night manager at the Troubadour; Billy Mitchell, the tour guide and overall house cat at the Apollo Theater in Harlem; and Candice Fox, a bartender at the Hotel Café in Hollywood.

For Erratchu, the problem extends further than keeping the lights on at the Troubadour; the entire live music ecosystem is in trouble. "We need everybody else to survive so that we can survive," she tells GRAMMY.com. "If we don't exist and all the other venues across the country don't exist, the tour circuit as we know it and have relied on it for decades won't exist anymore."

For Billy Mitchell, the Historical Tour Manager and overall global representative of the Apollo Theater who has earned the title of "Mr. Apollo," his job isn't a means to an end; he lives and breathes it. Mitchell's time at the Apollo began in 1965 when he ran errands for James Brown and his band. During the telecast, Mitchell relates a funny story of how the Godfather of Soul sent him all the way home to the Bronx to get his report card, threatening to put his job on ice if he didn't get better grades.

COVID forced the Apollo to temporarily furlough some its staff. To be forced to stop, it was heartbreaking, to be honest with you," Mitchell tells GRAMMY.com. "I give tours to people from all over the world, and they're unable to visit because of COVID restrictions and things like that." While the not-for-profit has offered digital programming in the meantime, most of it has been free as not to burden fans. Thankfully, at press time, all staff members have returned full-time.

Billy Mitchell

Billy Mitchell at the Apollo Theater in 2009. Photo: Jemal Countess/WireImage via Getty Images​

The Apollo has been lucky, in a sense; corporate and private donations have kept it afloat. Still, they're not out of the woods yet. "Donations are needed so that when we do reopen, we can pump out those great shows and bring back our staff," Mitchell says. "We want to bring back our staff as soon as possible." 

In the clip played during the 2021 GRAMMY Awards show, Mitchell addressed viewers from the empty audience. "We miss our audience and we can't wait until our doors open up again," he says. "We just can't wait."

Candice Fox, a bartender at Hollywood's Hotel Café, believes there will be an outpouring of activity at her workplace once it's safe again. "I like to believe people are going to want to make up for lost time," she tells GRAMMY.com. "I know that people are itching to perform. People are so excited to experience that exchange of energy again. So, I think it's going to explode."

In line with Erratchu's thoughts on the overall music ecosystem, Fox notes that Katy Perry cut her teeth at the 65-capacity room on Cahuenga Boulevard. "She wasn't the big pop star she is now; she was just a girl with a guitar," she says. "So many artists' careers and the GRAMMYs couldn't exist without small, independent venues like the Hotel Café because you've got to start somewhere." In her clip, Fox ruminates on the regulars she's missed for a year, pouring a Boddingtons and mixing an Old Fashioned to an array of empty stools.

Sister Sparrow and the Dirty Birds

Sister Sparrow and the Dirty Birds at Hotel Café in 2015. Photo: Christopher Polk/Getty Images​   

At the end of every venue vignette, each venue representative announced the winner of their assigned categories: Best Country Album for Gray (Miranda Lambert's Wildcard), Best Pop Solo Performance for Erratchu (Harry Styles' "Watermelon Sugar"), Best Rap Song for Billy Mitchell (Beyoncé's and Megan Thee Stallion's "Savage Remix") and Album Of The Year for Fox (Taylor Swift's folklore). All four were thrilled to appear and encourage viewers to support their workplaces—whether by donating directly, paying for a livestream or purchasing a T-shirt. 

That way, the lights at the Station Inn, the Troubadour, the Apollo and Hotel Café can flare up again, ensuring these cultural hubs don't become figments of the past. And if you want to know how memorable the inevitable "COVID is over" parties will be, just look at Gray's blazing smile during the GRAMMYs.

"I can probably count a very [small] number of times that I've seen him truly smile," the Station Inn's Brown reflects. "But truly smiling—that's what he was doing here."

Click here to support the Station Inn.

Click here to support the Troubadour.

Click here to support the Apollo Theater.

Click here to support Hotel Café.

Click here to support NIVA.

Capturing Los Angeles' COVID-Closed Venues

Rufus Wainwright

Rufus Wainwright

Photo: Barbara FG (Cleared for any usage with credit)

News
Rufus Wainwright & More On Their Favorite Venues sacred-spaces-rufus-wainwright-yungblud-keb-mo-and-others-reflect-independent-venues

Sacred Spaces: Rufus Wainwright, YUNGBLUD, Keb' Mo' And Others Reflect On The Independent Venues And Clubs That Changed Their Lives

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As the majority of the live concert industry across the world remains on pause, GRAMMY.com chatted with a handful of artists about their cherished concert memories at some of their favorite clubs and venues
David McPherson
GRAMMYs
Aug 3, 2020 - 6:00 am

Though it's been more than 50 years since Café Au Go Go closed, Blood, Sweat & Tears frontman David Clayton-Thomas still recalls the cultural significance of this famed NYC basement bar. Formerly located at 152 Bleecker St. and operating from 1964-1969, the Greenwich Village hotspot hosted everyone from Cream, with Eric Clapton, to Jimi Hendrix.

"It was the place to be in those days," Clayton-Thomas reflects. "That is where Blood, Sweat & Tears started. We became the house band for a couple of months while recording our first album at CBS Studios on 52nd Street. We would work the club at night and record during the day. It's hard to forget a club like that. It will always be a part of my wonderful memories of New York."   

It's not a stretch to say that the resulting Blood, Sweat & Tears self-titled 1968 album, which has sold 10 million copies worldwide and won the GRAMMY for Album Of The Year in 1970, would exist today without the band's experience at this small yet renowned club. 

Clayton-Thomas' story illustrates exactly how independent music venues are more than four walls. Within the confines of these cramped clubs is a shared cultural history and community: collective stories of unforgettable nights watching your favorite bands and artists perform. The spirits of these artists—some long gone—are forever etched in the wood and ingrained in the stain-filled dance floors.

Exterior of Café Au Go Go in NYC in 1965

Exterior of Café Au Go Go in NYC in 1965 | Photo: Don Paulsen/Michael Ochs Archives/Getty Images

During the COVID-19 pandemic, the live music ecosystem, already hit hard by rising real estate prices, gentrification and urban sprawl, entered crisis mode. Seminal clubs across North America, from L.A.'s historic Troubadour to Toronto's legendary Horseshoe Tavern, lie silent. 

Like concertgoers, club and venue owners, too, are eagerly awaiting the return of live music. In the interim, these entrepreneurs do what they can to keep their businesses afloat: Some launched GoFundMe fundraisers, while others turned to social media, patrons and local and federal government for financial support. The politicians are starting to hear these pleas. 

Earlier this month, the U.K. government announced a £1.57 billion (approximately $2 billion) aid package for the arts, culture and heritage industries. In the U.S., a pair of senators introduced a relief bill: the Save Our Stages Act. The Recording Academy is also endorsing a pair of solutions: the RESTART Act and the Mixed Earner Pandemic Unemployment Assistance Act.     

The sad reality: Without the leniency of landlords and the passing of stimulus acts by governments, many iconic clubs and independent venues will not survive the financial fallout caused by the coronavirus pandemic. Even with these lifelines, the outlook could be grim. According to a survey from the National Independent Venue Association (NIVA) last month, which surveyed nearly 2,000 music professionals across the U.S., 90 percent of independent venue owners, promoters and bookers said they will have to close permanently within the next few months if they do not receive financial relief from the government. 

As the majority of the live concert industry across the world remains on pause, GRAMMY.com chatted with a handful of artists, including Rufus Wainwright, YUNGBLUD, Keb' Mo' and others, about their cherished concert memories at some of their favorite clubs and venues.

Rufus Wainwright

Venue(s): The Troubadour and Coronet Theatre in Los Angeles, Calif.; McCabe's Guitar Shop in Santa Monica, Calif.; The Town Crier in Beacon, N.Y.; Ursa, owned by his sister Martha Wainwright, in Montreal, Quebec 

Rufus Wainwright

Rufus Wainwright performs in Austin, Texas | Photo: Barbara FG (Cleared for any usage with credit)

Self-isolating these days at his home in Los Angeles finds GRAMMY-nominated singer-songwriter Rufus Wainwright spending time practicing more, especially the piano. "I've been able to dive into the technical forest," he tells GRAMMY.com. Before the pandemic hit, he was on tour and starting the promotion cycle for his newest album, Unfollow The Rules, which he released last month via BMG. He booked gigs at many clubs, including The Troubadour, to promote the record. Then he had to cancel them. 

"The Troubadour, for me, is especially poignant," Wainwright says. "I performed there a couple of times over the years, and I've seen many shows there. We were set to play there at the beginning of this tour. This album is very much influenced by the history of Laurel Canyon [in Los Angeles], songwriting and Hollywood, and we had this symbolic show booked at The Troubadour to emulate some of the grand history that occurred in that venue. Sadly, that opportunity got ripped away when the pandemic struck." 

Read: Beginnings And Endings With Rufus Wainwright

Other touchstone venues for Wainwright in the L.A. area include: The Coronet Theatre, now Largo At The Coronet, where he regularly performed early in his career and McCabe's Guitar Shop on Pico Boulevard in Santa Monica, where the artist played a series of shows before the pandemic hit. 

"I am familiar with the smaller-venue situation mainly because my parents started out playing in coffeehouses in the 1960s and '70s," Wainwright says. "Places like the Caffè Lena in Saratoga Springs, [N.Y.], and The Iron Horse Music Hall in Northampton, Mass., are all part of the really vital, socially important folk music movement my parents [Loudon Wainwright III and Kate McGarrigle] were a part of in the 1960s. For a lot of artists, these venues are like a trampoline that can catch your fall when you aren't necessarily the flavor of the month. I grew up witnessing this dynamic, and I started out in smaller venues. To dominate that dynamic is really important and harder than you think. A lot of big artists cannot play a small venue … it's too scary and too intimate, but I love them!"  

YUNGBLUD

Venue(s): The Crowndale in Camden Town, London, England; The Lock Tavern in London, England; The Electric Ballroom in Camden Town, London, England

YUNGBLUD performs at the Electric Ballroom in 2019

YUNGBLUD performs at the Electric Ballroom in 2019 | Photo: Matthew Baker/Getty Images

Born in Doncaster, Yorkshire, British rocker YUNGBLUD left home at 16 and moved to London. "I ran away because the north of England is not a place for a kid in lipstick playing rock 'n' roll," he says. Once settled in the south, he discovered the live music mecca of Camden Town, north of England's capital. 

"These venues shaped what I am as an artist today," he says. "I remember walking into Camden Town for the first time and my mind exploded; it was everything I ever wanted. It was Willy Wonka & The Chocolate Factory. I had a golden ticket to everything I read about: The Libertines, Amy Winehouse, etc. I used to skive off work to get coffees and go to Camden for hours, telling my dad I had been mugged! 

Read: Yungblud Talks Turning His Tour Postponement Into An Online Rock & Roll Variety Show

"Camden was really a big turning point in my career," he continues. "I've played every tiny venue in Camden, from The Crowndale for 10 people to a sold-out show at The Lock Tavern where Amy Winehouse played early in her career and who is a massive inspiration to me. She taught me being you is good enough. Later, I played the Electric Ballroom to 1,500 people. The Camden Assembly, formerly The Barfly, is where my guitar player [Adam Warrington] and I really connected and when we figured out we were going to play music together for the rest of our lives, bonding over our love of Joy Division, Blur, N.W.A, Foo Fighters and David Bowie.

"When I think about Camden, that spirit, and every show I've played in the clubs there, I remember why I'm here and what I'm doing it for … it's all about the passion!" 

Colin Linden

Venue: The Legendary Horseshoe Tavern
City: Toronto, Ontario, Canada
Opened: 1947

Colin Linden (R) with Robbie Robertson (L) performing at the Legendary Horseshoe Tavern in approximately 1989

Colin Linden (R) with Robbie Robertson (L) performing at the Legendary Horseshoe Tavern in approximately 1989 | Courtesy Photo: Colin Linden

These days, Canadian blues artist Colin Linden lives in Nashville, Tenn., but Toronto is where he cut his teeth. The GRAMMY-nominated songwriter and producer grew up fast, sitting in as an underage teen with local legends like Willie P. Bennett and David Wilcox at small clubs around town. Today, Linden figures this is the longest time he has gone without a gig in his 48-year career. "I feel a real need to connect with people," Linden says. 

Toronto's legendary Horseshoe Tavern is Linden's seminal venue. He still has a scar on his forehead from a time he played The Shoe in the mid-1980s and bounded off the stage a little too recklessly. And in the early 1990s, he played there frequently with a secret band, which included Bruce Cockburn, called Bambi And The Deer Hunters. 

"It is the place where I started playing as a kid and kept on playing over many years," Linden recalls. "It was an important venue long before I ever set foot in there. It's a place where I've had a lot of laughter and a lot of tears. When I think about the Horseshoe Tavern, I think about so many things. I remember sitting in the back alley in booker Peter Graham's car, playing him my demo and talking over my mistakes. I really wanted a gig there." 

The most memorable night for Linden at this venue happened on March 13, 1989, when he shared the stage with The Band members Rick Danko, Garth Hudson and Robbie Robertson. "That was such an amazing night," Linden thinks back. "I remember Robbie getting offstage and asking me, 'How can you guys hear anything?' I realized he had not been on a stage in more than 10 years and forgot how loud it gets in a club!"

Keb' Mo'

Venue: Harvelle's
City: Santa Monica, CA
Opened: 1931

Harvelle's

Harvelle's | Photo: John M. Heller/Getty Images

Harvelle's, a popular West Coast blues club with a long history, is where Kevin Roosevelt Moore started playing in 1992 before he was known as Keb' Mo' and before he had a record deal. His first audition to play the historic venue failed. Later, he landed a gig at the club through a friend who needed a guitarist. After that, Moore played the venue regularly for years. One Tuesday, Moore was performing when television producer and composer Chuck Lorre was in the audience; an introduction led Moore to land the theme song for the popular CBS sitcom, "Mike & Molly."

"It's very important to maintain the local watering holes of our country," Moore, who this year took home a GRAMMY for Best Americana Album for his 2019 album, Oklahoma, explains. "For me, Harvelle's is the place where I figured out who I was. Harvelle's is where I became 'Keb' Mo'.' If not for Harvelle's, I, and many other artists I know, would not be where we are today. It's so important to make sure these local places that feed the community—socially, culturally, and artfully in a musical way—remain open. When you take away the starting point for musicians, you take away the connection. It's the local pubs and the local dives that make us who we are.

Watch: Keb' Mo' Reflects On The Journey To His 'TajMo' GRAMMY Nomination

"Even today, Lady Gaga, Bruce Springsteen, etc., all want to do a dive [bar] tour because the dives are what's happening," he continues. "It's about connecting to the people. It's raw, it's honest and it's genuine. The place you have to be most genuine of any place is in a dive, because when you play a fancy theater, everyone comes to see you and is expecting something. In a dive, no one gives a crap about you, so you have to go to them and figure out how to connect and reach them. In a way, playing a dive is way more difficult than playing a concert. Harvelle's and all the dives, coffee shops [and] restaurants of the world are very important to creating that connection and community within the music business." 

Sarah Jarosz

Venue: The Cactus Café 
City: Austin, Texas
Opened: 1979

Sarah Jarosz

Sarah Jarosz performs at The Cactus Café in approximately 2006 | Photo: Steve Oleson

At 29, New York City-based American Roots singer-songwriter Sarah Jarosz has already won three GRAMMYs. (Her newest album, World On The Ground, released in June, features production from five-time GRAMMY winner John Leventhal.) Jarosz shares her love for The Cactus Café, one of the storied music clubs situated on the campus of the University Of Texas At Austin in her hometown. The venue has hosted a who's who of Texas songwriting legends and bands over the years, from Townes Van Zandt and Guy Clark to The Chicks and Nickel Creek.

Read: Sarah Jarosz Graduates to GRAMMY Winner with 'Undercurrent'

"Since I'm not able to play shows on the road right now, I've naturally turned my thoughts to some of the first venues I began playing in," Jarosz says. "I have a particular fondness for The Cactus Café. That's the first club I remember my parents taking me to as a little kid, even when it was way past my bedtime. I remember the smell of the coffee brewing, the clinking of the glasses at the bar tucked into the back corner, the warmth of being surrounded by kindred spirits and music-lovers. 

"Venues like The Cactus are sacred spaces," she adds. "For the hour or two that you're inside them, the outside world disappears, and musicians and listeners alike find solace in the energy and the sounds."

Jane Bunnett

Venue: Jazz Showcase
City: Chicago, Ill.
Opened: 1947

Jane Bunnett performs at Jazz Showcase in Chicago, Ill.

Jane Bunnett performs at Jazz Showcase in Chicago, Ill. | Photo: Jim Funk

Jane Bunnett, 63, is a soprano saxophonist, bandleader and three-time GRAMMY nominee. The most recent ensemble the Toronto artist assembled is the all-female, GRAMMY-nominated Afro-Cuban jazz group, Jane Bunnett & Maqueque. 

She holds a special place in her heart for Chicago's Jazz Showcase, started by Joe Segal in 1947. Legends from John Coltrane to Miles Davis have played this historic club. Today, you'll still find the 94-year-old NEA Jazz Master Segal hanging around, but his son, Wayne, runs the day-to-day operations. 

The first time Bunnett tried to sit in and play at Jazz Showcase in the late 1980s, Joe refused to let her play. Flash ahead a decade. Bunnett was back in the Windy City for the Chicago Jazz Festival. After her set, musician Ira Sullivan introduced her to Joe, who didn't recall the incident. Amends were made. In the last five years, the club has become a regular anticipated stop for Bunnett & Maqueque; they were scheduled for another gig there this spring before the pandemic hit.

Read: 'Bitches Brew' At 50: Why Miles Davis' Masterpiece Remains Impactful

"I've got incredible memories of playing that room," Bunnett says. "Right behind the bandstand is a beautiful 10-by-12-foot photograph of Charlie Parker. I remember the first night I'm up on that stage, it was such a joyous moment. Joe sat right in front of my percussionist and just stared. I looked around the room at all the paraphernalia and history and just soaked it in. There I was with a bunch of young Cuban kids in their early 20s who didn't have a clue of who many of the artists pictured on the walls were."

Sierra Hull

Venue: The Station Inn
City: Nashville, Tenn.
Opened: 1974

Sierra Hull (R) performs with Justin Moses (L) at The Station Inn in Nashville, Tenn.

Sierra Hull (R) performs with Justin Moses (L) at The Station Inn in Nashville, Tenn. | Courtesy Photo: Sierra Hull

At 28, bluegrass/roots artist Sierra Hull has already released four full-length albums. Her most recent, 25 Trips, released in February on Rounder Records, is the follow-up to her GRAMMY-nominated 2016 album, Weighted Mind. 

"It's easy to take for granted that a venue like The Station Inn will always be there," she says. "It's a staple of the Nashville community and a musical home for so many of us. I've been deeply inspired by the concerts I've seen by both legends and peers there, and have played the stage myself countless times over the years. It's the type of venue that is perfectly small and intimate yet with a history that makes it feel larger than life. 

Read: Sierra Hull Takes Her Place In Bluegrass History, Talks Legacy & New Music At Wide Open Bluegrass

"It really breaks my heart to know that venues we all love are struggling and could potentially go under during this pandemic. I hope and pray they can survive this for the sake of our community and the need we all have to gather together in places with so much history and meaning."

Ondara

Venue: Cedar Cultural Center
City: Minneapolis, Minn.
Opened: 1989

Cedar Cultural Center

Cedar Cultural Center | Photo: Jahi Chikwendiu/The Washington Post via Getty Images

Ondara, previously known as J.S. Ondara, grew up in Nairobi, Kenya, listening to a lot of rock music before moving to the U.S. in 2013. His debut album, Tales Of America, released in 2019, received a nomination for Best Americana Album at the 2020 GRAMMYs. In May, the singer-songwriter released his follow-up, Folk N' Roll, Vol 1: Tales Of Isolation, an 11-song collection written and recorded by Ondara, in less than a week, while in lockdown in Minneapolis. The compositions speak to our times and collective quarantined experience. A direct response to the global pandemic, the album serves as therapy for Ondara. 

Before moving from Africa to America, Ondara had never been to a concert. His first show was at the Cedar Cultural Center, a Twin Cities live music hot spot for the past 30 years. It changed his life. 

Read: Kenyan Singer/Songwriter J.S. Ondara On Telling His Own 'Tales Of America' With Debut LP

"I was new to America, and I had spent some time with music unsuccessfully," he recalls. "Nothing was working out, so I decided to go to school. Halfway through my second semester, a friend invited me to a show to see Seattle singer-songwriter Noah Gundersen. I had a completely spiritual experience at that concert. I dropped out of school the following day and went back to focusing on my music and making my debut record. It was life-changing. The novelty of [it] being my first concert, along with my internal turmoil of my desires to be a musician being stifled, all played a part in the experience. It left a lasting impression. I honestly can't wait until I can be in a room full of people again and sing right in their faces." 

4 Independent Record Stores Across The U.S. Weigh In On Their Struggle To Survive During COVID-19

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Doja Cat

Doja Cat

Photo courtesy of Doja Cat

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Watch: Doja Cat Backstage At The GRAMMYs 2021-doja-cat-talks-backstage-63rd-grammys

Backstage At The 63rd GRAMMYs: Doja Cat Looks Forward To The 2021 GRAMMY Awards Show, Backward To Her Beginnings

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Doja Cat, who is up for Best New Artist, Record Of The Year and Best Pop Solo Performance at the 2021 GRAMMY Awards show, surveys her past trajectory ahead of her performance at the ceremony
Morgan Enos
GRAMMYs
Mar 11, 2021 - 3:03 pm

When Doja Cat is asked how the phrase "Best New Artist: Doja Cat" sounds in her estimation, memories of her unassuming beginnings as a cow-suited TikTok provocateur briefly flicker across her visage. 

"It sounds crazy," finally allows the three-time nominee, who first garnered applause by penning the bovine viral hit "Mooo!" back in 2018. "Also, because I didn't like my name for a long time. I named myself when I was, like, 16." (The artist born Amala Ratna Zandile Diamini takes a simulated drag to illustrate the headspace behind her nom de plume.)

Doja Cat Talks Backstage At The 63rd GRAMMY Awards

"But now, I feel like it makes sense," Doja Cat continues, constellating her early work with her full-fledged performance on CBS this Sunday. "It's all coming together. It's all full circle, and I'm very happy about that."

Watch Doja Cat's final expressions before her performance at the 2021 GRAMMY Awards show on Sunday, March 14, and be sure to tune in to see if she'll win Record Of The Year, Best Pop Solo Performance (for "Say So") and/or Best New Artist.

Backstage At The 63rd GRAMMYs: Taylor Swift Reveals Her Live Guests For Performance At 2021 GRAMMY Awards Show

BTS

BTS

 

Photo Courtesy of Big Hit Entertainment

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Meet The First-Time GRAMMY Nominees: BTS bts-interview-2021-grammys-meet-the-first-time-grammy-nominee

Meet The First-Time GRAMMY Nominees: BTS Talk Excitement For 2021 GRAMMY Awards Show & Representing Koreans & K-Pop On The Global Stage

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Ahead of their performance at the 2021 GRAMMY Awards show and in celebration of their nomination for Best Pop Duo/Group Performance for "Dynamite," GRAMMY.com caught up with global pop superstars BTS
Ashlee Mitchell
GRAMMYs
Mar 10, 2021 - 12:11 pm

2020 was another massive year for BTS. The South Korean septet (RM, Jin, SUGA, j-hope, Jimin, V and Jung Kook) were already a worldwide phenomenon before their first GRAMMY nomination: Best Pop Duo/Group Performance at the 2021 GRAMMY Awards show for their chart-topping single, "Dynamite." Still, it was that song's unprecedented success that prompted the wider music world to pay attention. Not only is the nomination a big first for them, but it’s also the first GRAMMY nomination for a K-pop act.

They released their album, BE, in November 2020 in response to the COVID-19 pandemic, and its single, "Life Goes On," became the first non-English song to debut atop the Billboard Hot 100. After the release of BE, BTS became the fastest group to earn three No. 1 songs in three months since the Bee Gees more than 42 years ago. To top it all off, BTS are the quickest group since The Beatles to have five No. 1 albums and the first group to have two chart-topping albums in the country in 2020 (with Map of the Soul: 7).

BTS | Meet The First-Time GRAMMY Nominees

BTS, who TIME named their 2020 Entertainer of the Year, is a group familiar with firsts. Watching their disruption of the American pop music industry over the years has been a treat. Each year, they've grown more significant before our eyes. In 2017, they became the first Korean pop act to perform at an American awards show at the AMAs. 2018 saw the group win Top Social Artist for the second time (this is now a common occurrence) at the Billboard Music Awards while also giving a speech at the United Nations.

In 2019, they made history as the first Korean group to present at the GRAMMYs, where H.E.R. received the award for Best R&B Album. The following year, at the 2020 GRAMMY Awards show, they became the first Korean act to perform on the GRAMMY stage when they joined Lil Nas X's "Old Town Road" remix multiverse. They'll be returning to the GRAMMY stage this year as performers, this time with the added title of nominees.

Explore: Learn More About The Best Pop Duo/Group Performance Nominees | 2021 GRAMMYs 

Their universal, poignant messages go beyond the arts. They just renewed their LOVE YOURSELF campaign with UNICEF, whom they've partnered with since 2017 when LOVE YOURSELF 承 'Her,' was released. This association makes an upbeat song like "Dynamite," and the whole album BE, authentic to BTS's brand of practicing what they preach. BTS fans, a.k.a. ARMY, have grown tremendously and have been passionately supporting the superstars for years since the band first expressed an interest in a GRAMMY win.

Their nomination for Best Pop/Duo Group Performance is not just historic, but proof that sincerity, hard work and a dedicated fanbase are a recipe for success. The septet has won so many accolades and broken so many barriers it's gotten nearly impossible to count, but what's more impressive is they've remained humble throughout.

As leader RM told us, they're just "seven ordinary boys from Korea," and their efforts to do good and capture the complexities of life have provided comfort and inspiration to many, whether they speak Korean or not. They've broken the internet, been recognized by their peers, shown many sides of themselves to ARMY and continuously released terrific music. BTS's cultural relevance and impact on music will continue, as will their paving of the way for others from underrepresented groups.

Ahead of the 63rd GRAMMY Awards, GRAMMY.com caught up with BTS to discuss the significance of their nomination, representation in diverse spaces and much more.

How have you guys been anticipating the 2021 GRAMMY Awards show? What's been going through your minds as the date approaches?

V: As the award show is approaching, the excitement and anticipation build up. I still can't believe we're nominated and performing. Getting a win would be even more amazing.

"Dynamite" was a song for the fans to brighten up their lives in a tough time. Yet, it's that spontaneous authenticity that got you your first GRAMMY nomination. How do you feel about that? Does that capture the core of BTS?

Jin: The core of BTS is delivering our stories through music in a genuine way. "Dynamite" is along those lines. It's a song that gives us strength and embodies the message we want to give to our fans. We believe sincerity always comes through.

This nomination is a first not just for BTS but also for a K-pop group. Many artists look up to you guys for your achievements in the Western industry. What does it mean to you to have so many juniors who see you as paving the way for Korean acts abroad? How does it feel to be global representatives of Korea?

Jung Kook: We're overwhelmed to be called representatives of Korea. We're just thankful for the support and attention that we've received, not only from our fans but our peers. We will continue to work harder to showcase even better music and performances. And it's an incredible honor to be the first Korean pop artist to be nominated for a GRAMMY, and we hope that this is just the beginning. A win would be significant not only for us but for many who pursue diversity in music.

Ohmmmmmmyyyyyyyyggghghhhhhhhgggggggggdhdhsjsixudbslsogbdsisgshdbxidjdbdidhdifjfiri#GRAMMYs #BTS pic.twitter.com/6CWkSPoR6W

— 방탄소년단 (@BTS_twt) November 24, 2020

BE is your most personal project to date, and you all had a hand in creating it for ARMY. Why did you guys decide to channel your frustrations about the pandemic into an album? 

Jimin: We felt the need to tell others that we share the same emotions and show them how we stay consistent in our daily lives that have changed so abruptly—because life goes on. What we could do was make music and perform, so we created the album BE in the hopes that people will relate to and be comforted by our music.

Read More: BTS Talk Inspiration Behind "Dynamite," New 2020 Album, Gratitude For ARMY & More

How have you guys been passing your time over the last couple of months? What are you looking forward to doing when the pandemic ends?

j-hope: We have been working on our music. And I think I can speak for all of us, that the first thing we would like to do once the pandemic is over is to go on tours and perform in front of our fans. I want to look into their eyes and shout, "I love you, ARMY!"

The general public may know you as K-pop idols, but your music has transcended those boundaries, and your fanbase is diverse, even including the president of South Korea. What do you think of the label of K-pop on your music? How would you describe yourselves as artists in your own words?

RM: K-pop is a term used to refer to popular Korean music, but at some point, it became a genre of its own. It's actually quite difficult to define what K-pop is. To be honest, we're just greatly thankful and happy to show our music and performances to our fans and receive so much love.

To describe ourselves, we're just seven ordinary boys from Korea.

More K-Pop: BLACKPINK Talk 'The Album': "The Spotlight Shed On K-Pop Is Just The Beginning"

You're often the only East Asian musicians at major awards shows or in mainstream pop culture conversations. How does that make you feel? How would you like your achievements to change the music landscape for others, if at all?

SUGA: We see movements in "diversity" in the global music industry. We hope these changes expedite and keep moving forward. There are so many artists in Korea besides us who put out great music. And I'm sure there are even more on a global scale. Hopefully, we can play a part in helping people be exposed to diverse music, and more musicians become more widely known.

BTS On Creativity, Breaking Records & More

In your personal opinions, what songs or albums from your discography would you give a GRAMMY to? For people who may not have explored your full discography, which of your older works are you most proud of and why?

RM: I would like to recommend our LOVE YOURSELF: 轉 TEAR [album] released in 2018 since it's a great album that came out in very difficult times. The track "Spring Day" is personally the most special to me.

"I hope we can be a breeze that touches people with comfort and empathy." V

What's next for BTS in 2021? Any new music or solo projects in the works?

RM: Like [on] "Dynamite," we hope to deliver once again a message of hope and comfort in a time when the pandemic has not dissolved yet, through, of course, great music and performances.

Jin: We're working hard to release our next music. Look forward to what comes next.

SUGA: We hope the situation gets better for us to tour in 2021. We hope you look forward to it.

j-hope: We want to give comfort and joy by bringing amazing performances with new music. We're working on it really hard now.

Jimin: I can't say for sure we will meet our fans in person given the current situation, but we will do our best to get closer to them, whether it's through an album or other content. 

V: I hope we can be a breeze that touches people with comfort and empathy.

Jung Kook: In 2021, we will [be on] an awesome GRAMMY stage, keep doing what we can do and show you the best of us. We want to show you more of our musical versatility as well.

How To Watch The 2021 GRAMMY Awards Show: A Viewer's Guide On Where To Watch Music's Biggest Night

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Taylor Swift | Folklore

Taylor Swift

 

Photo Courtesy Of Taylor Swift

 
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Taylor Swift's Road To 'Folklore': How The Superstar Evolved From 'Diaristic' Country Tunes To Her Most Progressive Music Yet

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With her enchanting eighth album, 'folklore,' Taylor Swift celebrates five GRAMMY nominations and a praiseworthy return to what she does best: storytelling
Taylor Weatherby
GRAMMYs
Mar 10, 2021 - 9:56 am

For Women's History Month 2021, GRAMMY.com is celebrating some of the women artists nominated at the 2021 GRAMMY Awards show. Today, we honor Taylor Swift, who's currently nominated for six GRAMMYs.

When we met Taylor Swift in 2006, it was immediately apparent that her songwriting approach was like ripping a page out of her diary.

"Just a boy in a Chevy truck/ That had a tendency of gettin' stuck/ On backroads at night/ And I was right there beside him all summer long/ And then the time we woke up to find that summer gone," she lamented in the first verse of her debut single, "Tim McGraw." The way the then-16-year-old Swift could turn personal anecdotes into instantly memorable hooks mirrored the prowess of an industry veteran, appealing to more than just the teenage girls that could relate to a short-lived high school romance.

Now, nearly 15 years later, Swift has introduced another layer of intrigue with a foray into indie folk, unveiling a pair of albums, folklore and evermore, last year. Recorded entirely in isolation after the COVID-19 pandemic hit in March 2020, folklore has been widely acclaimed as Swift's best album, touted for its intimate songwriting and cinematic dynamics; evermore has received similarly glowing reviews.

Watch: Taylor Swift Reveals Live Guests At GRAMMYs

folklore was 2020's best-selling album and earned Swift five GRAMMY nominations at the 2021 GRAMMY Awards show, including her fourth Album Of The Year nod. (evermore will be eligible for the 64th GRAMMY Awards in 2022.) As her 10 previous GRAMMY wins suggest, though, this new chapter isn't an abrupt departure for the star—it's a masterful continuation of her evolution as a singer/songwriter.

If there's one thing that Swift has proven throughout her career, it's that she refuses to be put in a box. Her ever-evolving sound took her from country darling to pop phenom to folk's newest raconteur—a transition that, on paper, seems arduous. But for Swift, it was seamless and resulted in perhaps her most defining work yet. And folklore’s radiance relies on three of Swift’s songwriting tools: heartfelt balladeering, autobiographical writing, and character-driven storytelling.

While there was always a crossover element to Swift's pop-leaning country tunes, her transition from country starlet to pop queen began with Red. The album’s lead single, the feisty breakup anthem "We Are Never Ever Getting Back Together," was Swift's first release to reach No. 1 on the Billboard Hot 100 (and, ironically, scoffed "indie records much cooler than mine"). She declared a full pop makeover with 2014's 1989, but the response proved that her bold move was the right one: Along with spawning three more No. 1 hits, the project won Swift her second GRAMMY for Album of the Year.

From there, 2017’s Reputation, a response to media scrutiny, and 2019’s Lover, an often bubbly exploration of all facets of affection, followed. Although they shared similarly grandiose production, Lover featured a handful of poetic ballads, including "The Archer," a self-reflective love song that teased Swift's folk sensibilities through storybook lyrics and ambient textures. 

Swift’s ballads are key in understanding the full essence of folklore. They’ve regularly marked standout moments on each of her albums, both thanks to her poignant vulnerability and rich tone. Fearless standout "White Horse" earned Swift two GRAMMYs in 2009; Red's painstaking "All Too Well" was an instant fan favorite; 1989's "This Love" and Reputation's "New Years Day" provided tenderness amid otherwise synth-heavy sounds.

The raw emotion she puts into her downtempo songs comes alive on folklore, introducing a new wave of neo-classical sonics that elevate her fanciful penmanship to an ethereal level. Whether or not Swifties saw a full indie-pop record coming—at least not yet—the shift isn't all that surprising. Folklore’s romanticized lyrics and relatively lo-fi production are arguably what many fans have been patiently waiting on.

Lyrically, the super-personal nature of Swift’s music has always captivated fans and naysayers alike; diehards and critics dissected each of her albums for its real-life subjects and hidden meanings. While she played into those conspiracies at the time—whether she was revealing names in titles like "Hey Stephen" and "Dear John" or scathing the other girl on "Better Than Revenge"—even Swift herself admits that her teenage method had an expiration date. 

"There was a point that I got to as a writer who only wrote very diaristic songs that [it] felt unsustainable for my future moving forward," she told Apple Music's Zane Lowe in December of 2020. "It felt like too hot of a microscope ... On my bad days, I would feel like I was loading a cannon of clickbait when that's not what I want for my life."

That realization is what helped make folklore so memorable: Swift stripped away the drama to let her artful storytelling shine. Sure, there are occasional callbacks to personal happenings ("invisible string" references sending her exes baby gifts and "mad woman" alludes to her legal battle with Scott Borchetta and Scooter Braun). Still, she largely shies away from her autobiographical narratives to make way for her imagination.

"I found myself not only writing my own stories, but also writing about or from the perspective of people I've never met, people I've known, or those I wish I hadn't," Swift wrote in a letter to fans on social media the day folklore arrived. "The lines between fantasy and reality blur and the boundaries between truth and fiction become almost indiscernible."

folklore might be her first full project dedicated to creating characters and projecting storylines, but Swift has shown a knack for fantasy from the start. Tracks like "Mary's Song (Oh My My)" on her self-titled debut and "Starlight" on Red saw Swift craft stories for real-life muses ("Mary's Song" was inspired by an old couple who lived next door to Swift in her childhood; "Starlight" was sparked from seeing a picture of Ethel and Bobby Kennedy as teens). Even when songs did pertain to her real life, Swift often had a way of flipping memories into whimsical metaphors, like the clever clap-back to a critic on Speak Now's "Mean" or the rebound relationship in Reputation's "Getaway Car."

To think that we wouldn't have folklore without a pandemic is almost surreal; it's already become such a fundamental piece of Swift’s artistic puzzle. There was no telling what may have come after the glittering "love letter to love itself” that was Lover, but it seems isolation made the singer rethink any plans she may have had. 

"I just thought there are no rules anymore because I used to put all these parameters on myself, like, 'How will this song sound in a stadium? How will this song sound on radio?' If you take away all the parameters, what do you make?" she told Paul McCartney in a November Rolling Stone interview. "And I guess the answer is folklore."

Even if she hasn’t been making indie music herself, Swift has shown an affinity for the genre over the years through curated digital playlists. Those included four songs by The National including "Dark Side of the Gym," which she references on folklore single "betty," and "8 (Circle)" by Bon Iver, Swift's collaborator on folklore's gut-wrenching "exile" as well as evermore’s title track. (“Exile” is one of folklore’s GRAMMY-nominated cuts, up for Best Pop Duo/Group Performance.)

The National’s guitarist Aaron Dessner co-wrote nine and produced 11 of folklore's 16 tracks, soundtracking Swift's imaginative tales with sweeping orchestration and delicate piano. Their partnership started with "cardigan," a melancholy take on teenage love that's up for Best Pop Solo Performance and the coveted Song of the Year. The team-up was a dream come true for Swift, a self-proclaimed National superfan and a career highlight for Dessner, who shared in an Instagram post about folklore that he's "rarely been so inspired by someone." He sees the album as a pivotal moment for both Swift's career and pop music.

"Taylor has opened the door for artists to not feel pressure to have 'the bop,'" Dessner shared with Billboard in September. "To make the record that she made, while running against what is programmed in radio at the highest levels of pop music—she has kind of made an anti-pop record. And to have it be one of the most, if not the most, successful commercial releases of the year that throws the playbook out.

"I hope it gives other artists, especially lesser-known or more independent artists, a chance at the mainstream," he continued. "Maybe radio will realize that music doesn't have to sound as pushed as it has. Nobody was trying to design anything to be a hit. Obviously, Taylor has the privilege of already having a very large and dedicated audience, but I do feel like it's having a resonance beyond that."

Swift's other primary folklore collaborator was Jack Antonoff. He has been her right-hand man since they first paired up on 2013's promotional single "Sweeter Than Fiction" (Swift referred to him as "musical family" in her folklore announcement). Even after years of creating stadium-ready pop smashes, Antonoff said in his own folklore Instagram post, "I've never heard Taylor sing better in my life / write better."

As Swift recognizes herself, folklore ushered in a new way of thinking for the superstar that not only brings out her best, but sets a promising precedent for what's to come. "What I felt after we put out folklore was, 'Oh wow, people are into this too, this thing that feels really good for my life and my creativity,'" Swift added in her interview with Lowe. "I saw a lane for my future that was a real breakthrough moment of excitement and happiness."

Her enthusiasm is tangible on both folklore and evermore. Dubbed folklore’s sister record, evermore further expands Swift’s newfound mystical atmosphere. Much to the delight of many Swifties, the follow-up also calls back to her country beginnings on tracks like the HAIM-assisted “no body, no crime,” as well as her pop expertise on more uptempo cuts like “long story short.”

Together, the albums are a momentous reminder that Swift is a singer/songwriter first. Her wordcraft is some of the most alluring of her generation, and that’s never been lost on her music, regardless of the genre she’s exploring. But now that Swift also feels she's at her best, it’s evident folklore was just the beginning of Taylor Swift in her finest form.

Explore This Year's Album Of The Year Nominees | 2021 GRAMMYs

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Some of the content on this site expresses viewpoints and opinions that are not those of the Recording Academy. Responsibility for the accuracy of information provided in stories not written by or specifically prepared for the Academy lies with the story's original source or writer. Content on this site does not reflect an endorsement or recommendation of any artist or music by the Recording Academy.