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11 Digital Music Businesses Built On Making New Connections
With the success of streaming, digital music businesses are innovating in exciting and unexpected ways, spurring adaptation and forward-thinking creativity.
Indie music blog Pigeons And Planes rounded up 11 fresh music companies that are pushing the envelope. Founded in 2013, Feature.fm is among the "older" companies making the grade. The New York-based service relies on data to transform song recommendations in ads into promotionally powerful impacts that can help propel new tunes onto top platforms and playlists.
Other data-reliant businesses in Pigeons And Planes' roundup include Indify, Instrumental and Stagelink. True to its name, Indify helps spot emerging talent using data; Instrumental pairs influencer talent with brand sponsorships; and StageLink supports concert promotion with statistical venue data.
Several of these hand-picked pioneers on the digital fringe specialize in doing a specific business aspect more efficiently.
Cymbal attempts to lift social music sharing up above dependence on incompatible platforms or media services. Notably used by Frank Ocean, Stem provides a unified dashboard to distribute payments to artists. TheWaveVR makes hosting a virtual reality concert within reach for artists otherwise unable to hire the combination of required skills.
Other movers and shakers that made the blog's cut are Arena, a sharing service that lets artists price their streams so they receive a penny per every free listen. Touted as the "best damn record club," Vinyl Me, Please. has grown beyond its Record of the Month beginnings as real-world turntablism continues its unanticipated growth. Splice offers a digital studio back end, managing tasks that keep the front end of digital audio workstations in production. Treble.fm is a new collaboration community promising "a home for artists everywhere," as compatibility ventures beyond dating sites to suggest artistic-meets-commercial opportunities.
As the music industry continues to evolve, opportunities abound for innovators and creative types, bringing greater power to artists and managers' fingertips and touchscreens. Keeping a pulse on smaller companies such as these just may provide a hint at what lies on the horizon.