The Recording Academy and CBS officially celebrated inking a new 10-year partnership to air the GRAMMY Awards through 2021 with a star-studded after-party following tonight's CBS special "The GRAMMY Nominations Concert Live!! — Countdown To Music's Biggest Night." The show announced select nominees for the 54th Annual GRAMMY Awards, which will air on Feb. 12, 2012.
CBS has been the television home of the live GRAMMY telecast for nearly 40 years.
"We are so pleased to continue our longstanding partnership with our friends at CBS," said Recording Academy President/CEO Neil Portnow at the time of the signing in June.
Leslie Moonves, president and chief executive officer, CBS Corporation, added, "We are excited to be the home of the GRAMMYs for another decade and to continue our long and mutually beneficial partnership with The Recording Academy."
The deal includes the continuation of the now annual "The GRAMMY Nominations Concert Live!!" special.
To celebrate, performers and presenters from tonight's nominations broadcast such as Grandmaster Flash, LL Cool J and Mike Stoller joined such CBS celebrities as Donielle Artese, Garrett Morris and Glynn Turmanand and other noteworthy attendees to ring in the new deal at a party at Club Nokia L.A. Live in downtown Los Angeles.
Given the cutting-edge artists nominated for the 54th Annual GRAMMY Awards who will be part of the telecast in February, the party drew attention from presenting sponsor Hyundai, which was attracted to the event because musicians' spirit of innovation matches their own aim to innovate in the automotive industry.
Hyundai has already shown an adventurous musical spirit in collaborating with the GRAMMYs for Re:Generation, a documentary highlighting music's creative process.
Re:Generation chronicles the creative journey of leading DJs the Crystal Method, DJ Premier, Pretty Lights, three-time GRAMMY winner Mark Ronson, and 54th GRAMMY nominee Skrillex as they interpret and put a new spin on traditional styles of music. From classical music and jazz to rock and funk, the DJs collaborate with some of music's top artists, including GRAMMY winners Erykah Badu, the Funk Brothers, LeAnn Rimes, and Dr. Ralph Stanley; Recording Academy Lifetime Achievement Award recipients the Doors; the Berklee Contemporary Symphony Orchestra; and the Dap Kings, Joseph "Zigaboo" Modeliste, Nas, Martha Reeves, and Trombone Shorty.