On Thursday, this fashionista was lucky enough to attend not one, but two, exclusive GRAMMY-related events, including the private GRAMMY rehearsals, the official gifting suite to the performers, presenters, and nominees, and then a fabulous cocktail party hosted by world-renowned designer John Varvatos at his West Hollywood, Calif. boutique. Here is how my day unfolded:
I began by attending the Buzz Girls' preview to Music’s Biggest Night. The Buzz Girls is a network of tastemakers who influence and determine what the most "buzzworthy" products and events are in the entertainment and lifestyle industry.
The event was flawless from start to finish! We began by getting a look at the red carpet where all your favorite musicians will strut their stuff this Sunday evening. It was incredible to watch the crew assemble the massive red maze. With at least 20 Swarovski Crystal chandeliers hanging overhead and the regal red carpet stretching a full city block, the stage is truly paving the way for fantastic fashion debuts! We also caught a glimpse of the E! Entertainment stage where Ryan Seacrest will be interviewing the music artists as they make their way into Staples Center for the GRAMMYs.
Then we were lead into the exclusive GRAMMY Gift Lounge presented by Moroccanoil.
The lounge was tented and draped in brown, gold and rustic orange fabrics to pull together a Moroccan theme. Lining the walls were booths upon booths of high-end vendors waiting for the presenters and performers to arrive and dote on them with luxurious products including portable loudspeaker docs for iPods from Harman/Kardon and JBL of Harman International; the newest spring 2010 designer sunglasses from Solstice Sunglass Boutique; the Reverse Flying V guitar from Gibson USA; and Vivitar cameras. The lounge was bustling with artists checking out new products and selecting gifts that fit their luxury lifestyle.
In addition to this amazing suite of gifts, don't forget the official GRAMMY gift bag, which was also distributed to presenters, nominees, and performers and included an incredible array of products: A private island retreat at the Turks & Caicos Sporting Club at Ambergris Cay island in Belize, an all-inclusive fitness retreat from Live In Fitness Enterprise, and i360 music infused headwear.
Following the gift lounge, we were in for a special treat as we caught some of the GRAMMY rehearsal performances from a Staples Center luxury box. GRAMMY-nominated artist Pink ran through a full dress rehearsal that was breathtaking. Pink's costume, which of course will be revealed in due time, was amazing! Jennifer Nettles of Sugarland was relaxed in her jeans, a T-shirt and knee-high boots. Overall, it was an amazing day with 25 incredible Buzz Girls — now it was time to get out of my jeans and dolled-up for a night out at the John Varvatos party!
As I arrived at the John Varvatos event, the boutique was standing room only! The guest list was packed with artists, designers, models, actors, and musicians. Some highlights were Dave Matthews, Alice Cooper, Silversun Pickups, Tyson Ritter, and Greg Kinnear. Varvatos took the stage at around 9:15 p.m. to introduce the evening's entertainment, which included a performance by Alberta Cross. The music filled the room and the stylish crowd was enjoying every moment. For the most part, the men looked great in sophisticated blazers and jeans, paired with beanies to accessorize for the chill in the January air. I saw a few bow ties in the mix as well — a personal favorite of mine. The ladies were in chic cocktail dresses, mostly black and gray tones, and many paired with ankle booties to keep it young and fresh.
In the midst of my people watching, I noticed I was surrounded by icons. Standing just behind me were Cindy Crawford and Rande Gerber — a picture-perfect couple. Cindy wore a fitted, little black dress with cap sleeves and an asymmetrical cut out at the neckline. Rande kept it simple dressed all in black with a blazer. To my right was actor Bryan Greenberg, wearing a great motorcycle-inspired leather jacket. Towards the end of the event I had the pleasure of chatting with John Legend . John looked relaxed and put-together in a tailored gray suit and tie that he left loose like he'd just spent a long day at the office. Très chic!
All in all, it was a fantastic event to launch the "We're All Fans" campaign-inspired GRAMMY T-shirts designed by John Varvatos. Each T-shirt features a unique design of each nominee for Album Of The Year. The shirts will be sold in John Varvatos boutiques and in select Bloomingdales stores, with all proceeds going to benefit MusiCares and the GRAMMY Foundation. So go pick one up!
Stay tuned for my next edition as I head out to capture the GRAMMY red carpet!