Dailymotion, France's video giant, is going premium
Rounding up recent tech news that impacts livelihoods in the creative community …
Dailymotion relaunch to switch emphasis onto premium content in June
On April 10, Variety revealed Dailymotion's plans to relaunch in June with a new emphasis on premium content. Often billed as the French YouTube, the video platform's worldwide traffic has grown to 300 million monthly visitors since the site was founded in 2005 as a hosting service for user-generated content. Now owned primarily by Vivendi — the parent company of Universal Music Group — Dailymotion plans to transform into a curated distributor of professional videos with an emphasis on what is new daily, live events, and the ease of watching endlessly. Users will still be able to upload their own videos, but plans to begin monetizing content will be restricted to professional producers. Maxime Saada, CEO of both Dailymotion and Canal Plus, said cleaning pirated content and pornography off the site's inventory was "the first thing we did."
YouTube reduces financial incentives for rule breakers
In a blog post on April 6, YouTube Vice President of Product Management Ariel Bardin explained how recent changes to the platform's YouTube Partner Program were designed to "help ensure revenue only flows to creators who are playing by the rules." In a welcome change expected to thwart pirate re-uploaders who are monetizing infringing material, YouTube will only extend monetization to channels passing a threshold of 10,000 views and will first conduct a review to ensure compliance with website policies. Bardin boasts that previous changes to make reporting easier "helped us terminate hundreds of thousands of channels violating our policies" and said "this new application process will help ensure creator revenue continues to grow and end up in the right hands."
Leading PROs join on copyright data, blockchain project
On April 7, leading performing rights organizations ASCAP, PRS for Music and SACEM announced an innovative joint project to prototype links between metadata used to identify tracks by means of blockchain ledger software. In order to correctly match international royalties, two sets of identification codes must be matched — International Standard Recording Codes and International Standard Work Codes — so that the work and its recording are identified as a pair and royalties can be correctly distributed. The PROs will prototype a decentralized ledger that can be shared in real-time "to match, aggregate and qualify existing links between ISRCs and ISWCs in order to confirm correct ownership information and conflicts."