2010–2011 Community Services Report

 

Each year, the GRAMMY Foundation gathers the stories of the past fiscal year (Aug. 1 – July 31) in our Community Services Report. Here you'll learn about the accomplishments, innovations and partnerships of the past year, and meet some of the individuals who have inspired our work. Since 2007, we've told our stories of the past year's achievements with an online version of our report — to both conserve resources and to enliven the account with interactive features. We hope you enjoy what you learn about the GRAMMY Foundation and we invite you to support our work and welcome your feedback.

 

Mission

The GRAMMY Foundation was established by The Recording Academy to cultivate the understanding, appreciation, and advancement of the contribution of recorded music to American culture — from the artistic and technical legends of the past to the still unimagined musical breakthroughs of future generations of music professionals. Back to Top^  

Education Programs And Impact

Under the banner of GRAMMY in the Schools, the GRAMMY Foundation produces and supports music education programs for high school students across the country throughout the year to help inspire the next generation of music makers. The GRAMMY Foundation's GRAMMY in the Schools website provides applications and information for GRAMMY in the Schools programs, in addition to student content. In 2011 the Foundation launched a newly revamped website, offering a more exciting and interactive resource for students, parents, teachers, and anyone interested in careers in music.

The GRAMMY Camp — SoundCheck program allows students to attend professional soundchecks featuring a wide range of emerging and established touring artists, along with technical and industry professionals. The program aims to give young people perspectives on music careers through conversations about the specifics of various opportunities and the necessary tools and education required for success.

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In 2011, 32 GRAMMY Camp — SoundCheck events were conducted featuring a total of 24 artists in locations across the United States.

Click here to see a map.

Click here for a complete list of 2011 GRAMMY Camp — SoundCheck programs.

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(top, l-r) Maroon 5's Jesse Carmichael and Adam Levine with students at a GRAMMY Camp — SoundCheck in Memphis

Miguel (center) with students at a GRAMMY Camp — SoundCheck in Washington, D.C.
Photo: The Recording Academy

GRAMMY Camp — Basic Training is held on university campuses and other learning environments across the country. The program provides students with insight into careers in the music industry through daylong conferences featuring workshops with artists and industry professionals. The continued support of the Ford Motor Company Fund allowed us to offer the GRAMMY Camp — Basic Training experience in three additional cities in 2011. Since 1988, more than 212,000 students have benefitted from the program.

Click here to see highlights from the GRAMMY Camp — Basic Training session held in Los Angeles during GRAMMY Week in 2011.

Click here for a complete list of 2011 GRAMMY Camp — Basic Training locations.

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Recording artist Kuf Knotz (left) speaks with students during GRAMMY Camp — Basic Training at Camden Creative Arts High School in Camden, N.J.

GRAMMY Camp is an interactive residential summer program for high school students that focuses on all aspects of the commercial music industry. The curriculum is led by core faculty, guest artists and music professionals across a wide range of career tracks. GRAMMY Camp covers all aspects of creating, performing and recording, and culminates in media projects, recordings and/or showcase performances.

In the summer of 2011 the eighth annual installment of GRAMMY Camp was held at the University of Southern California in Los Angeles, and for the first time ever expanded to offer an additional session in New York at the Converse Rubber Tracks studio in Brooklyn, N.Y. GRAMMY Camp in Los Angeles culminated with a showcase concert at the El Rey Theatre, while GRAMMY Camp in New York wrapped with a launch party held at the Best Buy Theater in Times Square. The program selected 111 high school students from 93 cities and 34 states for this unique music industry experience.

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Region Breakdown:
Northwest — Washington, Oregon, Idaho, Montana, Wyoming, Alaska, Hawaii
Southwest — California, Nevada, Utah, Arizona, Colorado, New Mexico, Texas
Midwest — North Dakota, South Dakota, Nebraska, Kansas, Oklahoma, Minnesota, Iowa, Missouri, Arkansas, Wisconsin, Illinois, Michigan, Indiana, Ohio, Kentucky
Northeast — Maine, New Hampshire, Vermont, Massachusetts, Connecticut, New York, Pennsylvania, West Virginia, Virginia, Maryland, Washington, D.C., New Jersey, Rhode Island, Delaware
Southeast — Tennessee, North Carolina, Louisiana, Mississippi, Alabama, Georgia, South Carolina, Florida

 

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GRAMMY Camp students perform at the GRAMMY Camp New York launch party at the Best Buy Theater in Times Square

Click here for a complete list of 2011 GRAMMY Camp selectees.

GRAMMY Camp is supported in part by AEG, ASCAP Foundation Irving Caesar Fund, Avid, Best Buy, BET, Coca-Cola, CenterStaging, Converse, the Ella Fitzgerald Charitable Foundation, Guitar Center Hollywood, the Hot Topic Foundation, JBL by Harman, Line 6, Mackie, M-Audio, The Recording Academy, Roland, Shure, and the USC Thornton School of Music.

The GRAMMY Camp — Jazz Session program selects top high school instrumentalists and singers and brings them to the host city of the GRAMMY Awards for a once-in-a-lifetime experience to rehearse, perform and record together — often with GRAMMY-winning guest artists — at a series of high-profile GRAMMY Week events. The GRAMMY Foundation feels an imperative to support jazz as an indigenous American art form. Many former GRAMMY Camp — Jazz Session members have gone on to have their own successful solo careers, and have performed with artists such as Terence Blanchard, Chick Corea, Gavin DeGraw, India.Arie, Branford Marsalis, Wynton Marsalis, and Christian Scott, as well as organizations such as the Jazz at Lincoln Center Orchestra and the New York Philharmonic. The GRAMMY Foundation covers all costs for this program so that all selected students are able to participate.

In 2011 the program selected 30 high school singers and instrumentalists representing 30 cities and 12 states. Highlights included an appearance on the 53rd Annual GRAMMY Awards telecast with Matthew Morrison of "Glee," President/CEO of The Recording Academy and GRAMMY Foundation Neil Portnow, and GRAMMY winner Esperanza Spalding. Earlier during GRAMMY Week, students performed with Spalding at the Spaghettini Grill & Lounge in Seal Beach, Calif., and also with GRAMMY-nominated artist Sara Bareilles at GRAMMY In The Schools Live! at the University of Southern California's Grand Ballroom. In addition, approximately $2 million in scholarships is offered to many ensemble members by Berklee College of Music, Manhattan School of Music, New School for Jazz and Contemporary Music, and the USC Thornton School of Music.

Click here to see highlights from GRAMMY Camp — Jazz Session during GRAMMY Week in 2011.

Click here for a complete list of the 2011 GRAMMY Camp — Jazz Session selectees.

The GRAMMY Camp — Jazz Session program is supported in part by Capitol Studios & Mastering (EMI Music), the Ella Fitzgerald Charitable Foundation, Guitar Center Hollywood, Shure, SmartMusic, Spaghettini Grill & Lounge, and Zildjian.

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Esperanza Spalding performs with GRAMMY Camp — Jazz Session members at the Spaghettini Grill & Lounge

GRAMMY Camp — Jazz Session members perform with Justin DiCioccio of the Manhattan School of Music during GRAMMY In The Schools Live! at the USC Grand Ballroom

Just as the GRAMMY Award recognizes excellence in recording, the GRAMMY Signature Schools program honors top public high school music programs with cash grants. Understanding that many schools struggle to maintain a quality program — particularly in rural and urban areas — the GRAMMY Foundation established the GRAMMY Signature Schools Enterprise Award for needs-based applications in under-served communities. Since the program's inception, 698 public high schools were selected as GRAMMY Signature Schools and awarded $1,053,500 in grants. GRAMMY Signature Schools is approved by the National Association of Secondary School Principals and MENC: The National Association for Music Education. In 2011, 36 public high schools representing 34 cities and 19 states were selected as GRAMMY Signature Schools.

Beginning in August 2010, the GRAMMY Foundation, in partnership with Best Buy Mobile, launched a new extension of GRAMMY Signature Schools titled the GRAMMY Signature Schools Community Award. To celebrate the opening of new Best Buy Mobile stores, the GRAMMY Foundation identified deserving U.S. public high school music programs to receive the award and a financial grant of $2,000 made possible by Best Buy Mobile. During the past year, nearly 100 schools received the GRAMMY Signature Schools Community Award, totaling in excess of $200,000. In addition, Ice Cube and Kid Rock made special appearances at their respective high school alma maters to join us in presentations. Both artists were so moved by their participation that they generously contributed their own funds to the schools as well. We extend our thanks and appreciation to Best Buy Mobile for their commitment to music education and support of the GRAMMY Foundation.

The 2011 GRAMMY Signature Schools program is presented with support from Best Buy, the Ford Motor Company Fund and Gibson Foundation.

Click here for a complete list of the 2011 GRAMMY Signature Schools.

Click here for a list of GRAMMY Signature Schools Community Award recipients.

The below chart is based on 134 selected schools.

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Pioneer High School performing arts department Chairman David Leach and two Pioneer High School students with entertainment lawyer Howard Hertz at the GRAMMY Signature Schools award presentation at Pioneer High School in Ann Arbor, Mich.

Ice Cube presents a GRAMMY Signature Schools Community Award to students at Taft High School in Woodland Hills, Calif.

Teen Substance Abuse Awareness Through Music Contest
Our Healthy Essentials programs were augmented in 2011 by the Teen Substance Abuse Awareness Through Music Contest, created to celebrate National Drug Facts Week. In partnership with the National Institute on Drug Abuse and the GRAMMY Foundation, the contest was open to teens ages 14–18. Entrants were asked to compose or create an original song and/or music video that explores, encourages and celebrates a healthy lifestyle or accurately depicts a story about drug abuse. Composers of all three winning entries had the opportunity to attend a 53rd Annual GRAMMY Awards backstage experience, a special backstage tour of Staples Center in Los Angeles on Feb. 13, 2011, while artists rehearsed for the live GRAMMY Awards telecast. Back to Top^  

Preservation And Advancement Programs And Impact
The GRAMMY Foundation's preservation and advancement initiatives foster dialogue about the compelling issues facing the music industry, support projects that increase the understanding of music and its role in society, and raise public awareness of the urgent need to preserve our nation's recorded sound legacy.

The GRAMMY Foundation Grant Program, with funding generously provided by The Recording Academy, awards grants to organizations and individuals in two categories — scientific research studies that advance our knowledge of the impact of music on the human condition, and archive projects designed to preserve the music and recorded sound heritage of the Americas for future generations. The Grant Program continues to garner more qualified applications each year, resulting in our abilities to fund outstanding, meaningful and diverse projects. In 2011 grants were awarded to 15 recipients in the United States, Canada and the Dominican Republic. Research projects include a study that will test rehabilitation therapy that uses music to cue and facilitate arm movements in people recovering from stroke; and preservation and archiving initiatives include a project that will protect a long-lost collection of aluminum discs containing more than 100 hours of live jazz performances from the swing era and another that will identify and catalogue the most fragile reel-to-reel recordings of live performances and related oral histories in the collection of Caffè Lena, the oldest continuously running folk music coffeehouse.

In 2011 the GRAMMY Foundation added an additional $100,000 in Grant Program funding, bringing the total amount of distributed funds to $200,000.

Click here for a complete list of 2011 Grant Program recipients.

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(l-r) Warren Bedow, former president and general manager of WQXR-FM; Elliott Sanger, co-founder of WXQR-FM; and Robert Sherman, host of WQXR-FM's "Great Artists Series," shown recording a special episode of "This Is My Music" as part of WQXR-FM's 50th anniversary programming
Photo: Courtesy of the WQXR archives

Preserved items from ASCAP events, scores and ephemera from artists such as Irving Berlin, James Van Heusen, Harry Tobias, Harold Arlen, Hal David, and Sammy Fain, among others, that have become part of the ASCAP Collection at the Library of Congress
Photo: ASCAP

The Music Preservation Project is produced each year during GRAMMY Week to heighten public awareness of our work in protecting our cultural legacy. In 2011 Word Revolution: A Celebration Of The Evolution Of Hip-Hop — the 13th Annual GRAMMY Foundation Music Preservation Project — explored hip-hop as an art form and celebrated the invaluable contributions of the genre and its influence on the American cultural landscape. Presented in association with Centric and hosted by The Insider's Kevin Frazier, the evening featured live musical performances and historical footage. Performers included GRAMMY nominees Marsha Ambrosius, MC Lyte, Musiq Soulchild, Phife of A Tribe Called Quest, Paul Wall, and Chris Young; GRAMMY winners Arrested Development, DJ Jazzy Jeff, Everlast, Chrisette Michele, and Naughty By Nature; Beat Freaks from "America's Best Dance Crew"; Brave New Voices; DJ Beverly Bond; Kid Capri; Lil' Mama; and DJ Skee.

Click here to see highlights from the 2011 Music Preservation Project.

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Arrested Development perform at Word Revolution: A Celebration Of The Evolution Of Hip-Hop — the 13th Annual GRAMMY Foundation Music Preservation Project on Feb. 10, 2011, in Los Angeles

The GRAMMY Foundation was instrumental in writing and successfully passing the National Recording Preservation Act. This legislation created a National Recording Preservation Board that works with the Librarian of Congress and the public to select entries for the National Recording Registry, ensuring the preservation of these designated historic recordings. Since the passage of the act in 2000 and its reauthorization in 2008, 300 recordings have been added to the registry.

The Entertainment Law Initiative is comprised of three components: a legal seminar series, a national scholarship essay competition for law students and a high-profile luncheon during GRAMMY Week that is attended by students, music attorneys, executives and members of The Recording Academy. Since its inception in 1999, the Entertainment Law Initiative has provided $143,000 in scholarships to aspiring law students.

The Entertainment Law Initiative's Annual Scholarship Luncheon enjoyed significant success in 2011. Attendance increased to more than 450 and revenue topped the $200,000 mark.

Black Eyed Peas frontman and GRAMMY Foundation Board member will.i.am gave the keynote address. This marks the first time a recording artist has addressed the luncheon. ELI also continued its writing competition workshops at law schools around the country.

The workshops are designed to demystify the process of entering the competition, increase submissions and awareness and provide interaction with top entertainment attorneys.

ELI's Legal Seminar Series conducted panel presentations at the Benjamin N. Cardozo School of Law in 2011, as well as DePaul University and South by Southwest.

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(top row, l-r) Scott Goldman, Vice President of the GRAMMY Foundation; Kristen Madsen, Senior Vice President of the GRAMMY Foundation; Bea Perez, chief marketing officer, Coca-Cola North America; John Frankheimer, partner, Loeb & Loeb LLP and ELI 2011 Service Award honoree; will.i.am; Neil Portnow, President/CEO of The Recording Academy and GRAMMY Foundation; and Rusty Rueff, Vice Chair of the GRAMMY Foundation; (bottom row, l-r) ELI essay competition finalists Maral Vahdani; Brian Pearl; Dan Carollo; and Jay Patel; and ELI essay competition winner William Jacobson at the GRAMMY Foundation's 13th Annual Entertainment Law Initiative Luncheon & Scholarship Presentation on Feb. 11, 2011, in Beverly Hills, Calif.

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Community Feedback

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GRAMMY Camp Music Journalism track participant Ryley Mueller at GRAMMY Camp in Los Angeles

"Words cannot describe the impact that GRAMMY Camp — Basic Training has had on me. When I was applying to camp, I did not know what to expect. All I knew was that I had to find a way to be a part of this program. Once I got to camp, I had no idea that in just 10 days I could have a completely different outlook on everything, my aspiration as a singer and even the person I am. I left camp with so many new ideas, connections and new pieces of advice that I will always treasure. I was able to learn how to adapt and work with others better than I ever expected. I learned to be patient and to be open to all ideas, to be ready to handle any situation that I am put in. At camp I had so many amazing opportunities, being able to record, compose, collaborate, and perform with so many inspiring people, instructors and peers. Thank you so much for dedicating so much time and effort to a program that truly has the power to change lives."

— 2011 GRAMMY Camp Participant

"I just wanted to truly and sincerely thank each and every staff member of GRAMMY Camp and along with the people who donated the scholarship funds. Without them, my daughter would not have had this incredible experience. I can't seem to find the right words to describe exactly what this experience has done for her, but it was truly life-changing. This has instilled confidence in her and it has showed her how much more she is capable of and how much more creativity she has inside herself. It has been beneficial and therapeutic on so many different levels. She has met so many wonderful people. I can't thank you all enough."

— 2011 GRAMMY Camp Parent

"Since I began high school, it has been a dream and goal of mine to be in the GRAMMY Camp — Jazz Session. Now as a senior, I am so happy to have been selected as a pianist in the Jazz Session for 2011. The honor is very inspiring to me as I broaden my musical experiences from the local, to the state, to now the national level."

— 2011 GRAMMY Camp — Jazz Session Participant

"[Music was] one of the last ways in which we could make a connection on a more personal, intimate emotional level with him."

— Caregivers participating in GRAMMY Foundation-funded research by Dr. Lola Cuddy at Queen's University, exploring the connection between musical memories spared in Alzheimer's disease patients

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Fundraising Initiatives

Throughout the year, the GRAMMY Foundation benefits from our GRAMMY Charity Online Auctions, which feature exclusive VIP experiences and memorabilia presented in partnership with Kompolt at www.ebay.com/grammy and CharityBuzz at www.charitybuzz.com.

Highlights included the launch of the second annual Black Friday auction, which launched the day after Thanksgiving and targets the massive amounts of shoppers looking for deals on the biggest shopping day of the year. The GRAMMY Foundation also brought one-of-a-kind experiences such as VIP concert and meet-and-greets with Def Leppard, Keith Urban, a New Year's Eve VIP concert experience with Coldplay and Jay-Z in Las Vegas, and more. Our auctions also featured exclusive music memorabilia signed by Justin Bieber, Lady Gaga, Mick Jagger, Bruno Mars, and Lea Michele, among others.

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Justin Bieber signs items for the GRAMMY Foundation and MusiCares backstage during rehearsals for the 53rd Annual GRAMMY Awards on Feb. 13, 2011

In addition, at the beginning of fiscal year 2012 for its annual Starry Night benefit, the GRAMMY Foundation hosted Coldplay in concert presented by Samsung AT&T Summer Krush 2011 benefitting GRAMMY in the Schools music education programs for high school students and schools. The benefit was held at the UCLA Tennis Center in Westwood, Calif.

For the second year, the GRAMMY Foundation presented GRAMMY In The Schools Live! — a celebration of music and education. Held during GRAMMY Week, this event raised funds and awareness to support the education efforts of the GRAMMY Foundation. In 2011 GRAMMY In The Schools Live! featured performances by members of the GRAMMY Camp — Jazz Session and student alumni from GRAMMY Camp and GRAMMY Signature Schools, with a special guest performance by Sara Bareilles.

Click here for highlights from the 2011 installment of GRAMMY In The Schools Live!

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Sara Bareilles performs with members of GRAMMY Camp — Jazz Session at GRAMMY In The Schools Live! on Feb. 9, 2011, in Los Angeles

The GRAMMY Foundation's GRAMMY in the Schools initiatives would not be possible without the remarkable support received from a number of corporate partners:

Campbell's Labels for Education
The GRAMMY Foundation continued its partnership with Campbell's Labels for Education in 2010. In-store promotions featuring the GRAMMY Foundation were run in regional supermarket chains. By the end of fiscal year 2010, the Discovery Through Music curriculum had been downloaded by more than 12,000 schools nationwide.

Best Buy
At the National GRAMMY Camp — Basic Training in 2010, Best Buy pledged to partner with the GRAMMY Foundation to raise $1 million in funding to support music education programs in schools around the country. Funding will be raised from a variety of cause-marketing activities over the course of the year.

  • Sound Matters
    Sound Matters is a cause-marketing partnership between the GRAMMY Foundation, the Starkey Hearing Foundation and Best Buy. Launched in 2008, the campaign continued through 2010 focusing on the sale of in-ear headphones at more than 900 Best Buy stores around the country. The campaign also reinforces the importance of hearing conversation among young music fans.

Ford Motor Company Fund
The Ford Motor Company Fund provided support for GRAMMY Camp — Basic Training programs and GRAMMY Signature School awards in six selected markets in 2009 and 2010. Additionally, a full scholarship to GRAMMY Camp — Basic Training was offered to one high school music student from each participating market.

Converse
Converse came aboard as a first-time GRAMMY Camp sponsor in 2010. In addition to financial support, Converse incorporated students in their Connectivity Campaign.

Gibson Foundation
The Gibson Foundation continued its funding support for GRAMMY Signature Schools and GRAMMY Camp — Basic Training nationally.

All of the GRAMMY Foundation's GRAMMY in the Schools initiatives benefit from the funds raised through these partnerships. We offer our deepest thanks and appreciation to these partners for their vision and creativity in finding new and unique ways to develop the funding necessary to continue our music education programs. Back to Top^  

Your Support

As our industry responds to current technological and economic shifts, the need to broaden and sustain our mission increases. Your help is more important now than ever. When considering a charity for your personal contribution or corporate affiliation, please remember that you can make a real difference in the lives of the people we serve through support of the GRAMMY Foundation.

To view financial information for the 2010–2011 fiscal year, click here. To view financial information for the 2009–2010 fiscal year, click here.

To see a list of generous supporters from our 2011 fiscal year, click here. Back to Top^

View a PDF of this report.

The GRAMMY Foundation
3030 Olympic Blvd.
Santa Monica, CA 90404
Tel: 310.392.3777
Fax: 310.392.2188
www.grammyfoundation.org
www.grammyintheschools.com
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The GRAMMY Foundation Community Services Report is published by:
The GRAMMY Foundation
©2011 GRAMMY Foundation

Contents may not be reprinted without express written permission. The GRAMMY Foundation®, MusiCares®, GRAMMY®, and The Recording Academy® and their respective logos are registered trademarks and service marks.

Unless otherwise noted, photos courtesy of The Recording Academy, photographed by WireImage.