Current 56th GRAMMY nominees Mary Lambert, Lorde, Macklemore & Ryan Lewis, Ed Sheeran, T.I., and Robin Thicke were among the artists interviewed backstage at "The GRAMMY Nominations Concert Live!!" on Dec. 6, and asked to complete this sentence: "Music unleashes...."
"Music Unleashes Us," the ad campaign for the 56th Annual GRAMMY Awards created by The Recording Academy and TBWA\Chiat\Day, taps into the insight that human beings have natural, sometimes uncontrollable, visceral reactions to music. Laughing, crying, screaming or dancing — "Music Unleashes Us." Executions will appear on TV, in print and out of home and across digital and social platforms.
The 56th Annual GRAMMY Awards will be held Jan. 26, 2014, at Staples Center in Los Angeles and once again will be broadcast live in high-definition TV and 5.1 surround sound on CBS from 8–11:30 p.m. (ET/PT).