Estonian pop singer Kerli was the recent guest for an installment of The Recording Academy's 5 Questions With … series. Held at The Academy's headquarters in Santa Monica, Calif., Kerli discussed musical mentors, making her dreams come true, advice for aspiring artists, and her explanation of the musical style "bubblegoth."
"Bubblegoth is about putting things together that don't necessarily go together," said Kerli. "[It's] mixing ethereal things with really hard beats, and that's kind of like the overall vibe of [my] new album."
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Hailing from Elva, Estonia, Kerli's musical journey began at age 14 when she was the runner-up on "Eurolaul," an Estonian singing competition similar to "American Idol." Kerli continued to perform and write songs, subsequently landing an audition with Antonio "L.A." Reid, who signed her to his Island Def Jam Music Group. Kerli's debut album, Love Is Dead, was released in 2008 featuring the single "Walking On Air." That same year Kerli performed alongside GRAMMY winners the Smashing Pumpkins at the Scream 2008 awards.
In 2011 Kerli released the single "Army Of Love," peaking at No. 1 on Billboard's Dance/Club Play Songs chart. In March Kerli debuted "Zero Gravity," the first track from her forthcoming new album, which she describes as "hot angels crashing a crazy rave." To date, "Zero Gravity" has garnered nearly 1.4 million plays on YouTube. Aside from creating her own music, Kerli has crafted songs for other artists, including co-writing Demi Lovato's Top 10 hit "Skyscraper."