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Your Weekly GRAMMY Social Roundup
Taylor Swift

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Your Weekly GRAMMY Social Roundup

Kelly Clarkson, Jimmy Fallon and Taylor Swift are featured in the 10 tweets and Instagram posts that we didn't want you to miss

GRAMMYs/Mar 6, 2015 - 11:31 pm

festivities with these dawgs @yelyahwilliams @taylorswift @alexanderdeleon

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Happy Birthday JBJ! #HappyBDayJBJ

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With @atrak at @xslasvegas

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The official #WilderMind artwork. New single 'Believe' premieres Monday 9th March 8pm GMT on @bbcradio1.

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The Taylor Swift Effect: 8 Ways The Eras Tour Broke Records & Shattered Sales
Taylor Swift performs during the Eras Tour in Sao Paulo, Brazil, on Nov. 24, 2023.

Photo: Buda Mendes/TAS23/Getty Images for TAS Rights Management

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The Taylor Swift Effect: 8 Ways The Eras Tour Broke Records & Shattered Sales

As the Eras Tour hits Disney+ with 'Taylor Swift: The Eras Tour (Taylor's Version)', take a look at some of the mind-boggling feats the pop superstar has accomplished with her culture-shifting trek.

GRAMMYs/Mar 14, 2024 - 05:13 pm

Taylor Swift has continuously redefined what it means to be a pop superstar for almost two decades. But 2023 might have been her most defining year to date, thanks to the Eras Tour.

With 152 dates in stadiums across five continents, the Eras Tour isn't just Swift's personal biggest tour to date — it's a feat few other artists have accomplished. The sprawling 3 1/2-hour show is an impressive feat in itself, but the tour has gone on to break records and boost economies, firmly cementing Swift's stratospheric position as one of pop's all-time greats. 

There's a reason why the term "The Taylor Swift Effect" has been coined — it captures the impact Swift has had not just on music, but society as a whole. Swift's latest concert tour weaves through her 10- (and soon to be 11-) album discography, totaling a whopping 44 songs across 10 different acts for each "era." Between the allure of each set's surprise song and the next-level fan engagement, the tour has become far more than your average concert — it's a full-on cultural moment. 

Though the trek still has a bewildering nine months to go (it will hit Europe and another North America stretch from May to December), Swift is celebrating the Eras Tour's one-year anniversary by bringing its record-breaking concert film to Disney+ on March 14th. 

As fans get ready to stream Taylor Swift: The Eras Tour (Taylor's Version), GRAMMY.com looks at the impact of the Eras Tour so far, exploring the records Swift has shattered since it first began.

Becoming The Highest Grossing Tour Ever

In eight months, Swift's Eras Tour did something no other artist has ever done: gross over $1 billion on a single tour. Pollstar reported the news in December 2023, stating that the 60+ shows she played in 2023 accumulated to 4.3 million tickets sold. 

This number is even more staggering when compared to Elton John's farewell tour, which lasted five years and had 328 shows and accumulated $939 million. Not only has Swift been able to do the same with 152 shows, but she still has nine months to go — and at the pace she's going, Pollstar projects that she could pass the $2 billion mark.  

Shattering Attendance Records

From breaking the all-time record for attendance during her three shows at Nashville's Nissan Stadium in May 2023 to playing the largest shows of her career at Melbourne's Cricket Ground in February 2024 (performing to 288,000 fans over three days), Swift couldn't stop breaking attendance records at various stops. Including those venues, she's broken eight attendance records at seven so far: Seattle's Lumen Field, New Jersey's MetLife Stadium, Pittsburgh's Acrisure Stadium, AT&T Stadium in Arlington, Texas, and Sao Paolo's Allianz Parque (where she broke one-day and three-day attendance records).

Although her friend and collaborator Ed Sheeran already broke some of her attendance records during his own 2023 world tour, Swift has done the impossible again by creating an entirely new record to break: how many people are both inside and outside the venue. Cities like Tampa and Detroit all had "Taygating" — mass parties with thousands of fellow Swifties that include singalongs, cookouts, and trading handmade friendship bracelets like the fans inside. In Philadelphia alone, cell phone usage data in the area determined that around 57,000 fans "taygated" outside throughout the tour's three nights.

Spiking Craft Sales

Creating costumes for Taylor Swift concerts is something that fans have been doing since Swift's Fearless Tour in 2009 and 2010, but a lyric from MIdnights' "You're On Your Own Kid" created a new way for fans to engage with each other. The lyric "So make the friendship bracelets/ Take the moment and taste it" sparked a friendship bracelet frenzy, and caused a 40 percent chainwide increase in jewelry sales overall at Michaels craft stores, with locations within Eras Tour stops seeing a 300 percent sales increase in beads and jewelry categories leading up to the concert.

Since the start of the tour, Michaels has also helped Swifties create over 22,0000 bracelets in their bracelet-making classes in-store. And that simple lyric has inspired other fandoms to take part — Formula One fans are handing bracelets off to drivers before races, and British soccer players are making them to help boost team morale.

Spawning The Highest Grossing Concert Film Of All Time

When she announced that the Eras Tour concert film would be headed to the big screen, Swift opted to "bet on herself" by personally investing $10-20 million to bypass Hollywood entirely to facilitate a partnership directly with AMC. To say that bet worked would be an understatement: the Eras Tour concert movie became the highest-grossing concert film of all time, amassing $250 million in worldwide movie ticket sales. On the day it was announced, movie ticket buyers broke AMC's single-day advance ticket sales record, amassing $26 million within 24 hours.

The Eras Tour film would not only become a huge box office achievement, but would become the first concert film to ever be nominated for a Golden Globe, competing against other major box office blockbusters like Barbie and Oppenheimer.

Igniting Social Media

If fans can't physically be at the concert or "Taygate" outside the venue, they can tune in thanks to TikTok's live-streaming capabilities. Fellow fans provide streams of the entire concert for those who want to watch the gig. Although the viewer count varies, anywhere from 30k+ people can be tuning in on one stream (statistics have shown that most fans tune in for Swift's surprise songs).

Since the start of the Eras Tour, TikTok has been flooded with over 1.9 million videos, with Variety reporting that Taylor-related content can average around 380 million views per day and no day falling below 200 million views. Swift took note of some of the fan-fronted trends, too, including the viral "Bejeweled" dance, created by fan Mikael Arellano, as part of her choreography on tour.

Read More: Behind The Scenes Of The Eras Tour: Taylor Swift's Opening Acts Unveil The Magic Of The Sensational Concert

Boosting The Economy

Every weekend, cities that hosted the Eras Tour awarded Swift with something special — Nashville placed a bench in Centennial Park as a nod to a lyric in "Invisible String," Santa Clara made her an honorary mayor, Minneapolis renamed the city 'Swiftie-apolis,' and Rio de Janeiro projected Swift's junior jewels shirt from the "You Belong With Me" onto Christ the Redeemer. No matter how the cities honored Swift, her visit was certainly beneficial for their local economies — one stop of the Eras Tour averaged around $1,300 spending per person on travel, hotels, food, and merchandise. 

The U.S. Travel Association likened it to the Super Bowl, but happening 53 times across 20 cities, estimating the economic impact to be around $10 billion by the time the tour wraps. It's a tour that has single-handedly changing travel, according to CNN, with fans choosing their travel based on where they can get tickets. And since money talks, politicians and world leaders — from Canada's Prime Minister to the Chilean President — have come out in spades to beg for Swift to add their countries to the worldwide tour. 

Breaking Niche Records

Two nights in Seattle resulted in a "Swift Quake" after so many fans danced to "Shake It Off," which caused seismic activity equivalent to a 2.3 magnitude earthquake. Seismologist Jackie Caplan-Auerbach collected 10 hours of data — from the music to the speakers to the dancing — to see how that energy can impact the ground enough to shake it.

Although not an official record, within the Swiftie community, fans have had battles to see which city can have the longest-standing ovation after "champagne problems," as detailed on Reddit and Billboard. Right now, Swift's penultimate Los Angeles show at SoFi Stadium is the winner, clocking in at 8 minutes.

Elevating Swift's Discography

After the start of a tour, it's natural for artists to see their discography have a short influx of listeners and then taper off again. But after the first 10 weeks of the Eras Tour, Swift's catalogue was growing more and more with every stop — up to 79 percent more than where she was before the tour began. And instead of listeners streaming specific singles or albums, the streamers were all over Swift's set list; Billboard reported that 23 of the 42 songs performed have doubled in weekly streams. 

The tour even helped the resounding fan favorite from 2019's Lover, "Cruel Summer," transform from beloved deep cut to chart topper. Streams of "Cruel Summer" went up 304 percent, resulting in the track becoming both her 10th No. 1 on the Billboard Hot 100 and her sole longest-leading No. 1 on Billboard's all-format Radio Songs chart.

Using the Eras Tour to work in tandem with her rerecording release schedule has also become an integral marketing tactic. So much so that coinciding the tour and the releases (as well as the announcements) has helped contribute to her having six albums in the top 20 of the year-end Billboard 200, more No. 1 albums than any woman in history with 13 (as of press time), and 1989 (Taylor's Version) outselling the original — a staggering 1.3 million albums in its first week. 

Swift wrapped her first 2024 Eras Tour leg in Singapore on March 9, as she's now preparing to release her highly anticipated 11th album, The Tortured Poet's Department, on April 19. Three weeks later, the Eras Tour will pick back up in Nanterre, France, on May 9, with dates nearly every week until it wraps in Vancouver, British Columbia, on Dec. 8. 

With an already record-breaking tour and a new album on the way, there's no doubt that the world will continue to feel the impact of Taylor Swift and her pop star prowess — throughout 2024 and beyond.

5 Reasons Why Taylor Swift's Eras Tour Will Be The Most Legendary Of Her Generation

Listen: GRAMMY.com's Women's History Month 2024 Playlist: Female Empowerment Anthems From Beyoncé, Ariana Grande, Jennie & More
(Clockwise, from top left): Jennie, Janelle Monáe, Anitta, Taylor Swift, Victoria Monét, Ariana Grande, Lainey Wilson

Photos (clockwise, from top left): Emma McIntyre/Getty Images for Coachella, Paras Griffin/Getty Images, Lufre, MATT WINKELMEYER/GETTY IMAGES FOR THE RECORDING ACADEMY, Paras Griffin/Getty Images, JOHN SHEARER/GETTY IMAGES FOR THE RECORDING ACADEMY, Kevin Mazur/Getty Images for The Recording Academy

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Listen: GRAMMY.com's Women's History Month 2024 Playlist: Female Empowerment Anthems From Beyoncé, Ariana Grande, Jennie & More

This March, the Recording Academy celebrates Women's History Month with pride and joy. Press play on this official playlist that highlights uplifting songs from Taylor Swift, Victoria Monét, Anitta and more.

GRAMMYs/Mar 8, 2024 - 04:44 pm

From commanding stages to blasting through stereos, countless women have globally graced the music industry with their creativity. And though they've long been underrepresented, tides are changing: in just the last few years, female musicians have been smashing records left and right, conquering top song and album charts and selling sold-out massive tours.

This year, Women's History Month follows a particularly historic 66th GRAMMY Awards, which reflected the upward swing of female musicians dominating music across the board. Along with spearheading the majority of the ceremony's performances, women scored bigtime in the General Field awards — with wins including Best New Artist, Record Of The Year, Song Of The Year, and Album Of The Year.

Female empowerment anthems, in particular, took home major GRAMMY gold. Miley Cyrus' "Flowers" took home two awards, while Victoria Monét was crowned Best New Artist thanks to the success of her album Jaguar II and its hit single "On My Mama." As those two songs alone indicate, female empowerment takes many different shapes in music — whether it's moving on from a relationship by celebrating self-love or rediscovering identity through motherhood.

The recent successes of women in music is a testament to the trailblazing artists who have made space for themselves in a male-dominated industry — from the liberating female jazz revolution of the '20s to the riot grrl movement of the '90s. Across genres and decades, the classic female empowerment anthem has strikingly metamorphosed into diverse forms of defiance, confidence and resilience.

No matter how Women's History Month is celebrated, it's about women expressing themselves, wholeheartedly and artistically, and having the arena to do so. And in the month of March and beyond, women in the music industry deserve to be recognized not only for their talent, but ambition and perseverance — whether they're working behind the stage or front-and-center behind the mic.

From Aretha Franklin's "RESPECT" to Beyoncé's "Run the World (Girls)," there's no shortage of female empowerment anthems to celebrate women's accomplishments in the music industry. Listen to GRAMMY.com's 2024 Women's History Month playlist on streaming services below.

Listen: Miley Cyrus & Pharrell Reunite For New Song "Doctor (Work It Out)"
Miley Cyrus performs at the 2024 GRAMMYs.

Photo: Kevin Winter/Getty Images for The Recording Academy

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Listen: Miley Cyrus & Pharrell Reunite For New Song "Doctor (Work It Out)"

Ten years after their first funky single, Miley Cyrus and Pharrell Williams strike again with "Doctor (Work It Out)," which arrived on March 1. Hear the new track and watch the spirited music video here.

GRAMMYs/Mar 1, 2024 - 04:31 pm

On the heels of her first GRAMMY wins, Miley Cyrus is feeling good — and she's ready to be your cure.

The pop superstar unveiled her new single, a lustful, funky dance track titled "Doctor (Work It Out)," on March 1. The track is her latest collaboration with Pharrell, and their first in 10 years.

Over a pulsating bass guitar-driven beat, Cyrus opens with the punchy chorus (“I could be your doctor/ And I could be your nurse/ I think I see the problem/ It's only gon' get worse/ A midnight medication/ Just show me where it hurts," she sings) before erupting into a dance break as she declares, "Let me work it out… Imma work it out…”

So far, 2024 is feelin' fine for Cyrus. At the 2024 GRAMMYs, her 2023 smash, "Flowers," took home two awards, for Best Pop Solo Performance and Record Of The Year. Following her first win, she delivered a knockout performance featuring the unforgettable ad lib, "I started to cry and then I remembered I… just won my first GRAMMY!" 

Less than a month later, "Doctor (Work It Out)" serves as another groovy celebration of Cyrus' achievements in life and music so far.

The song's music video is reminiscent of her 2024 GRAMMYs performance, too. Not only is she wearing a similar shimmery fringe dress, but the entire video is a jubilant, blissful solo dance party.

Though Cyrus first teased "Doctor (Work It Out)" just a few days before the song's arrival, Pharrell first gave a sneak peek in January, at his American Western themed Fall/Winter 2024 Louis Vuitton Men's fashion show in Paris. It was Pharrell's third collection for the luxury house, and the bouncy single served as a fitting soundtrack. 

The song marks Cyrus' first release in 2024, and her first collab with Pharrell since 2014's "Come Get It Bae" from his album G I R L'; Pharrell also co-wrote and produced four tracks on the deluxe version of Cyrus' 2013 album, Bangerz.

Watch the "Doctor (Work It Out)" video above, and stay tuned to GRAMMY.com for more Miley Cyrus news.

Miley Cyrus' Big GRAMMYs Night: Why Her Two Wins Were Monumental

How The 2024 GRAMMYs Saw The Return Of Music Heroes & Birthed New Icons
Victoria Monét backstage at the 2024 GRAMMYs.

Photo: Matt Winkelmeyer/Getty Images for The Recording Academy

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How The 2024 GRAMMYs Saw The Return Of Music Heroes & Birthed New Icons

Between an emotional first-time performance from Joni Mitchell and a slew of major first-time winners like Karol G and Victoria Monét, the 2024 GRAMMYs were unforgettably special. Revisit all of the ways both legends and rising stars were honored.

GRAMMYs/Feb 9, 2024 - 09:02 pm

After Dua Lipa kicked off the 2024 GRAMMYs with an awe-inspiring medley of her two new songs, country star Luke Combs followed with a performance that spawned one of the most memorable moments of the night — and one that exemplified the magic of the 66th GRAMMY Awards.

Combs was joined by Tracy Chapman, whose return to the stage marked her first public performance in 15 years. The two teamed up for her GRAMMY-winning hit "Fast Car," which earned another GRAMMY nomination this year thanks to Combs' true-to-form cover that was up for Best Country Solo Performance. The audience went wild upon seeing a resplendent, smiling Chapman strum her guitar, and it was evident that Combs felt the same excitement singing along beside her.

Chapman and Combs' duet was a powerful display of what the 2024 GRAMMYs offered: veteran musicians being honored and new stars being born.

Another celebrated musician who made a triumphant return was Joni Mitchell. Though the folk icon had won 10 GRAMMYs to date — including one for Best Folk Album at this year's Premiere Ceremony — she had never performed on the GRAMMYs stage until the 2024 GRAMMYs. Backed by a band that included Brandi Carlile, Allison Russell, Blake Mills, Jacob Collier, and other accomplished musicians, the 80-year-old singer/songwriter delivered a stirring (and tear-inducing) rendition of her classic song "Both Sides Now," singing from an ornate chair that added an element of regality.

Later in the show, Billy Joel, the legendary rock star who began his GRAMMY career in 1979 when "Just the Way You Are" won Record and Song Of The Year, used the evening to publicly debut his first single in 17 years, "Turn the Lights Back On." (He also closed out the show with his 1980 classic, "You May Be Right.") It was the latest event in Joel's long history at the show; past performances range from a 1994 rendition of "River of Dreams" to a 2022 duet of "New York State of Mind" with Tony Bennett. The crooner, who died in 2023, was featured in the telecast's In Memoriam section, where Stevie Wonder dueted with archival footage of Bennett. And Annie Lennox, currently in semi-retirement, paid tribute to Sinéad O'Connor, singing "Nothing Compares 2 You" and calling for peace.

Career-peak stars also furthered their own legends, none more so than Taylor Swift. The pop star made history at the 2024 GRAMMYs, claiming the record for most Album Of The Year wins by a single artist. The historic moment also marked another icon's return, as Celine Dion made an ovation-prompting surprise appearance to present the award. (Earlier in the night, Swift also won Best Pop Vocal Album for Midnights, announcing a new album in her acceptance speech. To date, Swift has 14 GRAMMYs and 52 nominations.)

24-time GRAMMY winner Jay-Z expanded his dominance by taking home the Dr. Dre Global Impact Award, which he accepted alongside daughter Blue Ivy. And just before Miley Cyrus took the stage to perform "Flowers," the smash single helped the pop star earn her first-ever GRAMMY, which also later nabbed Record Of The Year.

Alongside the longtime and current legends, brand-new talents emerged as well. Victoria Monét took home two GRAMMYs before triumphing in the Best New Artist category, delivering a tearful speech in which she looked back on 15 years working her way up through the industry. Last year's Best New Artist winner, Samara Joy, continued to show her promise in the jazz world, as she won Best Jazz Performance for "Tight"; she's now 3 for 3, after also taking home Best Jazz Vocal Album for Linger Awhile last year.

First-time nominee Tyla became a first-time winner — and surprised everyone, including herself — when the South African starlet won the first-ever Best African Music Performance GRAMMY for her hit "Water." boygenius, Karol G and Lainey Wilson were among the many other first-time GRAMMY winners that capped off major years with a golden gramophone (or three, in boygenius' case).

All throughout GRAMMY Week 2024, rising and emerging artists were even more of a theme in the lead-up to the show. GRAMMY House 2024 hosted performances from future stars, including Teezo Touchdown and Tiana Major9 at the Beats and Blooms Emerging Artist Showcase and Blaqbonez and Romy at the #GRAMMYsNextGen Party.

Gatherings such as A Celebration of Women in the Mix, Academy Proud: Celebrating LGBTQIA+ Voices, and the Growing Wild Independent Music Community Panel showcased traditionally marginalized voices and communities, while Halle Bailey delivered a GRAMMY U Masterclass for aspiring artists. And Clive Davis hosted his Pre-2024 GRAMMYs Gala, where stars new and old mingled ahead of the main event. 

From established, veteran artists to aspiring up-and-comers, the 2024 GRAMMYs were a night of gold and glory that honored the breadth of talent and creativity throughout the music industry, perfectly exemplifying the Recording Academy's goal to "honor music's past while investing in its future." If this year's proceedings were any indication, the future of the music industry is bright indeed. 

10 Must-See Moments From The 2024 GRAMMYs: Taylor Swift Makes History, Billy Joel & Tracy Chapman Return, Boygenius Manifest Childhood Dreams