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The Recording Academy Launches "Witness Greatness" Campaign
Bruno Mars

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The Recording Academy Launches "Witness Greatness" Campaign

58th GRAMMY Awards ad campaign celebrates the allure of Music's Biggest Night with Lady Gaga, Kendrick Lamar and Carrie Underwood, among others

GRAMMYs/Jan 15, 2016 - 05:48 am

The Recording Academy and TBWA\Chiat\Day have teamed for the ninth year to promote the 58th GRAMMY Awards with a new advertising campaign titled "Witness Greatness."

"Witness Greatness" is built around the unique allure of Music's Biggest Night. For one night in February, the world will turn its attention to the GRAMMY stage to witness what they know will be a spectacle of musical talent, once-in-a-lifetime performances and must-see GRAMMY moments. 

The campaign will celebrate the significance of the GRAMMYs through TV, print, social, and outdoor executions showcasing some of the recording industry's biggest acts and best performances. Artists featured in the outdoor billboards, wild postings and online advertisements include Lady Gaga, Kendrick Lamar, Bruno Mars, Sam Smith, Carrie Underwood, and The Weeknd.

The TV commercial "Spotlight," promoting both Super Bowl 50 and the GRAMMYs, features memorable GRAMMY performances by some of the greatest performers who came together to play on music's biggest stage, representing a pivotal moment in pop culture.

The second TV spot, "Confetti," features Mars' 55th GRAMMY Awards performance in 2013, proving that practice, struggle and perseverance — combined with talent — can prepare you for worldwide success. Aligned with the overall campaign, the spots reveal that while viewers can't predict exactly what's going to happen on the GRAMMY stage, they will "Witness Greatness."

"'Witness Greatness' powerfully brings to life those transcendent moments of achievement that captivate us," said Evan Greene, Chief Marketing Officer of The Recording Academy. "Whether it's on the stage at the GRAMMYs or on the field at the Super Bowl, these are the rare moments that help define us and inspire us. This campaign celebrates these breakthrough triumphs that raise us to new and unexpected heights as the world watches."

"Viewers don't watch the GRAMMYs to see run-of-the-mill performances or one-hit wonders," said TBWA\Chiat\Day LA Creative Director Jason Karley. "They tune in to see the very best that music has to offer; to be surprised, inspired and awed. They watch to 'Witness Greatness,' and the GRAMMYs deliver, time and time again. This year's campaign celebrates that greatness: what it takes to achieve it, how to maintain it and the effect it has on everyone."

The 58th Annual GRAMMY Awards will be held on Monday, Feb. 15 at Staples Center in Los Angeles and will be broadcast live in HDTV and 5.1 surround sound on the CBS Television Network from 8–11:30 p.m. (ET/PT).

For updates and breaking news, please visit The Recording Academy's social networks on Twitter and Facebook.

GRAMMY Rewind: Watch Baby Keem Celebrate "Family Ties" During Best Rap Performance Win In 2022
Baby Keem (left) at the 2022 GRAMMYs.

Photo: Matt Winkelmeyer/Getty Images

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GRAMMY Rewind: Watch Baby Keem Celebrate "Family Ties" During Best Rap Performance Win In 2022

Revisit the moment budding rapper Baby Keem won his first-ever gramophone for Best Rap Performance at the 2022 GRAMMY Awards for his Kendrick Lamar collab "Family Ties."

GRAMMYs/Feb 23, 2024 - 05:50 pm

For Baby Keem and Kendrick Lamar, The Melodic Blue was a family affair. The two cousins collaborated on three tracks from Keem's 2021 debut LP, "Range Brothers," "Vent," and "Family Ties." And in 2022, the latter helped the pair celebrate a GRAMMY victory.

In this episode of GRAMMY Rewind, turn the clock back to the night Baby Keem accepted Best Rap Performance for "Family Ties," marking the first GRAMMY win of his career.

"Wow, nothing could prepare me for this moment," Baby Keem said at the start of his speech.

He began listing praise for his "supporting system," including his family and "the women that raised me and shaped me to become the man I am."

Before heading off the stage, he acknowledged his team, who "helped shape everything we have going on behind the scenes," including Lamar. "Thank you everybody. This is a dream."

Baby Keem received four nominations in total at the 2022 GRAMMYs. He was also up for Best New Artist, Best Rap Song, and Album Of The Year as a featured artist on Kanye West's Donda.

Press play on the video above to watch Baby Keem's complete acceptance speech for Best Rap Performance at the 2022 GRAMMYs, and check back to GRAMMY.com for more new episodes of GRAMMY Rewind.

How The 2024 GRAMMYs Saw The Return Of Music Heroes & Birthed New Icons

17 Love Songs That Have Won GRAMMYs: "I Will Always Love You," "Drunk In Love" & More
(L-R) Usher and Alicia Keys during the Super Bowl LVIII halftime show.

Photo: L.E. Baskow/Las Vegas Review-Journal/Tribune News Service via Getty Images

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17 Love Songs That Have Won GRAMMYs: "I Will Always Love You," "Drunk In Love" & More

Over the GRAMMYs' 66-year history, artists from Frank Sinatra to Ed Sheeran have taken home golden gramophones for their heartfelt tunes. Take a look at some of the love songs that have won GRAMMYs.

GRAMMYs/Feb 14, 2024 - 09:42 pm

Editor's Note: This is an update to a story from 2017.

Without heart-bursting, world-shifting love songs, music wouldn't be the same. There are countless classic and chart-topping hits dedicated to love, and several of them have won GRAMMYs.

We're not looking at tunes that merely deal with shades of love or dwell in heartbreak. We're talking out-and-out, no-holds-barred musical expressions of affection — the kind of love that leaves you wobbly at the knees.

No matter how you're celebrating Valentine's Day (or not), take a look at 18 odes to that feel-good, mushy-gushy love that have taken home golden gramophones over the years.

Frank Sinatra, "Strangers In The Night"

Record Of The Year / Best Vocal Performance, Male, 1967

Ol' Blue Eyes offers but a glimmer of hope for the single crowd on Valentine's Day, gently ruminating about exchanging glances with a stranger and sharing love before the night is through.

Willie Nelson, "Always On My Mind"

Best Country Vocal Performance, Male, 1983

In this cover, Nelson sings to the woman in his life, lamenting over those small things he should have said and done, but never took the time. Don't find yourself in the same position this Valentine's Day.

Lionel Richie, "Truly"

Best Pop Vocal Performance, Male, 1983

"Truly" embodies true dedication to a loved one, and it's delivered with sincerity from the king of '80s romantic pop — who gave life to the timeless love-song classics "Endless Love," "Still" and "Three Times A Lady."

Roy Orbison, "Oh, Pretty Woman"

Best Pop Vocal Performance, Male, 1991

Orbison captures the essence of encountering a lovely woman for the first time, and offers helpful one-liners such as "No one could look as good as you" and "I couldn't help but see … you look as lovely as can be." Single men, take notes.

Whitney Houston, "I Will Always Love You"

Record Of The Year, Best Pop Vocal Performance, Female, 1994

Houston passionately delivers a message of love, remembrance and forgiveness on her version of this song, which was written by country sweetheart Dolly Parton and first nominated for a GRAMMY in 1982.

Celine Dion, "My Heart Will Go On (Love Theme From Titanic)"  

Record Of The Year, Best Female Pop Vocal Performance, 1999

This omnipresent theme song from the 1997 film Titanic was propelled to the No. 1 spot on the Billboard Hot 100 as the story of Jack and Rose (played by Leonardo DiCaprio and GRAMMY winner Kate Winslet) swept the country.

Shania Twain, "You're Still The One"

Best Female Country Vocal Performance, Best Country Song, 1999

Co-written with producer and then-husband Mutt Lange, Twain speaks of beating the odds with love and perseverance in lyrics such as, "I'm so glad we made it/Look how far we've come my baby," offering a fresh coat of optimism for couples of all ages.

Usher & Alicia Keys, "My Boo"

Best R&B Performance By A Duo Or Group With Vocals, 2005

"There's always that one person that will always have your heart," sings Usher in this duet with Keys, taking the listener back to that special first love. The chemistry between the longtime friends makes this ode to “My Boo” even more heartfelt, and the love was still palpable even 20 years later when they performed it on the Super Bowl halftime show stage.

Bruno Mars, "Just The Way You Are"

Best Male Pop Vocal Performance, 2011

Dating advice from Bruno Mars: If you think someone is beautiful, you should tell them every day. Whether or not it got Mars a date for Valentine's Day, it did get him a No. 1 hit on the Billboard Hot 100.

Cee Lo Green & Melanie Fiona, "Fool For You" 

Best Traditional R&B Performance, 2012

It's a far cry from his previous GRAMMY-winning song, "F*** You," but "Fool For You" had us yearning for "that deep, that burning/ That amazing unconditional, inseparable love."

Justin Timberlake, "Pusher Love Girl" 

Best R&B Song, 2014

Timberlake is so high on the love drug he's "on the ceiling, baby." Timberlake co-wrote the track with James Fauntleroy, Jerome Harmon and Timbaland, and it's featured on his 2013 album The 20/20 Experience, which flew high to No. 1 on the Billboard 200.

Beyoncé & Jay-Z, "Drunk In Love"

Best R&B Performance / Best R&B Song, 2015

While "Drunk In Love" wasn't the first love song that won Beyoncé and Jay-Z a GRAMMY — they won two GRAMMYs for "Crazy In Love" in 2004 — it is certainly the sexiest. This quintessential 2010s bop from one of music's most formidable couples captures why their alliance set the world's hearts aflame (and so did their steamy GRAMMYs performance of it).

Ed Sheeran, "Thinking Out Loud"

Song Of The Year / Best Pop Solo Performance, 2016

Along with his abundant talent, Sheeran's boy-next-door charm is what rocketed him to the top of the pop ranks. And with swooning lyrics and a waltzing melody, "Thinking Out Loud" is proof that he's a modern-day monarch of the love song.

Lady Gaga & Bradley Cooper, "Shallow"

Best Pop Duo/Group Performance / Best Song Written For Visual Media, 2019

A Star is Born's cachet has gone up and down with its various remakes, but the 2018 iteration was a smash hit. Not only is that thanks to moving performances from Lady Gaga and Bradley Cooper, but particularly thanks to their impassioned, belt-along duet "Shallow."

H.E.R. & Daniel Caesar, "Best Part"

Best R&B Performance, 2019

"If life is a movie/ Know you're the best part." Who among us besotted hasn't felt their emotions so widescreen, so thunderous? Clearly, H.E.R. and Daniel Caesar have — and they poured that feeling into the GRAMMY-winning ballad "Best Part."

Kacey Musgraves, "Butterflies"

Best Country Solo Performance, 2019

As Musgraves' Album Of The Year-winning LP Golden Hour shows, the country-pop star can zoom in or out at will, capturing numberless truths about the human experience. With its starry-eyed lyrics and swirling production, "Butterflies" perfectly encapsulates the flutter in your stomach that love can often spark.

Dan + Shay & Justin Bieber, "10,000 Hours"

Best Country Duo/Group Performance, 2021

When country hook-meisters Dan + Shay teamed up with pop phenom Justin Bieber, their love song powers were unstoppable. With more than 1 billion Spotify streams alone, "10,000 Hours" has become far more than an ode to just their respective wives; it's an anthem for any lover.

Lovesick Or Sick Of Love: Listen To GRAMMY.com's Valentine's Day Playlist Featuring Taylor Swift, Doja Cat, Playboi Carti, Olivia Rodrigo, FKA Twigs & More

10 Love Songs That Have Nothing to Do With Love: From "Every Breath You Take" To "Baby It's Cold Outside"
Rihanna attends Marvel Studios' "Black Panther 2: Wakanda Forever" Premiere on October 26, 2022 in Hollywood, California.

Photo: Axelle/Bauer-Griffin / FilmMagic / Getty Images

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10 Love Songs That Have Nothing to Do With Love: From "Every Breath You Take" To "Baby It's Cold Outside"

Don't let the song titles fool you. From misogynist attitudes to tales of coercion and even a secret pregnancy, many popular love songs aren't about love at all.

GRAMMYs/Feb 14, 2024 - 03:46 pm

Many studies on love have proven that it seems to be a trait present throughout species. Although it's undeniable that the capacity for love is universal, evidence suggests love manifests differently across individuals. That is why, for many people, love is undefinable, with the word meaning something for one and something else for another. 

This point has never been proven more true than in love songs. Numerous musicians and bands have sung about love, but their definition or meaning of the word and yours might be wholly different. You would be surprised to learn how many love songs have absolutely nothing to do with emotional or physical love.

When you delve beneath the surface, "love" songs are sometimes twisted, uncomfortable, sadistic, and unsavory. So, let's look at 10 love songs with nothing to do with love and everything to do with what they shouldn’t. 

"Every Breath You Take" - the Police 

When the Police released "Every Breath You Take" in 1983, it immediately became a huge hit, reaching No.1 on U.S., UK, Canadian, Irish, and South African charts. On the surface, this song seems romantic, which is why it made its way into numerous movie scenes and weddings, but the lyrics are uncomfortable and prove the song is not actually about love. 

Frontman Sting sings, "I'll be watching you," and, "Oh, can't you see, you belong to me?" about the song's object of affection. Rather than lyrics about a lover, it's believed that the song is about a stalker. At the time Sting was suffering a mental breakdown, making the verses infinitely more evil.

In fact, Sting himself said: "I think it's a nasty little song, really rather evil. It's about jealousy and surveillance and ownership."

"Rollercoaster of Love" - Ohio Players 

On the surface, the lyrics "It's a rollercoaster ride/we're on top for the moment/ and then we'll take that dive" seem to describe a relationship's exhilarating ups and downs. However, there has been much debate over the years about the true meaning behind the Ohio Players' staple. 

The most popular theory is that the song is about life's ups and downs, not love, but we'll never know. According to late frontman Leroy Bronner who wrote the tune, "To this day, I don't know what I wrote." He continued, "The words didn't make sense to me. But it was a hit."

The song also has a much darker recording humor, which further alienates it from the genre of love songs. According to the rumor to which the band responded "No comment," the scream on the track was the sound of a woman being murdered in the recording studio. 

The woman's death is an urban legend, but the band decided to leave it in as a joke and as a way to create buzz for the song, with the actual scream belonging to keyboard player Billy Beck. 

"Can't Feel My Face" - the Weeknd  

The Weeknd is well known for penning lyrics that have multiple meanings, so it's not surprising that his hit track "Can't Feel My Face" isn't really about love. 

With the lyrics: "I can't feel my face when I'm with you/But I love it" and "And I know she'll be the death of me, at least we'll both be numb/And she'll always get the best of me; the worst is yet to come." It sounds like a dark love song about a man who is so in love that he loses all control, which is plausible, but it's more likely the song is about cocaine. 

According to Billboard, the song is about drug dependency, and the Weeknd is crooning about cocaine and likening it to a bad relationship. The Weeknd had hinted at the song being about drugs when he commented: "I just won a new award for a kids' show, Talking 'bout a face numbing off a bag of blow." Unfortunately, it's not very romantic. 

"Umbrella" - Rihanna

Most believe that one of Rihanna's most famous songs is about a woman comforting her partner and explaining that she will be there for him through the good and bad times. "Baby 'cause in the dark you can't see shiny cars/And that's when you need me there. With you, I'll always share," she sings.

However, a few people believe "Umbrella" is about the corruption of a person's soul – Rhianna's in this case. Some believe that the 2007 hit is about Rhianna welcoming the devil into her heart, body, and soul. While this is more of a conspiracy theory than anything else,  a pastor recently posted on TikTok that he came back from hell, and "Umbrella" was one of the songs being used to torture individuals. 

"All I Wanna Do is Make Love To You" -  Heart

If you listen carefully to the lyrics in "All I Wanna Do Is Make Love To You," it's clear that the 1990 song actually about deceit. 

Nancy and Ann Wilson are singing about being in love with another man who cannot provide her with children because he is impotent — so she finds a willing one-night stand. She sings, "I didn't ask him his name, this lonely boy in the rain." When morning comes, the protagonist says "All I left him was a note/ I told him I am the flower; you are the seed. We walked in the garden; we planted a tree."

After some time has passed, she's unnerved to come across his path, presumably pregnant: "You can imagine his surprise when he saw his own eyes/I said please, please understand/I'm in love with another man/And what he couldn't give me was the one little thing that you can."

"Bad Romance" - Lady Gaga

"Bad Romance" was developed as an experimental pop record featuring elements of German techno and house. With more than 184 million YouTube streams, the 2008 track quickly became one of Lady Gaga's best songs. 

On the surface, "Bad Romance" centers on the pull of a love that's bad for you: "I want your ugly, I want your disease/I want your everything as long as it's free/I want your love." However, it's not so straightforward. 

Gaga said she drew inspiration from the paranoia she experienced while on tour. She also stated the song is about her attraction to unhealthy romantic romances that are not always about love. 

"Young Girl" - Gary Puckett and the Union Gap

Not all love is appropriate, as the song "Young Girl" by Gary Puckett and the Union Gap proves. This 1968 single is wholly inappropriate and creepy (and illegal), but it still managed to become one of the band's best-known songs. In fact, despite the lyrics being more about unsavory infatuation than love, it still reached No. 2 on the Billboard Hot 100 (just behind "(Sittin' On) The Dock of the Bay"). 

Initially, this song doesn't appear inappropriate with lyrics  "Young girl, get out of my mind" possibly referencing the romance of a slight age gap. But the group doubles down: "My love for you is way out of line/ Better run, girl/You're much too young, girl."

If these words aren't enough to prove the song is about being infatuated with an underage girl, you might be convinced by lead singer Gary Puckett singing, "Beneath your perfume and make-up you're just a baby in disguise" and "Get out of here before I have the time to change my mind." 

"Under My Thumb" - by the Rolling Stones

The Rolling Stones have had their share of controversy over the years, and it's not hard to see why when you consider the meaning behind many of their big hits. "Under My Thumb" might have been marketed as a love song, but it's about a relationship rooted in hate and control. 

With lyrics such as "Under my thumb/It's a squirmin' dog who's just had her day/Under my thumb/

A girl who has just changed her ways," it's apparent that Mick Jagger is singing less about heartbreak and more about power. The misogyny is so clear in this song that it made it into the book Under My Thumb: Songs That Hate Women and the Women That Love Them.

"Baby It's Cold Outside" - Dean Martin 

One of the most popular holiday season love songs, "Baby, It's Cold Outside" was written by Frank Loessser and performed by Dean Martin and Ella Fitzgerald. It's difficult to say if these musicians knew the song's sinister and controversial underbelly. 

"Baby It's Cold Outside" is about a man who pressures a woman to stay at his home by any means necessary. The woman in the song tries to give reasons why she cannot stay with lyrics like "My mother will start to worry" and "My father will be pacing the floor." Yet, her concerns are shot down at every turn, with the man using the bad weather outside to keep her captive. Fortunately, the song has been remade with consensual lyrics, thanks to Kelly Clarkson and John Legend

"You're Gorgeous" - Babybird

This song may have a happy rhythm, but if you pay attention to the lyrics, there is much more to this song than meets the eye. Although the song appears to be about a man who would do anything for his lady love, it is about exploitation. 

This song — the British group's biggest hit, from 1996 — is about a sleazy photographer who takes advantage of a young and naive model and photographs her for men's magazines. The lyrics "You got me to hitch my knees up/And pulled my legs apart" details the true nature of this song.

"People should never be told how to interpret a song," Babybird told the blog Essentially Pop. "So, if they thought it was romantic, then fine." He continued, "Sadly, very few people got the true meaning, which is about male predatory behavior, but in popular music, most critics are a little blind to correct interpretation."

Lovesick Or Sick Of Love: Listen To GRAMMY.com’s Valentine’s Day Playlist Featuring Taylor Swift, Doja Cat, Playboi Carti, Olivia Rodrigo, FKA Twigs & More

20 Iconic Hip-Hop Style Moments: From Run-D.M.C. To Runways
LL Cool J

Credit: Paul Natkin/Getty Images

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20 Iconic Hip-Hop Style Moments: From Run-D.M.C. To Runways

From Dapper Dan's iconic '80s creations to Kendrick Lamar's 2023 runway performance, hip-hop's influence and impact on style and fashion is undeniable. In honor of hip-hop's 50th anniversary, look back at the culture's enduring effect on fashion.

GRAMMYs/Nov 29, 2023 - 03:01 pm

In the world of hip-hop, fashion is more than just clothing. It's a powerful means of self-expression, a cultural statement, and a reflection of the ever-evolving nature of the culture.

Since its origin in 1973, hip-hop has been synonymous with style —  but the epochal music category known for breakbeats and lyrical flex also elevated, impacted, and revolutionized global fashion in a way no other genre ever has.   

Real hip-hop heads know this. Before Cardi B was gracing the Met Gala in Mugler and award show red carpets in custom Schiaparelli, Dapper Dan was disassembling garment bags in his Harlem studio in the 1980s, tailoring legendary looks for rappers that would appear on famous album cover art. Crescendo moments like Kendrick Lamar’s performance at the Louis Vuitton Men’s Spring-Summer 2023 runway show in Paris in June 2022 didn’t happen without a storied trajectory toward the runway.

Big fashion moments in hip-hop have always captured the camera flash, but finding space to tell the bigger story of hip-hop’s connection and influence on fashion has not been without struggle. Journalist and author Sowmya Krishnamurphy said plenty of publishers passed on her anthology on the subject, Fashion Killa: How Hip-Hop Revolutionized High Fashion, and "the idea of hip hop fashion warranting 80,000 words." 

"They didn't think it was big enough or culturally important," Krishnamurphy tells GRAMMY.com, "and of course, when I tell people that usually, the reaction is they're shocked."

Yet, at the 50 year anniversary, sands continue to shift swiftly. Last year exhibitions like the Fashion Institute of Technology’s Fresh, Fly, and Fabulous: Fifty Years of Hip-Hop Style popped up alongside notable publishing releases including journalist Vikki Tobak’s, Ice Cold. A Hip-Hop Jewelry Story. Tabak’s second published release covering hip-hop’s influence on style, following her 2018 title, Contact High: A Visual History of Hip-Hop.

"I wanted to go deeper into the history," Krishnamurphy continues. "The psychology, the sociology, all of these important factors that played a role in the rise of hip-hop and the rise of hip-hop fashion"

What do the next 50 years look like? "I would love to see a hip-hop brand, whether it be from an artist, a designer, creative director, somebody from the hip-hop space, become that next great American heritage brand," said Krishnamurphy.

In order to look forward we have to look back. In celebration of hip-hop’s 50 year legacy, GRAMMY.com examines iconic moments that have defined and inspired generations. From Tupac walking the runways at Versace to Gucci's inception-esque knockoff of Dapper Dan, these moments in hip-hop fashion showcase how artists have used clothing, jewelry, accessories, and personal style to shape the culture and leave an indelible mark on the world.

*The cover art to Eric B and Rakim’s* Paid in Full

Dapper Dan And Logomania: Luxury + High Fashion Streetwear

Dapper Dan, the legendary designer known as "the king of knock-offs," played a pivotal role in transforming luxury fashion into a symbol of empowerment and resistance for hip-hop stars, hustlers, and athletes starting in the 1980s. His Harlem boutique, famously open 24 hours a day, became a hub where high fashion collided with the grit of the streets.

Dapper Dan's customized, tailored outfits, crafted from deconstructed and transformed luxury items, often came with significantly higher price tags compared to ready-to-wear luxury fashion. A friend and favorite of artists like LL Cool J and Notorious B.I.G., Dapper Dan created iconic one-of-a-kind looks seen on artists like Eric B and Rakim’s on the cover of their Paid in Full album.

This fusion, marked by custom pieces emblazoned with designer logos, continues to influence hip-hop high fashion streetwear. His story — which began with endless raids by luxury houses like Fendi, who claimed copyright infringement — would come full circle with brands like Gucci later paying homage to his legacy.

Athleisure Takes Over

Hip-hop's intersection with sportswear gave rise to the "athleisure" trend in the 1980s and '90s, making tracksuits, sweatshirts, and sneakers everyday attire. This transformation was propelled by iconic figures such as Run-D.M.C. and their association with Adidas, as seen in photoshoots and music videos for tracks like "My Adidas."

*LL Cool J. Photo: Paul Natkin/Getty Images*

LL Cool J’s Kangol Hat

The Kangol hat holds a prominent place in hip-hop fashion, often associated with the genre's early days in the '80s and '90s. This popular headwear became a symbol of casual coolness, popularized by hip-hop pioneers like LL Cool J and Run-D.M.C. The simple, round shape and the Kangaroo logo on the front became instantly recognizable, making the Kangol an essential accessory that was synonymous with a laid-back, streetwise style.

*Dr. Dre, comedian T.K. Kirkland, Eazy-E, and Too Short in 1989. Photo: Raymond Boyd/Getty Images*

N.W.A & Sports Team Representation

Hip-hop, and notably N.W.A., played a significant role in popularizing sports team representation in fashion. The Los Angeles Raiders' gear became synonymous with West Coast hip-hop thanks to its association with the group's members Dr. Dre, Eazy-E, and Ice Cube, as well as MC Ren.

 *Slick Rick in 1991. Photo: Al Pereira/Getty Images/Michael Ochs Archives*

Slick Rick’s Rings & Gold Chains

Slick Rick "The Ruler" has made a lasting impact on hip-hop jewelry and fashion with his kingly display of jewelry and wealth. His trendsetting signature look — a fistful of gold rings and a neck heavily layered with an array of opulent chains — exuded a sense of grandeur and self-confidence. Slick Rick's bold and flamboyant approach to jewelry and fashion remains a defining element of hip-hop's sartorial history, well documented in Tobak's Ice Cold.

Tupac Walks The Versace Runway Show

Tupac Shakur's runway appearance at the 1996 Versace runway show was a remarkable and unexpected moment in fashion history. The show was part of Milan Fashion Week, and Versace was known for pushing boundaries and embracing popular culture in their designs. In Fashion Killa, Krishnamurpy documents Shakur's introduction to Gianni Versace and his participation in the 1996 Milan runway show, where he walked arm-in-arm with Kadida Jones.

*TLC. Photo: Tim Roney/Getty Images*

Women Embrace Oversized Styles

Oversized styles during the 1990s were not limited to menswear; many women in hip-hop during this time adopted a "tomboy" aesthetic. This trend was exemplified by artists like Aaliyah’s predilection for crop tops paired with oversized pants and outerwear (and iconic outfits like her well-remembered Tommy Hilfiger look.)

Many other female artists donned oversized, menswear-inspired looks, including TLC and their known love for matching outfits featuring baggy overalls, denim, and peeking boxer shorts and Missy Elliott's famous "trash bag" suit worn in her 1997 music video for "The Rain." Speaking to Elle Magazine two decades after the original video release Elliot told the magazine that it was a powerful symbol that helped mask her shyness, "I loved the idea of feeling like a hip hop Michelin woman."

Diddy Launches Sean John

Sean "Diddy" Combs’ launch of Sean John in 1998 was about more than just clothing. Following the success of other successful sportswear brands by music industry legends like Russell Simmons’ Phat Farm, Sean John further represented a lifestyle and a cultural movement. Inspired by his own fashion sensibilities, Diddy wanted to create elevated clothing that reflected the style and swagger of hip-hop. From tailored suits to sportswear, the brand was known for its bold designs and signature logo, and shared space with other successful brands like Jay-Z’s Rocawear and model Kimora Lee Simmons' brand Baby Phat.

 *Lil' Kim. Photo: Ron Galella/Ron Galella Collection via Getty Images*

Lil’ Kim Steals The Show

Lil' Kim’s daring and iconic styles found a kindred home at Versace with

In 1999, Lil' Kim made waves at the MTV Video Music Awards with her unforgettable appearance in a lavender jumpsuit designed by Donatella Versace. This iconic moment solidified her close relationship with the fashion designer, and their collaboration played a pivotal role in reshaping the landscape of hip-hop fashion, pushing boundaries and embracing bold, daring styles predating other newsworthy moments like J.Lo’s 2000 appearance in "The Dress" at the GRAMMY Awards.

Lil Wayne Popularizes "Bling Bling"

Juvenile & Lil Wayne's "Bling Bling" marked a culturally significant moment. Coined in the late 1990s by Cash Money Records, the term "bling bling" became synonymous with the excessive and flashy display of luxury jewelry. Lil Wayne and the wider Cash Money roster celebrated this opulent aesthetic, solidifying the link between hip-hop music and lavish jewelry. As a result, "bling" became a cornerstone of hip-hop's visual identity.

Jay-Z x Nike Air Force 1

In 2004, Jay-Z's partnership with Nike produced the iconic "Roc-A-Fella" Air Force 1 sneakers, a significant collaboration that helped bridge the worlds of hip-hop and sneaker culture. These limited-edition kicks in white and blue colorways featured the Roc-A-Fella Records logo on the heel and were highly coveted by fans. The collaboration exemplified how hip-hop artists could have a profound impact on sneaker culture and streetwear by putting a unique spin on classic designs. Hova's design lives on in limitless references to fresh white Nike kicks.

Daft Punk and Pharrell Williams. Photo: Mark Davis/WireImage

Pharrell Williams' Hat At The 2014 GRAMMYs

Pharrell Williams made a memorable red carpet appearance at the 2014 GRAMMY Awards in a distinctive and oversized brown hat. Designed by Vivienne Westwood, the hat quickly became the talk of the event and social media. A perfect blend of sartorial daring, Pharrell's hat complemented his red Adidas track jacket while accentuating his unique sense of style. An instant fashion moment, the look sparked innumerable memes and, likely, a renewed interest in headwear.

Kanye’s Rise & Fall At Adidas (2013-2022)

Much more than a "moment," the rise and eventual fall of Kanye’s relationship with Adidas, was as documented in a recent investigation by the New York Times. The story begins in 2013 when West and the German sportswear brand agreed to enter a partnership. The collaboration would sell billions of dollars worth of shoes, known as "Yeezys," until West’s anti-semitic, misogynistic, fat-phobic, and other problematic public comments forced the Adidas brand to break from the partnership amid public outrage.

Supreme Drops x Hip-Hop Greats

Supreme, with its limited drops, bold designs, and collaborations with artists like Nas and Wu-Tang Clan, stands as a modern embodiment of hip-hop's influence on streetwear. The brand's ability to create hype, long lines outside its stores, and exclusive artist partnerships underscores the enduring synergy between hip-hop and street fashion.

*A model walks the runway at the Gucci Cruise 2018 show. Photo: Pietro D'Aprano/Getty Images*

Gucci Pays "homage" to Dapper Dan

When Gucci released a collection in 2017 that seemingly copied Dapper Dan's distinctive style, (particularly one look that seemed to be a direct re-make of a jacket he had created for Olympian Dionne Dixon in the '80s), it triggered outrage and accusations of cultural theft. This incident sparked a conversation about the fashion industry's tendency to co-opt urban and streetwear styles without proper recognition, while also displaying flagrant symbols of racism through designs.

Eventually, spurred by public outrage, the controversy led to a collaboration between Gucci and Dapper Dan, a significant moment in luxury fashion's acknowledgement and celebration of the contributions of Black culture, including streetwear and hip-hop to high fashion. "Had Twitter not spotted the, "Diane Dixon" [jacket] walking down the Gucci runway and then amplified that conversation on social media... I don't think we would have had this incredible comeback," Sowmya Krishnamurphy says.

A$AP Rocky x DIOR

Self-proclaimed "Fashion Killa" A$AP Rocky is a true fashion aficionado. In 2016, the sartorially obsessed musician and rapper became one of the faces of Dior Homme’s fall/winter campaign shot by photographer Willy Vanderperre — an early example of Rocky's many high fashion collaborations with the luxury European brand.

A$AP Rocky's tailored style and impeccable taste for high fashion labels was eloquently enumerated in the track "Fashion Killa" from his 2013 debut album Long. Live. ASAP, which namedrops some 36 luxury fashion brands. The music video for "Fashion Killa" was co-directed by Virgil Abloh featuring a Supreme jersey-clad Fenty founder, Rihanna long before the two became one of music’s most powerful couples. The track became an anthem for hip-hop’s appreciation for high fashion (and serves as the title for Krishnamurphy’s recently published anthology). 

*Cardi B. Photo: Steve Granitz/WireImage*

Cardi B Wears Vintage Mugler At The 2019 GRAMMYs

Cardi B has solidified her "it girl" fashion status in 2018 and 2019 with bold and captivating style choices and designer collaborations that consistently turn heads. Her 2019 GRAMMYs red carpet appearance in exaggerated vintage Mugler gown, and many custom couture Met Gala looks by designers including Jeremy Scott and Thom Browne that showcased her penchant for drama and extravagance.

But Cardi B's fashion influence extends beyond her penchant for custom high-end designer pieces (like her 2021 gold-masked Schiaparelli look, one of nine looks in an evening.) Her unique ability to blend couture glamour with urban chic (she's known for championing emerging designers and streetwear brands) fosters a sense of inclusivity and diversity, and makes her a true trendsetter.

Beyoncé & Jay-Z in Tiffany & Co.’s "About Love" campaign

The power duo graced Tiffany & Co.'s "About Love'' campaign in 2021, showcasing the iconic "Tiffany Yellow Diamond," a 128.54-carat yellow worn by Beyoncé alongside a tuxedo-clad Jay-Z. The campaign sparked controversy in several ways, with some viewers unable to reconcile the use of such a prominent and historically significant diamond, sourced at the hands of slavery, in a campaign that could be seen as commercializing and diluting the diamond's cultural and historical importance. Despite mixed reaction to the campaign, their stunning appearance celebrated love, adorned with Tiffany jewels and reinforced their status as a power couple in both music and fashion.

Kendrick Lamar Performs At Louis Vuitton

When Kendrick Lamar performed live at the Louis Vuitton Men’s spring-summer 2023 runway show in Paris in June 2022 following the passing of Louis Vuitton’s beloved creative director Virgil Abloh, he underscored the inextricable connection between music, fashion and Black American culture.


Lamar sat front row next to Naomi Campbell, adorned with a jeweled crown of thorns made from diamonds and white gold worth over $2 million, while he performed tracks including "Savior," "N95," and "Rich Spirit'' from his last album, Mr. Morale and the Big Steppers before ending with a repeated mantra, "Long live Virgil." A giant children’s toy racetrack erected in the Cour Carrée of the Louvre became a yellow brick road where models marched, clad in designer looks with bold, streetwear-inspired design details, some strapped with oversized wearable stereo systems.

Pharrell Succeeds Virgil Abloh At Louis Vuitton

Pharrell Williams' appointment as the creative director at Louis Vuitton for their men's wear division in 2023 emphasized hip-hop's enduring influence on global fashion. Pharrell succeeded Virgil Abloh, who was the first Black American to hold the position.

Pharrell's path to this prestigious role, marked by his 2004 and 2008 collaborations with Louis Vuitton, as well as the founding of his streetwear label Billionaire Boy’s Club in 2006 alongside Nigo, the founder of BAPE and Kenzo's current artistic director, highlights the growing diversity and acknowledgment of Black talent within high fashion.

Listen To GRAMMY.com's 50th Anniversary Of Hip-Hop Playlist: 50 Songs That Show The Genre's Evolution