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(The video below contains an excerpt from Daniel Glass' keynote address at GRAMMY GPS: A Road Map For Today's Music Biz on Oct. 1. To view the address in its entirety, visit GRAMMY365, The Recording Academy's member-only website. For membership information, visit www.grammy365.com/join.)
The Recording Academy Memphis Chapter presented GRAMMY GPS: A Road Map For Today's Music Biz on Oct. 1. More than 350 attendees congregated at the Stax Music Academy in Memphis for the daylong educational event, which featured panel discussions exploring topics such as recording technology, social media strategies and music in film and television, and a keynote address by Daniel Glass, Glassnote Entertainment Group founder/CEO.
Hosted in conjunction with the Memphis Music Foundation's Plug In Memphis: Indie Music Expo, GRAMMY GPS panel participants included Ken "Duro" Ifill, GRAMMY-nominated producer; Taylor Guarisco, vocalist/guitarist for Givers; Jonathan Poneman, co-founder of Sub Pop Records; and David Porter, GRAMMY-nominated songwriter, among others.
Following an introduction by Recording Academy Trustees Award recipient and former Stax Records co-owner Al Bell, Glass provided attendees with an insightful overview of his independent label while detailing the rise of two of its artists, Mumford & Sons and Givers. Using 53rd GRAMMY nominees Mumford & Sons as a case study, Glass outlined the label's team approach to supporting and promoting its artists, while emphasizing the importance of garnering artist supporters, positive media opportunities, radio promotion, and touring.
"The spike from [the GRAMMYs] was so amazing," said Glass regarding Mumford & Sons' performance at the 53rd Annual GRAMMY Awards with Bob Dylan and the Avett Brothers. "[Mumford & Sons] went to a different level. They touched people all over the world and the next day we sold 100,000 albums. It was that quick."
In 2007 Glass launched Glassnote Entertainment Group, a full-service music company housing Glassnote Records. Artists signed to the label include Secondhand Serenade, Givers, Mumford & Sons and Phoenix. The latter earned the label its first GRAMMY Award, picking up Best Alternative Music Album for Wolfgang Amadeus Phoenix in 2009. Mumford & Sons earned a GRAMMY nomination for Best New Artist in 2010. In 2011 Glassnote Records was named best indie label by Rolling Stone magazine.
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