The Gucci-GRAMMY Collection

Gucci and The Recording Academy unveil special-edition GRAMMY watch and jewelry collection
  • The Gucci-GRAMMY special-edition collection
October 28, 2010 -- 4:00 am PDT
GRAMMY.com

Gucci Timepieces & Jewelry and The Recording Academy — following the announcement of a high-profile partnership to help restore and preserve milestone musical recordings in conjunction with the GRAMMY Museum — have unveiled a special-edition GRAMMY watch and jewelry collection, designed by Gucci Creative Director Frida Giannini.

A unique fusion of fashion and music, the cutting-edge look of the pieces draws inspiration from the passion that music evokes. Gucci's first-ever digital timepiece, the I - GUCCI, is an eye-catching option for fans of cosmopolitan watches and offers the ultimate in versatility. With a flick, the broad watch face changes from a two-time zone dial in large digits to a streamlined version that features two discreet digital hands revealing local time.

Its large, double-layout digital display features a special tag celebrating the GRAMMY partnership. The yellow PVD stainless-steel case is complemented by a wide, black or white rubber strap that sports both the GRAMMY and Gucci logos. Again emphasizing the partnership, the case back features the GRAMMY Awards special-edition label. Gemstone versions of the I - GUCCI are also available with sparkling diamonds outlining the watch face, giving an added touch of glamour.

The GRAMMY special-edition collection also includes sterling silver jewelry interpreting the iconic Gucci dog tag necklace in four variations, with black or white enamel finish also available with diamonds. The famous gramophone — the symbol of the GRAMMYs since its inception — is etched on the dog tag on a yellow 18-karat gold globe. A subtly engraved Gucci logo completes the overall design.

This exclusive collection will appeal to music lovers wishing to distinguish their fashion and style credentials. The collection will be available at Gucci boutiques and specialty retailers in the United States in November and worldwide in January 2011.

Fashion-conscious music fans can enjoy direct access to GRAMMY news and updates in a news section at www.guccitimepieces.com dedicated to the Gucci-GRAMMY partnership. Rich in content, visitors can learn more about the music preservation program, discover GRAMMY history in the "GRAMMYs Through Time" gallery or immerse themselves in the world of the GRAMMYs with a direct link to GRAMMY.com. Regular visitors to the Gucci Timepieces website can also take advantage of exclusive Gucci-GRAMMY downloads, due to be released in the coming months.
 

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