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The Great Digital Sales Experiment

Are digital album promos setting a new precedent for music consumption?

GRAMMYs/Dec 3, 2014 - 05:06 am

On May 23 and May 26 Amazon offered digital downloads of Lady Gaga's new album Born This Way for 99 cents, presumably in an effort to draw attention to its new Cloud Drive music service, which offers customers who purchase an album 20 gigabytes of free storage space. That spurred what seemed like a digital music bonanza when two weeks later the online retailer sold digital copies of the original Broadway cast recording of the hit musical "The Book Of Mormon" for $1.99 from June 9–12.

Amazon ate the cost of the price cuts while boosting album sales, maintaining artist and label revenues and also drawing bargain-hunting customers to its site. But a controversy lurked underneath: Was such a radical price point encouraging people to buy more music, or simply devaluing it further in an era of rampant illegal downloading?

There is little doubt that Amazon's digital promotion of Born This Way helped Lady Gaga achieve first-week sales of 1.1 million units, marking the largest sales week since 50 Cent's The Massacre rung up sales of 1.14 million units in 2005, according to Nielsen SoundScan. And on the digital sales front, Born This Way earned the highest sales week for a digital album and became the eighth best-selling U.S. digital album of all time with 440,000 units sold.

But Lady Gaga told The Wall Street Journal in June that, as far as digital music was concerned, her album was not worth more than the 99 cents Amazon charged. "It's invisible," she said. "It's in space. If anything, I applaud a company like Amazon for equating the value of digital versus the physical copy, and giving the opportunity to everyone to buy music." Lady Gaga also noted that Amazon graciously covered the price difference on the sale, ensuring that she would not lose money on the deal.

Thanks to Amazon's $1.99 promotion, The Book Of Mormon — which garnered GRAMMY-nominated composer/lyricist Robert Lopez, Trey Parker and Matt Stone an award for Best Original Score (Music and/or Lyrics) Written for the Theatre at the 2011 Tony Awards in June — reentered the Billboard 200 at No. 3 during the promotion, becoming the highest-charting Broadway cast album, and the first Top 10, since 1969. With 61,000 units sold during the week ending June 12, the album also notched the largest sales week for a cast album since Nielsen SoundScan began tracking data in 1991. That more than doubled the high estimates of 25,000 units that Amazon representatives offered to musical producers Anne Garefino and Scott Rudin. For the duo, however, the promotion was not about getting ahead in sales or profits.

"We're a live experience, not an album," says Rudin, "So for most people who don't live in New York, and for the many people who want to see it right away and are going to have to wait a while, the cast album is meant to be kind of an ambassador of the show. We basically broke even on it, and it was a way for people to sample the show."

It was also a way to give back to those who already supported the show.

Amazon selling digital albums at low cost is not a new trend. In April 2009 Apple moved from selling all songs in its iTunes Store at 99 cents each to a tiered pricing model that includes songs priced as low as 69 cents. That same month Walmart's online music store began selling songs for as low as 64 cents. And earlier this year Amazon lowered its song prices to 69 cents each. Amazon's monthly discounted $5 albums, some of them massive classical compilations or catalog rock and pop releases such as Prince's 1999, Radiohead's Hail To The Thief and Joni Mitchell's For The Roses, are also commonplace.

Other online retailers such as eMusic offer subscription-based services that offer the customer an allotment of downloads for a monthly fee. EMusic subscriptions start at $11.99 per month with individual song prices starting at 50 cents each.

In an effort to offer customers a wide variety of choices and help introduce them to new music or artists, Amazon is also offering deals on indie music, with more than 400 digital albums on sale through July. There is even an occasional deal on new releases such as the Airborne Toxic Event's All At Once, which was on sale for $4.99 for a limited time in June, and Them Crooked Vultures' self-titled debut album, which received a daylong $2.99 promotion in 2010.

Silvio Pietroluongo, Billboard's director of charts, notes that the Lady Gaga promotion was obviously larger in terms of the artist and the scope, but says its positive effects are dubious.

"It's certainly not sending a great message as to what the true value of an album is, and when I say album [I mean] physical," says Pietroluongo. "It doesn't help. I think everybody has a good idea of what they are willing to spend, if anything, on music, but if there are some that are still casual consumers, they may dive in at 99 cents but not pay $3.99, $5.99 or $9.99. It would be worse if we saw this consistently. It would send more mixed signals if the price started to vary day by day. If we start seeing albums priced a certain way on Tuesday [for instance], [and] then lowering the price on Friday or Saturday, that's really going to start to set things in a negative way in terms of music consumption."

Amazon seems optimistic at this point.

"We strive to offer the very best price, selection and convenience," Amazon said in a statement. "We are pleased to offer customers music at a very low price, and ultimately, by offering the product at such a compelling price point, we believe it will actually generate more sales for artists in the long run."

For the digital retailer, the benefits of ultra-low pricing seem clear, at least for the moment: more customers drawn to the site for potentially additional purchases. For the music industry however, low-priced promotions may be a mixed bag of greater exposure on one hand, but a detrimental effect on music's perceived value on the other.

Will such promotions ultimately prove to be a boon for music, or a risky proposition for its bottom line?

(Bryan Reesman is a New York-based freelance writer.)

 

How The 2024 GRAMMYs Saw The Return Of Music Heroes & Birthed New Icons
Victoria Monét backstage at the 2024 GRAMMYs.

Photo: Matt Winkelmeyer/Getty Images for The Recording Academy

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How The 2024 GRAMMYs Saw The Return Of Music Heroes & Birthed New Icons

Between an emotional first-time performance from Joni Mitchell and a slew of major first-time winners like Karol G and Victoria Monét, the 2024 GRAMMYs were unforgettably special. Revisit all of the ways both legends and rising stars were honored.

GRAMMYs/Feb 9, 2024 - 09:02 pm

After Dua Lipa kicked off the 2024 GRAMMYs with an awe-inspiring medley of her two new songs, country star Luke Combs followed with a performance that spawned one of the most memorable moments of the night — and one that exemplified the magic of the 66th GRAMMY Awards.

Combs was joined by Tracy Chapman, whose return to the stage marked her first public performance in 15 years. The two teamed up for her GRAMMY-winning hit "Fast Car," which earned another GRAMMY nomination this year thanks to Combs' true-to-form cover that was up for Best Country Solo Performance. The audience went wild upon seeing a resplendent, smiling Chapman strum her guitar, and it was evident that Combs felt the same excitement singing along beside her.

Chapman and Combs' duet was a powerful display of what the 2024 GRAMMYs offered: veteran musicians being honored and new stars being born.

Another celebrated musician who made a triumphant return was Joni Mitchell. Though the folk icon had won 10 GRAMMYs to date — including one for Best Folk Album at this year's Premiere Ceremony — she had never performed on the GRAMMYs stage until the 2024 GRAMMYs. Backed by a band that included Brandi Carlile, Allison Russell, Blake Mills, Jacob Collier, and other accomplished musicians, the 80-year-old singer/songwriter delivered a stirring (and tear-inducing) rendition of her classic song "Both Sides Now," singing from an ornate chair that added an element of regality.

Later in the show, Billy Joel, the legendary rock star who began his GRAMMY career in 1979 when "Just the Way You Are" won Record and Song Of The Year, used the evening to publicly debut his first single in 17 years, "Turn the Lights Back On." (He also closed out the show with his 1980 classic, "You May Be Right.") It was the latest event in Joel's long history at the show; past performances range from a 1994 rendition of "River of Dreams" to a 2022 duet of "New York State of Mind" with Tony Bennett. The crooner, who died in 2023, was featured in the telecast's In Memoriam section, where Stevie Wonder dueted with archival footage of Bennett. And Annie Lennox, currently in semi-retirement, paid tribute to Sinéad O'Connor, singing "Nothing Compares 2 You" and calling for peace.

Career-peak stars also furthered their own legends, none more so than Taylor Swift. The pop star made history at the 2024 GRAMMYs, claiming the record for most Album Of The Year wins by a single artist. The historic moment also marked another icon's return, as Celine Dion made an ovation-prompting surprise appearance to present the award. (Earlier in the night, Swift also won Best Pop Vocal Album for Midnights, announcing a new album in her acceptance speech. To date, Swift has 14 GRAMMYs and 52 nominations.)

24-time GRAMMY winner Jay-Z expanded his dominance by taking home the Dr. Dre Global Impact Award, which he accepted alongside daughter Blue Ivy. And just before Miley Cyrus took the stage to perform "Flowers," the smash single helped the pop star earn her first-ever GRAMMY, which also later nabbed Record Of The Year.

Alongside the longtime and current legends, brand-new talents emerged as well. Victoria Monét took home two GRAMMYs before triumphing in the Best New Artist category, delivering a tearful speech in which she looked back on 15 years working her way up through the industry. Last year's Best New Artist winner, Samara Joy, continued to show her promise in the jazz world, as she won Best Jazz Performance for "Tight"; she's now 3 for 3, after also taking home Best Jazz Vocal Album for Linger Awhile last year.

First-time nominee Tyla became a first-time winner — and surprised everyone, including herself — when the South African starlet won the first-ever Best African Music Performance GRAMMY for her hit "Water." boygenius, Karol G and Lainey Wilson were among the many other first-time GRAMMY winners that capped off major years with a golden gramophone (or three, in boygenius' case).

All throughout GRAMMY Week 2024, rising and emerging artists were even more of a theme in the lead-up to the show. GRAMMY House 2024 hosted performances from future stars, including Teezo Touchdown and Tiana Major9 at the Beats and Blooms Emerging Artist Showcase and Blaqbonez and Romy at the #GRAMMYsNextGen Party.

Gatherings such as A Celebration of Women in the Mix, Academy Proud: Celebrating LGBTQIA+ Voices, and the Growing Wild Independent Music Community Panel showcased traditionally marginalized voices and communities, while Halle Bailey delivered a GRAMMY U Masterclass for aspiring artists. And Clive Davis hosted his Pre-2024 GRAMMYs Gala, where stars new and old mingled ahead of the main event. 

From established, veteran artists to aspiring up-and-comers, the 2024 GRAMMYs were a night of gold and glory that honored the breadth of talent and creativity throughout the music industry, perfectly exemplifying the Recording Academy's goal to "honor music's past while investing in its future." If this year's proceedings were any indication, the future of the music industry is bright indeed. 

10 Must-See Moments From The 2024 GRAMMYs: Taylor Swift Makes History, Billy Joel & Tracy Chapman Return, Boygenius Manifest Childhood Dreams

I Was A Trophy Holder At The 2024 GRAMMYs Premiere Ceremony
GRAMMY U Representative Rachel Owen

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I Was A Trophy Holder At The 2024 GRAMMYs Premiere Ceremony

During the 66th GRAMMY Awards Premiere Ceremony, four GRAMMY U Representatives presented golden gramophones to Billie Eilish, boygenius, Tyla, and others. Read on to learn how GRAMMY U Reps were able to grace the stage on Music's Biggest Night.

GRAMMYs/Feb 8, 2024 - 07:33 pm

From lighting technicians to audio engineers to writers, hundreds of people make the GRAMMYs possible. Whether these professionals are on stage or working behind the curtain, all of these vital roles help produce Music’s Biggest Night.

Another vital role on GRAMMY night is that of trophy holder, where one is tasked with bringing out the physical golden gramphones and winner envelopes to presenters. Trophy holders then usher the award recipient off the stage after their speech. Representatives from GRAMMY U’s Atlanta (Jasmine Gordon), Texas (Pierson Livingston), Pacific Northwest (Chloe Sarmiento), and Chicago (Rachel Owen) Chapters were selected to be trophy holders at the 2024 GRAMMYs Premiere Ceremony, and went behind the scenes.

The real preparation actually commences before the show lands on screens back home. Prior to GRAMMY Sunday, the four representatives visited the Peacock Theater to get the rundown on stage positions, proper handling of the GRAMMY Award, proper attire for the event, and various other subtle details that would normally go unnoticed.

On the day of the show, trophy holders arrived for their 10 a.m. call time, receiving a final rehearsal of the show with the backing music and stage lights. Post-rehearsal, they headed into hair and makeup for final touch-ups to become camera-ready. From then, focus shifts to getting into place and calming restless nerves before the show kicks off at noon.

"At first there were so many nerves taking over my body," said Jasmine Gordon, Atlanta Chapter Rep. "But, as soon as I walked on stage there was a rush of excitement and happiness that took over."

This year, following an opening performance from Pentatonix, Jordin Sparks, Larkin Poe, J. Ivy, and Sheila E., host Justin Tranter introduced the GRAMMY U Representatives as they lined up on the stage. From there, the show commenced and winners were announced.

Before trophy holders take the stage, the envelopes are meticulously triple-checked to make sure they are representing the right category and a GRAMMY is placed in their hands. The envelope is given to the presenter to announce the winner. 

As the audience applauds and the winner makes their way to the stage from their seat, the presenter trades the envelope for the golden gramophone which they give to the winner. While the trophy holder typically stands in the shadows to the side of a presenter like Jimmy Jam or Natalia Lafourcade, they occupy a very important and visible place on the GRAMMY stage.

After an approximately 45-second acceptance speech, trophy holders escort the winner backstage for photos and media.  The trophy holders rinsed and repeated that routine dozens of times,handing off golden gramophones and escorting artists such as Billie Eilish, boygenius, and Tyla

Chicago GRAMMY U Rep Rachel Owen shared that one of her favorite moments included being on the side stage, standing right next to music icon Joni Mitchell when she won the GRAMMY for Best Folk Album.

"I’ll never ever forget the moment Joni Mitchell won for Best Folk Album. Everyone was cheering her on and she just got so happy, I feel so lucky to have witnessed that moment," Owen says. "I hadn’t realized before how close I would be to the winners; it was a great surprise."

Reflecting on the ceremony, the GRAMMY U Representatives shared how surreal the entire experience was for them and their professional development.

"Being right with artists as they win or right after they won was such a surreal experience," says Owen. "The overwhelming joy I got to witness from so many artists was contagious, I simply had an amazing time."

Rewatch The 2024 GRAMMYs Premiere Ceremony In Full: Featuring Performances From Pentatonix, Jordin Sparks, Robert Glasper, Brandy Clark, Laufey & Many More

9 Ways Women Dominated The 2024 GRAMMYs
Taylor Swift, SZA and Lizzo attend the 66th GRAMMY Awards at Crypto.com Arena on February 04, 2024 in Los Angeles, California.

Photo by Johnny Nunez/Getty Images for The Recording Academy

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9 Ways Women Dominated The 2024 GRAMMYs

From Taylor Swift and Tyla's historic wins, to Miley Cyrus' first GRAMMYs and Joni Mitchell's first performance, the 66th GRAMMY Awards put ladies first.

GRAMMYs/Feb 6, 2024 - 12:01 am

Women shined particularly bright at Music's Biggest Night this year. As Trevor Noah put it in his monologue: "There’s a band that has already won today called boygenius, it’s three women. That’s how good a year it is for women."

Beyond boygenius' first GRAMMY wins, the conversation about female artists' legacy at the 2024 GRAMMYs had been building since the nominations were announced, when it was revealed that seven of the eight nominees for Album Of The Year were women. The majority of the performers for the 66th GRAMMY Awards were also women, including the legendary Joni Mitchell, Billie Eilish, SZA, and Dua Lipa. And several female artists were on the precipice of making history (chief among them, Taylor Swift, who later became the first ever four-time winner of Album Of The Year.

The results of the ceremony were no less centered on the ladies. At the Premiere Ceremony, Julien Baker, Phoebe Bridgers, and Lucy Dacus won three of the six Rock Categories for their work as boygenius. Lainey Wilson nabbed Best Country Album, Joni Mitchell won Best Folk Album, and Victoria Monét won Best R&B Album and Best New Artist. Gaby Moreno, Karol G and Tyla nabbed trophies as well.

As the night went on, that tally continued. In fact, other than Producer Of The Year and Songwriter Of Year, a woman won every category in the General Field, including Billie Eilish's "What Was I Made For?" winning Song of the Year and Taylor Swift's Midnights pulling off the big fourth Album Of The Year win.

From every corner of the room, Music’s Biggest Night was filled with powerful women taking the spotlight. Here are eight moments where women ruled the 2024 GRAMMYs — with no sign of this reign ending.

Taylor Swift Hits Lucky Number 13 (And 14, Too)

While it’s true that Taylor Swift’s name has been at the center of what feels like 98 percent of music in the past year, and that continued at the 2024 GRAMMYs. Much speculation ahead of the 66th GRAMMY Awards came down to whether she would make history by winning her fourth Album Of The Year award.

Adding to the excitement, the iconic Celine Dion surprised the world and took the stage to announce the winner for the night’s final award, and it happened: "Taylor Swift."

Rather than bask in her own glory, Swift seemed shocked, fumbling to get a high-five and hug connected with close friend and uber-producer Jack Antonoff. And her acceptance speech made it clear that while she appreciated and was honored by the award, she wasn’t about to rest on any laurels, no matter how massive they may be.

"I would love to tell you that this is the best moment of my life, but I feel this happy when I finish a song, or when I crack the code to a bridge I love, or when I'm shot-listing a music video, or when I'm rehearsing with my dancers or my band, or getting ready to go to Tokyo to play a show," she said. "For me the award is the work. All I wanna do is keep being able to do this. I love it so much, it makes me so happy."

True to that word, the evening also featured Swift announcing a new album — after Midnights won Best Pop Vocal Album (her lucky number 13th GRAMMY) earlier in the night, Swift made the surprise announcement that she’d be releasing her 11th studio album, The Tortured Poets Department, on April 19.

There was something inspiring, too, about the way Swift got to the stage — practically yanking Lana Del Rey from her seat at the same table, demanding she join her onstage. "I think so many female artists would not be where they are and would not have the inspiration they have if it weren’t for the work that she’s done," Swift told the assembly. "She’s a legacy artist, a legend in her prime right now."

Always a booster of other women in the industry, of course she had to share the spotlight even with her history-making fourth Album Of The Year award in hand.

Tracy Chapman Returns To The GRAMMY Stage

Sure, it was Luke Combs nominated for Best Country Solo Performance, but he made it crystal clear that he was there because of Tracy Chapman.

"That was my favorite song before I even knew what a favorite song was," he said in a video package prior to his performance, evocatively describing trips in his dad’s pickup truck, Chapman’s self-titled debut on the cassette player. Combs loved the song so much, he explained, that he wanted to put a cover of it on his 2023 album, Gettin' Old.

He went on to laud its universal appeal, the way Chapman’s chorus gets full-throated sing-alongs no matter the listener’s background — a powerful message, considering that Combs’ recording winning the Country Music Awards' Song Of The Year award made Chapman the first Black woman to receive that honor. "To be associated with her in any way is super humbling for me," Combs said.

The show transitioned from that heartfelt praise directly to Chapman’s hand on her guitar neck, picking out that iconic acoustic riff. Thirty-five years after its initial release, there was Chapman again on the GRAMMYs stage, this time dueting with a country star clearly in awe of sharing her space, mouthing along with the lines he wasn’t singing. It was an unforgettable performance, astonishing in its ability to pull us all out of our bodies and into the spirit of music.

The Endless Allure Of SZA

"Nobody got more nominations this year than SZA," Trevor Noah announced during his opening monologue — and that was after the experimental R&B artist born Solana Rowe had already won two GRAMMYs at the Premiere Ceremony earlier in the evening.

SZA had many more special moments left in the night. She performed a section of the GRAMMY-nominated "Snooze" in a black trenchcoat and hat, and the blade-wielding rebuke triggered the transition to another smash hit from 2022’s SOS: "Kill Bill". The cinematic performance featured a squad of leather-clad woman assassins slicing and dicing a series of men in suits, as SZA effortlessly walked the stage to deliver the world’s sweetest anthem centered on homicide. (For the record, the sight of Phoebe Bridgers’ outright glee at the sight of a sword-wielding dancer standing on her table at the song’s outset has to go down as one of the night’s best moments.)

Later, she would take home the GRAMMY for Best R&B Song for "Snooze" — her tally of three awards tying for the second largest of any artist at the 66th GRAMMY Awards. SZA was handed the golden gramophone by Lizzo, the two women clearly sharing a special moment.

"Lizzo and I have been friends since 2013 when we were both on a tiny Red Bull tour, opening up in small rooms for like 100 people. And to be on the stage with her is so amazing, I’m so grateful," SZA said after sprinting onstage, having just changed out of her performance attire. The tearful, brief acceptance speech that followed showed the incredibly honest and passionate person — and performer — that she is.

Boygenius Win Their First GRAMMY Awards

For a trio of badasses like boygenius, one or two GRAMMYs just wouldn’t do. They needed an award apiece: Best Rock Performance, Best Alternative Music Album, and Best Rock Song (all handed to them by queer icon Rufus Wainwright, no less). Julien Baker, Phoebe Bridgers, and Lucy Dacus sprinted down the aisle in their matching white suits at the Premiere Ceremony, giddy, shocked, together.

Befitting the trio’s history — both together and separately — as brilliant writers and lyricists, each had their own memorable line. 

"Music saved my life. Everyone can be in a band, this band is my family," Baker said, beaming after they won the Best Rock Performance award. "We were all delusional enough as kids to think that this might happen to us one day," Dacus said with a laugh. But just two days after the public announcement that the band was going on hiatus to focus on their own solo projects, it was this quick aside from Bridgers during their acceptance for Best Rock Song that brought the warmth: "I owe these boys everything. I love you guys so much." 

Tyla Makes Africa Proud

Trevor Noah may have been the host, but he wasn't the only one bringing South African flavor to the 2024 GRAMMYs.

"What the heck!?" Tyla said earlier in the evening at the Premiere Ceremony, grinning as her Johannesburg accent dripping with gleeful shock. At just 22 years old and a month out from even releasing her debut studio album, the viral pop star was nominated in the stacked inaugural Category of Best African Music Performance, including Asake & Olamide, Burna Boy, Davido and Musa Keys, and Ayra Starr. But it was Tyla’s "Water" — an amapiano-driven pop instant classic — that took home the award.

The song had already made history, as the first South African single to reach the Billboard Hot 100 since jazz legend Hugh Masekela achieved that feat in 1968, not to mention that the song reaching number seven made Tyla the highest-charting African female solo musician in Billboard history. 

"If you don’t know me, my name is Tyla, I’m from South Africa, and last year God decided to change my whole life," she said, the glow of the GRAMMY gold radiating on her face.

Annie Lennox Knows We Are Never Forgotten

The In Memoriam segment inevitably provides some of the most touching moments of any GRAMMY Awards. But every once in a while, a truly special performance will stand out amidst the heartache. Such was the case with Annie Lenox’s tear-stained performance of "Nothing Compares 2 U" from the late Sinéad O’Connor. The Eurythmics vocalist sat piano-side, a tear-like streak of glitter applied below her left eye, delivering the Irish legend’s best-loved song with every ounce of gravitas the moment demanded — and then some.

"Nothing compares/ Nothing compares to you," she sang with her eyes gazing skyward, before clenching them tight, her lips quivering. And as the song rounded to a finish, Lenox raised a fist, and spoke a simple, direct sentence that the outspoken activist O'Connor surely would have appreciated: "Artists for ceasefire, peace in the world."

Joni Mitchell Proves It's Never Too Late For Firsts

When word got out that Joni Mitchell would be making her first performance at the GRAMMYs, the global anticipation for the ceremony seemed to hit a boiling point. Since recovering from a brain aneurysm in 2015, Mitchell has been stepping into the spotlight more in recent years, but the thought of her onstage at the 66th GRAMMY Awards still felt miraculous.

But then there was Brandi Carlile, extolling Mitchell’s many virtues before introducing one of the greatest singer-songwriters of all time. "Joni just turned 80 my friends, but we all know she’s timeless," Carlile smiled, noting as well that "the matriarch of imagination" had already won a GRAMMY that same evening for Best Folk Album. 

And then the lights came up on Joni, seated in a gold-framed armchair, clutching a cane with a silver cat’s head on its hilt, singing the first lines of the all-time classic "Both Sides Now." Backed by a band of GRAMMY-winning heroes in their own right (Carlile, along with SistaStrings, Blake Mills, Lucius, Allison Russell, and Jacob Collier), it seems impossible that any eye in the room could have remained dry, let alone focused anywhere except right on Mitchell, with her beating heart and sky-scraping lyricism. Even Carlile, seated at her left, couldn’t stop looking up from her guitar to smile in awe.

"Well something's lost, but something's gained/ In living every day," she sang with a soft hint of a smile, before the well of strings, clarinet, guitars, and piano brought the final chorus in. 

Miley Finally Gets Her Flowers 

With what appeared to be four outfit changes between the red carpet and the stage and a sky-high, Dolly Parton-inspired brown bouffant, pop superstar Miley Cyrus delivered her fair share of memorable moments throughout the evening. Cyrus arrived at the 66th GRAMMY Awards without any GRAMMYs to her name, despite two previous nominations, a slew of hit albums, and 11 Top 10 singles dating back 17 years — which made her two wins even more noteworthy.

The GRAMMY drought ended thanks to smash single “Flowers,"which won Best Pop Solo Performance and Record Of The Year, solidifying Cyrus’ place both in GRAMMY history and as one of the year’s most celebrated pop stars. 

The former teen star took the stage at the 66th GRAMMY Awards as well, delivering “Flowers” to a star-studded — a daunting task for anyone, even a seasoned star. But it should have come as no surprise that Cyrus would be comfortable in that spotlight, as evidenced by her joking question for the entire room (and, it seemed, viewers at home, too): "Why are you acting like you don't know this song?" 

Despite her glowing near-speechlessness at finally earning a GRAMMY, the comfortable quips didn’t stop there. "I don't think I forgot anyone, but I might've forgotten underwear... bye!" she exclaimed before zipping offstage with her brand new GRAMMY hardware.

Celine & Mariah: Presenters Make History, Too

Even when just presenting awards, powerful women were at the forefront at the 66th GRAMMY Awards. The evening’s first presenter was Mariah Carey, onstage just three days after receiving the Impact Award from the Recording Academy’s Black Music Collective. The five-time GRAMMY-winner received the honor for her art’s influence and her inspirational legacy of service — and considering the ovation in the room, that impact was felt by her peers as well as the fans watching along at home.

Carey was presenting for Best Pop Solo Performance, and used her inimitable falsetto to deliver the ecstatic announcement: "And yes, this year all five nominees are women!" The sight of Carey handing Miley Cyrus her first GRAMMY (in honor of disco-tinged bop "Flowers") was, as Miley aptly put it, "too iconic."

While that opening set the stage for women dominating the show, the other bookend to the evening’s awards proved perhaps even more tear-jerking. At the end of 2023, the update came that Celine Dion’s battle with the rare neurological disorder "stiff person syndrome" had left the legendary vocalist without full control of her muscles, sometimes causing trouble walking or even using her vocal cords. As such, the sight of her walking down the golden tunnel and up to the microphone to announce the nominees for Album Of The Year felt like a special honor in and of itself.

"When I say that I’m happy to be here, I really mean it from my heart," she said. "Those who have been blessed enough to be here at the GRAMMY Awards must never take for granted the tremendous love and joy that music brings to our lives and to people all around the world."

Dion offering those lines — that positivity and beauty in the face of unprecedented difficulty — before presenting the award that would make history for Taylor Swift felt so fitting, emblematic of the powerful women who made the evening what it was.

Check Out The Full Winners & Nominees List For The 2024 GRAMMYs

10 Must-See Moments From The 2024 GRAMMYs: Taylor Swift Makes History, Billy Joel & Tracy Chapman Return, Boygenius Manifest Childhood Dreams
(L-R) boygenius, Taylor Swift and Jack Antonoff at the 2024 GRAMMYs.

Photo: Kevin Mazur/Getty Images for The Recording Academy

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10 Must-See Moments From The 2024 GRAMMYs: Taylor Swift Makes History, Billy Joel & Tracy Chapman Return, Boygenius Manifest Childhood Dreams

The 66th Annual GRAMMY Awards wrote another monumental chapter in music history with returns from legends like Celine Dion and wins by a promising new generation of artists like Victoria Monét.

GRAMMYs/Feb 5, 2024 - 08:35 pm

Just like that, another GRAMMYs has come and gone — but the 2024 telecast brought many moments that will be immortalized in pop culture history.

It was the evening of legends, as Billy Joel and Tracy Chapman returned to the stage for the first time in decades and Joni Mitchell made her debut with a performance of her 1966 classic, "Both Sides, Now." Stevie Wonder and Celine Dion honored greats, both those we've lost and those who are dominating today. And Meryl Streep had two memorable moments at the show, making a fashionably late entrance and getting a hilarious GRAMMY lesson from Mark Ronson.

But it was the younger generation of artists who ultimately dominated the show. Boygenius — the supergroup of Phoebe Bridgers, Lucy Dacus, and Julien Baker — won numerous awards in the Rock, Metal & Alternative Music Field. Billie Eilish and SZA scooped up a couple more golden gramophones, respectively, and Best New Artist winner Victoria Monét celebrated three wins in total, also winning Best R&B Album and Best Engineered Album, Non-Classical.

Taylor Swift built on the momentum of her colossal year with more GRAMMY records and an unexpected announcement of her next studio album.

Check out the full list of winners here, and take a look at our top 10 highlights from another show-stopping installment of the GRAMMYs below.

Boygenius Run To Accept Their First GRAMMY Award

Boygenius won the first trophy of their careers during the Premiere Ceremony, and they were so ecstatic they sprinted through the crowds to get to the stage.

"Oh my God, I want to throw up," Lucy Dacus said as the group accepted their Best Rock Performance trophy for "Not Strong Enough."

Even though the trio was over the moon, they weren't entirely shocked by their win: "We were delusional enough as kids to think this would happen to us one day," she continued. Phoebe Bridgers would sing at a local Guitar Center "in hopes of getting discovered," while Julien Baker dreamed of performing in stadiums as she played in multiple bands, and Dacus has been perfecting her acceptance speech for years.

Their hard work was manifested three times over, as the trio also won Best Rock Song for "Not Strong Enough" and Best Alternative Music Album for the record.

Killer Mike Makes A Clean Sweep

Killer Mike had the largest GRAMMY night of his career, winning all three of the Rap Categories for which he was nominated: Best Rap Performance and Best Rap Song for "SCIENTISTS & ENGINEERS," and Best Rap Album for MICHAEL.

"I'm from the Southeast, like DJ Paul, and I'm a Black man in America. As a kid, I had a dream to become a part of music, and that 9-year-old is very excited right now," he cheered. "I want to thank everyone who dares to believe art can change the world."

Minutes after his sweep, the LAPD detained the Run the Jewels rapper. However, he was released and still able to celebrate his achievements, Killer Mike's lawyer told Variety.

Miley Cyrus Finally Receives Her "Flowers"

Miley Cyrus entered the GRAMMYs with six nominations for her eighth studio album, Endless Summer Vacation. After she won Best Pop Solo Performance for "Flowers," she delivered a jubilant performance in celebration. "Started to cry, but then remembered, I just won my first GRAMMY!" she exclaimed at the song's bridge, throwing her hands in the air and joyfully jumping around the stage.

Cyrus' excitement brought a tangible energy to the performance, making for one of the night's most dynamic — and apparently one of Oprah Winfrey's favorites, as the camera caught the mogul dancing and singing along.

"Flowers" earned Cyrus a second GRAMMY later in the night, when the No. 1 hit was awarded Record Of The Year. 

Tracy Chapman Makes A Rare Appearance

Luke Combs breathed a second life into Tracy Chapman's "Fast Car" when he released a cover of the track in April 2023. He quickly climbed to the top of the Billboard charts and received a nomination for Best Country Solo Performance at this year's show. Of course, it called for a special celebration — one that was meaningful for both Combs and GRAMMYs viewers.

Chapman joined the country star on stage for her first televised performance since 2015, trading off verses with Combs as he adoringly mouthed the words. The duet also marked Chapman's first appearance on the GRAMMY stage in 20 years, as she last performed "Give Me One Reason" at the 2004 GRAMMYs. (It also marked her second time singing "Fast Car" on the GRAMMYs stage; she performed it in 1989, the same year the song won Best Pop Vocal Performance, Female and Chapman took home three awards total, including Best New Artist.)

Naturally, Chapman's return earned a standing ovation from the crowd. As Combs fittingly put it in an Instagram post thanking the Recording Academy for the opportunity, it was a "truly remarkable moment."

Read More: 2024 GRAMMY Nominations: See The Full Winners & Nominees List

Joni Mitchell Takes The GRAMMY Stage For The First Time At 80

In one of the most emotional parts of the night, Joni Mitchell performed on the GRAMMYs stage for the first time in her nearly 60-year career.

Accompanied by Brandi Carlile — who referred to Mitchell as "the matriarch of imagination" before the performance — Lucius, SistaStrings, Allison Russell, Blake Mills, and Jacob Collier, Mitchell sang a touching rendition of "Both Sides Now."

"Joni is one of the most influential and emotionally generous creators in human history," Carlile  added in her introduction. "Joni just turned 80, my friends, but we all know she's timeless!"

Mitchell also won her 10th golden gramophone at the 2024 GRAMMYs, as her live album Joni Mitchell at Newport was awarded Best Folk Album at the Premiere Ceremony.

Stevie Wonder Salutes The Late Tony Bennett, Duetted By His Hologram

Another heartfelt moment came during this year's In Memoriam segment, when Stevie Wonder memorialized his friend, Tony Bennett, who passed away from Alzheimer's disease in 2023.

"Tony, I'm going to miss you forever. I love you always, and God bless that He allowed us to have you in this time and space in our lives," Wonder proclaimed. Thanks to a hologram of Bennett, the two singers could duet "For Once in My Life" one last time.

This year's tribute also saw Annie Lennox covering Sinéad O'Connor's "Nothing Compares 2 U," Jon Batiste's medley of Bill Withers' hits, and Fantasia's reimagining of Tina Turner's "Proud Mary."

Meryl Streep Gets Educated On Album Vs. Record And Single

Meryl Streep joined Mark Ronson — who happens to be her son-in-law — to announce the Record Of The Year winner, which sparked a funny interaction between the two when Streep thought she was announcing Album Of The Year.

"A record is an album!" Streep confidently declared, only for Ronson to give a quick 101 on the difference between Record, Song, and Album Of The Year.

"It's a really important award, and it's an award that recognizes everything that goes into making a great record — the producers, the recording engineer, and the artist, and all their contributions," Ronson explained of Record Of The Year.

"It's the Everything Award! It's the best," Streep smiled.

Celine Dion Surprises The World With A Special Cameo

Before the GRAMMYs commenced, producer Ben Winston told viewers they would be in for a treat because of a surprise presenter for the final award of the night, Album Of The Year. "They are an absolute global icon. I think jaws will drop to the floor. People will be on their feet," he shared.

It was none other than Celine Dion, who has largely been out of the limelight after her stiff person syndrome diagnosis.

"When I say that I'm happy to be here, I really mean it with my heart," Dion said. "It gives me great joy to present a GRAMMY award that two legends, Diana Ross and Sting, presented to me 27 years ago."

Dion is referring to her Album Of The Year win at the 39th GRAMMY Awards in 1997, when her smash LP Falling Into You won the honor. 

Taylor Swift Breaks The Record For Most AOTY Wins

It was a historic night for Taylor Swift in more ways than one.

She began the evening by winning her 13th GRAMMY for Best Pop Vocal Album for Midnights. To commemorate the milestone (13 is her lucky number), Swift announced her 11th studio album, The Tortured Poets Department, arriving on April 19.

She ended the evening with a coveted fourth Album Of The Year win, which made Swift the artist with the most AOTY nods in GRAMMY history.

"I would love to tell you this is the best moment of my life, but I feel this happy when I finish a song or crack the code to a bridge that I love or when I'm shot listing a music video or when I'm rehearsing with my dancers or my band or getting ready to go to Tokyo to play a show," she said. "The award is the work. All I want to do is keep being able to do this."

Billy Joel Serves Double GRAMMY Duty

After Swift's momentous win, Billy Joel ended the ceremony with a feel-good performance of his 1980 single, "You May Be Right." Along with being a rousing show closer, it was also his second performance of the night; Joel performed his newest offering, "Turn the Lights Back On," before Album Of The Year was announced.

Joel's performances included three firsts: It was the debut live rendition of "Turn the Lights Back On," his first release since 2007, and the performances marked his first time playing on the GRAMMYs stage in more than two decades. It was a fitting finale for a history-making show, one that beautifully celebrated icons of the past, present and future.

A Timeline Of Taylor Swift's GRAMMYs History, From Skipping Senior Prom To Setting A Record With 'Midnights'