MusiCares Announces 20th Anniversary Campaign

Campaign launched with $5 million matching challenge gift from the ELMA Music Foundation and a significant gift in memory of George Harrison
March 11, 2011 -- 10:37 am PST
GRAMMY.com

MusiCares has announced its 20th Anniversary Campaign fundraising effort with a $5 million matching gift from the ELMA Music Foundation and a significant gift from Olivia Harrison and the Material World Foundation in memory of George Harrison. The overall fundraising goal of the campaign is $15 million.

MusiCares ensures that music people have a place to turn in times of financial, medical and personal need by providing programs and services, including emergency financial assistance, educational workshops, flu shots, hearing tests, and medical/dental screenings. Additionally, the MusiCares MAP Fund allows ongoing access to addiction recovery treatment and sober living resources for members of the music community regardless of their financial circumstances, including Safe Harbor Rooms, weekly addiction support groups and the MusiCares Sober Touring Network. In its first 20 years, MusiCares has served 65,000 clients, awarded 18,000 grants and provided $24 million in funding to members of the music community.

"The MusiCares 20th Anniversary Campaign is an opportunity to create a legacy for our future and long-term resources for the music people we serve," said Neil Portnow, President/CEO of The Recording Academy and MusiCares. "We thank all of our leadership donors for their generosity, and we want to highlight the ELMA Music Foundation and Olivia Harrison and the Material World Foundation for their extraordinary gifts that represent both sides of the music world — the industry professional and the artist."

"It is a privilege to honor George with a gift to MusiCares' 20th Anniversary Campaign," said Harrison. "Music was his life as it is for all fellow musicians. They and their families deserve the support of those in a position to assist during difficult times. MusiCares has brought together a great community of friends bonded by music and compassion. George would appreciate having this gift made in his name."

The campaign cabinet, co-chaired by noted entertainment attorney and MusiCares' Board Chair Emeritus John Branca and legendary record company executive Mo Ostin, has raised more than $11.1 million to date from numerous donors, including the Academy of Country Music, Herb Alpert Foundation, Lynn and Les Bider Family Foundation, Chris Blackwell, Pat Boone, the John Branca family, Cirque du Soleil, John Densmore, ELMA Music Foundation, David Foster Foundation, Barry Gibb, Gibson Foundation, Joel Katz, Tim Leiweke, Jim Long, the Material World Foundation, Jerry Moss, MTV Networks, Chuck Ortner, Ostin Family Foundation, Neil Portnow, Rhino Records, Bill Silva, David Sonenberg, Streisand Foundation, Rod Temperton, and Barry Weiss.

"The music world is a remarkably diverse gathering of people — from those who stand in the spotlight to people who work behind the scenes — all of whom are equally important to the music ecosystem," said Branca. "And MusiCares has been providing help to this entire community for many years."

"The MusiCares 20th Anniversary Campaign is designed to set an example of 'giving back' from the spectrum of individuals who have benefitted from working in an industry that rewards creative excellence," added Ostin.
 

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