(For a list of 53rd GRAMMY Awards nominees, click here.)

The Recording Academy and TBWA\Chiat\Day Los Angeles unveiled MusicIsLifeIsMusic, a cutting-edge and inventive promotional campaign for the 53rd Annual GRAMMY Awards. The campaign features print, outdoor, digital and TV presence, an interactive microsite, and the MusicMapper app, which celebrates the songs that have significance in one's life and the places connected to those songs. Utilizing social networking and geolocation, music fans can map out their musical journeys and share them with others. This marks the fourth consecutive year that TBWA\Chiat\Day Los Angeles and The Recording Academy have partnered on the advertising campaign for the annual GRAMMY Awards telecast.

The MusicIsLifeIsMusic print and out-of-home creative began last week and features current GRAMMY nominees Arcade Fire, Justin Bieber, Eminem, Cee Lo Green, and Katy Perry. Earlier this month, 11-time GRAMMY winner and current 10-time nominee Eminem kicked off the first in a series of three GRAMMY promotional TV spots and the second installment, featuring Perry, just debuted. The commercials are an illustrated interpretation of each artist's life and a journey through their musical and personal milestones. A third TV spot with another GRAMMY winner and current nominee will be released shortly.

"MusicIsLifeIsMusic tells the stories of both nominees and music fans, celebrating the songs that mean the most to us and the places where we connect with them," said Evan Greene, Chief Marketing Officer of The Recording Academy. "This year's campaign really emphasizes the social and mobile music experience, and allows music fans to connect with each other in a way like never before. We are grateful to our friends at TBWA\Chiat\Day for their ongoing partnership and collaboration, and to HTC and Rdio for their support on this year's campaign."

Patrick O'Neill, executive creative director at TBWA\Chiat\Day Los Angeles, said, "The best parts of our lives are connected to music, and amazing tracks help define those unique moments. The MusicMapper app brings geolocation and music together in a fresh, engaging way. It's like your audio autobiography."

Through the microsite and the MusicMapper application, which was developed in partnership with HTC mobilityNOW, fans worldwide are able to connect songs with places and their special memories in a way never before possible. The mobile application — available now for Apple's iPhone and Google's Android — lets the user drop a virtual pin in a specific location using Google Maps, select a song through social music service Rdio, and tag a note describing how that song and location defined a special moment in his/her life. This can then be shared by posting to a Facebook profile or Twitter account. The application also provides a direct link to each song within Rdio, where users can add it to their collection or playlists, or sync it to their mobile phones for offline playback.

Additionally, Perry appears in a demo video showing users how the MusicMapper application works, and her musical journey on www.musicislifeismusic.com reveals some of the songs and artists that have had a memorable impact on her life and career, including how Queen's "Killer Queen" changed her life; how "Karma Police" reminds her of sneaking into a Radiohead concert at the Santa Barbara Bowl; how she was inspired to write "California Gurls" after hearing Jay-Z and Alicia Keys' "Empire State Of Mind" at a party; and how she has the Nick Cave And The Bad Seeds song title "(Are You) The One That I've Been Waiting For" engraved on the inside of her engagement ring.

Not only will users have the opportunity to map their own musical journey, they will be able to explore other MusicMapper tags through an augmented reality view that provides an innovative, real-life glimpse at how "music is life is music." By using a mobile device camera, users can see others' tags, Flickr photos, and Foursquare check-ins associated with a space when they enter that space. Additionally, fans have the ability to unlock exclusive GRAMMY content, based on their physical location as determined by SimpleGeo. Via a QR code reader on all print material and outdoor advertisements, users may access eight full-length GRAMMY performances from past shows, including Mary J. Blige's "No More Drama"; Coldplay's "Viva La Vida"; LL Cool J's "Mama Said Knock You Out"; M.C. Hammer's "U Can't Touch This"; Ricky Martin's "La Copa De La Vida"; Radiohead's "15 Step"; Smashing Pumpkins' "1979"; and Tina Turner's "What's Love Got To Do With It."

For more information on the 53rd GRAMMY Awards and the MusicIsLifeIsMusic campaign, visit www.musicislifeismusic.com, and download the MusicMapper app for the iPhone or Android.

The 53rd Annual GRAMMY Awards will take place live on Sunday, Feb. 13 at Staples Center in Los Angeles and will be broadcast in high definition and 5.1 surround sound on the CBS Television Network from 8–11:30 p.m. (ET/PT). The show also will be supported on radio worldwide via Westwood One, and covered online at GRAMMY.com and CBS.com, and on YouTube. For GRAMMY coverage, updates and breaking news, please visit The Recording Academy's social networks on Facebook and Twitter.



 

A quarter century has passed since the mainstream music world was first introduced to a bottle-blonde enfant terrible virtuoso who grabbed everyone’s attention and wouldn’t let go

But enough about Christina Aguilera.

Just kidding. Another artist also exploded into stardom in 1999 — one who would become a big enough pop star, despite not singing a note, that he would soon be feuding with Xtina. Eminem’s biting major label debut The Slim Shady LP turns 25 on Feb. 23. While it was Eminem's second release, the album was the first taste most rap fans got of the man who would go on to be the biggest-selling artist in any genre during the ensuing decade. It also left an indelible imprint on hip-hop.

The Slim Shady LP is a record of a rapper who was white (still a comparative novelty back in 1999), working class and thus seemingly from a different universe than many mainstream rappers in the "shiny suit era." And where many of those contemporaries were braggadocious, Eminem was the loser in his rhymes more often than he was the winner. In fact, he talked so much about his real-life childhood bully on the album that the bully ended up suing him.  

It was also a record that played with truth and identity in ways that would become much more difficult once Em became world famous. Did he mean the outrageous things he was saying? Where were the knowing winks, and where were they absent? The guessing games that the album forced listeners to play were thrilling — and made all the more intense by his use of three personas (Marshall Mathers the person; Eminem the battle rapper; and Slim Shady the unhinged alter ego) that bled into each other.

And, of course, there was the rhyming. Eminem created a dizzying array of complicated compound rhymes and assonances, even finding time to rhyme "orange" — twice. (If you’re playing at home, he paired "foreign tools" with "orange juice" and "ignoring skill" with "orange bill.")

While the above are reason enough to revisit this classic album, pinpointing The Slim Shady LP's influence is a more complicated task. Other records from that year — releases from Jay-Z, Nas, Lil Wayne, Ludacris, and even the Ruff Ryders compilation Ryde or Die Vol. 1 — have a more direct throughline to the state of mainstream rap music today. So much of SSLP, on the other hand, is tied into Eminem’s particular personality and position. This makes Slim Shady inimitable; there aren’t many mainstream rappers complaining about their precarious minimum wage job, as Em does on "If I Had." (By the time of his next LP, Em had gone triple-platinum and couldn’t complain about that again himself.)

But there are aspects of SSLP that went on to have a major impact. Here are a few of the most important ones.

It Made Space For Different Narratives In Hip-Hop

Before Kanye rapped about working at The Gap, Eminem rapped about working at a burger joint. The Slim Shady LP opened up space for different narratives in mainstream rap music. 

The Slim Shady LP didn't feature typical rags-to-riches stories, tales of living the high life or stories from the street. Instead, there were bizarre trailer-park narratives (in fact, Eminem was living in a trailer months after the record was released), admissions of suicidal ideation ("That’s why I write songs where I die at the end," he explained on "Cum on Everybody"), memories of a neglectful mother, and even a disturbing story-song about dumping the corpse of his baby’s mother, rapped to his actual child (who cameos on the song). 

Marshall Mathers’ life experience was specific, of course, but every rapper has a story of their own. The fact that this one found such a wide audience demonstrated that audiences would accept tales with unique perspectives. Soon enough, popular rappers would be everything from middle-class college dropouts to theater kids and teen drama TV stars.

The Album Explored The Double-Edged Sword Of The White Rapper

Even as late in the game as 1999, being a white rapper was still a comparative novelty. There’s a reason that Em felt compelled to diss pretty much every white rapper he could think of on "Just Don’t Give a F—," and threatened to rip out Vanilla Ice’s dreadlocks on "Role Model": he didn’t want to be thought of like those guys. 

"People don't have a problem with white rappers now because Eminem ended up being the greatest artist," Kanye West said in 2015. You can take the "greatest artist" designation however you like, but it’s very true that Eminem’s success meant a categorical change in the status of white rappers in the mainstream.

This turned out to be a mixed blessing. While the genre has not, as some feared, turned into a mostly-white phenomenon, America’s racial disparities are often played out in the way white rappers are treated. Sales aside, they have more room to maneuver artistically — playing with different genres while insulting rap a la Post Malone,  or even changing styles completely like Machine Gun Kelly — to commercial approbation. Black artists who attempt similar moves are frequently met with skepticism or disinterest (see André 3000’s New Blue Sun rollout, which was largely spent explaining why the album features no rapping). 

Sales are worth speaking about, too. As Eminem has repeatedly said in song, no small amount of his popularity comes from his race — from the fact that white audiences could finally buy music from a rapper who looked like them. This was, as he has also bemusedly noted, the exact opposite of how his whiteness worked for him before his fame, when it was a barrier to being taken seriously as a rapper. 

For better, worse, or somewhere in between, the sheer volume of white rappers who are currently in the mainstream is largely traceable to the world-beating success of The Slim Shady LP.

It Was Headed Towards An Odd Future

SSLP laid groundwork for the next generation of unconventional rappers, including Tyler, the Creator.

Tyler is a huge Eminem fan. He’s said that listening to Em’s SSLP follow-up The Marshall Mathers LP was "how I learned to rap." And he’s noted that Em’s Relapse was "one of the greatest albums to me." 

"I just wanted to rap like Eminem on my first two albums," he once told GQ. More than flow, the idea of shocking people, being alternately angry and vulnerable, and playing with audience reaction is reflected heavily on Tyler’s first two albums, Goblin and Wolf. That is the template The Slim Shady LP set up. While Tyler may have graduated out of that world and moved on to more mature things, it was following Em’s template that first gained him wide notice. 

Eminem Brought Heat To Cold Detroit

The only guest artist to spit a verse on The Slim Shady LP is Royce da 5’9". This set the template for the next few years of Eminem’s career: Detroit, and especially his pre-fame crew from that city, would be his focus. There was his duo with Royce, Bad Meets Evil, whose pre-SSLP single of "Nuttin’ to Do"/"Scary Movies" would get renewed attention once those same two rappers had a duet, smartly titled "Bad Meets Evil," appear on a triple-platinum album. And of course there was the group D12, five Detroit rappers including his best friend Proof, with whom Eminem would release a whole album at the height of his fame.

This was not the only mainstream rap attention Detroit received in the late 1990s. For one thing, legendary producer James "J Dilla" Yancey, was a native of the city. But Eminem’s explosion helped make way for rappers in the city, even ones he didn’t know personally, to get attention. 

The after-effects of the Eminem tsunami can still be seen. Just look at the rise of so-called "scam rap" over the past few years. Or the success of artists like Babyface Ray, Kash Doll, 42 Dugg, and Veeze. They may owe little to Em artistically, but they admit that he’s done great things for the city — even if they may wish he was a little less reclusive these days. 

Is Eminem's "Stan" Based On A True Story? 10 Facts You Didn't Know About The GRAMMY-Winning Rapper

Editor's Note: This is an update to a story from 2017.

Without heart-bursting, world-shifting love songs, music wouldn't be the same. There are countless classic and chart-topping hits dedicated to love, and several of them have won GRAMMYs.

We're not looking at tunes that merely deal with shades of love or dwell in heartbreak. We're talking out-and-out, no-holds-barred musical expressions of affection — the kind of love that leaves you wobbly at the knees.

No matter how you're celebrating Valentine's Day (or not), take a look at 18 odes to that feel-good, mushy-gushy love that have taken home golden gramophones over the years.

Frank Sinatra, "Strangers In The Night"

Record Of The Year / Best Vocal Performance, Male, 1967

Ol' Blue Eyes offers but a glimmer of hope for the single crowd on Valentine's Day, gently ruminating about exchanging glances with a stranger and sharing love before the night is through.

Willie Nelson, "Always On My Mind"

Best Country Vocal Performance, Male, 1983

In this cover, Nelson sings to the woman in his life, lamenting over those small things he should have said and done, but never took the time. Don't find yourself in the same position this Valentine's Day.

Lionel Richie, "Truly"

Best Pop Vocal Performance, Male, 1983

"Truly" embodies true dedication to a loved one, and it's delivered with sincerity from the king of '80s romantic pop — who gave life to the timeless love-song classics "Endless Love," "Still" and "Three Times A Lady."

Roy Orbison, "Oh, Pretty Woman"

Best Pop Vocal Performance, Male, 1991

Orbison captures the essence of encountering a lovely woman for the first time, and offers helpful one-liners such as "No one could look as good as you" and "I couldn't help but see … you look as lovely as can be." Single men, take notes.

Whitney Houston, "I Will Always Love You"

Record Of The Year, Best Pop Vocal Performance, Female, 1994

Houston passionately delivers a message of love, remembrance and forgiveness on her version of this song, which was written by country sweetheart Dolly Parton and first nominated for a GRAMMY in 1982.

Celine Dion, "My Heart Will Go On (Love Theme From Titanic)"  

Record Of The Year, Best Female Pop Vocal Performance, 1999

This omnipresent theme song from the 1997 film Titanic was propelled to the No. 1 spot on the Billboard Hot 100 as the story of Jack and Rose (played by Leonardo DiCaprio and GRAMMY winner Kate Winslet) swept the country.

Shania Twain, "You're Still The One"

Best Female Country Vocal Performance, Best Country Song, 1999

Co-written with producer and then-husband Mutt Lange, Twain speaks of beating the odds with love and perseverance in lyrics such as, "I'm so glad we made it/Look how far we've come my baby," offering a fresh coat of optimism for couples of all ages.

Usher & Alicia Keys, "My Boo"

Best R&B Performance By A Duo Or Group With Vocals, 2005

"There's always that one person that will always have your heart," sings Usher in this duet with Keys, taking the listener back to that special first love. The chemistry between the longtime friends makes this ode to “My Boo” even more heartfelt, and the love was still palpable even 20 years later when they performed it on the Super Bowl halftime show stage.

Bruno Mars, "Just The Way You Are"

Best Male Pop Vocal Performance, 2011

Dating advice from Bruno Mars: If you think someone is beautiful, you should tell them every day. Whether or not it got Mars a date for Valentine's Day, it did get him a No. 1 hit on the Billboard Hot 100.

Cee Lo Green & Melanie Fiona, "Fool For You" 

Best Traditional R&B Performance, 2012

It's a far cry from his previous GRAMMY-winning song, "F*** You," but "Fool For You" had us yearning for "that deep, that burning/ That amazing unconditional, inseparable love."

Justin Timberlake, "Pusher Love Girl" 

Best R&B Song, 2014

Timberlake is so high on the love drug he's "on the ceiling, baby." Timberlake co-wrote the track with James Fauntleroy, Jerome Harmon and Timbaland, and it's featured on his 2013 album The 20/20 Experience, which flew high to No. 1 on the Billboard 200.

Beyoncé & Jay-Z, "Drunk In Love"

Best R&B Performance / Best R&B Song, 2015

While "Drunk In Love" wasn't the first love song that won Beyoncé and Jay-Z a GRAMMY — they won two GRAMMYs for "Crazy In Love" in 2004 — it is certainly the sexiest. This quintessential 2010s bop from one of music's most formidable couples captures why their alliance set the world's hearts aflame (and so did their steamy GRAMMYs performance of it).

Ed Sheeran, "Thinking Out Loud"

Song Of The Year / Best Pop Solo Performance, 2016

Along with his abundant talent, Sheeran's boy-next-door charm is what rocketed him to the top of the pop ranks. And with swooning lyrics and a waltzing melody, "Thinking Out Loud" is proof that he's a modern-day monarch of the love song.

Lady Gaga & Bradley Cooper, "Shallow"

Best Pop Duo/Group Performance / Best Song Written For Visual Media, 2019

A Star is Born's cachet has gone up and down with its various remakes, but the 2018 iteration was a smash hit. Not only is that thanks to moving performances from Lady Gaga and Bradley Cooper, but particularly thanks to their impassioned, belt-along duet "Shallow."

H.E.R. & Daniel Caesar, "Best Part"

Best R&B Performance, 2019

"If life is a movie/ Know you're the best part." Who among us besotted hasn't felt their emotions so widescreen, so thunderous? Clearly, H.E.R. and Daniel Caesar have — and they poured that feeling into the GRAMMY-winning ballad "Best Part."

Kacey Musgraves, "Butterflies"

Best Country Solo Performance, 2019

As Musgraves' Album Of The Year-winning LP Golden Hour shows, the country-pop star can zoom in or out at will, capturing numberless truths about the human experience. With its starry-eyed lyrics and swirling production, "Butterflies" perfectly encapsulates the flutter in your stomach that love can often spark.

Dan + Shay & Justin Bieber, "10,000 Hours"

Best Country Duo/Group Performance, 2021

When country hook-meisters Dan + Shay teamed up with pop phenom Justin Bieber, their love song powers were unstoppable. With more than 1 billion Spotify streams alone, "10,000 Hours" has become far more than an ode to just their respective wives; it's an anthem for any lover.

Lovesick Or Sick Of Love: Listen To GRAMMY.com's Valentine's Day Playlist Featuring Taylor Swift, Doja Cat, Playboi Carti, Olivia Rodrigo, FKA Twigs & More

The beginning of a new year often results in moments of reflection as well as anticipation about what lies ahead. And with the myriad of feelings that ensue upon New Year's Eve, music serves as a powerful source for both introspection and inspiration.

There are countless songs that give listeners a chance to reflect and resonate with the possibilities of what's yet to come. Whether it's the pulsingly hopeful beat of Jamie xx's "I Know There's Gonna Be (Good Times)," the inspiring narrative of The Notorious B.I.G's "Juicy," or Elton John's pumped-up "I'm Still Standing," a good soundtrack is the perfect catalyst for starting a new year on the right note.

As you envision what the coming year has in store, enjoy this playlist from GRAMMY.com — curated not just to celebrate the moment the clock strikes 12, but to infuse the coming year with inspiration and cheer.

79.5 — "B.D.F.Q"

Inspired by singer Kate Mattison's experiences in Detroit, 79,5's "B.D.F.Q." is about perseverance in the face of a music industry marred by misogyny. Short for "B—, Don't F—ing Quit," "B.D.F.Q." amplifies a mood of independence and strength with the declaration, "They! Don't mean a thing/ Don't mean a thing, just do your thing!" While the message is timeless, "B.D.F.Q." will certainly amp you up for any challenges the new year presents.

The Beatles — "Here Comes The Sun"

Whether you spin the 1969 original or the reinvigorated 2019 mix, the Beatles' "Here Comes The Sun,"  remains a classic symbol of continuation and hope. A track from the Fab Four's iconic Abbey Road album, this George Harrison composition is celebrated for its uplifting melody and serene lyrics that playfully describe a new dawn and brighter days ahead.

Elton John — "I'm Still Standing"

Elton John delivered an upbeat ode to durability and the ability to bounce back with "I'm Still Standing," a 1983 track that resonates 40 years on. Between its catchy melody and John's energetic performance (particularly in the beach-set music video), the song conveys a triumphant message about overcoming challenges and emerging stronger.

"Hamilton" — "My Shot"

Of the many dynamic numbers in Lin-Manuel Miranda's renowned musical "Hamilton," "My Shot" is arguably the most inspirational and universal. A powerfully charged manifesto that embodies ambition and determination — delivered with an electrifying blend of hip-hop and theatrical flair — "My Shot" celebrates seizing opportunities and making a mark. It's a welcome New Year's song choice for those compelled to channel their inner strength and embrace new challenges in the year ahead.

J Balvin — "6 AM" feat. Farruko

This vibrant reggaeton track from J Balvin's 2013 album La Familia encapsulates the spirit of spontaneity. Its infectious beat and catchy lyrics manifest as a celebration of lively nights and the adventures that unfold in the early after hours — hence, the 6 a.m. title. This one's for the night owls, who may see the sun rise at the turn of the new year.

Jamie xx — "I Know There's Gonna Be (Good Times)" feat. Young Thug, Popcaan

"I Know There's Gonna Be (Good Times)" by Jamie xx is as upbeat and optimistic as hip-hop tracks come. Featuring Young Thug and Popcaan, the 2015 track melds elements of dance and reggae for an infectious ode to good times ahead — an enduring NYE sentiment.

Jimmy Chamberlin Complex — "Life Begins Again"

The title track of their 2005 album, "Life Begins Again"  is an intricate and evocative composition that blends elements of jazz and rock with a bit of emo sentiment. The track showcases Jimmy Chamberlin's exceptional drumming prowess while promising that life is cyclical — every day can be the first of your life with the right attitude.

John Lennon — "Just Like Starting Over"

With themes of rekindling love and starting anew, John Lennon's "[Just Like] Starting Over" is a fitting tribute to fresh starts and the enduring power of renewal in all aspects of life. And as the final single released while he was alive, it's a bittersweet testament to Lennon's enduring legacy.

Katy Perry — "Roar"

Katy Perry's "Roar," from her 2013 album Prism, is a proud declaration of self-empowerment and finding one's voice. An electrifying track with a booming chorus and spirited lyrics, it embodies the journey from silence to strength. Its message of embracing one's true self and speaking out makes it an inspiring celebration of new beginnings.

Lisa LeBlanc — "Pourquoi faire aujourd'hui"

For those looking to give themselves a little break as the new year begins, Lisa LeBlanc's "Pourquoi faire aujourd'hui" may be the song for you. A single from her 2021 album Chiac Disco, the energetic, disco-inspired French language track features playful lyrics about procrastination, with its titular line asking, "Why do today what you could do tomorrow?" — starting the year off in laid-back fashion. If tu ne parles pas Français, LeBlanc's catchy dance beats are fuel for a joyful New Year's Eve atmosphere.

Lizzo — "Good As Hell"

Like many of Lizzo's songs, "Good as Hell" captures a vibrant, empowering spirit. It celebrates self-care and resilience in the face of adversity, blending a lively rhythm with Lizzo's dynamic vocals. Its uplifting lyrics and infectious energy encourage a sense of confidence and self-appreciation — a powerful anthem of positivity any time of the year.

Nina Simone — "Feeling Good"

A timeless classic first made famous by Nina Simone, "Feeling Good" is a powerful anthem of rejuvenation and hope. Simone's jazz-infused rendition was released in 1965; its resolute delivery captures a spirit of personal transformation and empowerment, offering an enduring sentiment going into the new year: "It's a new dawn/ It's a new day/ It's a new life for me, ooh/ And I'm feeling good."

Notorious B.I.G. — "Juicy"

Although The Notorious B.I.G.'s "Juicy" is a personal account of the late rapper's rise to the top, the song encapsulates a spirit of triumph that can inspire anyone with a dream. From its bouncy beat to the iconic "If you don't know, now you know" hook, "Juicy" will have you reaching for the stars.

Otis Redding & Carla Thomas — "New Year's Resolution"

Memphis legends Otis Redding and Carla Thomas' aptly titled 1967 album King & Queen is notable for being the final studio release before Redding passed away that December. The album also spawned a NYE classic: "New Year's Resolution." With lyrics that explore the concept of ​​making resolutions and embracing change in the new year. While the song lacks Redding's trademark soulful wail, "New Year's Resolution" is temperate and contemplative — a reprieve from the let-it-all-out powerful Stax sound to ease your way into the new year.

Peter Cat Recording Co. — "Portrait of a Time"

Both modern and nostalgic, Peter Cat Recording Co.'s "Portrait of a Time" blends jazz, and indie rock for an eclectic and nostalgic, introspective jam. The song carries a reflective mood of contemplation and transition, with lyrics that encourage leaving "confusion and darkening clouds" in the past and hopping in the Lamborghini of life for a new wild ride.

Taylor Swift — "New Year's Day"

After all of the bold, empowered statements on Taylor Swift's 2017 album reputation, she closes the LP with a tender, piano-driven ballad that captures the quiet intimacy and hopeful sentiments of a new year. Aptly titled "New Year's Day," the song's reflective and heartfelt lyrics contemplate love and loyalty found in life's fleeting moments. Swift's delicate vocal delivery and the track's gentle melody evoke a sense of warmth and enduring connection, making it a poignant choice to embrace the new year with a sense of closeness.

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When Usher first introduced the world to a young Canadian teen named Justin Bieber in 2009, no one knew the gravity of the moment. With a catchy debut single, the young Bieber clearly had talent, but it was hard to predict just how big he would become.

In the nearly 15 years since the release of that first hit, "One Time," Bieber has become one of the biggest pop stars of his generation. He first captured hearts and ears as a teen heartthrob with infectious pop hits, then expertly folded in his R&B influences; he's also experimented with dance, hip-hop, and even an acclaimed holiday album. The results speak for themselves: 23 GRAMMY nominations with two wins, eight No.1 albums, eight No. 1 Billboard Hot 100 hits, and 89 million monthly Spotify listeners with multiple billion-stream tracks. 

This month celebrates the ten-year anniversary of Journals, an album with an interesting spot in Bieber's discography. By his lofty standards, it was one of Bieber's more modest commercial successes. That hasn't stopped it from becoming a cult favorite amongst his fans, beloved for representing Beiber's first full commitment to R&B in his music.

In celebration of Journals and Bieber's career as a whole, GRAMMY.com is looking back at some of the singer's most important and most captivating tracks. 

"One Time" (2009)

"One Time" was Bieber's very first single, and it conveys many of what would become signature traits throughout his career. It's a complete earworm, with dance-pop production from Tricky Stewart bolstering a strong melody. It finds Bieber already exploring romance, a topic he would come to revisit throughout his career. And while it peaked at No. 17 on the Billboard Hot 100, it stuck around on the charts for almost all the rest of 2009 after its release that May. 

Perhaps most notably, it showed early on that Bieber had a natural charm that was infectious and impossible not to like. The music video for "One Time," in which Bieber uses his mentor Usher's house for a party, is goofy fun and a vehicle to Bieber's personality. That magnetism continues to play a key part in Bieber's career — and it was there from the start.

"Baby" (2010)

xIf there is one song that has become synonymous with Bieber's initial rise to fame, it's "Baby." While not his first single, "Baby" was his first major success in both charts and reception. "Baby" debuted at No. 5 on the Hot 100, But it almost instantly became a cultural moment; it was almost impossible to not hear Bieber croon that catchy hook everywhere — and even more impossible to not sing along.. 

"Baby" was also proof that Bieber had star potential. Not only did he have a writing credit on the song, but within three years, it was certified 12x platinum by the RIAA.

"Mistletoe" (2011)

Bieber followed his star-making My World 2.0 with a Christmas album, 2011's Under The Mistletoe. It's a storied tradition for pop stars to tackle the holiday season, and Bieber did so with incredible success. A snap-along, guitar-plucked ballad, "Mistletoe" is another early ballad from Bieber, a peek at how thoughtful and sensitive he can be given room to explore his feelings.

"Mistletoe" also helped Bieber earn more historic accolades early in his career. Off the strength of its lead single, Under The Mistletoe made Bieber the only male artist to debut at No. 1 on the Billboard 200 with a Christmas album.

"Right Here" (2012)

After Under the Mistletoe hinted at his R&B sensibilities, Bieber continued to show his genre-spanning prowess with his next album, 2012's Believe. While the smoky lead single "Boyfriend" served as his biggest hit until that point,the silky smooth track "Right Here" is one of his best album cuts. Perhaps most notably, it serves as the first (and to date, only) musical collaboration between Bieber and Drake — and though it wasn't a single, it was an important team-up in pop music history. 

Drake was coming off of 2011's Take Care that solidified him a superstar, and Believe was doing the same thing for Bieber at the time. Both would go on to have hugely successful and influential careers, making "Right Here" a special monument to the rise of these two men.

"Recovery" (2013)

For the follow-up to Believe, Bieber embraced the rising popularity of streaming and digital releases. The compilation album Journals was initially released song by song, once a week over the fall and early winter of 2013. Leaning further into an R&B sound, Journals also saw Bieber step into an executive producer role, taking more control over the direction of his music. "Recovery" exemplifies his fine-tuning of R&B and pop together, with yet another winning hook and a lyrical focus on forgiveness and growth.

For all of the great production Bieber employs, his songs have always had a strong core that shine just as bright acoustically. "Recovery" is a good example of this, with Bieber's voice and the acoustic guitar threaded throughout is an easily trackable core for the production to build on.

"Confident" (2013)

"Confident" is perhaps the peak of Journals, a perfecting of the sound Bieber had been building towards over the previous two years. For "Confident," he enlisted an R&B specialist in producer Soundz, who previously worked with Ciara, Usher, and Rihanna. 

The song incorporates more hip-hop adjacent beats as well, another sign of Bieber refusing to stay complacent. He also brought in Chance The Rapper months after Acid Rap made Chance one of the hottest names in hip-hop — a smart choice professionally, but also personally, as the two have teamed on several songs since.

"Sorry" (2015)

If Journals was Bieber finding more of himself as an artist, 2015's Purpose is the moment he fully came into his own. That was immediately apparent upon the release of lead single "What Do You Mean?," which shot to the top of the Hot 100 — Bieber's first No. 1, but certainly not his last. 

Second single "Sorry" not only continued that success, also hitting No. 1, but it became one of his biggest hits to date. It remains one of Bieber's danciest hits, both thanks to its EDM-driven production and its wildly popular music video that now tallies more than 3.7 billion views as of press time.

On the whole, Purpose is Bieber having some of the most fun he's had in his entire catalog, with a whole track list of songs that fans will hum for days on end — with "Sorry" likely at the forefront.

"Love Yourself" (2015)

Besides being another artistic step forward, Purpose also garnered Bieber more recognition from the GRAMMYs. After a win in 2016 for Best Dance/Electronic Recording for his work on Jack Ü's "Where Are Ü Now," Purpose was nominated for Album Of The Year in 2017 — a first for Bieber. Alongside that nomination came another first, a Song Of The Year nod for "Love Yourself," the album's third single and a breakup song to end all breakup songs. 

The epitome of "kill them with kindness," Bieber sings this just like a love song. But don't let the sweet acoustic melody fool you — the lyrics are blistering (for one, "My mama don't like you and she likes everyone.") As his third consecutive No. 1 single, "Love Yourself" elevated Bieber even further as a pop star.

"All Around Me" (2020)

A lot changed for Bieber in the five years between Purpose and its aptly titled follow-up, Changes — perhaps the biggest of those changes was his 2018 marriage to Hailey Baldwin. While the singer had plenty of great love ballads in his catalog by then, marriage took Bieber to the next level in his romantic writing. 

Case in point, Changes opens with "All Around Me," an ode to Hailey. With a light touch on production from Poo Bear, the track gives Bieber room to show off vocally. 

Bieber has always been earnest in his work, and "All Around Me" is especially open. When he sings of finally being able to fully open himself up to someone, it's easy to believe. As an opening track, it serves as a perfect introduction to the older, more mature Bieber after his five-year album hiatus. 

"Yummy" (2020)

While Changes is undoubtedly a more subdued, grounded thematic work for Bieber, some of his best work has always come from him having fun. Changes doesn't entirely abandon that, with lead single "Yummy" a welcome sign Bieber still knows how to let loose. The track is silky smooth, letting Bieber flex his R&B prowess to the fullest extent. 

"Yummy" also reaffirmed Bieber's staying power after his long hiatus. It peaked at No. 2 on the Billboard Hot 100, along with his foray into country music with 2019's Dan + Shay collaboration "10,000 Hours" (which Bieber won his second GRAMMY), it showed that he had much more to give musically.

"Lifetime" (2021)

Bieber wasted no time once getting back in the studio after Changes, with his most recent album Justice dropping just a year later. It's his most collaborative work to date, with a plethora of guest stars, writers and producers lending a hand on the massive 25-song project — which makes a track like "Lifetime," with no guest appearance and minimal production, stand out even more. 

In a career full of love songs, "Lifetime" is perhaps the most touching. Again inspired by his wife, it's an ode to real commitment and dedication.

Besides being incredibly sweet, "Lifetime" is one of Bieber's most powerful vocal performances. The emotion and range he displays is breathtaking, and there's a sincerity that comes through more than any other Bieber track. Over a decade into his career, Bieber continues to grow and surprise with his artistry. 

"Peaches" (2021)

It's not a Justin Bieber album without a megahit, and Justice's offering in that regard is "Peaches." The track blends the R&B elements Bieber has embraced over the years with the pop sensibilities he first broke out with, creating a track that epitomizes both styles. It's a celebration of the good things in life, and that's reflected in both the wavy melody and its playful lyrics.

"Peaches" became yet another No. 1 track for Bieber, his first solo Hot 100 hit since "Love Yourself."  It also earned him four GRAMMY Nominations in 2022 — Record Of The Year, Song Of The Year, Best R&B Performance, and Best Music Video — alongside an Album Of The Year nomination for Justice. Between the positive vibes of the song and its widespread acclaim, "Peaches" is a testament to how far Bieber has come, and how much more he has to give.

Justin Bieber's Sonic Evolution: How He Transformed From Bubblegum Pop Heartthrob To Mature, Genre-Melding Artist